United States Securities And Exchange Commission
                              Washington, DC 20549
--------------------------------------------------------------------------------

                                   FORM 10-QSB
(Mark One)

[X]  Quarterly  Report under Section 13 or 15(d) of the Securities  Exchange Act
     of 1934

     For the quarterly period ended March 31, 2004

[ ]  Transition  Report  under  Section 13 or 15(d) of the  Securities  Exchange
     Act of 1934

         For the transition period from                to
                                       ---------------   ----------------

                         Commission file number: 0-9410

                         Provectus Pharmaceuticals, Inc.
        (Exact Name of Small Business Issuer as Specified in Its Charter)

           Nevada                                        90-0031917
-----------------------------                -----------------------------------
(State or other jurisdiction of                       (I.R.S. Employer
 incorporation or organization)                        Identification Number)

7327 Oak Ridge Highway Suite A, Knoxville, TN                37931
----------------------------------------------    ------------------------------
(Address of Principal Executive Offices)                  (Zip Code)

                                  865/769-4011
--------------------------------------------------------------------------------
                (Issuer's Telephone Number, Including Area Code)

                                      N/A
--------------------------------------------------------------------------------
(Former  Name,  Former  Address and Former  Fiscal Year,  if Changed  Since Last
Report)


     Check  whether  the issuer:  (1) filed all reports  required to be filed by
Section 13 or 15(d) of the Securities  Exchange Act of 1934 during the preceding
12 months (or for such shorter  period that the  registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past
90 days.                                                        Yes [X] No [_]

     The number of shares  outstanding of the issuer's  stock,  $0.001 par value
per share, as of April 20, 2004 was 13,507,030.

     Transitional Small Business Disclosure Format (check one): Yes [ ] No [X]









                         PROVECTUS PHARMACEUTICALS, INC.
                          (A Development-Stage Company)


                           CONSOLIDATED BALANCE SHEETS





                                                                           March 31,          December 31,
                                                                              2004                 2003
                                                                          (Unaudited)           (Audited)
------------------------------------------------------------------------------------------------------------------
                                                                                       

Assets

Current Assets
     Cash                                                                $   452,229          $  164,145
     Stock subscription receivable                                            41,192              87,875
     Deferred Loan Costs, net of amortization of $62,202 and $19,569         108,328             150,961
     Inventory                                                                69,060              72,578
     Prepaid expenses and other current assets                                28,757              26,227
     Prepaid consulting expense                                              346,141             420,817
------------------------------------------------------------------------------------------------------------------

Total Current Assets                                                       1,045,707             922,603

Equipment and furnishings, less accumulated
     depreciation of $298,401 and $244,760                                    68,169             121,415

Patents, net of amortization of $1,568,733 and $1,281,770                 18,468,828          18,755,791

Other Assets                                                                  27,000              27,000
------------------------------------------------------------------------------------------------------------------

                                                                         $19,609,704         $19,826,809
------------------------------------------------------------------------------------------------------------------

Liabilities and Stockholders' Equity

Current Liabilities
     Accounts payable - trade                                            $   142,466         $   100,640
     Accrued compensation                                                    240,000             352,500
     Accrued expenses                                                         73,707              57,549
     Accrued interest                                                        131,975             100,021
     Short-term convertible debt, net of debt discount of
          $318,306 and $442,623                                              181,694              57,377
     Current maturities of long-term convertible debt, net of
          debt discount of $41,229 and $57,052                               984,730             968,907
------------------------------------------------------------------------------------------------------------------

Total Current Liabilities                                                  1,754,572           1,636,994

Loan From Stockholder                                                        149,000             149,000

Stockholders' Equity
     Common stock; par value $.001 per share; 100,000,000 shares
       authorized; 13,096,605 and 10,867,509 shares issued and
       outstanding, respectively                                              13,097              10,868
     Paid-in capital                                                      29,606,391          28,783,747
     Deficit accumulated during the development stage                    (11,913,356)        (10,753,800)
------------------------------------------------------------------------------------------------------------------

Total Stockholders' Equity                                                17,706,132          18,040,815


                                                                         $19,609,704         $19,826,809
------------------------------------------------------------------------------------------------------------------



See accompanying notes to financial statements.




                                       2

                         PROVECTUS PHARMACEUTICALS, INC.
                          (A Development-Stage Company)

                      CONSOLIDATED STATEMENTS OF OPERATIONS



                                                Three               Three            Cumulative
                                          Months Ended         Months Ended            Through
                                          March 31, 2004       March 31, 2003       March 31,2004
                                            (Unaudited)          (Unaudited)          (Unaudited)
--------------------------------------------------------------------------------------------------
                                                                          

Operating Income
     Net OTC product revenue              $       640          $         -         $        640
     Net medical device revenue                13,125                    -               13,125

Operating Expenses
     Research and development                 187,954              155,783              963,592
     General and administrative               483,678              511,917            8,988,874
     Amortization                             286,963              286,963            1,568,732
--------------------------------------------------------------------------------------------------

Total operating loss                         (944,830)            (954,663)         (11,507,433)

Gain on sale of fixed assets                        -                    -               55,000

Interest expense                             (214,726)             (38,021)            (460,923)
--------------------------------------------------------------------------------------------------

Net Loss Applicable to Common
     Stockholders                         $(1,159,556)         $  (992,684)        $(11,913,356)
--------------------------------------------------------------------------------------------------

Basic and Diluted Loss Per Common
     Share                                      (0.09)               (0.11)
--------------------------------------------------------------------------------

Weighted Average Number of Common
  Shares Outstanding - Basic and Diluted   12,241,172             9,451,667
--------------------------------------------------------------------------------


See accompanying notes to financial statements.
















                                       3



                         PROVECTUS PHARMACEUTICALS, INC.
                          (A Development-Stage Company)


                 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                                   (unaudited)


                                                                    Common Stock
                                                                  Number                                   Accumulated
                                                                of Shares        Par Value        APIC       Deficit        Total
                                                      ----------------------------------------------------------------    ---------
                                                                                                          

Balance, at January 17, 2002                                             -     $      -     $         -   $        -     $        -

     Issuance to founding shareholders                           6,000,000        6,000          (6,000)           -              -
     Sale of stock                                                  50,000           50          24,950            -         25,000
     Issuance of stock to employees                                510,000          510         931,490            -        932,000
     Issuance of stock for services                                120,000          120         359,880            -        360,000
     Net loss for the period from January 17, 2002 (inception)
         to April 23, 2002 (date of reverse merger)                      -            -               -   (1,316,198)    (1,316,198)

                                                                 ---------     ---------    -----------   -----------     ----------
Balance, at April 23, 2002                                       6,680,000        6,680       1,310,320   (1,316,198)           802

     Shares issued in reverse merger                               265,763          266          (3,911)           -         (3,645)
     Issuance of stock for services                              1,900,000        1,900       5,142,100            -      5,144,000
     Purchase and retirement of stock                             (400,000)        (400)        (47,600)           -        (48,000)
     Stock issued for acquisition of Valley Pharmaceuticals        500,007          500      20,547,935            -     20,548,435
     Exercise of warrants                                          452,919          453               -            -            453
     Warrants issued in connection with convertible debt                 -            -         126,587            -        126,587
     Stock and warrants issued for acquisition of Pure-ific         25,000           25          26,975            -         27,000
     Net loss for the period from April 23, 2002 (date of reverse
         merger) to December 31, 2002                                    -            -               -   (5,805,556)    (5,805,556)
                                                                 ---------     --------      ----------   -----------    -----------
Balance, at December 31, 2002                                    9,423,689        9,424      27,102,406   (7,121,754)    19,990,076

     Issuance of stock for services                                764,000          764         239,036            -        239,800
     Issuance of warrants for services                                   -            -         145,479            -        145,479
     Stock to be issued for services                                     -            -         281,500            -        281,500
     Employee compensation from stock options                            -            -          34,659            -         34,659
     Issuance of stock pursuant to Regulation S                    679,820          680         379,667            -        380,347
     Issuance of convertible debt with warrants                          -            -         601,000            -        601,000
     Net loss for the year ended December 31, 2003                       -            -               -   (3,632,046)    (3,632,046)

                                                                ----------     --------    -----------  ------------  -------------

Balance, at December 31, 2003                                   10,867,509       10,868      28,783,747  (10,763,800)    18,040,815

     Issuance of stock for services                                351,606          352          11,148                      11,500
     Exercise of warrants                                           10,000           10           4,990                       5,000
     Stock to be issued for services                                     -            -          62,500            -         62,500
     Employee compensation from stock options                            -            -           3,903            -          3,903
     Issuance of stock pursuant to Regulation S                  1,867,490        1,867         740,103                     741,970
     Net loss for the three months ended
        March 31, 2004                                                   -            -               -   (1,159,556)    (1,159,556)
                                                                ----------     --------    ------------  -----------  -------------

Balance, at March 31, 2004                                      13,096,605     $ 13,097     $29,606,391 $(11,913,356)   $17,706,132
------------------------------------------------------------------------------------------------------------------------------------


See accompanying notes to financial statements.


                                       4



                         PROVECTUS PHARMACEUTICALS, INC.
                          (A Development-Stage Company)

                      CONSOLIDATED STATEMENTS OF CASH FLOWS




                                                                                                      Cumulative
                                                           Three Months        Three Months          Amounts From
                                                              Ended               Ended            January 17, 2002
                                                           March 31, 2004      March 31, 2003         (Inception)
                                                             (Unaudited)         (Unaudited)           (Unaudited)
------------------------------------------------------------------------------------------------------------------------------------
                                                                                             
Cash Flows From Operating Activities
     Net loss                                              $   (1,159,556)      (992,684)             (11,913,356)
     Adjustments to reconcile net loss to net cash
         used in operating activities
         Depreciation                                              53,641         83,881                  321,402
         Amortization of patents                                  286,963        286,963                1,568,732
         Amortization of original issue discount                  140,140         15,570                  267,052
         Amortization of prepaid consultant expense               137,176              -                  137,176
         Amortization of deferred loan costs                       42,633              -                   62,202
         Compensation through issuance of stock options             3,903              -                   38,582
         Compensation through issuance of stock                         -              -                  932,000
         Issuance of stock for services                            11,500         22,800                5,660,150
         Issuance of warrants for services                              -         19,574                  101,312
         (Gain)loss on sale of fixed asset                              -              -                  (55,000)
         (Increase) decrease in assets
              Prepaid expenses                                     (2,530)         2,499                  (28,757)
              Inventory                                             3,518              -                  (69,060)
         Increase (decrease) in liabilities
              Accounts payable                                     41,826        (46,302)                 138,821
              Accrued expenses                                    (64,388)         7,469                  445,682
------------------------------------------------------------------------------------------------------------------------------------

Net cash used in operating activities                            (505,174)      (600,230)              (2,393,082)
------------------------------------------------------------------------------------------------------------------------------------

Cash Flows From Investing Activities
     Proceeds from sale of fixed asset                                  -              -                  180,000
     Capital expenditures                                            (395)        (3,301)                  (3,696)
------------------------------------------------------------------------------------------------------------------------------------

Net cash (used in) provided by investing activities                  (395)        (3,301)                 176,304
------------------------------------------------------------------------------------------------------------------------------------

Cash Flows From Financing Activities
     Proceeds from loans from stockholder                               -              -                  149,000
     Proceeds from convertible debt                                     -         25,959                1,525,959
     Proceeds from sale of common stock                           788,653              -                1,106,125
     Proceeds from exercise of warrants                             5,000              -                    5,453
     Cash paid for deferred loan costs                                  -              -                  (69,530)
     Purchase and retirement of common stock                            -              -                  (48,000)
------------------------------------------------------------------------------------------------------------------------------------

Net cash provided by financing activities                         793,653         25,959                2,669,007
------------------------------------------------------------------------------------------------------------------------------------
Net Change in Cash                                                288,084       (577,572)                 452,229

Cash, at beginning of period                                      164,145        717,833                       -
------------------------------------------------------------------------------------------------------------------------------------

Cash, at end of period                                            452,229         140,261                 452,229
------------------------------------------------------------------------------------------------------------------------------------


Supplemental Disclosure of Noncash Investing and Financing Activities
     March 31, 2004
     Issuance of stock for services of $11,500
       and commitment to issue stock for
       prepaid services of $62,500

     Stock subscription receivable recorded of $41,192

     March 31, 2003
       Issuance of stock and warrants for services of $117,291


See accompanying notes to financial statements.

                                       5


                         PROVECTUS PHARMACEUTICALS, INC.
                          (A Development-Stage Company)


                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (unaudited)

1.   BASIS OF PRESENTATION

     The  accompanying   unaudited  condensed  financial  statements  have  been
prepared in accordance with generally accepted accounting principles for interim
financial  information  pursuant to  Regulation  S-B.  Accordingly,  they do not
include all of the  information  and  footnotes  required by generally  accepted
accounting  principles  for  complete  financial  statements.  In the opinion of
management, all adjustments (consisting of normal recurring accruals) considered
necessary for a fair presentation have been included.  Operating results for the
three months ended March 31, 2004 are not necessarily  indicative of the results
that may be expected for the year ended December 31, 2004.

2.   GOING CONCERN

     The  Company  will  continue to require  additional  capital to develop its
products  and  develop  sales  and  distribution   channels  for  its  products.
Management  believes there are a number of potential  alternatives  available to
meet the Company's  continuing  capital  requirements,  including  proceeding as
rapidly as possible with the development of  over-the-counter  products that can
be sold with a minimum of regulatory  compliance and developing  revenue sources
through licensing of our existing intellectual property portfolio.  In addition,
the Company is pursuing actively  additional debt and/or equity capital in order
to support ongoing  operations.  There can be no assurance that the Company will
be  able  to  obtain  sufficient  additional  working  capital  on  commercially
reasonable terms or conditions, or at all.

     The  accompanying  financial  statements  have been  prepared  assuming the
Company  will  continue as a going  concern.  Continuing  as a going  concern is
dependent upon successfully  obtaining  additional  working capital as described
above.  The financial  statements do not include any  adjustments to reflect the
possible future effects on the  recoverability  and classification of assets and
amounts and classifications of liabilities that might result from the outcome of
this uncertainty.

3.   RECAPITALIZATION AND MERGER

     Provectus    Pharmaceuticals,    Inc.,   formerly   known   as   "Provectus
Pharmaceutical, Inc." and "SPM Group, Inc.," was incorporated under Colorado law
on  May  1,  1978.   SPM  Group  ceased   operations  in  1991,   and  became  a
development-stage  company  effective  January 1, 1992,  with the new  corporate
purpose  of  seeking  out  acquisitions  of  properties,  businesses,  or merger
candidates,  without  limitation as to the nature of the business  operations or
geographic location of the acquisition candidate.

     On April 1, 2002, SPM Group changed its name to "Provectus  Pharmaceutical,
Inc." and  reincorporated  in  Nevada  in  preparation  for a  transaction  with
Provectus   Pharmaceuticals,   Inc.,  a  privately-held  Tennessee  corporation,
("PPI").  On April 23, 2002,  an Agreement  and Plan of  Reorganization  between
Provectus  Pharmaceutical  and PPI was  approved  by the  written  consent  of a
majority of the  outstanding  shares of Provectus  Pharmaceutical.  As a result,
Provectus  Pharmaceuticals,  Inc.  issued  6,680,000  shares of common  stock in
exchange  for all the  issued  and  outstanding  shares  of PPI.  As part of the
acquisition,   Provectus   Pharmaceutical   changed   its  name  to   "Provectus
Pharmaceuticals,  Inc." and PPI became a wholly owned  subsidiary  of Provectus.
This transaction was recorded as a recapitalization of PPI.

     On November 19, 2002, the Company acquired Valley Pharmaceuticals,  Inc., a
privately-held  Tennessee  corporation  formerly  known as  Photogen,  Inc.,  by
merging PPI with and into Valley and naming the surviving  corporation  "Xantech
Pharmaceuticals,  Inc." Photogen, Inc. was separated from Photogen Technologies,
Inc.  in a  non-prorata  split-off  to some of its  shareholders.  The assets of
Photogen,  Inc. consisted  primarily of the equipment and intangibles related to
its  therapeutic  activity and  were recorded at their fair value.  The majority
shareholders of Valley were also the majority shareholders of Provectus.  Valley
had no revenues prior to the transaction with the Company.  By acquiring Valley,
the Company  acquired its intellectual  property,  including issued U.S. patents
and patentable inventions.

                                       6


                         PROVECTUS PHARMACEUTICALS, INC.
                          (A Development-Stage Company)


     Prior to the  acquisition of Valley,  the Company was considered to be, and
continues to be, in the  development  stage and has not  generated  any revenues
from the assets acquired.

4.   BASIC AND DILUTED LOSS PER COMMON SHARE

     Basic and diluted loss per common  share is computed  based on the weighted
average number of common shares outstanding.  Loss per share excludes the impact
of outstanding options, warrants, and convertible debt as they are antidilutive.
Potential  common  shares  excluded from the  calculation  at March 31, 2004 are
955,000   warrants,   1,525,000  options  and  2,274,558  shares  issuable  upon
conversion  of  convertible  debt and  interest.  Additionally,  the  Company is
committed to issue 20,000  warrants.  Included in the weighted average number of
common  shares  outstanding  are 111,765  shares  committed to be issued but not
outstanding at March 31, 2004.

5.   EQUITY TRANSACTIONS

     (a) At December 31, 2003, the Company was committed to issue 341,606 shares
to consultants in exchange for services rendered.  In January 2004, all of these
shares were issued.  In January 2004, the Company also issued 10,000 shares to a
consultant  in exchange  for  services  rendered.  Consulting  costs  charged to
operations  were $11,500.  In March 2004, the Company  committed to issue 36,764
shares to consultants in exchange for services. At March 31, 2004 the full value
of these shares of $62,500 has been classified as prepaid  consulting expense as
it represents payments for services to be provided in the future. The shares are
fully vested and non-forfeitable.

     (b) In  December  2003,  the  Company  commenced  an  offering  for sale of
restricted  common stock.  In the first quarter 2004, the Company sold 1,867,490
shares of restricted  common stock under this offering at an average gross price
of $1.18 per share and received  net proceeds of $788,653.  The Company has also
recorded a stock  subscription  receivable  of $41,192  for stock  subscriptions
prior to March 31, 2004 for which  payment was received  subsequent to March 31,
2004. The Company has engaged a placement agent to assist in the offering. Costs
related to the placement  agent for proceeds  received in the first quarter 2004
of $1,410,256  have been off-set  against the gross  proceeds of $2,198,909  and
therefore are reflected as a direct  reduction of equity at March 31, 2004.  The
transaction  is a  Regulation  S  offering  to foreign  investors  as defined by
Regulation S of the Securities  Act. The restricted  shares cannot be traded for
12  months.  After the first 12  months,  sales of the  shares  are  subject  to
restriction under rule 144 for an additional year.


                                       7


6. Stock-based Compensation

     On March 1, 2004, the Company issued  1,200,000 stock options to employees.
The options  vest over three years with 225,000  options  vesting on the date of
grant. The exercise price is the fair market price on the date of issuance,  and
all options were outstanding at March 31, 2004.

     For stock  options  granted to employees  during the first quarter of 2004,
the  Company  has  estimated  the fair value of each  option  granted  using the
Black-Scholes option pricing model with the following assumptions:

                                                                      2004
       ------------------------------------------------------------------------

       Weighted average fair value per options granted              $ 1.10

       Significant assumptions (weighted average)
          Risk-free interest rate at grant date                       2.0%
          Expected stock price volatility                             150%
          Expected option life (years)                                 10

     The Company has adopted the  disclosure-only  provisions  of  Statement  of
Financial   Accounting   Standards   No.  123,   "Accounting   for  Stock  Based
Compensation"  (SFAS No.  123),  but applies the  intrinsic  value  method where
compensation expense, if any, is recorded as the difference between the exercise
price and the market price, as set forth in Accounting  Principles Board Opinion
No. 25 for stock  options  granted to  employees  and  directors.  In 2003,  the
Company  issued stock options to employees in which the exercise  price was less
than the market price on the date of grant.  These options vest over three years
and accordingly, $3,903 of expense was recorded for the three months ended March
31, 2004. If the Company had elected to recognize  compensation expense based on
the fair value at the grant dates, consistent with the method prescribed by SFAS
No.  123,  net loss per share  would have been  changed to the pro forma  amount
indicated below:

                                               Three Months        Three Months
                                                   Ended               Ended
                                                  March 31,           March 31,
                                                    2004                2003
  ------------------------------------------------------------------------------
  Net loss, as reported                  $     (1,159,556)    $        (992,684)
  Add stock based employee compensation
    expense included in reported net loss           3,903                     -
 Less total stock-based employee                 (283,438)
    compensation expense determined under
    the fair value based method for all
    awards
-------------------------------------------------------------------------------
Pro forma net loss                      $      (1,439,091)    $        (992,684)
--------------------------------------------------------------------------------
Basic and diluted loss per common
  share, as reported                                (0.09)    $           (0.11)

Basic and diluted loss per common
  share, pro forma                                  (0.12)    $           (0.11)


The following table summarizes the options granted, exercised and outstanding as
of March 31, 2004.


                                                                                                      Weighted
                                                                                 Exercise              Average
                                                                                 Price Per             Exercise
                                                               Shares              Share                Price
---------------------------------------------------------------------------------------------------------------
                                                                                               
Outstanding at December 31, 2003                              356,250          $0.26 - $0.60             $0.40

Granted                                                     1,200,000                  $1.10             $1.10
Exercised                                                           -                      -                 -
Forfeited                                                    (31,250)          $0.26 - $0.32             $0.30
---------------------------------------------------------------------------------------------------------------

Outstanding at March 31, 2004                               1,525,000          $0.32 - $1.10             $0.95
---------------------------------------------------------------------------------------------------------------

Options exercisable at
    March 31, 2004                                            381,250          $0.32 - $1.10             $0.85
---------------------------------------------------------------------------------------------------------------

                                       8



7.   REVENUE RECOGNITION

The Company  recognizes  revenue when product is shipped.  When advance payments
are received,  these  payments are recorded as deferred  revenue and  recognized
when the product is shipped.





                                       9



Item 2.  Management's Discussion and Analysis or Plan of Operation.

     The  following  discussion is intended to assist in the  understanding  and
assessment  of  significant  changes  and  trends  related  to  our  results  of
operations  and  our  financial   condition   together  with  our   consolidated
subsidiaries.  This discussion and analysis  should be read in conjunction  with
the consolidated  financial  statements and notes thereto included  elsewhere in
this  Quarterly  Report  on  Form  10-QSB.  Historical  results  and  percentage
relationships  set forth in the statement of operations,  including trends which
might appear, are not necessarily indicative of future operations.

GOING CONCERN

     In  connection  with  their  audit  report  on our  consolidated  financial
statements as of December 31, 2003, BDO Seidman LLP, our  independent  certified
public accountants, expressed substantial doubt about our ability to continue as
a going concern because such  continuance is dependent upon our ability to raise
capital.

     Our technologies are in early stages of development.  We have not generated
material  revenues  from sales or  operations  and we do not expect to  generate
sufficient revenues to enable us to be profitable for several calendar quarters.
At critical  junctures  during 2003 we obtained  $40,000 in additional  funding,
amounting to $149,000 in total,  through  loans from Eric A.  Wachter,  our Vice
President -  Pharmaceuticals,  a member of our Board of  Directors,  and a major
shareholder.   These  funds  allowed  us  to  complete  our  planned   corporate
reorganization and acquisitions, complete initial production runs for several of
our  OTC  products,  and  maintain  our  facilities  and  intellectual  property
portfolio.  We require  additional  funding to continue  initial  production and
distribution of OTC products in order to achieve  meaningful  sales volumes.  In
addition, we must raise substantial additional funds in order to fully implement
our integrated business plan, including execution of the next phases in clinical
development  of our  pharmaceutical  products  and full  resumption  of research
programs for new research initiatives that are currently delayed.

     Ultimately,  we must achieve profitable operations if we are to be a viable
entity.  We intend to proceed as rapidly as possible with the development of OTC
products that can be sold with a minimum of regulatory  compliance  and with the
development of revenue  sources through  licensing of our existing  intellectual
property portfolio. Although we believe that there is a reasonable basis for our
expectation that we will  successfully  raise the needed funds, we cannot assure
you that we will be able to  raise  sufficient  capital  to  sustain  operations
before we can commence revenue generation or that we will be able to achieve, or
maintain, a level of profitability sufficient to meet our operating expenses.

     Our current  plans include  continuing  to operate with our four  employees
during the immediate future,  but we anticipate adding some part-time  employees
during the next year.  Our current plans also include  minimal  purchases of new
property, plant and equipment, and limited research and development.

PLAN OF OPERATION

     With  the  reorganization  of  Provectus  and PPI and the  acquisition  and
integration  into the  company  of Valley  and  Pure-ific,  we  believe  we have
obtained a unique combination of OTC products and core intellectual  properties.
This  combination  represents the  foundation  for an operating  company that we
believe will provide both  short-term  profitability  and long-term  growth.  In
2004, through careful control of expenditures, increasing sales of OTC products,
and issuance of debt and equity, we plan to build on that foundation to increase
shareholder value.

     In the  short  term,  we intend  to  develop  our  business  by  marketing,
manufacturing,  and distributing our existing OTC products, principally GloveAid
and  Pure-ific.  In the  longer  term,  we expect to  continue  the  process  of
developing,  testing  and  obtaining  the  approval  of the U. S.  Food and Drug
Administration  of  prescription  drugs and medical  devices.  Additionally,  we
intend to restart our research programs that will identify additional conditions
that our intellectual  properties may be used to treat and additional treatments
for those and other conditions.

     We are in the  planning  phase  for  the  major  research  and  development
projects, and therefore do not have estimated completion dates, completion costs
and  capital  requirements  for these  projects.  The reason we do not have this
information  available is because we have not  completed  our planning  process.
Since there is no defined

                                       10


schedule  for  completing  these  development  projects,  there  are no  defined
consequences if they are not completed timely.

Cash Flow

     As of March  31,  2004,  we held  $452,229  in cash.  At our  current  cash
expenditure rate, this amount will be sufficient to meet our needs until the end
of August 2004. We already have begun to reduce our expenditure rate by delaying
some of our research programs for new research initiatives;  in addition, we are
seeking to improve our cash flow by increasing  sales of OTC products.  However,
we cannot  assure you that we will be successful  either in increasing  sales of
OTC products or in reducing expenditures. Moreover, even if we are successful in
improving our current cash flow position, we nonetheless will require additional
funds to meet our short-term and long-term needs. We anticipate these funds will
come from the  proceeds of private  placements  or public  offerings  of debt or
equity securities,  but we cannot assure you that we will be able to obtain such
funds.

Capital Resources

     As  noted  above,  our  present  cash  flow is not  sufficient  to meet our
short-term  operating  needs for  initial  production  and  distribution  of OTC
products in order to achieve  meaningful  sales  volumes,  much less to meet our
longer-term  needs for investment in our business through  execution of the next
phases in clinical development of our pharmaceutical  products and resumption of
our currently  suspended research  programs.  We anticipate that the majority of
the funds for our  operating  and  development  needs in 2004 will come from the
proceeds of private placements or public offerings of debt or equity securities.
We are currently in discussions with multiple funding sources and feel confident
adequate operating funding and development funding will result. While we believe
that we have reasonable  basis for our expectation that we will be able to raise
additional funds, we cannot give you any assurance that we will be able to do so
on commercially  reasonable terms. In addition, any such financing may result in
significant dilution to shareholders.

Market Outlook

     Our products are divided into three classes:

     o    OTC products addressing the skincare markets;

     o    Prescription  pharmaceuticals  addressing the dermatology and oncology
          markets; and

     o    Medical devices

     Our estimates of the size of the markets for each of these three
product classes are set forth in the following table:

                                                       Approximate Annual Value
                                                      of Sales in U.S. Market(1)
    Product Area                                                (millions)
    ------------

    OTC Products

       Personal hygiene(2)............................         $         100

       Disposable glove care(3).......................                 1,200

       Acne (all grades)(4)...........................                 1,300

    Prescription Pharmaceuticals

       Psoriasis(5)...................................                 1,500

       Liver, breast and prostate cancer(6)...........                 2,000

    Medical Devices

       Medical device systems(7)......................                 1,600
--------------------

     (1) Our  estimates  of market  size are  based on  relevant  technical  and
scientific   literature,    published   market   analyses,   and   analysis   of
publicly-available sales data for products currently directed at these markets.

     (2) Company  Profile  Report:  GOJO Industries Inc, D&B, April 22, 2004 and
GOJO Company Facts from GOJO Industries website, April 22, 2004.

     (3) "Anxiety  Spreads Love of Gloves,"  USA Today,  February 28, 2002;  and
"Kimberly-Clark  Completes  Acquisition of Safeskin  Corporation," company press
release dated February 8, 2000.

     (4) Abstract in: Berson et al., "Current concepts in the treatment of acne:
report from a clinical  roundtable," Cutis. 72 (2003) 5-13; and Figure 1 in: "US
Prescription Dermatology Pharms - Anti-Acne Mkt," Frost & Sullivan,  October 31,
1996.

     (5) Zanolli,  in Principles and Practice of Dermatology,  1996, p. 341; C .
Camisa,  Handbook of Psoriasis,  1998, p. 5; and Ho et al., Goldman Sachs Global
Equity Research,  "Healthcare:  Biotechnology,  Industry  Overview,"  January 8,
2004, p. 56.

     (6) Cancer Facts & Figures 2004,  American Cancer Society, p. 4; Ho et al.,
Goldman Sachs Global Equity Research,  "Genentech  Inc.,  Analyst Day Handbook,"
March 10, 2004, pp. 3, 20; Murphy et al.,  Goldman Sachs Global Equity Research,
"Novartis,  R&D Pipeline Analysis," September 8, 2003, p. 39; Ho et al., Goldman
Sachs Global Equity Research,  "Genentech Inc., Analyst Day Handbook," March 10,
2004, p. 15; and Form 10-K, Bristol-Myers Squibb, March 15, 2004, p. 5.

     (7)  Medical  Laser  Report,  Vol.  14, No. 1,  January  2000,  p. 1; "Skin
Rejuvenation" in Form 10-K, Candela  Corporation,  September 26, 2003, p. 7; and
Laser Hair Removal Market Study, Medical Insight, Inc. May 2000, p. 24.



                                       11


Skincare

     We are developing OTC products for three areas in the skincare market:

     1.   personal hygiene products;

     2.   hand care products for workers who use disposable gloves; and

     3.   products for treatment of acne.

     In the future,  we expect to develop  products for additional  areas in the
skincare market, including treatments for psoriasis,  eczema, and various fungal
infections such as dandruff and athlete's foot.

     Personal Hygiene.  Our Pure-ific brand of OTC products includes a number of
topical  antibacterial  products  that  address  the  personal  hygiene  market,
including a hand  sanitizer  that  immediately  kills germs on skin and prevents
regrowth for six hours. We believe that annual retail sales in the United States
of hand sanitizers are approximately $100 million; this figure excludes sales of
antibacterial  sprays  such as  Lysol(R),  which we  estimate  at more than $1.2
billion in annual U.S.  sales.  We anticipate  extending our Pure-ific  brand to
include  additional  products that leverage  technologies  utilized in our other
skincare products.

     Disposable   Glove  Care.  We  estimate  that  annual  wholesale  sales  of
disposable  gloves in the U.S. are over $1.2 billion,  including $530 million in
sales to the acute care or hospital market, $560 million in sales to the medical
laboratory  and  non-hospital  market,  and $100  million in sales to the dental
market. Use of gloves for protection in other areas, including airport security,
food preparation,  sanitation,  blood banks, research facilities, mail handling,
police and fire personnel, is rapidly growing as concerns over possible exposure
to biological or other hazards  increase.  We further  anticipate that consumers
will spend comparable amounts on hand care products as on the gloves themselves.

     Acne.  Acne affects an estimated 17 million people in the U.S. at any given
time. 85% of all people aged 12 to 25 will experience  acne problems,  while 59%
of women aged 25 to 39 suffer  from this  affliction.  70% percent of adult acne
sufferers,  and an even a higher fraction of teenagers,  rely on self-medication
to treat their acne. OTC products for treatment of mild- to moderate-grade  acne
generally are sold through  department  stores,  supermarkets,  and drug stores;
combined  sales of these  products are believed to have exceeded $800 million in
the year 2000 and were  expected to increase by  approximately  10% per year. In
addition  to these  OTC  products,  Frost &  Sullivan  have  estimated  the U.S.
prescription  acne care market at $1.3 billion,  with over 7.7 million visits to
physicians in 2001 for treatment of severe acne.

     Other Skincare. We anticipate that the formulations of our OTC products and
prescription drugs can be used to treat other conditions of the skin,  including
psoriasis,  eczema,  and fungal  infections such as dandruff and athlete's foot.
There are approximately 7 million  psoriasis  patients in the U.S., with between
160,000 and 250,000 new cases  diagnosed every year. In the U.S., the total cost
of psoriasis  treatment  was $2.9  billion in 1995.  The numbers are similar for
eczema and fungal infections.  We believe these represent extremely large future
opportunities for our skincare products.

Prescription Pharmaceuticals

     We are  developing  prescription  drugs for the treatment of certain severe
dermatologic  conditions  such as  psoriasis,  and for the  treatment of serious
cancers, including those of the liver, breast, and prostate.

     Acute   Psoriasis.   Psoriasis  is  a  chronic   skin   disease   affecting
approximately  5 million  Americans,  with  over  150,000  new  cases  diagnosed
annually. The cause of psoriasis is unknown and there is no cure. Thus, patients
typically   undergo   prolonged   care  over  a  period  of  years  to  decades.
Approximately  2.5  million  psoriasis  patients  are  treated  annually by U.S.
physicians   (primarily   dermatologists),   comprising   an  estimated   annual
expenditure  of  $1.5  billion  for  treatment  in the  mid-1990s.  More  recent
estimates  project a $1-2 billion market  opportunity for new therapies  divided
among several multi-hundred-million dollar products.

                                       12



     Liver Cancer.  Hepatocellular carcinoma, or HCC, accounts for approximately
90% of all liver  tumors and is the most  common  solid-organ  tumor  worldwide,
causing over 1 million  deaths  annually.  HCC is associated  with chronic liver
injury  from viral  hepatitis  (hepatitis  B and C), and has  attained  epidemic
proportions  among  men aged 25 to 34 in  eastern  Asia,  tropical  Africa,  and
southern Italy.  Although  currently of relatively low incidence in the U.S. and
Europe,  the rapid rise in hepatitis  infection in these regions  signifies that
this may soon change. In contrast,  the primary form of liver cancer in the U.S.
currently  is  metastatic  colorectal  carcinoma  (155,000  new cases and 60,000
deaths  annually,  with a 6% five-year  survival rate).  The current standard of
care for these forms of liver cancer is ablative therapy (via localized  ethanol
injection,  cryosurgery,  or  radiofrequency  ablation).  A  combined  five-year
survival rate of 33% for these therapies  demonstrates the pressing need for new
therapeutic approaches in a worldwide market estimated at over $500 million.

     Breast Cancer.  The American  Cancer Society  estimates that  approximately
205,000 new cases of  invasive  breast  cancer,  and over 54,000 new cases of in
situ breast  cancer,  will occur in the U.S. in 2002,  leading to  approximately
40,000 deaths. Current treatments (lumpectomy,  mastectomy,  removal of regional
lymph nodes, radiation therapy, chemotherapy, and hormone therapy) are expensive
and associated with  unacceptable side effects.  While five-year  survival rates
are excellent for  localized  tumors (96%),  this rate drops to 21% once distant
metastasis has occurred.  This illustrates  that surgical  excision and standard
adjuvant  treatments  (such as  chemotherapy  and radiation) are  ineffective at
eliminating metastatic cells that have migrated from the primary treatment site.
New, minimally  invasive  treatment  modalities for breast cancer may have broad
applicability to this therapeutic market estimated at well over $1 billion.

     Prostate Cancer.  The American Cancer Society estimates that  approximately
190,000 U.S. men are afflicted annually with cancer of the prostate,  leading to
over 30,000 deaths.  As with breast cancer,  surgical  resection,  chemotherapy,
radiation therapy,  and immunotherapy  comprise the standard  treatments for the
majority of cases, and can result in serious, permanent side effects. We believe
that  new,  minimally-invasive  modalities  - such as  direct  injection  of our
prescription  drug Provecta into prostate tumors - may have broad  applicability
to this therapeutic market as an adjuvant or primary form of therapy,  providing
an entry into a therapeutic market estimated at well over $500 million.

Medical Device Systems

     This  market area  comprises  two  sectors:  cosmetic  treatments,  such as
non-ablative  wrinkle reduction,  elimination of spider veins and other cosmetic
blemishes,  and laser hair reduction; and therapeutic uses, including activation
of certain of our light-activated  drugs.  Additional areas include non-surgical
destruction   of  skin   cancers  and  removal  of  unwanted   moles  and  other
hyperpigmented  features. The U.S. medical laser market exceeded $1.6 billion in
2000, while the market for wrinkle reduction and hair reduction systems alone is
currently in excess of $100 million annually. We believe that we can develop new
markets for laser devices,  significantly  in addition to the current market for
these  devices,  as a result  of the  development  of  therapies  consisting  of
photoactivation of the our prescription drug products.

FORWARD-LOOKING STATEMENTS

     This Quarterly  Report on Form 10-QSB contains  forward-looking  statements
regarding,  among other things, our anticipated financial and operating results.
Forward-looking   statements  reflect  our  management's   current  assumptions,
beliefs,  and expectations.  Words such as "anticipate,"  "believe,  "estimate,"
"expect,"  "intend,"  "plan," and similar  expressions  are intended to identify
forward-looking statements.  While we believe that the expectations reflected in
our  forward-looking  statements are  reasonable,  we can give no assurance that
such expectations will prove correct.  Forward-looking statements are subject to
risks and uncertainties that could cause our actual results to differ materially
from the future results, performance, or achievements expressed in or implied by
any  forward-looking   statement  we  make.  Some  of  the  relevant  risks  and
uncertainties  that could cause our actual performance to differ materially from
the forward-looking  statements contained in this report are discussed under the
heading "Risk Factors" and elsewhere in our Annual Report on Form 10-KSB for the
year ended  December 31, 2004. We caution  investors  that these  discussions of
important  risks and  uncertainties  are not exclusive,  and our business may be
subject to other risks and uncertainties which are not detailed there.

     Investors are cautioned not to place undue reliance on our  forward-looking
statements.  We make  forward-looking  statements  as of the date on which  this
Quarterly  Report  on Form  10-QSB  is  filed  with the SEC,  and we  assume  no
obligation  to update  the  forward-looking  statements  after  the date  hereof
whether as a result of new  information  or events,  changed  circumstances,  or
otherwise, except as required by law.

                                       13



Item 3. Controls and Procedures.

(a)  Evaluation  of  Disclosure  Controls and  Procedures.  Our chief  executive
     officer and chief financial officer have evaluated the effectiveness of the
     design and operation of our  "disclosure  controls and procedures" (as that
     term is defined in Rule  13a-14(c)  under the Exchange Act) as of March 31,
     2004,  the end of the fiscal quarter  covered by this  Quarterly  Report on
     Form 10-QSB.  Based on that  evaluation,  the chief  executive  officer and
     chief  financial  officer have concluded  that our disclosure  controls and
     procedures  are effective to ensure that material  information  relating to
     the Company and the Company's  consolidated  subsidiaries  is made known to
     such  officers by others  within these  entities,  particularly  during the
     period this Quarterly Report on Form 10-QSB was prepared, in order to allow
     timely decisions regarding required disclosure.

(b)  Changes  in  Internal  Controls.  There has been no change in our  internal
     control over financial  reporting  that occurred  during the fiscal quarter
     covered  by this  Quarterly  Report  on Form  10-QSB  that  has  materially
     affected,  or is  reasonably  likely to  materially  affect,  our  internal
     control over financial reporting.





















                                       14



                                     PART II
                                OTHER INFORMATION

Item 1. Legal Proceedings.

     The Company was not  involved  in any legal  proceedings  during the fiscal
quarter covered by this Quarterly Report of Form 10-QSB.

Item 2. Changes in Securities and Use of Proceeds.

Recent Sales of Unregistered Securities

     During  the  three  months  ended  March  31,  2004,  we did not  sell  any
securities  which  were not  registered  under the  Securities  Act of 1933,  as
amended (the "Securities Act"), other than the following.

     In the first quarter of 2004,  the Company issued  1,867,490  shares of our
restricted  common  stock for net  proceeds of $788,653.  In December  2003,  we
commenced an offering for sale up to approximately $1 million of this restricted
common stock.  Net proceeds to us were  initially  expected to be  approximately
$400,000 to $600,000. We have since increased this offering amount to $3 million
and have  received  proceeds  of  $1,122,317  as of March  31,  2004.  If we are
successful in selling the remaining  shares,  total net proceeds are expected to
be approximately $1.2 million to $1.8 million. The transaction is a Regulation S
offering to foreign  investors as defined by Regulation S of the Securities Act.
The restricted shares cannot be traded for 12 months. After the first 12 months,
sales of the shares are subject to restrictions under rule 144 for an additional
year. We have engaged a placement agent to assist us in the offering.

Item 3. Defaults Upon Senior Securities.

     None.

Item 4. Submission of Matters to a Vote of Security Holders.

     None.

Item 5. Other Information.

     None.

Item 6. Exhibits and Reports on Form 8-K.

(a)  Exhibits.  Exhibits required by Item 601 of Regulation S-B are incorporated
     herein by reference  and are listed on the attached  Exhibit  Index,  which
     begins on page X-1 of this Quarterly Report on Form 10-QSB.

(b)  Reports on Form 8-K.

     None.



                                       15




                                   SIGNATURES

     In accordance  with Section 13 or 15(d) of the Exchange Act, the Registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                   PROVECTUS PHARMACEUTICALS, INC.


                                   By: /s/ H. Craig Dees
                                      ------------------------------------------
                                      H. Craig Dees, Ph.D.
                                      Chief Executive Officer

Date:    May 17, 2004




















                                       16


                                  EXHIBIT INDEX

 Exhibit No.                     Description
------------                     -----------

    3.1        Restated Articles of Incorporation of Provectus  Pharmaceuticals,
               Inc.,  a  Nevada  corporation   ("Provectus"),   incorporated  by
               reference  to Exhibit 3.1 to the  Company's  Quarterly  Report on
               Form 10-QSB for the fiscal  quarter ended June 30, 2003, as filed
               with the SEC on August 14, 2003.
    3.2        Bylaws of Provectus,  incorporated by reference to Exhibit 3.2 to
               the  Company's  Quarterly  Report on Form  10-QSB  for the fiscal
               quarter  ended  March 31,  2003,  as filed with the SEC on May 9,
               2003.
    4.2.1*     Convertible   Secured   Promissory  Note  and  Warrant   Purchase
               Agreement  dated as of November  26, 2002 between  Provectus  and
               Gryffindor    Capital   Partners   I,   L.L.C.    ("Gryffindor"),
               incorporated  herein by reference to Exhibit 4.1 to the Company's
               Current Report on Form 8-K dated November 26, 2002, as filed with
               the SEC on December 10, 2002.
    4.2.2      Letter  Agreement  dated  January 31, 2003 between  Provectus and
               Gryffindor,  incorporated herein by reference to Exhibit 4.2.2 to
               the  Company's  Quarterly  Report on Form  10-QSB  for the fiscal
               quarter  ended  March 31,  2003,  as filed with the SEC on May 9,
               2003.
    4.3        Amended  and  Restated  Convertible  Secured  Promissory  Note of
               Provectus dated January 31, 2003, issued to Gryffindor, reference
               to Exhibit 4.3 to the Company's  Quarterly  Report on Form 10-QSB
               for the fiscal  quarter  ended March 31, 2003,  as filed with the
               SEC on May 9, 2003.
    4.6*       Stock  Pledge  Agreement  dated as of November  26, 2002  between
               Provectus  and  Gryffindor,  incorporated  herein by reference to
               Exhibit  4.5 to the  Company's  Current  Report on Form 8-K dated
               November 26, 2002, as filed with the SEC on December 10, 2002.
    4.7        Guaranty  dated  November 26, 2002 from Xantech  Pharmaceuticals,
               Inc., a Tennessee  corporation  and a wholly owned  subsidiary of
               Provectus  ("Xantech"),  to  Gryffindor,  incorporated  herein by
               reference to Exhibit 4.6 to the Company's  Current Report on Form
               8-K dated  November 26,  2002,  as filed with the SEC on December
               10, 2002.
    4.8        Form of Security  Agreement  between the Company and  Gryffindor,
               incorporated  herein by reference to Exhibit 4.7 to the Company's
               Current Report on Form 8-K dated November 26, 2002, as filed with
               the SEC on December 10, 2002.
    4.9        Form of Patent and License Security Agreement between the Company
               and Gryffindor,  incorporated  herein by reference to Exhibit 4.8
               to the Company's  Current  Report on Form 8-K dated  November 26,
               2002, as filed with the SEC on December 10, 2002.
    4.10       Form of Trademark  Collateral  Assignment and Security  Agreement
               between  the  Company  and  Gryffindor,  incorporated  herein  by
               reference to Exhibit 4.9 to the Company's  Current Report on Form
               8-K dated  November 26,  2002,  as filed with the SEC on December
               10, 2002.
    4.11       Form of  Copyright  Security  Agreement  between  the Company and
               Gryffindor,  incorporated  herein by reference to Exhibit 4.10 to
               the Company's Current Report on Form 8-K dated November 26, 2002,
               as filed with the SEC on December 10, 2002.
    4.16*      Promissory Note of Provectus  dated December 31, 2002,  issued to
               Eric A. Wachter.
    10.2**     Provectus  Pharmaceuticals,  Inc. Amended and Restated 2002 Stock
               Plan,  incorporated  herein by  reference  to Exhibit 10.2 to the
               Company's  Quarterly  Report on Form 10-Q for the fiscal  quarter
               ended June 30, 2003, filed with the SEC on August 14, 2003.



 Exhibit No.                     Description
------------                     -----------

   10.14       Settlement Agreement dated as of June 16, 2003 among Kelly Adams,
               Justeene  Blankenship,  Nicholas Julian,  and Pacific  Management
               Services,  Inc.;  and  Provectus  and  Xantech,  incorporated  by
               reference to Exhibit  10.14 to the  Company's  Current  Report on
               Form 8-K dated June 16,  2003,  as filed with the SEC on June 26,
               2003.
   10.15       Material  Transfer  Agreement  dated as of July 31, 2003  between
               Schering-Plough    Animal   Health   Corporation,    a   Delaware
               corporation,  and Provectus,  incorporated herein by reference to
               Exhibit 10.2 to the Company's  Quarterly  Report on Form 10-Q for
               the fiscal  quarter  ended June 30,  2003,  filed with the SEC on
               August 14, 2003.
   31.1+       Certification   Pursuant   to   Rule   13a-14(a)   (Section   302
               Certification),  dated  May 17,  2004, executed by H. Craig Dees,
               Ph.D., Chief Executive Officer of the Company.
   31.2+       Certification   Pursuant   to   Rule   13a-14(a)   (Section   302
               Certification),   dated  May 17,  2004,  executed  by  Peter  R.
               Culpepper, Chief Financial Officer of the Company.
   32.1+       Certification   Pursuant  to  18  U.S.C.ss.   1350  (Section  906
               Certification), dated August 14, 2003, executed by H. Craig Dees,
               Ph.D.,  Chief  Executive  Officer  of the  Company,  and Peter R.
               Culpepper, Chief Financial Officer of the Company.
-------------------------------------

          *    The Company  agrees by this filing to  supplementally  furnish to
               the SEC, upon request, a copy of the exhibits and/or schedules to
               this agreement.

          **   Management compensation contract or plan.

          +    Filed herewith.