Unassociated Document
 
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER
THE SECURITIES EXCHANGE ACT OF 1934

For the month of February 2009
.
FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V.
(Exact name of Registrant as specified in its charter)

Mexican Economic Development, Inc.
(Translation of Registrant’s name into English)

United Mexican States
(Jurisdiction of incorporation or organization)

General Anaya No. 601 Pte.
Colonia Bella Vista
Monterrey, Nuevo León 64410
México
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F:

Form 20-F  x    Form 40-F   o
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as
permitted by Regulation S-T Rule 101(b)(1): _______


 
 

 


Indicate by check mark if the registrant is submitting the Form 6-K in paper as
permitted by Regulation S-T Rule 101(b)(7): _______


Indicate by check mark whether by furnishing the information contained in this
Form,  the  registrant  is  also  thereby  furnishing  the  information  to  the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes   No   x
If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): 82-_____________

 
SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf of the
undersigned, thereunto duly authorized.
.
  FOMENTO ECONÓMICO MEXICANO, S.A. DE C.V.  
       
 
By:
/s/ Javier Astaburuaga  
    Javier Astaburuaga  
    Chief Financial Officer  
       
Date:  February 26, 2009

 
 

 
 
 
 
FEMSA Delivers Double-Digit Growth in 4Q08 and 2008
Operating Income increased 15.0% in 4Q08 and 14.9% in 2008
 
Monterrey, Mexico, February 26, 2009 — Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) announced today its operational and financial results for the fourth quarter and full year 2008.
 
Fourth Quarter 2008 Highlights:
 
·     Consolidated total revenues grew 15.4% and income from operations grew 15.0%. In spite of the increasingly challenging economic environment and a more cautious consumer, FEMSA delivered robust growth in operating income driven by strong results at Coca-Cola FEMSA and FEMSA Comercio that more than offset the mixed results at FEMSA Cerveza.
 
·     Coca-Cola FEMSA total revenues and income from operations increased 23.9% and 25.7%, respectively. Driven by double-digit income from operations growth in Mercosur and Latincentro and robust growth in Mexico.
 
·     FEMSA Cerveza total revenues increased 8.6%. In an environment of healthy pricing and lapping solid 6.0% volume growth in 4Q07, sales volume decreased 0.7% in Mexico. In Brazil, volumes declined 3.5% having grown 9.3% in 4Q07, and as a result of unfavorable weather conditions. Export sales volume grew a robust 12.3%, despite the decline in the overall US import category. Continued raw material pressures and sustained marketing investments behind our brands across our operations resulted in a 9.3% decrease in income from operations.
 
·     FEMSA Comercio continued its pace of strong growth and margin expansion. Income from operations increased over 27.0% for the 8th consecutive quarter, resulting in an operating margin expansion of 110 basis points to reach 9.3%.
 
2008 Full Year Highlights:
 
·     Consolidated total revenues increased 13.9%. All operating units contributed to this top-line growth.
 
·     Consolidated income from operations increased 14.9%, driven by double-digit growth at Coca-Cola FEMSA and FEMSA Comercio.
 
·     Coca-Cola FEMSA total revenue and income from operations increased 19.8% and 19.2%, respectively. Strong growth in Mercosur, supported by the integration of Remil, and by Latincentro, as well as more tempered growth in Mexico drove these results.
 
·     FEMSA Cerveza total revenues increased 7.1%, mainly as a result of increases in average price per hectoliter across our main operations in local currencies. Income from operations decreased 1.9%, reflecting continued pressure on raw materials and sustained investment in our brands.
 
·     FEMSA Comercio income from operations increased 32.6%, reaching an all-time-high operating margin of 6.5% and resulting in a 100 basis point expansion. For the 7th consecutive year, income from operations increased over 25%, driven by the opening of 811 new stores during the year as well as by stable same store sales.
 

 
 

 

 
José Antonio Fernández, Chairman and CEO of FEMSA, commented: “2008 was a challenging year for businesses across geographies and industries, and yet, we were able to deliver double digit growth in revenues and income from operations. Over the past decade, our results underscore the strengths of an integrated beverage platform and continuous improvement driven at every stage of the value chain. During the year, every one of our business units advanced in the execution of our strategy, and today our competitive position and our skill set are stronger than ever before.

As we enter another tough year, the business environment continues to soften. Our products are defensive in nature and we expect the impact of the downturn to be relatively moderate, but clearly we are not immune and our consumers are going through difficult times. However, in terms of the business drivers that are within our control, we are taking broad measures to rationalize costs, expenses and investments at every level of the organization, so that we are in a good position to weather the storm and come out in even better shape than we are today”.


FEMSA Consolidated

Beginning on January 1st 2008, in accordance to changes in the Mexican Financial Reporting Standards (Mexican FRS) related to inflation effects, we discontinued inflation accounting for our subsidiaries in Mexico, Guatemala, Panama, Colombia and Brazil. 2008 figures for these subsidiaries are therefore in nominal pesos. For the rest of our subsidiaries in Nicaragua, Costa Rica, Venezuela and Argentina, we applied inflation accounting during 2008. For comparison purposes, the figures for 2007 have been restated in Mexican pesos with purchasing power as of December 31, 2007.

As a useful reference, we note that local currencies in our major operations depreciated against the US dollar during 2008, particularly during the fourth quarter. The Mexican Peso depreciated approximately 25% in the quarter and for the year, and the Brazilian Real approximately 32% and 22% in the quarter and for the year, respectively.

Total revenues increased 15.4% compared to 4Q07, to Ps. 44.816 billion. Coca-Cola FEMSA and FEMSA Comercio together accounted for over 90% of the consolidated revenue increase, while FEMSA Cerveza provided the balance.

For the full year of 2008, consolidated total revenues increased 13.9% to Ps. 168.022 billion. This growth resulted from double-digit growth at Coca-Cola FEMSA and FEMSA Comercio, combined with high-single digit growth at FEMSA Cerveza.

Gross profit increased 14.8% compared to 4Q07 to Ps. 20.945 billion in 4Q08. Gross margin decreased 30 basis points compared to the same period in 2007 to 46.7%. FEMSA Comercio gross profit improvement partially offset cost pressures at Coca-Cola FEMSA, coming from the integration of Jugos del Valle, which is currently a lower-profitability business, and the depreciation of the local currencies as applied to our US dollar denominated cost, as well as raw material pressure at FEMSA Cerveza.

For the full year of 2008, gross profit increased 14.5% to Ps. 77.623 billion. Gross margin rose 20 basis points compared to the same period in 2007 to 46.2% of total revenues. FEMSA Comercio’s gross profit increase more than offset raw material pressure at Coca-Cola FEMSA and FEMSA Cerveza and the depreciation of the local currencies against the US dollar as applied to our dollar denominated costs.

Income from operations increased 15.0% to Ps. 6.712 billion in 4Q08 as compared to the same period in 2007; double-digit growth at Coca-Cola FEMSA and FEMSA Comercio more than offset an operating income decline at FEMSA Cerveza. Consolidated operating margin remained flat as compared to 4Q07 at 15.0%, FEMSA Comercio and Coca-Cola FEMSA operating margin improvement offset margin pressure at FEMSA Cerveza.

For the full year of 2008, income from operations increased 14.9% to Ps. 22.684 billion. Our consolidated operating margin for the year reached 13.5%, an improvement of 10 basis points as compared to the same period in 2007, as FEMSA Comercio operating margin improvement offset margin pressure at FEMSA Cerveza and Coca-Cola FEMSA.


February 26, 2009
 
2

 

 

Net income decreased 75.9% compared to 4Q07 to Ps. 868 million in 4Q08, reflecting a higher integral result of financing during the quarter. This increase resulted from (i) a shift from a gain to a non-cash loss in our foreign exchange position, due to the depreciation of the local currencies in our markets against the US dollar, as applied to our liability position, (ii) a shift from a gain to a loss in certain derivative instruments that do not meet hedging criteria for accounting purposes, driven by the mark-to-market recognition in our US dollar cross currency swaps and to a lesser extent, the unwinding of certain commodity hedges and iii) a shift from a gain to a loss in monetary position, reflecting changes in the Mexican Financial Reporting Standards, as inflationary adjustment is no longer applied to the vast majority of our liability position. During the quarter, the increase in other expenses resulted mainly from write-off expenses derived from asset rationalization at Coca-Cola FEMSA in Mexico. The effective tax rate was 41.2% in 4Q08 compared with 31.5% in 4Q07, as a result of lower income before taxes, and reflecting the change in the Mexican Financial Reporting Standards, pursuant to which inflation adjustments are no longer made for accounting purposes but continue to be made for tax purposes.

For the full year of 2008, in spite of robust growth in income from operations, net income decreased 22.3% compared to the same period of 2007 to Ps. 9.278 billion, mainly due to the first two factors described above for the fourth quarter as well as lower gains on monetary position. The effective tax rate was 31.2% in 2008 compared with 29.3% in 2007, reflecting additional tax provisions in some of our operations which partially offset the same factors mentioned above for the fourth quarter.

Net majority income decreased 77.8% over 4Q07, resulting in Ps. 0.16 per FEMSA Unit1 in 4Q08. Net majority income per FEMSA ADS was US$ 0.12 for the quarter. Net majority income decreased 21.2% over 2007, resulting in Ps. 1.87 per FEMSA Unit1 (US$ 1.36 per FEMSA ADS) for the 2008.

Capital expenditures increased 38.2% over 4Q07 to Ps. 5.409 billion in 4Q08, resulting from increased investment in the beverage business units related to additional capacity and distribution assets, and the accelerated expansion in store openings at FEMSA Comercio. For the full year of 2008, capital expenditures increased 26.4% over 2007 to Ps. 14.234 billion for the same reasons.

The consolidated balance sheet as of December 31, 2008, recorded a cash balance of Ps. 9.110 billion (US$ 658.6 million), a decrease of Ps. 1,346 million (US$ 97.3 million) compared to the same period of 2007, mainly as a result of cash acquisitions made by Coca-Cola FEMSA over the last twelve months, including Remil, and the payment of the maturities of our certificados bursátiles during the year. Short-term debt was Ps. 11.648 billion (US$ 842.1 million) while long-term debt was Ps. 31.275 billion (US$ 2.261 billion). Our net debt increased by Ps. 4.241 billion (US$306.6 million) mainly driven by the appreciation of the US dollar as applied to our US dollar liability position and by cash acquisitions described above.

Consistent with FEMSA’s conservative approach, as of December 31, 2008, our ratio of net debt to EBITDA2 was only 1.1x, while our mix of US dollar-denominated debt represented 22.6% and our mix of fixed interest rate represented 55.0%. In terms of our debt profile, we have approximately Ps. 11.6 billion coming due in 2009, we expect to refinance Ps. 9.3 billion and to pay down the balance with internal cash generation. For 2010 and 2011, we have minor debt maturities, and our debt profile currently extends as far out as 2017.

As a matter of policy, FEMSA follows a conservative approach to leverage and risk management and makes limited use of derivative instruments to reduce the volatility and uncertainty of operating results by hedging risks such as interest rate, foreign exchange and the price of certain raw materials.


Soft Drinks – Coca-Cola FEMSA

Coca-Cola FEMSA’s financial results and discussion are incorporated by reference from Coca-Cola FEMSA’s press release, which is attached to this press release or visit www.coca-colafemsa.com.


1
FEMSA Units consist of FEMSA BD Units and FEMSA B Units. Each FEMSA BD Unit is comprised of one Series B Share, two Series D-B Shares and two Series D-L Shares. Each FEMSA B Unit is comprised of five Series B Shares. The number of FEMSA Units outstanding as of December 31, 2008 was 3,578,226,270 equivalent to the total number of FEMSA Shares outstanding as of the same date, divided by 5.
   
2
As used herein, Net debt/EBITDA is calculated by dividing net debt at the end of the quarter by the EBITDA for year, as reported in Mexican pesos and converted to US dollars with the period-end exchange rate.
 

February 26, 2009
 
3

 

 
Beer – FEMSA Cerveza

Mexico sales volume decreased 0.7% to 7.118 million hectoliters in 4Q08 compared with 4Q07. This decrease reflects an increasingly cautious consumer as well as price increases implemented in the first and third quarters of 2008. Our Tecate brand family had another quarter of strong performance and our new line extensions, such as Sol Limón y Sal and Sol Cero, delivered encouraging results. For the full year of 2008, despite solid volume growth during the first half of the year, consumer demand softened during the second half, reflecting strong pricing and tough comparisons, resulting in a 1.6% increase in sales volume to 27.393 million hectoliters.

Brazil sales volume declined 3.5% in 4Q08 over a solid 9.3% volume growth in 4Q07, to 3.146 million hectoliters. This decrease reflects price increases implemented at the end of the third quarter, ahead of our competitors, and to a lesser extent unfavorable weather conditions. For the full year of 2008, Brazil sales volume increased 3.9% to 10.181 million hectoliters outpacing industry growth for the second consecutive year.

Export sales volume increased 12.3% in 4Q08, cycling a 19.3% growth in 4Q07, to 752 thousand hectoliters in 4Q08, despite a challenging economic environment in the US. This increase was mainly driven by our Dos Equis and Tecate brands in the US as well as by Sol in other key markets. For the full year of 2008, export sales volume increased 9.3% to 3.479 million hectoliters, well above import category and total industry growth in the US.

Total revenues increased 8.6% over 4Q07 to Ps. 11.492 billion in 4Q08. Higher average price per hectoliter mainly in Mexico, combined with solid volume growth in exports, drove these results. Mexican beer sales represented 73.8% of total beer revenues, while Brazil and Export beer sales reached 17.3% and 8.9% of total beer revenues, respectively.

Mexico price per hectoliter increased 10.0% over 4Q07 to Ps. 1,096.9 in 4Q08, resulting from price increases implemented during the year as well as from the positive pricing effect of incremental domestic volume brought under direct distribution during the last twelve months, which now stands at 91% of our total domestic volume. Brazil price per hectoliter in Mexican pesos decreased 1.7% to Ps. 583.3 compared to the same period in 2007, driven by the depreciation of the Brazilian Real versus the Mexican Peso. However price per hectoliter in local currency was 5.8% higher, as a result of price increases implemented late in the year. Export price per hectoliter in Mexican pesos increased 16.7% to Ps. 1,251.9 in 4Q08 as compared with 4Q07, reflecting the Mexican peso depreciation versus the dollar. In US dollar terms, price per hectoliter declined 1.8% due to changes in product mix and moderate price increases implemented during the year.

For the full year of 2008, total revenues increased 7.1% to Ps. 42.385 billion. Mexican beer revenues reached 74.9% of total beer revenues up from 74.6% in the same period of 2007. Brazil beer revenues represented 15.8% of total beer revenues, down from 16.2% in the comparable period in 2007. Export beer revenues were 9.2% of total beer revenues, in line with the comparable period in 2007.

Cost of sales was Ps. 5.425 billion in 4Q08, an increase of 13.5% compared with 4Q07, well ahead of the 8.6% growth in total revenues. Cost per hectoliter increased by 14.4% as a result of continuous cost pressure coming particularly from higher grain prices resulting from hedging agreements, and the Mexican peso depreciation of 25% as applied to our dollar-denominated costs. Gross profit increased 4.6% over 4Q07 to Ps. 6.067 billion in 4Q08, while gross margin declined by 200 basis points from 54.8% in 4Q07 to 52.8% in 4Q08.

For the full year of 2008, cost of sales increased 9.6% to Ps. 19.540 billion. Gross margin declined by 100 basis points to 53.9%.

Income from operations decreased 9.3% compared to 4Q07 to Ps. 1,461 million in 4Q08, representing a margin decline of 250 basis points, driven mainly by the increase in cost per hectoliter. Cost pressure experienced during the quarter and an increase in selling expenses more than offset the robust top-line growth and administrative expense rationalization. Operating expenses increased 9.9% over 4Q07 to Ps. 4.606 billion, resulting from incremental selling expenses driven by (i) the incremental volumes that we brought under our direct distribution network, (ii) higher advertisement expense for our core export brands combined with the effect of the peso depreciation versus the US dollar as applied to these expenses, and (iii) continuous marketing investment behind our brands and at the point of sale in Mexico. Approximately 60% of the incremental selling expenses are driven by the first two items.

For the full year of 2008, income from operations decreased 1.9% to Ps. 5.394 billion, representing 12.7% of total revenues, or 120 basis points below 2007, reflecting mainly the decline in gross margin.


February 26, 2009
 
4

 

 
 
FEMSA Comercio

Total revenues increased 11.1% over 4Q07 to Ps. 12.206 billion in 4Q08 driven by the opening of 286 net new stores in the quarter, for a total of 811 net new store openings in the year, with stable same-store sales. As of December 31, 2008, there were a total of 6,374 stores in Mexico, exceeding the objective for the year. Same-store sales were virtually flat, up an average of 0.1% for the quarter over 4Q07, driven by a 12.1% increase in store traffic, which more than offset a 10.7% decline in the average customer ticket. As was the case during the first nine months of 2008, store ticket and traffic dynamics reflect the mix shift from prepaid wireless phone cards to the sale of electronic air-time, for which only the margin is recorded, not the full amount of the air-time recharge. On a comparable basis excluding this change, the average ticket would have grown in the mid-single-digits in 4Q08.

For the full year of 2008, total revenues increased 12.0% to Ps. 47.146 billion. FEMSA Comercio same-store sales increased an average of 0.4% driven by a 13.0% increase in store traffic, which more than offset an 11.2% reduction in average ticket.

Gross profit increased by 26.0% in 4Q08 compared to 4Q07, resulting in a 410 basis point gross margin expansion reaching 34.4%. This increase largely reflects the shift towards electronic air-time recharges as described above. The balance came from growth in higher-margin categories such as cigarettes and ready-to-drink coffee, among others, as well as better pricing strategies and improved commercial terms with our supplier partners. For the full year of 2008, gross margin expanded by 290 basis points to 30.9%.

Income from operations increased 27.0% over 4Q07 to Ps. 1.139 billion in 4Q08. Operating expenses increased 25.6% to Ps. 3,060 million, mainly driven by incremental selling expenses such as higher energy costs at the store level and expenses related to the strengthening of FEMSA Comercio’s organizational structure, as planned. Operating margin expanded 110 basis points over 4Q07 reaching 9.3%, as the strong expansion of the gross margin more than offset the increase in operating expenses.

For the full year of 2008, income from operations increased 32.6% to Ps. 3.077 billion, resulting in an all-time high operating margin of 6.5%, a 100 basis point expansion as compared to the previous year.
 


February 26, 2009
 
5

 

 

 
CONFERENCE CALL INFORMATION:

Our Fourth Quarter 2008 Conference Call will be held on: Thursday February 26, 2009, 11:00 AM Eastern Time (10:00 AM Mexico City Time). To participate in the conference call, please dial: Domestic US: (1-888) 505-4328, International: (1-719) 325-2388. The conference call will be webcast live through streaming audio. For details please visit www.femsa.com/investor.

If you are unable to participate live, the conference call replay will be available through March 6, 2009; dialing Domestic US: (1-888) 203-1112, International: (1-719) 457-0820 using passcode: 4465369. Additionally, the conference call audio will be available on http://ir.femsa.com/results.cfm
 
We are a holding company whose principal activities are grouped under the following sub-holding companies and carried out by their respective operating subsidiaries: Coca-Cola FEMSA, S.A.B. de C.V., which engages in the production, distribution and marketing of non-alcoholic beverages; FEMSA Cerveza, S.A. de C.V., which engages in the production, distribution and marketing of beer and flavored alcoholic beverages; and FEMSA Comercio, S.A. de C.V., which engages in the operation of convenience stores.

The translations of Mexican pesos into US dollars are included solely for the convenience of the reader, using the noon day buying rate for pesos as published by the Federal Reserve Bank of New York at December 31, 2008, which was 13.8320 Mexican pesos per US dollar.
 
FORWARD LOOKING STATEMENTS
This report may contain certain forward-looking statements concerning our future performance that should be considered as good faith estimates made by us. These forward-looking statements reflect management’s expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, which could materially impact our actual performance.


Six pages of tables and Coca-Cola FEMSA’s press release to follow


February 26, 2009
 
6

 

 
 
Consolidated Income Statement
Millions of Pesos

                                                             
   
For the fourth quarter of:
   
For the twelve months of:
 
   
2008 (A)
   
% of rev.
   
2007 (B)
   
% of rev.
   
% Increase
   
2008 (A)
   
% of rev.
   
2007 (B)
   
% of rev.
   
% Increase
 
Total revenues
    44,816       100.0       38,832       100.0       15.4       168,022       100.0       147,556       100.0       13.9  
Cost of sales
    23,871       53.3       20,588       53.0       15.9       90,399       53.8       79,739       54.0       13.4  
Gross profit
    20,945       46.7       18,244       47.0       14.8       77,623       46.2       67,817       46.0       14.5  
  Administrative expenses
    2,444       5.5       2,317       6.0       5.5       9,531       5.7       9,121       6.2       4.5  
  Selling expenses
    11,789       26.2       10,093       26.0       16.8       45,408       27.0       38,960       26.4       16.6  
Operating expenses
    14,233       31.7       12,410       32.0       14.7       54,939       32.7       48,081       32.6       14.3  
Income from operations
    6,712       15.0       5,834       15.0       15.0       22,684       13.5       19,736       13.4       14.9  
Other expenses
    (792 )             (543 )             45.9       (2,374 )             (1,297 )             83.0  
      Interest expense
    (1,276 )             (1,152 )             10.8       (4,930 )             (4,722 )             4.4  
      Interest income
    95               194               (51.0 )     598               769               (22.2 )
  Interest expense, net
    (1,181 )             (958 )             23.3       (4,332 )             (3,953 )             9.6  
  Foreign exchange (loss) gain
    (1,898 )             209            
N.S.
      (1,694 )             691            
N.S.
 
 (Loss) gain on monetary position
    (35 )             656            
N.S.
      657               1,640               (59.9 )
                                                                                 
  Gain (Loss) on financial instruments  (C)
    (1,331 )                 70               
N.S.
      (1,456 )                69            
N.S.
 
Integral result of financing
    (4,445 )                (23 )          
N.S.
      (6,825 )                    (1,553 )          
N.S.
 
Income before income tax
    1,475               5,268               (72.0 )     13,485               16,886               (20.1 )
Income tax
    (607 )                (1,661 )                (63.5 )     (4,207 )                (4,950 )                (15.0 )
Net income
    868                   3,607               (75.9 )     9,278               11,936               (22.3 )
Net majority income
    586               2,640               (77.8 )     6,708               8,511               (21.2 )
Net minority income
    282               967               (70.8 )     2,570               3,425               (25.0 )
                                                                                 

(A) Average Mexican Pesos of 2008.
(B) Constant Mexican Pesos as of Decmber 31, 2007
(C) Includes solely derivative instruments that do not meet hedging criteria for accounting purposes

EBITDA & CAPEX
                                                           
Income from operations
    6,712       15.0       5,834       15.0       15.0       22,684       13.5       19,736       13.4       14.9  
Depreciation
    1,386       3.1       1,104       2.8       25.5       4,967       3.0       4,359       3.0       13.9  
Amortization & other(5)
    933       2.1       853       2.3       9.4       4,031       2.4       3,708       2.4       8.7  
EBITDA
    9,031       20.2       7,791       20.1       15.9       31,682       18.9       27,803       18.8       14.0  
CAPEX
    5,409               3,915               38.2       14,234               11,257               26.4  
                                                                                 
 
 
FINANCIAL RATIOS
 
2008
   
2007
   
Var. p.p.
 
Liquidity(1)
    0.89       1.00       (0.11 )
Interest coverage(2)
    7.65       8.13       (0.49 )
Leverage(3)
    0.91       0.85       0.06  
Capitalization(4)
    33.49 %     33.27 %     0.22  
 
(1) Total current assets / total current liabilities.
(2) Income from operations + depreciation + amortization & other / interest expense, net.
(3) Total liabilities / total stockholders' equity.
(4) Total debt / long-term debt + stockholders' equity.
   Total debt = short-term bank loans + current maturities long-term debt + long-term bank loans
   and notes payable.
(5) Includes returnable bottle breakage expense.

February 26, 2009
 
7

 
 
 
FEMSA
 
Consolidated Balance Sheet
 
As of December 31:
 
   
                   
ASSETS
 
2008 (A)
   
2007 (B)
   
% Increase
 
Cash and cash equivalents
    9,110       10,456       (12.9 )
Accounts receivable
    10,759       9,329       15.3  
Inventories
    13,065       10,037       30.2  
Prepaid expenses and other
    6,083       3,663       66.1  
Total current assets
    39,017       33,485       16.5  
Property, plant and equipment, net
    61,425       54,707       12.3  
Intangible assets(1)
    65,299       60,234       8.4  
Other assets
    19,299       17,369       11.1  
TOTAL ASSETS
    185,040       165,795       11.6  
                         
LIABILITIES & STOCKHOLDERS´ EQUITY
                       
Bank loans
    5,799       3,447       68.2  
Current maturities long-term debt
    5,849       5,917       (1.2 )
Interest payable
    376       475       (20.8 )
Operating liabilities
    31,728       23,565       34.6  
Total current liabilities
    43,752       33,404       31.0  
Long-term debt (2)
    31,275       30,664       2.0  
Labor liabilities
    2,886       3,718       (22.4 )
Other liabilities
    10,232       8,356       22.5  
Total liabilities
    88,145       76,142       15.8  
Total stockholders’ equity
    96,895       89,653       8.1  
LIABILITIES AND STOCKHOLDERS’ EQUITY
    185,040       165,795       11.6  

(1) Includes mainly the intangible assets generated by acquisitions.
(A) Mexican Pesos for the end of 2008.
(B) Constant Mexican Pesos as of Decmber 31, 2007
(2) Includes the effect of assigned and non assigned derivative financial instruments on long-term debt, for accountig propuses

                   
   
December 31, 2008
 
DEBT MIX
 
Ps.
   
% Integration
   
Average Rate
 
Denominated in:
                 
   Mexican pesos
    30,377       70.8 %     9.5 %
   Dollars
    9,681       22.6 %     5.4 %
   Colombian pesos
    1,648       3.8 %     15.2 %
   Argentinan pesos
    789       1.8 %     19.6 %
   Venezuelan bolivars
    354       0.8 %     22.2 %
   Brazilian Reals
    74       0.2 %     14.3 %
Total debt
    42,923       100.0 %     9.4 %
                         
Fixed rate(1)
    23,613       55.0 %        
Variable rate(1)
    19,310       45.0 %        
                         

% of Total Debt
 
2009
   
2010
   
2011
   
2012
   
2013
   
2014
      2015 +
DEBT MATURITY PROFILE
    27.0 %     9.1 %     10.3 %     19.6 %     18.3 %     3.2 %     12.5 %

(1) Includes the effect of interest rate swaps.

February 26, 2009
 
8

 

 
 
Coca-Cola FEMSA
 
Results of Operations
 
Millions of Pesos
 
   
                                                             
   
For the fourth quarter of:
   
For the twelve months of:
 
   
2008 (A)
   
% of rev.
   
2007 (B)
   
% of rev.
   
% Increase
   
2008 (A)
   
% of rev.
   
2007 (B)
   
% of rev.
   
% Increase
 
Total revenues
    22,752       100.0       18,361       100.0       23.9       82,976       100.0       69,251       100.0       19.8  
Cost of sales
    12,292       54.0       9,350       50.9       31.5       43,895       52.9       35,876       51.8       22.4  
Gross profit
    10,460       46.0       9,011       49.1       16.1       39,081       47.1       33,375       48.2       17.1  
Administrative expenses
    1,007       4.4       998       5.4       0.9       4,094       4.9       3,728       5.4       9.8  
Selling expenses
    5,400       23.8       4,789       26.1       12.8       21,292       25.7       18,161       26.2       17.2  
Operating expenses
    6,407       28.2       5,787       31.5       10.7       25,386       30.6       21,889       31.6       16.0  
Income from operations
    4,053       17.8       3,224       17.6       25.7       13,695       16.5       11,486       16.6       19.2  
Depreciation
    640       2.8       509       2.8       25.7       2,528       3.0       2,050       3.0       23.3  
Amortization & other
    260       1.1       190       1.0       36.8       893       1.1       898       1.2       (0.6 )
EBITDA
    4,953       21.7       3,923       21.4       26.3       17,116       20.6       14,434       20.8       18.6  
Capital expenditures
    1,938       0.0       1,297       0.0       49.4       4,802       0.0       3,682       0.0       30.4  
                                                                                 

(A) Average Mexican Pesos of 2008.
(B) Constant Mexican Pesos as of Decmber 31, 2007

Sales volumes
                                   
(Millions of unit cases)
                                                           
Mexico
    282.9       47.2       272.2       48.8       3.9       1,149.0       51.2       1,110.4       52.4       3.5  
Latincentro
    139.9       23.3       143.6       25.7       (2.6 )     537.2       24.0       534.9       25.2       0.4  
Mercosur
    177.0       29.5       142.6       25.5       24.1       556.6       24.8       475.5       22.4       17.1  
Total
    599.8       100.0       558.4       100.0       7.4       2,242.8       100.0       2,120.8       100.0       5.8  

February 26, 2009
 
9

 
 
 
FEMSA Cerveza
 
Results of Operations
 
Millions of Pesos
 
   
                                                             
   
For the fourth quarter of:
   
For the twelve months of:
 
   
2008 (A)
   
% of rev.
   
2007 (B)
   
% of rev.
   
% Increase
   
2008 (A)
   
% of rev.
   
2007 (B)
   
% of rev.
   
% Increase
 
Sales:
                                                           
Mexico
    7,808       67.9       7,147       67.6       9.2       29,224       68.9       27,215       68.8       7.4  
Brazil
    1,835       16.0       1,933       18.3       (5.1 )     6,182       14.6       5,903       14.9       4.7  
Export
    942       8.2       719       6.7       31.0       3,608       8.5       3,339       8.4       8.1  
Beer sales
    10,585       92.1       9,799       92.6       8.0       39,014       92.0       36,457       92.1       7.0  
Other revenues
    907       7.9       779       7.4       16.4       3,371       8.0       3,109       7.9       8.4  
Total revenues
    11,492       100.0       10,578       100.0       8.6       42,385       100.0       39,566       100.0       7.1  
Cost of sales
    5,425       47.2       4,778       45.2       13.5       19,540       46.1       17,833       45.1       9.6  
Gross profit
    6,067       52.8       5,800       54.8       4.6       22,845       53.9       21,733       54.9       5.1  
Administrative expenses
    1,041       9.1       1,111       10.5       (6.3 )     4,093       9.7       4,295       10.9       (4.7 )
Selling expenses
    3,565       31.0       3,079       29.1       15.8       13,358       31.5       11,941       30.1       11.9  
Operating expenses
    4,606       40.1       4,190       39.6       9.9       17,451       41.2       16,236       41.0       7.5  
Income from operations
    1,461       12.7       1,610       15.2       (9.3 )     5,394       12.7       5,497       13.9       (1.9 )
Depreciation
    448       3.9       377       3.6       18.8       1,714       4.0       1,614       4.1       6.2  
Amortization & other
    635       5.5       526       5.0       20.7       2,539       6.1       2,320       5.8       9.4  
EBITDA
    2,544       22.1       2,513       23.8       1.2       9,647       22.8       9,431       23.8       2.3  
Capital expenditures
    2,168               1,966               10.3       6,418               5,373               19.4  
                                                                                 

(A) Average Mexican Pesos of 2008.
(B) Constant Mexican Pesos as of Decmber 31, 2007

Sales volumes
                                                           
(Thousand hectoliters)
                                                           
Mexico
    7,118.1       64.6       7,169.4       64.6       (0.7 )     27,392.9       66.7       26,961.8       67.5       1.6  
Brazil
    3,145.9       28.6       3,259.1       29.4       (3.5 )     10,180.8       24.8       9,794.8       24.5       3.9  
Exports
    752.4       6.8       670.3       6.0       12.3       3,479.4       8.5       3,183.2       8.0       9.3  
Total
    11,016.4       100.0       11,098.8       100.0       (0.7 )     41,053.1       100.0       39,939.8       100.0       2.8  
                                                                                 
Price per hectoliter
                                                                               
Mexico
    1,096.9               996.9               10.0       1,066.8               1,009.4               5.7  
Brazil
    583.3               593.1               (1.7 )     607.2               602.7               0.8  
Exports
    1,251.9               1,072.7               16.7       1,037.0               1,048.9               (1.1 )
Total
    960.8               882.9               8.8       950.3               912.8               4.1  
                                                                                 
Price per hectoliter (Local currency)
                                                                               
Brazil (Real)
    102.4               96.8               5.8       100.2               98.2               2.0  
Exports (USD)
    96.5               98.3               (1.8 )     94.0               93.8               0.2  


February 26, 2009
 
10

 

 


Results of Operations
Millions of Pesos
 

                                                             
   
For the fourth quarter of:
   
For the twelve months of:
 
   
2008 (A)
   
% of rev.
   
2007 (B)
   
% of rev.
   
% Increase
   
2008 (A)
   
% of rev.
   
2007 (B)
   
% of rev.
   
% Increase
 
Total revenues
    12,206       100.0       10,982       100.0       11.1       47,146       100.0       42,103       100.0       12.0  
Cost of sales
    8,007       65.6       7,649       69.7       4.7       32,565       69.1       30,301       72.0       7.5  
Gross profit
    4,199       34.4       3,333       30.3       26.0       14,581       30.9       11,802       28.0       23.5  
Administrative expenses
    216       1.8       196       1.8       10.2       833       1.8       751       1.8       10.9  
Selling expenses
    2,844       23.3       2,240       20.3       27.0       10,671       22.6       8,731       20.7       22.2  
Operating expenses
    3,060       25.1       2,436       22.1       25.6       11,504       24.4       9,482       22.5       21.3  
Income from operations
    1,139       9.3       897       8.2       27.0       3,077       6.5       2,320       5.5       32.6  
Depreciation
    176       1.4       145       1.3       21.4       663       1.4       543       1.3       22.1  
Amortization & other
    133       1.2       106       1.0       25.5       468       1.0       422       1.0       10.9  
EBITDA
    1,448       11.9       1,148       10.5       26.1       4,208       8.9       3,285       7.8       28.1  
Capital expenditures
    957               725               32.0       2,720               2,112               28.8  
                                                                                 

(A) Average Mexican Pesos of 2008.
(B) Constant Mexican Pesos as of Decmber 31, 2007

Information of Convenience Stores
                                   
Total stores
                      6,374       5,563       14.6  
Net new stores
    286       326       (12.3 )     811       716       13.3  
Same store data: (1)
                                               
   Sales (thousands of pesos)
    627.6       626.8       0.1       637.1       634.3       0.4  
   Traffic
    24.1       21.5       12.1       24.4       21.6       13.0  
   Ticket
    26.0       29.1       (10.7 )     26.1       29.4       (11.2 )

(1) Monthly average information per store, considering same stores with at least 13 months of operations.
 

February 26, 2009
 
11

 

 
 
Macroeconomic Information
             

               
Exchange Rate
 
   
Inflation
   
as of December 31, 2008
   
as of December 31, 2007
 
         
December 07 -
                         
      4Q 2008    
December 08
   
Per USD
   
Per Mx. Peso
   
Per USD
   
Per Mx. Peso
 
Mexico
    2.53 %     6.52 %     13.54       1.0000       10.87       1.0000  
Colombia
    1.07 %     7.67 %     2,243.59       0.0060       2,014.76       0.0054  
Venezuela
    7.48 %     30.90 %     2.15       6.2969       2,150.00       0.0051  
Brazil
    1.17 %     6.48 %     2.34       5.7929       1.77       6.1355  
Argentina
    1.11 %     7.24 %     3.45       3.9207       3.15       3.4506  


February 26, 2009
 
12

 
 
2008 FOURTH-QUARTER AND FULL YEAR RESULTS


   
Fourth Quarter
         
YTD
       
   
2008
   
2007
   
Δ%
   
2008
   
2007
   
Δ%
 
                                     
Total Revenues
    22,752       18,361       23.9 %     82,976       69,251       19.8 %
Gross Profit
    10,460       9,011       16.1 %     39,081       33,375       17.1 %
Operating Income
    4,053       3,224       25.7 %     13,695       11,486       19.2 %
Majority Net Income
    585       1,932       -69.7 %     5,598       6,908       -19.0 %
EBITDA(1)
    4,953       3,923       26.3 %     17,116       14,434       18.6 %
                                                 
Net Debt (2)
    12,382       11,374       8.9 %                        
                                                 
(3) EBITDA/ Interest Expense, net
                            9.65       9.22          
(3) EBITDA/ Interest Expense
                            7.76       6.63          
Earnings per Share
    0.32       1.05               3.03       3.74          
Capitalization(4)
                            26.5 %     29.2 %        
 
 
 
 
Expressed in million of Mexican pesos. Figures of 2007 are expresed with purchasing power as of December 31, 2007
(1) EBITDA = Operating income + Depreciation + Amortization & Other operative Non-cash Charges.
See reconciliation table on page 10 except for Earnings per Share
(2) Net Debt = Total Debt - Cash
(3) LTM figures
(4) Total debt / (long-term debt + stockholders' equity)
 
·      Total revenues reached Ps. 22,752 million in the fourth quarter of 2008, an increase of 23.9% compared to the fourth quarter of 2007; the acquisition of Refrigerantes Minas Gerais (“Remil”) contributed approximately 35% of this growth.
·      Consolidated operating income grew 25.7% to Ps. 4,053 million for the fourth quarter of 2008 mainly driven by double-digit operating income growth recorded in our Mercosur and Latincentro divisions. Our operating margin reached 17.8% for the fourth quarter of 2008.
·      Consolidated majority net income decreased 69.7% to Ps. 585 million in the fourth quarter of 2008, mainly reflecting the devaluation of the Mexican peso as applied to our U.S. dollar-denominated debt, resulting in earnings per share of Ps. 0.32 in the fourth quarter of 2008.
 
 
Mexico City (February 25, 2009), Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL, NYSE: KOF) (“Coca-Cola FEMSA” or the “Company”), the largest Coca-Cola bottler in Latin America and the second-largest Coca-Cola bottler in the world in terms of sales volume, announces results for the fourth quarter of 2008.
 
"Despite of facing a challenging economic environment and pressures in our U.S. dollar-denominated raw material cost, our company delivered solid volume, revenue, and EBITDA growth for the quarter. Revenue-management and multi-segmentation strategies across our territories, combined with the acquisitions we made during the year, drove our operations’ top-and bottom-line growth. The successful integration of the Remil franchise territory in Brazil, the acquisition of the Agua de los Angeles jug water business in the Valley of Mexico and the consolidation of the Jugos del Valle line of business, specially in Mexico and Colombia, provided new avenues of growth for the company. This year, turbulent market and economic conditions present our company with the challenge of continuing to work relentlessly-without losing our focus-to achieve our goals. Our business is in a significantly better position to capture the opportunities that lie ahead in the beverage industry." said Carlos Salazar Lomelin, Chief Executive Officer of the Company.
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
February 25, 2009
  
Page 13

 
 

 
 


CONSOLIDATED FOURTH QUARTER 2008 RESULTS

Until December 31, 2007, we applied inflationary accounting for all of our operations. Beginning January 1, 2008, in accordance with changes in the Mexican Financial Reporting Standards related to inflation effects, we discontinued inflation accounting for our subsidiaries in Mexico, Guatemala, Panama, Colombia and Brazil. For the rest of our subsidiaries (Argentina, Venezuela, Costa Rica and Nicaragua) we will continue applying the inflationary accounting method. The figures for 2007 are stated in Mexican pesos with purchasing power at December 31, 2007 (instead of being restated as of December 31, 2008 as would have been the case under the previous methodology) taking into account local inflation of each country with reference to the consumer price index and converted from local currency to Mexican pesos using the official exchange rate of December 31, 2007 published by the local central bank of each country.

Beginning with the first quarter of 2008, we decided to align our quarterly disclosure based on the way we manage the business. We have regrouped our operations into three divisions: (i) Mexico division, (ii) Latincentro division, which is comprised of the territories we operate in Colombia, Venezuela, Guatemala, Nicaragua, Costa Rica and Panama, and (iii) Mercosur division, which is comprised of the territories we operate in Brazil and Argentina.

Our consolidated total revenues increased 23.9% to Ps. 22,752 million in the fourth quarter of 2008, compared to the fourth quarter of 2007, as a result of increases in all of our divisions. Pricing and volume growth accounted for more than 40% of incremental revenues. The consolidation of Refrigerantes Minas Gerais, Ltda. (“Remil”) in Brazil contributed approximately 35% of incremental revenues for the quarter and a positive exchange rate translation effect provided the balance.

Total sales volume increased 7.4% to 599.8 million unit cases in the fourth quarter of 2008 as compared to the same period of 2007; excluding Remil, total sales volume increased 1.8% mainly driven by incremental volumes from brand Coca-Cola, our bottled water business and still beverages. Still beverages sales volume grew more than 120%, mainly driven by volumes from the Jugos del Valle brand in our Mexico division, accounting for more than 80% of incremental volumes in this category. Bottled water, including bulk water, represented the balance growing more than 6%, mainly driven by the consolidation of the Agua de Los Angeles business in Mexico.

Our gross profit increased 16.1% to Ps. 10,460 million in the fourth quarter of 2008, compared to the fourth quarter of 2007. Cost of goods sold increased 31.5% mainly driven by (i) the devaluation of the local currencies in our main operations as applied to our U.S. dollar-denominated raw material cost; (ii) higher year-over-year sweetener costs outside of our Mexico division; and (iii) lower profitability from the Jugos del Valle line of business, as expected this year in Mexico. Gross margin reached 46.0% in the fourth quarter of 2008 as compared to 49.1% in the same period of 2007.

Our consolidated operating income increased 25.7% to Ps. 4,053 million in the fourth quarter of 2008, mainly driven by double-digit operating income growth in our Latincentro and Mercosur divisions. Our operating margin was 17.8% in the fourth quarter of 2008, an increase of 20 basis points. Revenue growth, lower administrative and marketing expenses and operating leverage more than compensated for higher cost of goods sold.

During the fourth quarter of 2008, we recorded Ps. 426 million in the other expenses line. These expenses were mainly driven by (i) the write off of some fixed assets related to the closing of one of our production facilities in Mexico, in addition to the one previously mentioned in the third quarter press release, (ii) the loss on sale of some fixed assets and (iii) employee profit sharing recorded in the other expenses line, in accordance with the Mexican Financial Reporting Standards.

Our integral result of financing in the fourth quarter of 2008 recorded an expense of Ps. 2,823 million as compared to Ps. (162) million in the same period of 2007, mainly due to a higher foreign exchange expense driven by the devaluation of the Mexican peso as applied to our U.S. dollar-denominated debt.

During the fourth quarter of 2008, income tax, as a percentage of income before taxes, was 17.8% as a result of the cancellation of an allowance recorded in previous periods, related to tax credits in some of our operations.

Our consolidated majority net income decreased by 69.7% to Ps. 585 million in the fourth quarter of 2008 as compared to the fourth quarter of 2007, mainly reflecting the devaluation of the Mexican peso as applied to our U.S. dollar-denominated debt. Earnings per share (EPS) were Ps. 0.32 (Ps 3.17 per ADR) computed on the basis of 1,846.5 million shares outstanding (each ADR represents 10 local shares).
 
 
February 25, 2009
  
Page 14

 
 

 


 
BALANCE SHEET
 
As of December 31, 2008, Coca-Cola FEMSA had a cash balance of Ps. 6,192 million including US$ 209 million in US dollar-currency, a decrease of Ps. 1,350 million compared to December 31, 2007, mainly as a result of cash used in the acquisitions of Remil and Agua de los Angeles.

Total short-term debt was Ps. 6,119 million and long-term debt was Ps. 12,455 million. Total debt decreased Ps. 342 million compared with year end 2007 mainly as a result of the maturities of our “Certificados Bursátiles” in April and July 2008. Net debt increased approximately Ps. 1,008 million compared to year end 2007, mainly as a result of cash used in the Remil and Agua de Los Angeles acquisition. KOF’s total debt balance includes U.S. dollar-denominated debt in the amount of US$ 712 million (1).

The weighted average cost of debt for the quarter was 7.75%. The following charts set forth the Company’s debt profile by currency and interest rate type and by maturity date as of December 31, 2008:
 
Currency
 
% Total
Debt(1)
   
% Interest Rate
Floating(1)(2)
 
Mexican pesos
    34.6 %     79.8 %
U.S. dollars
    50.3 %     64.6 %
Colombian pesos
    8.9 %     100.0 %
Venezuelan bolivars
    1.9 %     0.0 %
Argentine pesos
    4.3 %     47.5 %

 
(1)
After giving effect to cross-currency swaps and interest rate swaps.
 
(2)
Calculated by weighting each year’s outstanding debt balance mix.

Debt Maturity Profile

Maturity Date
2009
2010
2011
2012
2013
2014 +
% of Total Debt
32.8%
10.3%
0.0%
21.3%
12.8/%
22.8%

As of February 24, 2009 our cash balance was the equivalent of US$ 651 million including US$ 360 million in US dollar-currency and the proceeds of the bond offering made on January 28, 2009. These funds, in addition to the cash generation during the year, are sufficient to meet our maturities coming due in July of 2009, as well as other operating needs.

 
The difference between the reduction in debt of the balance sheet and the debt decrease in nominal terms presented in the cash flow is related to the foreign exchange impact, presented separately as translation effect, in accordance with the Mexican Financial Reporting Standards related to cash flow.
 
February 25, 2009
  
Page 15

 
 

 


 
MEXICO DIVISION OPERATING RESULTS

In November 2007, Coca-Cola FEMSA together with The Coca-Cola Company acquired 100% of Jugos del Valle, S.A.B. de C.V. As of February 2008, we and the rest of the Coca-Cola bottlers are distributing the Jugos del Valle portfolio in our respective territories through the traditional channel. Volume, average price per unit case, cost of goods sold and operating expenses related to these products are recorded in our consolidated and Mexico division operating results.

Revenues
 
Total revenues from our Mexico division increased 4.5% to Ps. 8,450 million in the fourth quarter of 2008, as compared to the same period of the previous year. Incremental volumes accounted for the majority of incremental revenues during the quarter. Average price per unit case increased to Ps. 29.73, a 0.5% increase, as compared to the fourth quarter of 2007, reflecting higher average prices per unit case from our growing still beverage portfolio that were partially offset by lower average prices per unit case in sparkling flavors and higher volumes of brand Coca-Cola in multiserve presentations. Excluding bulk water under the brands Ciel and Agua de los Angeles, our average price per unit case was Ps. 34.75, a 1.7% increase as compared to the same period of 2007.

Total sales volume increased 3.9% to 282.9 million unit cases in the fourth quarter of 2008, as compared to the fourth quarter of 2007, resulting from incremental volumes in the still beverage category, increasing almost four times, driven by the Jugos del Valle product line and more than 8% volume growth in our bottled water business which more than compensated for a sales volume decline of 1.6% in sparkling beverages, which decline was driven mainly by flavored sparkling beverages.

Operating Income

Our gross profit decreased 1.6% to Ps. 4,287 million in the fourth quarter of 2008 as compared to the same period of 2007. Cost of goods sold increased 11.5% as a result of (i) lower profitability from the Jugos del Valle line of business, as expected this year, (ii) the devaluation of the Mexican peso as applied to our U.S. dollar-denominated raw material cost and (iii) the second stage of the concentrate increase, that offset lower year-over-year cost of sweeteners and resin. Gross margin decreased from 53.8% in the fourth quarter of 2007 to 50.7% in the same period of 2008.

Operating income increased 7.0% to Ps. 1,840 million in the fourth quarter of 2008, compared to Ps. 1,719 million in the same period of 2007, as a result of revenue growth and lower selling expenses, which more than compensated for higher cost of goods sold. Our operating margin was 21.8% in the fourth quarter of 2008, an increase of 50 basis points as compared to the same period of 2007.
 
February 25, 2009
  
Page 16

 
 

 


 
LATINCENTRO DIVISION OPERATING RESULTS (Colombia, Venezuela, Guatemala, Nicaragua, Costa Rica and Panama)
 
During this quarter Coca-Cola FEMSA continued to distribute Jugos del Valle in Colombia, Costa Rica, Panama and Nicaragua. Volume, average price per unit case, cost of goods sold and operating expenses related to these products are recorded in our consolidated and Latincentro division operating results.

Revenues
 
Total revenues reached Ps. 7,557 million in the fourth quarter of 2008, an increase of 34.1% as compared to the same period of 2007. Higher average price per unit case accounted for more than 40% of incremental revenues and a positive translation effect represented the balance. Excluding this translation effect, our Latincentro division revenues would have increased 14.1%.

Total sales volume in our Latincentro division decreased 2.6% to 139.9 million unit cases in the fourth quarter of 2008, as compared to the same period of 2007. Volume decline was mainly driven by a decrease in volumes in Venezuela due to operating disruptions in the month of December, that was partially offset by volume increases from sparkling beverages in Colombia and incremental volumes from the Jugos del Valle line of business in Colombia and Central America.

Operating Income
 
Gross profit reached Ps. 3,120 million, an increase of 23.2% in the fourth quarter of 2008, as compared to the same period of 2007, Cost of goods sold increased 42.9% mainly driven by the depreciation of the Colombian peso as applied to our U.S. dollar-denominated packaging costs and higher sweetener costs across the division. Gross margin decreased from 44.9% in the fourth quarter of 2007 to 41.3% in the same period of 2008, a decrease of 360 basis points.

Our operating income increased 43.1% to Ps. 983 million in the fourth quarter of 2008, compared to the fourth quarter of 2007, as a result of operating leverage achieved by higher revenues combined with lower marketing expenses in Colombia and Central America, which more than compensated for higher labor costs in Venezuela. Our operating margin reached 13.0% in the fourth quarter of 2008, resulting in an 80 basis points expansion as compared to the same period of 2007.

 
February 25, 2009
  
Page 17

 
 

 


 
MERCOSUR DIVISION OPERATING RESULTS (Brazil and Argentina)

As of June 2008, Coca-Cola FEMSA is including the Remil operations in its Mercosur division. Volume and average price per unit case exclude beer results.
 
Revenues

Net revenues increased 44.7% to Ps. 6,634 million in the fourth quarter of 2008, as compared to the same period of 2007. Excluding beer, which accounted for Ps. 646 million during the quarter, net revenues increased 44.1% to Ps. 5,988 million, compared to the same period of 2007. The acquisition of Remil accounted for more than 70% of this growth and higher average prices per unit case and volume growth accounted for the balance. Excluding a negative impact from currency translation, our Mercosur division revenues would have increased 48.0%

Sales volume, excluding beer, increased 24.1% to 177.0 million unit cases in the fourth quarter of 2008, as compared to the fourth quarter of 2007, mainly driven by the acquisition of Remil. Sales volume, excluding Remil and beer, increased 2.2% to reach 145.7 million unit cases. Sparkling beverages volume growth accounted for almost 50% of these incremental volumes, mainly driven by brand Coca-Cola; bottled water in Brazil and still beverages in Argentina provided the balance.

Operating Income

In the fourth quarter of 2008, our gross profit increased 43.7% to Ps. 3,053 million, as compared to the same period of the previous year. Cost of goods sold increased 47.0% driven by the devaluation of the local currencies as applied to our U.S. dollar-denominated raw material cost combined with higher sweetener cost in Brazil, as compared to the same period of last year. Our Mercosur division gross margin decreased 50 basis points to 45.3% in the fourth quarter of 2008.

Operating income increased 50.4%, reaching Ps. 1,230 million in the fourth quarter of 2008, as compared to Ps. 818 million in the same period of 2007. Operating leverage achieved by higher revenues more than compensated for (i) higher expenses related to expansion in our cooler coverage, (ii) the renewal of our distribution fleet in Brazil and (iii) higher labor and freight costs in Argentina. Our operating margin was 18.2% in the fourth quarter of 2008, an increase of 60 basis points as compared to the fourth quarter of 2007.
 
February 25, 2009
  
Page 18

 
 

 


 
SUMMARY OF FULL YEAR RESULTS

Our consolidated total revenues increased 19.8% to Ps. 82,976 million in 2008, as compared to 2007, as a result of growth in all of our divisions. The Latincentro division accounted for more than 45% of the growth, the acquisition of Remil contributed more than 20% of incremental revenues; Mexico and the Mercosur division, excluding Remil, represented the balance.

Total sales volume increased 5.8% to 2,242.8 million unit cases in 2008, as compared to the previous year. Excluding Remil, total sales volume increased 2.6% to reach 2,176.7 million unit cases; sparkling beverage sales accounted for close to 20% of these incremental volumes and our water business and still beverages represented the balance.

Our gross profit increased 17.1% to Ps. 39,081 million in 2008, as compared to the previous year, driven by gross profit growth across all of our divisions. Cost of goods sold increased 22.4% as a result of cost pressures related to the devaluation of local currencies in our main operations as applied to our U.S. dollar-denominated raw material costs and lower profitability from the Jugos del Valle line of business in Mexico, as expected this year. Gross margin reached 47.1% during 2008, a decrease of 110 basis points as compared to the same period of 2007.

Our consolidated operating income increased 19.2% to Ps. 13,695 million in 2008, as compared to 2007. Our Mercosur and Latincentro divisions accounted for close to 90% of this growth. Our operating margin remained almost flat at 16.5% in 2008.

Our consolidated majority net income was Ps. 5,598 million in 2008, a decrease of 19.0% compared to 2007, mainly reflecting the depreciation of the Mexican peso as applied to our U.S. dollar-denominated debt. EPS was Ps. 3.03 (Ps. 30.32 per ADR) in 2008, computed on the basis of 1,846.5 million shares outstanding (each ADR represents 10 local shares).
 
February 25, 2009
  
Page 19

 
 

 


 
RECENT DEVELOPEMENTS
 
 
·
On January 29, 2009, Coca-Cola FEMSA successfully issued Ps. 2,000 million in 1.1 year “Certificados Bursátiles” at a yield of 28-day TIIE plus 80 basis points. The proceeds from this issuance were used to bolster existing cash reserves and complement expected free cash flow.
 
·
On February 6, 2009 – Coca-Cola FEMSA and The Coca-Cola Company received an approval from the Colombian anti-trust authorities to jointly acquire the Brisa bottled water business (including the Brisa brand and production assets) from Bavaria, a subsidiary of SABMiller. This transaction, which we expect to close soon, will enable us to increase our presence in the water business and complement our portfolio. Brisa sold 47 million unit cases in 2008 in Colombia.

 
CONFERENCE CALL INFORMATION
 
Our fourth-quarter 2008 Conference Call will be held on: February 25, 2009, at 11:00 A.M. Eastern Time (10:00 A.M. Mexico City Time). To participate in the conference call, please dial: Domestic U.S.: 866-700-7477 or International: 617-213-8840. We invite investors to listen to the live audiocast of the conference call on the Company’s website, www.coca-colafemsa.com
 
If you are unable to participate live, an instant replay of the conference call will be available through March 03, 2009. To listen to the replay, please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Pass code: 69810319.
 
v v v
 
Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and southeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul, part of the state of Goias and Minas Gerais) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, beer and other beverages in some of these territories. The Company has 31 bottling facilities in Latin America and serves over 1,600,000 retailers in the region. The Coca-Cola Company owns a 31.6% equity interest in Coca-Cola FEMSA.
 
v v v
 
This news release may contain forward-looking statements concerning Coca-Cola FEMSA’s future performance and should be considered as good faith estimates by Coca-Cola FEMSA. These forward-looking statements reflect management’s expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, many of which are outside Coca-Cola FEMSA’s control that could materially impact the Company’s actual performance.
 
References herein to “US$” are to United States dollars. This news release contains translations of certain Mexican peso amounts into U.S. dollars for the convenience of the reader. These translations should not be construed as representations that Mexican peso amounts actually represent such U.S. dollar amounts or could be converted into U.S. dollars at the rate indicated.
 
U.S. dollar amounts in this report, solely for the convenience of the reader, have been translated from Mexican pesos at the noon day buying rate for pesos as published by the Federal Reserve Bank of New York at December 31, 2008, which exchange rate was Ps. 13.8320 to US$ 1.00. The exchange rate considered to translate Mexican Pesos into U.S. dollars at February 24, 2009 was Ps. 14.8230 to US$ 1.00.
 
v v v
 
(6 pages of tables to follow)
 
February 25, 2009
  
Page 20

 
 

 


 
 
Consolidated Income Statement
Expressed in million of Mexican pesos(1), figures of 2007 are expresed with purchasing power as of December 31, 2007
 
      4Q 08    
% Rev
      4Q 07    
% Rev
   
Δ%
   
YTD 08
   
% Rev
   
YTD 07
   
% Rev
   
Δ%
 
Volume (million unit cases) (2)
    599.8             558.4             7.4 %     2,242.8             2,120.8             5.8 %
Average price per unit case (2)
    36.59             31.94             14.6 %     35.93             31.95             12.5 %
Net revenues
    22,597             18,263             23.7 %     82,468             68,969             19.6 %
Other operating revenues (5)
    155             98             58.2 %     508             282             80.1 %
Total revenues
    22,752       100 %     18,361       100 %     23.9 %     82,976       100 %     69,251       100 %     19.8 %
Cost of sales
    12,292       54.0 %     9,350       50.9 %     31.5 %     43,895       52.9 %     35,876       51.8 %     22.4 %
Gross profit
    10,460       46.0 %     9,011       49.1 %     16.1 %     39,081       47.1 %     33,375       48.2 %     17.1 %
Operating expenses
    6,407       28.2 %     5,787       31.5 %     10.7 %     25,386       30.6 %     21,889       31.6 %     16.0 %
Operating income
    4,053       17.8 %     3,224       17.6 %     25.7 %     13,695       16.5 %     11,486       16.6 %     19.2 %
Other expenses, net
    426               178               139.3 %     1,831               701               161.2 %
Interest expense
    515               485               6.2 %     2,207               2,178               1.3 %
Interest income
    65               152               -57.2 %     433               613               -29.4 %
Interest expense, net
    450               333               35.1 %     1,774               1,565               13.4 %
Foreign exchange loss (gain)
    1,501               (27 )             -5659.3 %     1,477               (99 )             -1591.9 %
(Gain) on monetary position in Inflationary subsidiries
    36               (423 )             -108.5 %     (658 )             (1,006 )             -34.6 %
Market value loss (gain) on inefective derivative instruments
    836               (45 )             -1957.8 %     959               (114 )             -941.2 %
Integral result of financing
    2,823               (162 )             -1842.6 %     3,552               346               926.6 %
Income before taxes
    804               3,208               -74.9 %     8,312               10,439               -20.4 %
Taxes
    143               1,228               -88.4 %     2,486               3,336               -25.5 %
Consolidated net income
    661               1,980               -66.6 %     5,826               7,103               -18.0 %
Majority net income
    585       2.6 %     1,932       10.5 %     -69.7 %     5,598       6.7 %     6,908       10.0 %     -19.0 %
Minority net income
    76               48               58.3 %     228               195               16.9 %
Operating income
    4,053       17.8 %     3,224       17.6 %     25.7 %     13,695       16.5 %     11,486       16.6 %     19.2 %
Depreciation
    640               509               25.7 %     2,528               2,050               23.3 %
Amortization and other operative non-cash charges (3)
    260               190               36.8 %     893               898               -0.6 %
EBITDA (4)
    4,953       21.8 %     3,923       21.4 %     26.3 %     17,116       20.6 %     14,434       20.8 %     18.6 %
                                                                                 

(1) Except volume and average price per unit case figures.
(2) Sales volume and average price per unit case exclude beer results
(3) Includes returnable bottle breakage expense.
(4) EBITDA = Operating Income + depreciation, amortization & other operative non-cash charges.
(5) Since november 2007, we integrated Complejo Industrial CAN, S.A. (CICAN) a can bottling facility in Argentina.
   Since June 2008, we integrated Minas Gerais (Remil) in Brazil.
 
 
February 25, 2009
  
Page 21

 
 

 
 

 

Consolidated Balance Sheet
       
Expressed in million of Mexican pesos,  figures of 2007 are expresed with purchasing power as of December 31, 2007

                 
Assets
   
Dec 08
     
Dec 07
 
Current Assets
               
Cash and cash equivalents
Ps.
    6,192  
Ps.
    7,542  
Total accounts receivable
      5,240         4,706  
Inventories
      4,313         3,418  
Prepaid expenses and other
      2,239         1,792  
Total current assets
      17,984         17,458  
Property, plant and equipment
                   
Bottles and cases
      1,622         1,175  
Property, plant and equipment
      50,925         44,140  
Accumulated depreciation
      (24,388 )       (21,682 )
Total property, plant and equipment, net
      28,159         23,633  
Investment in shares
      1,797         1,476  
Deferred charges, net
      1,246         1,255  
Intangibles assets and other assets
      48,772         43,356  
Total Assets
Ps.
    97,958  
Ps.
    87,178  
                     
                     
Liabilities and Stockholders' Equity
   
Dec 08
     
Dec 07
 
Current Liabilities
                   
Short-term bank loans and notes
Ps.
    6,119  
Ps.
    4,814  
Interest payable
      267         274  
Suppliers
      7,790         6,100  
Other current liabilities
      7,018         5,009  
Total Current Liabilities
      21,194         16,197  
Long-term bank loans
      12,455         14,102  
Pension plan and seniority premium
      936         993  
Other liabilities
      5,757         5,105  
Total Liabilities
      40,342         36,397  
Stockholders' Equity
                   
Minority interest
      1,703         1,641  
Majority interest:
                   
Capital stock
      3,116         3,116  
Additional paid in capital
      13,220         13,333  
Retained earnings of prior years
      34,346         27,930  
Net income for the period
      5,598         6,908  
Cumulative results of holding non-monetary assets
    (367 )       (2,147 )
Total majority interest
      55,913         49,140  
Total stockholders' equity
      57,616         50,781  
Total Liabilities and Equity
Ps.
    97,958  
Ps.
    87,178  

 
February 25, 2009
  
Page 22

 
 

 
 
 
 
Mexico Division
Expressed in million of Mexican pesos(1), figures of 2007 are expresed with purchasing power as of December 31, 2007

      4Q 08    
% Rev
      4Q 07    
% Rev
   
Δ%
   
YTD 08
   
% Rev
   
YTD 07
   
% Rev
   
Δ%
 
Volume (million unit cases)
    282.9             272.2             3.9 %     1,149.0             1,110.4             3.5 %
Average price per unit case
    29.73             29.57             0.5 %     29.30             29.18             0.4 %
Net revenues
    8,411             8,048             4.5 %     33,665             32,399             3.9 %
Other operating revenues
    39             41             -4.9 %     134             154             -13.0 %
Total revenues
    8,450       100.0 %     8,089       100.0 %     4.5 %     33,799       100.0 %     32,553       100.0 %     3.8 %
Cost of sales
    4,163       49.3 %     3,734       46.2 %     11.5 %     16,484       48.8 %     15,547       47.8 %     6.0 %
Gross profit
    4,287       50.7 %     4,355       53.8 %     -1.6 %     17,315       51.2 %     17,006       52.2 %     1.8 %
Operating expenses
    2,447       29.0 %     2,636       32.6 %     -7.2 %     10,600       31.4 %     10,567       32.5 %     0.3 %
Operating income
    1,840       21.8 %     1,719       21.3 %     7.0 %     6,715       19.9 %     6,439       19.8 %     4.3 %
Depreciation, amortization & other operative non-cash charges (2)
    446       5.3 %     358       4.4 %     24.6 %     1,671       4.9 %     1,621       5.0 %     3.1 %
EBITDA (3)
    2,286       27.1 %     2,077       25.7 %     10.1 %     8,386       24.8 %     8,060       24.8 %     4.0 %
                                                                                 

(1) Except volume and average price per unit case figures.
(2) Includes returnable bottle breakage expense.
(3) EBITDA = Operating Income + Depreciation, amortization & other operative non-cash charges.

Latincentro Division
Expressed in million of Mexican pesos(1) figures of 2007 are expresed with purchasing power as of December 31, 2007

      4Q 08    
% Rev
      4Q 07    
% Rev
   
Δ%
   
YTD 08
   
% Rev
   
YTD 07
   
% Rev
   
Δ%
 
Volume (million unit cases)
    139.9             143.6             -2.6 %     537.2             534.9             0.4 %
Average price per unit Case
    53.99             39.21             37.7 %     52.00             40.18             29.4 %
Net revenues
    7,552             5,631             34.1 %     27,933             21,491             30.0 %
Other operating revenues
    5             5             0.0 %     40             32             25.0 %
Total revenues
    7,557       100.0 %     5,636       100.0 %     34.1 %     27,973       100.0 %     21,523       100.0 %     30.0 %
Cost of sales
    4,437       58.7 %     3,104       55.1 %     42.9 %     15,622       55.8 %     11,843       55.0 %     31.9 %
Gross profit
    3,120       41.3 %     2,532       44.9 %     23.2 %     12,351       44.2 %     9,680       45.0 %     27.6 %
Operating expenses
    2,137       28.3 %     1,845       32.7 %     15.8 %     8,692       31.1 %     6,978       32.4 %     24.6 %
Operating income
    983       13.0 %     687       12.2 %     43.1 %     3,659       13.1 %     2,702       12.6 %     35.4 %
Depreciation, amortization & other operative non-cash charges (2)
    304       4.0 %     226       4.0 %     34.5 %     1,092       3.9 %     886       4.1 %     23.3 %
EBITDA (3)
    1,287       17.0 %     913       16.2 %     41.0 %     4,751       17.0 %     3,588       16.7 %     32.4 %
                                                                                 

(1) Except volume and average price per unit case figures.
(2) Includes returnable bottle breakage expense.
(3) EBITDA = Operating Income + Depreciation, amortization & other operative non-cash charges.

 
February 25, 2009
  
Page 23

 
 

 
 

 

Mercosur Division
Expressed in million of Mexican pesos(1), figures of 2007 are expresed with purchasing power as of December 31, 2007
Financial figures include beer results
 

      4Q 08    
% Rev
      4Q 07    
% Rev
   
Δ%
   
YTD 08
   
% Rev
   
YTD 07
   
% Rev
   
Δ%
 
Volume (million unit cases) (2)
    177.0             142.6             24.1 %     556.6             475.5             17.1 %
Average price per unit case (2)
    33.82             29.13             16.1 %     34.11             29.16             17.0 %
Net revenues
    6,634             4,584             44.7 %     20,870             15,079             38.4 %
Other operating revenues (5)
    111             52             113.5 %     334             96             247.9 %
Total revenues
    6,745       100.0 %     4,636       100.0 %     45.5 %     21,204       100.0 %     15,175       100.0 %     39.7 %
Cost of sales
    3,692       54.7 %     2,512       54.2 %     47.0 %     11,789       55.6 %     8,486       55.9 %     38.9 %
Gross profit
    3,053       45.3 %     2,124       45.8 %     43.7 %     9,415       44.4 %     6,689       44.1 %     40.8 %
Operating expenses
    1,823       27.0 %     1,306       28.2 %     39.6 %     6,094       28.7 %     4,344       28.6 %     40.3 %
Operating income
    1,230       18.2 %     818       17.6 %     50.4 %     3,321       15.7 %     2,345       15.5 %     41.6 %
Depreciation, Amortization & Other operative non-cash charges (3)
    150       2.2 %     115       2.5 %     30.4 %     658       3.1 %     441       2.9 %     49.2 %
EBITDA (4)
    1,380       20.5 %     933       20.1 %     47.9 %     3,979       18.8 %     2,786       18.4 %     42.8 %
                                                                                 

(1) Except volume and average price per unit case figures.
(2) Sales volume and average price per unit case exclude beer results
(3) Includes returnable bottle breakage expense.
(4) EBITDA = Operating Income + Depreciation, amortization & other operative non-cash charges.
(5) Since november 2007, we integrated Complejo Industrial CAN, S.A. (CICAN) a can bottling facility in Argentina.
   Since June 2008, we integrated Minas Gerais (Remil) in Brazil.
 
February 25, 2009
  
Page 24

 
 

 
 

 
SELECTED INFORMATION
 
For the three months ended December 31, 2008 and 2007
Expressed in million of Mexican pesos. Figures of 2007 are expresed with purchasing power as of December 31, 2007
 
                                                                 
                              4Q 08                               4Q 07  
   
Capex
                        1,937.6    
Capex
                        1,297.2  
   
Depreciation
                        640.0    
Depreciation
                        509.0  
   
Amortization & Other non-cash charges
      260.0    
Amortization & Other non-cash charges
      190.0  
                                                                 
VOLUME
                                                               
Expressed in million unit cases
                                                           
                                                                 
  4Q 08  
4Q 07
 
   
Sparkling
   
Water (1)
   
Bulk Water (2)
   
Still (3)
   
Total
   
Sparkling
   
Water (1)
   
Bulk Water (2)
   
Still (3)
   
Total
 
Mexico
    212.8       9.9       48.1       12.1       282.9       216.2       10.4       43.0       2.6       272.2  
Central America
    30.4       1.4       -       2.4       34.2       30.6       1.4       -       1.9       33.9  
Colombia
    47.2       2.4       2.4       2.6       54.6       46.4       2.9       2.6       0.8       52.7  
Venezuela
    46.5       3.0       -       1.6       51.1       51.8       3.2       -       2.0       57.0  
Latincentro
    124.1       6.7       2.4       6.6       139.9       128.8       7.5       2.6       4.7       143.6  
Brazil
    111.8       6.5       -       3.1       121.4       80.8       5.6       -       1.3       87.7  
Argentina
    52.5       0.6       -       2.5       55.6       52.6       0.7       -       1.6       54.9  
Mercosur
    164.3       7.2       -       5.6       177.0       133.4       6.3       -       2.9       142.6  
Total
    501.2       23.8       50.5       24.3       599.8       478.4       24.2       45.6       10.2       558.4  
 
(1) Excludes water presentations larger than 5.0 Lt
(2) Bulk Water  = Still bottled water in 5.0, 19.0 and 20.0 - liter packaging presentations
(3) Still Beverages include flavored water


 
·
Volume of Brazil, Mercosur division, and Consolidated for quarterly results includes tree months of Remil’s operation, accounting for 31.3 million unit cases.

SELECTED INFORMATION
 
For the twelve months ended December 31, 2008 and 2007
 
Expressed in million of Mexican pesos. Figures of 2007 are expresed with purchasing power as of December 31, 2007
 
                                                             
                           
YTD 08
                           
YTD 07
 
   
Capex
                        4,802.1    
Capex
                        3,682.1  
   
Depreciation
                        2,528.0    
Depreciation
                        2,050.0  
   
Amortization & Other non-cash charges
      893.0    
Amortization & Other non-cash charges
      898.0  
                                                                 
VOLUME
                                                               
Expressed in million unit cases
                                                           
                                                                 
   
YTD 08
   
YTD 07
 
   
CSD
   
Water
   
Jug Water
   
Other
   
Total
   
CSD
   
Water (1)
   
Jug Water
   
Other
   
Total
 
Mexico
    866.7       53.1       195.2       34.0       1,149.0       869.5       47.0       182.4       11.5       1,110.4  
Central America
    117.8       5.6       -       9.2       132.6       115.0       5.5       -       7.6       128.1  
Colombia
    172.4       9.9       9.8       5.8       197.9       173.3       11.0       10.8       2.7       197.8  
Venezuela
    188.7       11.9       -       6.1       206.7       189.0       11.8       -       8.2       209.0  
Latincentro
    478.9       27.4       9.8       21.1       537.2       477.3       28.3       10.8       18.5       534.9  
Brazil
    341.1       21.2       -       8.3       370.6       271.6       19.9       -       4.6       296.1  
Argentina
    176.7       2.4       -       6.9       186.0       172.6       1.7       -       5.1       179.4  
Mercosur
    517.8       23.6       -       15.2       556.6       444.2       21.6       -       9.7       475.5  
Total
    1,863.4       108.1       201.0       70.3       2,242.8       1,791.0       96.9       193.2       39.7       2,120.8  
 
(1) Excludes water presentations larger than 5.0 Lt
(2) Bulk Water  = Still bottled water in 5.0, 19.0 and 20.0 - liter packaging presentations
(3) Still Beverages include flavored water

 
·
Volume of Brazil, Mercosur division, and Consolidated for the twelve months results includes seven months of Remil’s operation, accounting for 66.1 million unit cases.
 
February 25, 2009
  
Page 25

 
 

 
 
 
 
December 2008
Macroeconomic Information
 
             
   
Inflation (1)
   
Foreign Exchange Rate (local currency per US Dollar) (2)
 
   
LTM
      4Q 2008    
Dec 08
   
Dec 07
 
                           
Mexico
    6.52 %     2.53 %     13.5383       10.8662  
Colombia
    7.67 %     1.07 %     2,243.59       2,014.76  
Venezuela (3)
    30.90 %     7.48 %     2.1500       2,150  
Brazil
    6.48 %     1.17 %     2.3370       1.7713  
Argentina
    7.24 %     1.11 %     3.4530       3.1490  
 
(1) Source: Mexican inflation is published by Banco de México (Mexican Central Bank).
(2) Exchange rates at the end of period are the official exchange rates published by the Central Bank of each country.
(3) In Venezuela since January 1, 2008, the local currency is 'Bolivar Fuerte', 'Bolivar' the former currency, was divided by one thousand.

 
February 25, 2009
  
Page 26