SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER
THE SECURITIES EXCHANGE ACT OF 1934

For the month of July 2009

FOMENTO ECONÓMICO MEXICANO, S.A.B. DE C.V.
(Exact name of Registrant as specified in its charter)

Mexican Economic Development, Inc.
(Translation of Registrant’s name into English)

United Mexican States
(Jurisdiction of incorporation or organization)

General Anaya No. 601 Pte.
Colonia Bella Vista
Monterrey, Nuevo León 64410
México
(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports
under cover of Form 20-F or Form 40-F:

Form 20-F    x    Form 40-F  ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as
permitted by Regulation S-T Rule 101(b)(1): _______

Indicate by check mark if the registrant is submitting the Form 6-K in paper as
permitted by Regulation S-T Rule 101(b)(7): _______

Indicate by check mark whether by furnishing the information contained in this
Form,  the  registrant  is  also  thereby  furnishing  the  information  to  the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes    ¨       No       x

If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): 82-_____________

 
 

 

SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf of the
undersigned, thereunto duly authorized.
.
FOMENTO ECONÓMICO MEXICANO, S.A. DE C.V.
     
 
By:
/s/ Javier Astaburuaga
   
Javier Astaburuaga
   
Chief Financial Officer
Date:  July 28, 2009

 
 

 
  
Latin America’s Beverage Leader
 
FEMSA Delivers Robust Revenues and Operating Income Growth in 2Q09
 
Monterrey, Mexico, July 28, 2009 Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) announced today its operational and financial results for the second quarter of 2009.
 
Second Quarter 2009 Highlights:
 
·    Consolidated total revenues and income from operations grew 18.8% and 16.1%, respectively, compared to the second quarter 2008.
 
-      In spite of an extremely challenging economic environment, FEMSA again delivered a quarter of strong growth in revenues and income from operations, driven mainly by double-digit performance at Coca-Cola FEMSA and FEMSA Comercio.
 
-     Net Majority Income for the second quarter was stable relative to the same period in 2008, however for the first half of 2009 Net Majority Income contracted by 14.2%.
 
·     Coca-Cola FEMSA total revenues and income from operations increased 30.4% and 16.0%, respectively.
 
-     Driven by double-digit growth in income from operations in its Latincentro and Mercosur divisions, combined with a more modest increase in its Mexico division.
 
·     FEMSA Cerveza total revenues increased 6.7%, while income from operations decreased slightly by 0.7%.
 
-      Sales volume in Mexico decreased 5.9% and 8.4% in Brazil, but strong pricing in both markets compensated for the soft volume trends resulting in revenue growth of 3.2% and 0.5%, respectively. Export sales volume grew 2.4%, despite a sustained decline in the US import category.
 
-     Top-line growth combined with operating expense containment partially offset raw material pressures, resulting in a slight decrease of 0.7% in income from operations.
 
·     FEMSA Comercio continued its pace of strong growth and margin expansion.
 
-     Income from operations increased by 40.9% resulting in an operating margin expansion of 150 basis points compared to the second quarter of 2008, to reach 8.0%.
 
José Antonio Fernández, Chairman and CEO of FEMSA, commented: “During the second quarter we were able to extend the performance trends set during the first quarter, as some of our international results managed to offset the more complex environment experienced in our Mexico beverage operations, and FEMSA Comercio had another strong quarter. However, our net income for the first semester was still well into negative territory, in spite of the healthier dynamics of our operations outside of Mexico. And so, while there are encouraging signs for a mild recovery in the coming months, we remain cautious of the risks that lie ahead as we continue to execute on our strategy.”
 

 
 

 


FEMSA Consolidated

Our results of operations have been affected by the depreciation of local currencies in our major operations against the US dollar, particularly beginning in the fourth quarter of 2008, and continuing through the second quarter of 2009. Relative to the comparable date in 2008, as of June 30 2009 the Mexican Peso depreciated approximately 28% and the depreciation of the Brazilian Real was approximately 23%.

Total revenues increased 18.8% compared to 2Q08, to Ps. 48.179 billion. Coca-Cola FEMSA accounted for approximately 74% of the incremental consolidated revenues, while FEMSA Comercio and FEMSA Cerveza provided the balance. For the first half of 2009, consolidated total revenues increased 18.7% to Ps. 91.251 billion.

Gross profit increased 18.0% compared to 2Q08 to Ps. 22.495 billion in 2Q09. Gross margin decreased 30 basis points compared to the same period in 2008 to 46.7% of total revenues. FEMSA Comercio’s gross profit improvement partially offset raw-material cost pressures at Coca-Cola FEMSA and FEMSA Cerveza, as well as the depreciation of local currencies as applied to our US dollar-denominated costs.

For the first half of 2009, gross profit increased 17.6% to Ps. 41.633 billion. Gross margin decreased 50 basis points compared to the same period in 2008 to 45.6% of total revenues. As was the case during the second quarter of 2009, FEMSA Comercio’s gross profit improvement partially offset raw-material cost pressures at Coca-Cola FEMSA and FEMSA Cerveza, as well as the depreciation of the local currencies as applied to our US dollar- denominated costs.

Income from operations increased 16.1% to Ps. 6.787 billion in 2Q09 as compared to the same period in 2008, driven by double-digit income growth in Coca-Cola FEMSA and FEMSA Comercio. Consolidated operating margin decreased 30 basis points as compared to 2Q08 at 14.1%, as operating margin improvement and expense containment initiatives at FEMSA Comercio offset operating margin pressure at Coca-Cola FEMSA and gross margin pressure at FEMSA Cerveza.

For the first half of 2009, income from operations increased 17.2% to Ps. 11.525 billion. Our consolidated operating margin year-to-date was 12.6% as a percentage of total revenues, a decrease of 20 basis points as compared to the same period of 2008, due to raw material pressures, which were almost fully offset by robust top-line growth and expense containment initiatives.

Net income increased 6.7% compared to 2Q08 to Ps. 3.730 billion in 2Q09, as higher income from operations more than offset an increase in the integral result of financing during the quarter. This increase resulted from the appreciation of the US dollar against our local currencies as applied to our liability position, and higher interest expenses. The effective tax rate was 29.6% in 2Q09 compared with 27.6% in 2Q08.

For the first half of 2009, in spite of the growth in income from operations, net income decreased 6.7% to Ps. 5.167 billion, compared to the same period of 2008, primarily as a result of a higher integral result of financing during the period, as described above.

Net majority income increased 0.3% over 2Q08, resulting in Ps. 0.70 per FEMSA Unit1 in 2Q09. Net majority income per FEMSA ADS was US$ 0.53 for the quarter. For the first half of 2009, net majority income per FEMSA Unit1 was Ps. 0.91 (US$ 0.69 per ADS).

Capital expenditures decreased 2.1% over 2Q08 to Ps. 2.787 billion in 2Q09, mainly driven by the rationalization and deferral of investments in FEMSA Cerveza, which partially offset manufacturing investments at Coca-Cola FEMSA and the accelerated expansion in store openings at FEMSA Comercio.
 

1
FEMSA Units consist of FEMSA BD Units and FEMSA B Units. Each FEMSA BD Unit is comprised of one Series B Share, two Series D-B Shares and two Series D-L Shares. Each FEMSA B Unit is comprised of five Series B Shares. The number of FEMSA Units outstanding as of June 30, 2009 was 3,578,226,270 equivalent to the total number of FEMSA Shares outstanding as of the same date, divided by 5.
 

 
July 28, 2009
 
 
2

 
 

Our consolidated balance sheet as of June 30, 2009, recorded a cash balance of Ps. 17.702 billion (US$ 1.344 billion), an increase of Ps. 8.243 billion (US$ 625.9 million) compared to the same period in 2008, reflecting the cash earmarked to pay down certain of FEMSA’s local-currency bonds (certificados bursátiles) and Coca-Cola FEMSA’s Yankee bond and certain other debt, which came due in early July. Short-term debt was Ps. 13.052 billion (US$ 991 million) while long-term debt was Ps. 35.637 billion (US$ 2.706 billion). Our net debt decreased by Ps. 1.328 billion (US$100.8 million) for a net debt balance of Ps. 30.987 billion (US$ 2.353 billion).

Consistent with what we believe to be FEMSA’s conservative approach, as of June 30, 2009, our ratio of net debt to EBITDA2 was only 0.9x, while our mix of US dollar-denominated debt represented 17.5% and our mix of fixed interest rate represented 47.6% of this debt. In terms of our debt profile, we had approximately Ps. 7.0 billion (US$ 535 million) coming due in the remaining months of 2009, which have been fully refinanced. As of the date of this press release and as described in the previous paragraph, in early July FEMSA retired local bonds for Ps. 1,250 million and Coca-Cola FEMSA retired its Yankee bond for US$ 265 million and other debt for Ps. 500 million. For 2010 and 2011, we have minor debt maturities, and our debt profile currently extends as far out as 2017.

As a matter of policy, FEMSA follows what it considers to be a conservative approach with respect to its leverage position and seeks to maintain low leverage ratios. FEMSA also seeks to manage risk through derivative instruments, through which it aims to minimize the volatility and uncertainty of operating results by hedging interest rates, foreign exchange rates and the prices of certain of our raw materials.

Soft Drinks – Coca-Cola FEMSA

Coca-Cola FEMSA’s financial results and discussion are incorporated by reference from Coca-Cola FEMSA’s press release, which is attached to this press release or visit www.coca-colafemsa.com.

Beer – FEMSA Cerveza

Mexico sales volume decreased 5.9% to 7.017 million hectoliters in 2Q09, during what we believe will turn out to be the most challenging quarter in 2009 from an economic environment perspective, particularly in the hard-hit manufacturing hubs in the north of the country and compounded by the H1N1 flu outbreak.  However, Mexico price per hectoliter showed robust growth of 9.7% over 2Q08 to Ps. 1,159.0 in 2Q09, resulting from price increases implemented during the second quarter of 2009, in addition to the increases carried out in late 2008. As a result, Mexico beer revenues were up 3.2% over 2Q08.

For the first half of 2009, Mexico sales volume decreased 4.6% to 12.895 million hectoliters.

Brazil sales volume decreased 8.4% in 2Q09, which reflects a tough comparable of 12.8% volume growth in 2Q08, to 2.070 million hectoliters. However, Brazil price per hectoliter calculated in Mexican pesos increased 9.7% to Ps. 699.0 compared to the same period in 2008. Price per hectoliter in local currency was 8.0% higher as a result of price increases implemented over the last twelve months. As a result, Brazil beer revenues were up 0.5% over 2Q08.

For the first half of 2009, Brazil sales volume decreased 3.1% to 4.522 million hectoliters.

Export sales volume increased 2.4% in 2Q09 to 1.034 million hectoliters, despite a challenging economic environment across export markets. This increase was mainly driven by our Dos Equis brand in the US. Export price per hectoliter in Mexican pesos increased 33.5% to Ps. 1,304.8 in 2Q09 as compared with 2Q08, reflecting the Mexican peso depreciation against the US dollar. In US dollar terms, price per hectoliter increased 3.7% mainly due to moderate price increases implemented for our Tecate brand, as well as a favorable brand mix shift from Tecate to higher-priced Dos Equis. As a result, Export beer revenues were up 36.7% over 2Q08.

For the first half of 2009, export sales volume increased 2.3% to 1.820 million hectoliters.
 

2
As used herein, Net debt/EBITDA is calculated by dividing net debt at the end of the quarter by the EBITDA for the last twelve months, as reported in Mexican pesos and converted to US dollars with the period-end exchange rate.
 

 
July 28, 2009
 
 
3

 
 
 
Total revenues increased 6.7% over 2Q08 to Ps. 11.880 billion in 2Q09. Higher average price per hectoliter in all of our operations drove these results. Mexican beer sales represented 74.4% of total beer revenues, while Brazil and Export beer sales reached 13.2% and 12.3% of total beer revenues, respectively in 2Q09.

For the first half of 2009, total revenues increased 8.3% to Ps. 21.934 billion mainly driven by a 7.7% increase in beer revenues due to higher average unit price in local currency across our operations. Mexican beer revenues reached 72.3% of total beer revenues, down from 75.5% in the comparable period in 2008. Brazil beer revenues represented 15.5% of total beer revenues, up from 15.1% in the same period of 2008. Export beer revenues were 12.2% of total beer revenues, up from 9.4% in the comparable period in 2008.

Cost of sales was Ps. 5.525 billion in 2Q09, an increase of 12.1% compared with 2Q08, which was above the 6.7% growth in total revenues. Cost per hectoliter increased by 18.8% over 2Q08, maintaining the sequential trend of the previous quarter, as a result of year-over-year increases in the cost of raw materials across all regions, particularly in grains and to a lesser extent aluminum, as well as of continuous pressure from the effect of the depreciation of the Mexican peso and the Brazilian Real of approximately 28% and 23%, respectively, as applied to the unhedged portion of our dollar-denominated inputs. Gross profit increased 2.4% over 2Q08 to Ps. 6.355 billion in 2Q09, however as a percentage of revenues, gross margin declined 220 basis points from 55.7% in 2Q08 to 53.5% in 2Q09 as a result of these cost increases.

For the first half of 2009, cost of sales increased 15.4% to Ps. 10.632 billion. Gross margin year-to-date contracted by 300 basis points to 51.5% of total revenues as a result of these cost increases.
 
Income from operations decreased 0.7% compared with 2Q08 to Ps. 1.740 billion in 2Q09, as continued rationalization and containment efforts at the selling expense level in Mexico and Brazil helped to partially offset gross margin pressures as described above, as well as the effect of the peso depreciation as applied to higher marketing expenses in the US. Operating expenses increased by only 3.6%, approximately half of revenue growth and continuing the trend of 1Q09, and as a result operating margin contracted by 110 basis points, half the contraction experienced at the gross margin level.

For the first half of 2009, income from operations increased 3.4% to Ps. 2.508 billion, reaching 11.4% of total revenues, 60 basis points below the comparable period of 2008.

FEMSA Comercio

Total revenues increased 13.3% compared to 2Q08 to Ps. 13.554 billion in 2Q09 mainly driven by the opening of 269 net new stores in the quarter, for a total increase of 960 net new stores in the last twelve months. As of June 30, 2009, there were a total of 6,811 OXXO convenience stores in Mexico, well on track to meet the objective for the year. Same-store sales increased an average of 0.5% for the quarter over 2Q08, due to the 5.5% increase in store traffic, which more than offset a 4.6% decline in the average customer ticket. This decrease reflects the effects seen in 2008 and 1Q09 on same-store sales, ticket and traffic dynamics, which reflect the continued mix shift from prepaid wireless phone cards to the sale of electronic air-time, for which only the margin is recorded, not the full amount of the air-time recharge. On a comparable basis excluding this change, the average ticket would have grown in the low-single-digits in 2Q09.

For the first half of 2009, total revenues increased 11.9% to Ps. 25.355 billion. FEMSA Comercio´s same-store sales decreased an average of 0.6%, which reflects the mix shift from prepaid wireless phone cards to the sale of electronic air-time, as described above.

Gross profit increased by 19.7% in 2Q09 compared to 2Q08, resulting in a 170 basis point gross margin expansion reaching 31.9% of revenues. As was the case in previous quarters, this increase reflects the continued shift towards electronic air-time recharges as described above and to a similar extent, more effective collaboration and execution with our key supplier partners. For the first half of 2009, gross margin expanded by 220 basis points to 31.1% of total revenues.

 
July 28, 2009
 
 
4

 
 
 
Income from operations increased 40.9% over 2Q08 to Ps. 1.088 billion in 2Q09. Operating expenses increased 14.0% to Ps. 3,233 million, reflecting the growing number of stores as well as broad expense-containment initiatives at the store level. Operating margin expanded 150 basis points over 2Q08 reaching 8.0% of total revenues.

For the first half of 2009, income from operations increased 37.3% to Ps. 1.569 billion, resulting in an operating margin of 6.2%, a 120 basis point expansion from the prior year.
 

CONFERENCE CALL INFORMATION:

Our Second Quarter 2009 Conference Call will be held on: Tuesday July 28, 2009, 11:00 AM Eastern Time (10:00 AM Mexico City Time). To participate in the conference call, please dial: Domestic US: (1-866) 293-8968, International: (1-913) 981-5522. The conference call will be webcast live through streaming audio. For details please visit www.femsa.com/investor.

If you are unable to participate live, the conference call audio will be available on http://ir.femsa.com/results.cfm.


We are a holding company whose principal activities are grouped under the following sub-holding companies and carried out by their respective operating subsidiaries: Coca-Cola FEMSA, S.A.B. de C.V., which engages in the production, distribution and marketing of non-alcoholic beverages; FEMSA Cerveza, S.A. de C.V., which engages in the production, distribution and marketing of beer and flavored alcoholic beverages; and FEMSA Comercio, S.A. de C.V., which engages in the operation of convenience stores.

The translations of Mexican pesos into US dollars are included solely for the convenience of the reader, using the noon day buying rate for pesos as published by the Federal Reserve Bank of New York at June 30, 2009, which was 13.17 Mexican pesos per US dollar.

FORWARD LOOKING STATEMENTS

This report may contain certain forward-looking statements concerning our future performance that should be considered as good faith estimates made by us. These forward-looking statements reflect management’s expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, which could materially impact our actual performance.

Six pages of tables and Coca-Cola FEMSA’s press release to follow
 
July 28, 2009
 
 
5

 
 
 
FEMSA
Consolidated Income Statement
Millions of Pesos
For the second quarter of:

   
For the second quarter of:
   
For the six months of:
 
     
2009(A)
   
% of rev.
     
2008(A)
   
% of rev.
   
% Increase
     
2009(A)
   
% of rev.
     
2008(A)
   
% of rev.
   
% Increase
 
Total revenues
    48,179       100.0       40,564       100.0       18.8       91,251       100.0       76,852       100.0       18.7  
Cost of sales
    25,684       53.3       21,497       53.0       19.5       49,618       54.4       41,442       53.9       19.7  
Gross profit
    22,495       46.7       19,067       47.0       18.0       41,633       45.6       35,410       46.1       17.6  
Administrative expenses
    2,773       5.8       2,315       5.7       19.8       5,133       5.6       4,555       5.9       12.7  
Selling expenses
    12,935       26.8       10,905       26.9       18.6       24,975       27.4       21,021       27.4       18.8  
Operating expenses
    15,708       32.6       13,220       32.6       18.8       30,108       33.0       25,576       33.3       17.7  
Income from operations
    6,787       14.1       5,847       14.4       16.1       11,525       12.6       9,834       12.8       17.2  
Other expenses
    (657 )             (535 )             22.7       (1,181 )             (856 )             38.0  
Interest expense
    (1,316 )             (1,240 )             6.1       (2,793 )             (2,433 )             14.8  
Interest income
    116               199               (41.8 )     230               377               (38.9 )
Interest expense, net
    (1,200 )             (1,041 )             15.3       (2,563 )             (2,056 )             24.7  
Foreign exchange (loss) gain
    89               558               (84.1 )     (346 )             669            
N.S.
 
(Loss) gain on monetary position
    108               147               (26.5 )     193               258               (25.3 )
Gain (loss) on financial instrument(6)
     175                (152 )          
N.S.
       (22 )              (29 )              (22.4 )
Integral results of financing
    (828 )             (488 )             69.7       (2,738 )             (1,158 )          
N.S.
 
Income before income tax
    5,302               4,824               9.9       7,606               7,820               (2.7 )
Income tax
    (1,572 )             (1,330 )             18.2       (2,439 )             (2,285 )             6.8  
Net income
    3,730               3,494               6.7       5,167               5,535               (6.7 )
Net majority income
    2,505               2,496               0.3       3,254               3,791               (14.2 )
Net minority income
    1,225               998               22.8       1,913               1,744               9.7  

(A) Average Mexican Pesos of each year.

EBITDA & CAPEX
                                                           
Income from operations
    6,787       14.1       5,847       14.4       16.1       11,525       12.6       9,834       12.8       17.2  
Depreciation
    1,408       2.9       1,195       2.9       17.8       2,777       3.0       2,362       3.1       17.6  
Amortization & other(5)
    1,033       2.2       981       2.5       5.3       2,194       2.5       1,972       2.5       11.3  
EBITDA
    9,228       19.2       8,023       19.8       15.0       16,496       18.1       14,168       18.4       16.4  
CAPEX
    2,787               2,846               (2.1 )     5,010               4,817               4.0  
                                                                                 
FINANCIAL RATIOS
 
2009
           
2008
           
Var. p.p.
                                         
Liquidity(1)
    1.04               1.10               (0.06 )                                        
Interest coverage(2)
    7.69               7.71               (0.02 )                                        
Leverage(3)
    0.92               0.82               0.10                                          
Capitalization(4)
    35.24 %             32.40 %             2.84                                          
 
(1) Total current assets / total current liabilities.
(2) Income from operations + depreciation + amortization & other / interest expense, net.
(3) Total liabilities / total stockholders' equity.
(4) Total debt / long-term debt + stockholders' equity.
Total debt = short-term bank loans + current maturities long-term debt + long-term bank loans and notes payable.
(5) Includes returnable bottle breakage expense.
(6) Includes solely derivative instruments that do not meet hedging criteria for accounting purposes
 

 
July 28, 2009
 
 
6

 
 

FEMSA
Consolidated Balance Sheet
As of June 30:
Millions of Pesos

 
ASSETS
   
2009(A)
     
2008(A)
 
 
% Increase
 
Cash and cash equivalents
    17,702       9,459       87.1  
Accounts receivable
    8,911       8,887       0.3  
Inventories
    13,400       11,554       16.0  
Prepaid expenses and other
    6,353       4,990       27.3  
Total current assets
    46,366       34,890       32.9  
Property, plant and equipment, net
    66,496       59,576       11.6  
Intangible assets(1)
    67,763       62,698       8.1  
Other assets
    15,816       14,521       8.9  
TOTAL ASSETS
    196,441       171,685       14.4  
                         
LIABILITIES & STOCKHOLDERS´ EQUITY
                       
Bank loans
    3,538       2,492       42.0  
Current maturities long-term debt
    9,514       4,662    
N.S.
 
Interest payable
    346       406       (14.8 )
Operating liabilities
    31,243       24,073       29.8  
Total current liabilities
    44,641       31,633       41.1  
Long-term debt (2)
    35,637       34,620       2.9  
Labor liabilities
    3,125       2,495       25.3  
Other liabilities
    10,516       8,624       21.9  
Total liabilities
    93,919       77,372       21.4  
Total stockholders’ equity
    102,522       94,313       8.7  
LIABILITIES AND STOCKHOLDERS’ EQUITY
    196,441       171,685       14.4  
 
(1) Includes mainly the intangible assets generated by acquisitions.
(A) Mexican Pesos for the end of each year.
(2) Includes the effect of assigned and non assigned derivative financial instruments on long-term debt, for accountig purposes

   
 
June 30, 2009
 
DEBT MIX  
 
Ps.
   
% Integration
   
Average Rate
 
Denominated in:  
                 
Mexican pesos  
    36,936       75.9 %     8.2 %
Dollars  
    8,511       17.5 %     4.2 %
Colombian pesos  
    1,936       4.0 %     11.2 %
Argentinan pesos  
    1,137       2.3 %     23.0 %
Venezuelan bolivars  
    169       0.3 %     19.0 %
Total debt
    48,689       100.0 %     8.2 %
                         
Fixed rate(1)
    23,176       47.6 %        
Variable rate(1)
    25,513       52.4 %        

% of Total Debt
 
2009
   
2010
   
2011
   
2012
   
2013
   
2014
      2015 +
DEBT MATURITY PROFILE
    14.5 %     16.4 %     15.0 %     24.4 %     16.0 %     2.9 %     10.8 %
 
(1) Includes the effect of interest rate swaps.
 

 
July 28, 2009
 
 
7

 
 

Coca-Cola FEMSA
Results of Operations
Millions of Pesos
For the second quarter of:

   
For the second quarter  of:
   
For the six months  of:
 
     
2009(A)
   
% of rev.
     
2008(A)
   
% of rev.
   
% Increase
     
2009(A)
   
% of rev.
     
2008(A)
   
% of rev.
   
% Increase
 
Total revenues
    24,184       100.0       18,544       100.0       30.4       46,339       100.0       35,864       100.0       29.2  
Cost of sales
    12,757       52.7       9,598       51.8       32.9       24,631       53.2       18,625       51.9       32.2  
Gross profit
    11,427       47.3       8,946       48.2       27.7       21,708       46.8       17,239       48.1       25.9  
Administrative expenses
    1,344       5.6       948       5.1       41.8       2,385       5.1       1,862       5.2       28.1  
Selling expenses
    6,406       26.5       4,829       26.0       32.7       12,384       26.7       9,385       26.2       32.0  
Operating expenses
    7,750       32.1       5,777       31.1       34.2       14,769       31.8       11,247       31.4       31.3  
Income from operations
    3,677       15.2       3,169       17.1       16.0       6,939       15.0       5,992       16.7       15.8  
Depreciation
    717       3.0       580       3.1       23.6       1,414       3.1       1,143       3.2       23.7  
Amortization & other
    155       0.6       170       0.9       (8.8 )     411       0.8       361       1.0       13.9  
EBITDA
    4,549       18.8       3,919       21.1       16.1       8,764       18.9       7,496       20.9       16.9  
Capital expenditures
    1,041               663               57.0       1,743               1,184               47.2  

(A) Average Mexican Pesos of each year.

Sales volumes
                                   
(Millions of unit cases)
                                                           
Mexico
    329.2       54.2       308.9       55.9       6.6       601.6       51.8       573.0       53.5       5.0  
Latincentro
    142.4       23.5       129.5       23.4       10.0       275.1       23.7       259.7       24.3       5.9  
Mercosur
    135.4       22.3       114.5       20.7       18.3       284.5       24.5       237.9       22.2       19.6  
Total
    607.0       100.0       552.9       100.0       9.8       1,161.2       100.0       1,070.6       100.0       8.5  
 

 
July 28, 2009
 
 
8

 
 

FEMSA Cerveza
Results of Operations
Millions of Pesos
For the second quarter of:

   
For the second quarter of:
   
For the six months of:
 
     
2009(A)
   
% of rev.
     
2008(A)
   
% of rev.
   
% Increase
     
2009(A)
   
% of rev.
     
2008(A)
   
% of rev.
   
% Increase
 
Sales:
                                                                   
Mexico
    8,133       68.5       7,878       70.7       3.2       14,510       66.2       14,070       69.5       3.1  
Brazil
    1,447       12.2       1,440       12.9       0.5       3,108       14.2       2,818       13.9       10.3  
Export
    1,349       11.3       987       8.9       36.7       2,447       11.1       1,751       8.7       39.7  
Beer sales
    10,929       92.0       10,305       92.5       6.1       20,065       91.5       18,639       92.1       7.7  
Other revenues
    951       8.0       830       7.5       14.6       1,869       8.5       1,607       7.9       16.3  
Total revenues
    11,880       100.0       11,135       100.0       6.7       21,934       100.0       20,246       100.0       8.3  
Cost of sales
    5,525       46.5       4,929       44.3       12.1       10,632       48.5       9,217       45.5       15.4  
Gross profit
    6,355       53.5       6,206       55.7       2.4       11,302       51.5       11,029       54.5       2.5  
Administrative expenses
    1,083       9.1       1,040       9.3       4.1       2,051       9.4       2,038       10.1       0.6  
Selling expenses
    3,532       29.8       3,414       30.7       3.5       6,743       30.7       6,566       32.4       2.7  
Operating expenses
    4,615       38.9       4,454       40.0       3.6       8,794       40.1       8,604       42.5       2.2  
Income from operations
    1,740       14.6       1,752       15.7       (0.7 )     2,508       11.4       2,425       12.0       3.4  
Depreciation
    466       3.9       422       3.8       10.4       922       4.2       838       4.1       10.0  
Amortization & other
    721       6.1       674       6.1       7.0       1,466       6.7       1,334       6.6       9.9  
EBITDA
    2,927       24.6       2,848       25.6       2.8       4,896       22.3       4,597       22.7       6.5  
Capital expenditures
    1,034               1,519               (31.9 )     2,071               2,579               (19.7 )

(A) Average Mexican Pesos of each year.

Sales volumes
                                                           
(Thousand hectoliters)
                                                           
Mexico
    7,017.0       69.3       7,455.9       69.5       (5.9 )     12,894.7       67.0       13,518.0       67.7       (4.6 )
Brazil
    2,070.2       20.5       2,259.3       21.1       (8.4 )     4,521.6       23.5       4,665.0       23.4       (3.1 )
Exports
    1,033.9       10.2       1,009.5       9.4       2.4       1,819.9       9.5       1,778.3       8.9       2.3  
Total
    10,121.1       100.0       10,724.7       100.0       (5.6 )     19,236.2       100.0       19,961.3       100.0       (3.6 )
                                                                                 
Price per hectoliter
                                                                               
Mexico
    1,159.0               1,056.6               9.7       1,125.3               1,040.8               8.1  
Brazil
    699.0               637.4               9.7       687.4               604.1               13.8  
Exports
    1,304.8               977.7               33.5       1,344.6               984.6               36.6  
Total
    1,079.8               960.9               12.4       1,043.1               933.8               11.7  
                                                                                 
Price per hectoliter in local currency
                                                                               
Brazil (Brazilian Real)
    108.8               100.8               8.0       109.0               96.4               13.1  
Exports (USD)
    97.2               93.7               3.7       96.9               93.0               4.2  
 

 
July 28, 2009
 
 
9

 
 

FEMSA Comercio
Results of Operations
Millions of Pesos
For the second quarter of:

 
For the second quarter of:
   
For the six months of:
 
   
2009(A)
   
% of rev.
     
2008(A)
   
% of rev.
   
% Increase
     
2009(A)
   
% of rev.
     
2008(A)
   
% of rev.
   
% Increase
 
Total revenues
  13,554       100.0       11,968       100.0       13.3       25,355       100.0       22,655       100.0       11.9  
Cost of sales
  9,233       68.1       8,359       69.8       10.5       17,479       68.9       16,099       71.1       8.6  
Gross profit
  4,321       31.9       3,609       30.2       19.7       7,876       31.1       6,556       28.9       20.1  
Administrative expenses
  226       1.7       212       1.8       6.6       451       1.8       416       1.8       8.4  
Selling expenses
  3,007       22.2       2,625       21.9       14.6       5,856       23.1       4,997       22.1       17.2  
Operating expenses
  3,233       23.9       2,837       23.7       14.0       6,307       24.9       5,413       23.9       16.5  
Income from operations
  1,088       8.0       772       6.5       40.9       1,569       6.2       1,143       5.0       37.3  
Depreciation
  205       1.5       162       1.4       26.5       400       1.6       319       1.4       25.4  
Amortization & other
  127       1.0       107       0.8       18.7       254       1.0       219       1.0       16.0  
EBITDA
  1,420       10.5       1,041       8.7       36.4       2,223       8.8       1,681       7.4       32.2  
Capital expenditures
  675               630               7.1       1,172               998               17.4  

(A) Average Mexican Pesos of each year.
 
Information of Convenience
Stores
     
 
       
 
 
 
         
 
       
 
 
 
 
Total stores
                            6,811         5,851         16.4  
Net new convenience stores
  269         215         25.1       960         754         27.3  
Same store data: (1)
                                                     
Sales (thousands of pesos)
  646.6         643.4         0.5       615.1         618.6         (0.6 )
Traffic
  26.1         24.7         5.5       24.3         23.4         4.0  
Ticket
  24.8         26.0         (4.6 )     25.3         26.4         (4.2 )
 
(1) Monthly average information per store, considering same stores with at least 13 months of operations.
 

 
July 28, 2009
 
 
10

 
 

FEMSA
Macroeconomic Information

                     
Exchange Rate
 
   
Inflation
   
as of June 30, 2009
   
as of June 30, 2008
 
         
June 08 -
   
December 08 -
                         
      2Q 2009    
June 09
   
June 09
   
Per USD
   
Per Mx. Peso
   
Per USD
   
Per Mx. Peso
 
Mexico
    0.24 %     5.74 %     1.27 %     13.20       1.0000       10.28       1.0000  
Colombia
    0.27 %     3.81 %     2.22 %     2,158.67       0.0061       1,923.02       0.0053  
Venezuela
    5.71 %     26.08 %     10.86 %     2.15       6.1406       2.15       4.7833  
Brazil
    1.58 %     4.94 %     2.75 %     1.95       6.7649       1.59       6.4603  
Argentina
    1.09 %     5.27 %     2.72 %     3.80       3.4770       3.03       3.3997  
 

 
July 28, 2009
 
 
11

 
 
                       
 
2009 SECOND-QUARTER AND FIRST SIX MONTHS RESULTS
                           
     
Second Quarter
         
YTD
       
     
2009
   
2008
   
Δ%
   
2009
   
2008
   
Δ%
 
                                       
 
Total Revenues
 
24,184
   
18,544
   
30.4
%
 
46,339
   
35,864
   
29.2
%
 
Gross Profit
 
11,427
   
8,946
   
27.7
%
 
21,708
   
17,239
   
25.9
 
Operating Income
 
3,677
   
3,169
   
16.0
%
 
6,939
   
5,992
   
15.8
 
Majority Net Income
 
2,161
   
1,844
   
17.2
%
 
3,499
   
3,444
   
1.6
 
EBITDA(1)
 
4,549
   
3,919
   
16.1
%
 
8,764
   
7,496
   
16.9
                                       
 
Net Debt (2)
 
9,418
   
12,382
   
-23.9
%
                 
                                       
 
LTM EBITDA/ Interest Expense, net
 
10.00
   
9.91
                         
 
LTM EBITDA/ Interest Expense
 
8.72
   
7.18
                         
 
LTM Earnings per Share
 
3.03
   
3.96
                         
 
Capitalization(3)
 
28.8
%
 
26.5
%
                       
                                       
 
Expressed in million of Mexican pesos.
 
(1) EBITDA = Operating income + Depreciation + Amortization & Other operative Non-cash Charges.
                                       
 
See reconciliation table on page 9 except for Earnings per Share
 
(2) Net Debt = Total Debt – Cash
 
(3) Total debt / (long-term debt + stockholders' equity)
                                       
 
Total revenues reached Ps. 24,184 million in the second quarter of 2009, an increase of 30.4% compared to the second quarter of 2008; increased revenues from acquisitions we made in 2008 and 2009 contributed approximately 20% of this growth.
 
Consolidated operating income grew 16.0% to Ps. 3,677 million for the second quarter of 2009, mainly driven by double-digit operating income growth recorded in our Latincentro and Mercosur divisions. Our operating margin was 15.2% in the second quarter of 2009.
 
Consolidated majority net income increased 17.2% to Ps. 2,161 million in the second quarter of 2009, mainly reflecting higher operating income, resulting in earnings per share of Ps. 1.17 in the second quarter of 2009.
                                       
 
Mexico City (July 24, 2009), Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL, NYSE: KOF) (“Coca-Cola FEMSA” or the “Company”), the largest Coca-Cola bottler in Latin America and the second-largest Coca-Cola bottler in the world in terms of sales volume, announces results for the second quarter of 2009.
 
"In the middle of a tough operating environment, our company continued to achieve strong top- and bottom-line results for the quarter, growing revenues, operating income, and EBITDA by 30%, 16%, and 16%, respectively. Among other factors, we benefited from the growth of our sparkling beverages category, particularly in Mexico; the consolidation of our REMIL franchise territory in Brazil; and the strong performance of the Jugos del Valle line of juice-based beverages throughout our operations along with our ability to improve our pricing architecture. Our portfolio of products continued to outperform macroeconomic conditions across our territories, demonstrating its defensiveness. Also, as of June 1st, 2009, we took over the sales and distribution functions of the Brisa water business in Colombia. Furthermore, we believe our company is in a very strong financial position as exemplified by the debt maturities that we met during July—US$265 million of a Yankee bond and Certificados Bursátiles in the amount of MXN$500 million." said Carlos Salazar Lomelin, Chief Executive Officer of the Company.

July 24, 2009
Page 12
 




CONSOLIDATED RESULTS

Our consolidated total revenues increased 30.4% to Ps. 24,184 million in the second quarter of 2009, compared to the second quarter of 2008, as a result of revenue increases in all of our divisions. Revenue growth was driven by (i) organic growth, driven both by pricing and volumes, which accounted for more than 50% of incremental revenues, (ii) a positive exchange rate translation effect contributing less than 30% of incremental revenues and (iii) the consolidation of Refrigerantes Minas Gerais, Ltda. (“REMIL”) in Brazil and Brisa in Colombia, which contributed approximately 20% of incremental revenues, providing the balance. Excluding the positive exchange rate translation effect and the acquisitions of REMIL and Brisa, our consolidated total revenues would have increased more than 16%.

Total sales volume increased 9.8% to reach 607.0 million unit cases in the second quarter of 2009 as compared to the same period in 2008. Excluding REMIL, total sales volume increased 6.8%, mainly driven by increases in sparkling beverages across all divisions, accounting for almost 40% of incremental volumes. Still beverages sales volume, mainly driven by the Jugos del Valle line of business in our Mexico and Latincentro divisions, grew almost 100%, which accounted for approximately 40% of incremental sales volumes. Our bottled water business, driven by the acquisitions of Agua de Los Angeles in Mexico and Brisa in Colombia, grew almost 10% and represented the balance.

Our gross profit increased 27.7% to Ps. 11,427 million in the second quarter of 2009, compared to the second quarter of 2008. Cost of goods sold increased 32.9% mainly driven by (i) higher year-over-year sweetener costs, (ii) the devaluation of the local currencies in our main operations as applied to our U.S. dollar-denominated raw material cost and (iii) the integration of REMIL; which were partially offset by a lower cost of resin. Gross margin reached 47.3% in the second quarter of 2009 as compared to 48.2% in the same period in 2008.

Our consolidated operating income increased 16.0% to Ps. 3,677 million in the second quarter of 2009, mainly driven by double-digit operating income growth in our Latincentro and Mercosur divisions. Our operating margin was 15.2% in the second quarter of 2009, a decrease of 190 basis points compared to the same period in 2008 as a result of higher operating expenses and cost of goods sold, which were partially offset by revenue growth.

During the second quarter of 2009, we recorded Ps. 453 million in other expenses. These expenses were mainly driven by the loss on sale of certain fixed assets and employee profit sharing recorded in the other expenses line, in accordance with Mexican Financial Reporting Standards.

Our comprehensive financing result in the second quarter of 2009 recorded a gain of Ps. 23 million as compared to an expense of Ps. 51 million in the same period of 2008, mainly due to lower interest expenses as a result of lower net debt.

During the second quarter of 2009, income tax, as a percentage of income before taxes, was 29.9% compared to 28.3% in the same period of 2008.

Our consolidated majority net income increased by 17.2% to Ps. 2,161 million in the second quarter of 2009 as compared to the second quarter of 2008, mainly as a result of higher operating income. Earnings per share (EPS) were Ps. 1.17 (Ps. 11.70 per ADR) computed on the basis of 1,846.5 million shares outstanding (each ADR represents 10 local shares).

July 24, 2009
Page 13





BALANCE SHEET
 
As of June 30, 2009, we had a cash balance of Ps. 11,364 million, including US$ 458 million denominated in US dollars, an increase of Ps. 5,172 million compared to December 31, 2008, as a result of cash generated by our operations and financing during the first half of the year.
 
Total short-term debt was Ps. 10,130 million and long-term debt was Ps. 10,652 million. Total debt increased Ps. 2,208 million compared with year-end 2008 mainly due to the issuance of Ps. 2,000 million in “Certificados Bursátiles”, with a 13-month maturity, in January 2009. Net debt decreased Ps. 2,964 million compared to year-end 2008, mainly as a result of cash generated during the first half of the year. KOF’s total debt balance includes U.S. dollar-denominated debt in the amount of US$ 642 million (1).

The weighted average cost of debt for the quarter was 7.1%. The following charts set forth the Company’s debt profile by currency and interest rate type and by maturity date as of June 30, 2009:

Currency
 
% Total Debt(1)
   
% Interest Rate
Floating(1)(2)
 
Mexican pesos
    44.3 %     46.4 %
U.S. dollars
    40.1 %     38.6 %
Colombian pesos
    9.3 %     100.0 %
Venezuelan bolivars
    0.8 %     0.0 %
Argentine pesos
    5.5 %     29.3 %

 
(1)
After giving effect to cross-currency swaps and interest rate swaps.
 
(2)
Calculated by weighting each year’s outstanding debt balance mix.

Debt Maturity Profile
 
Maturity Date
 
2009
   
2010
   
2011
   
2012
   
2013
    2014 +  
% of Total Debt
    27.3 %     22.1 %     0.3 %     18.9 %     11.1 %     20.3 %
 
On July 1 and July 10, 2009, we paid, using cash from our balance, the maturities of our Yankee bond in the amount of US$ 265 million and our “Certificados Bursátiles” in the amount of Ps. 500 million.
 
Consolidated Cash Flow
Expressed in million of Mexican pesos (Ps.) as of June 30, 2009

   
Jun-09
 
   
Ps.
 
Income before taxes
    5,239  
Non cash charges to net income
    3,073  
      8,312  
Change in working capital
    (254 )
Resources Generated by Operating Activities
    8,058  
Investments
    (2,375 )
Debt Increase
    2,457  
Other
    (2,793 )
Increase in cash and cash equivalents
    5,347  
Cash and cash equivalents at begining of period
    6,192  
Translation Effect
    (175 )
Cash and cash equivalents at end of period
    11,364  

The difference between the debt increase of the balance sheet and the debt increase in nominal terms presented in the cash flow is related to the foreign exchange impact, presented separately as a part of the translation effect, in accordance with the Mexican Financial Reporting Standards.
 
July 24, 2009
Page 14
 




MEXICO DIVISION OPERATING RESULTS

Revenues
 
Total revenues from our Mexico division increased 7.8% to Ps. 9,749 million in the second quarter of 2009, as compared to the same period in 2008. Increased sales volumes accounted for close to 90% of incremental revenues during the quarter. Average price per unit case reached Ps. 29.42, an increase of 0.7%, as compared to the second quarter of 2008, reflecting higher average prices per unit case from the cola category that were partially offset by lower average prices per unit case in flavored sparkling beverages. Excluding bulk water under the brands Ciel and Agua de Los Angeles, our average price per unit case was Ps. 34.67, a 1.0% increase as compared to the same period in 2008.

Total sales volume increased 6.6% to 329.2 million unit cases in the second quarter of 2009, as compared to the second quarter of 2008, mainly driven by (i) a 2.9% volume growth in sparkling beverages supported by incremental volumes from the Coca-Cola brand in multiserve presentations that compensated for a decline in flavored sparkling beverages, (ii) incremental volumes in the still beverage category, increasing more than two times, driven by the Jugos del Valle product line and (iii) volume growth in our bottled water business by almost 7%.

Operating Income

Our gross profit increased 5.0% to Ps. 4,888 million in the second quarter of 2009 as compared to the same period in 2008. Cost of goods sold increased 10.7% as a result of (i) the third and final yearly stage of the scheduled Coca-Cola Company concentrate price increase announced in 2006, (ii) the higher costs of sweeteners and (iii) the devaluation of the Mexican peso as applied to our U.S. dollar-denominated raw material cost; all of which were partially offset by the lower year-over-year cost of resin. Gross margin decreased from 51.5% in the second quarter of 2008 to 50.1% in the same period of 2009.

Operating income increased 2.4% to Ps. 1,902 million in the second quarter of 2009, compared to Ps. 1,858 million in the same period of 2008. Our operating margin was 19.5% in the second quarter of 2009, a decrease of 100 basis points as compared to the same period of 2008, mainly due to gross margin pressures.
 
July 24, 2009
Page 15
 




LATINCENTRO DIVISION OPERATING RESULTS (Colombia, Venezuela, Guatemala, Nicaragua, Costa Rica and Panama)

As of June 1st, 2009, Coca-Cola FEMSA started to distribute the Brisa portfolio in Colombia.

Revenues
 
Total revenues reached Ps. 8,666 million in the second quarter of 2009, an increase of 63.9% as compared to the same period of 2008. Higher average price per unit case and volume growth accounted for approximately 55% of incremental revenues. A positive currency translation effect and the integration of Brisa represented the balance. Excluding this positive currency translation effect and the acquisition of Brisa, our Latincentro division’s revenues would have increased approximately 35%.

Total sales volume in our Latincentro division increased 10.0% to 142.4 million unit cases in the second quarter of 2009 as compared to the same period of 2008. Volume growth was mainly driven by (i) increases in sparkling beverages in Venezuela, (ii) the strong performance of the Jugos del Valle line of business in Colombia and Central America and (iii) the consolidation of the Brisa water brand in Colombia.

Operating Income
 
Gross profit reached Ps. 4,091 million, an increase of 68.1% in the second quarter of 2009, as compared to the same period of 2008. Cost of goods sold increased 60.4% mainly driven by higher sweetener costs across the division and the depreciation of the Colombian peso as applied to our U.S. dollar-denominated packaging costs, which were compensated by a lower cost of resin. Gross margin increased 120 basis points to 47.2% in the second quarter of 2009.

Our operating income increased 38.7% to Ps. 1,036 million in the second quarter of 2009, compared to the second quarter of 2008, as a result of operating leverage achieved by higher revenues that more than compensated for higher labor and maintenance costs in Venezuela and Colombia respectively. Our operating margin reached 12.0% in the second quarter of 2009, resulting in a 210 basis points decline as compared to the same period of 2008.
 
July 24, 2009
Page 16




MERCOSUR DIVISION OPERATING RESULTS (Brazil and Argentina)

As of June 1st, 2008, Coca-Cola FEMSA includes the REMIL operation in its Mercosur division. Volume and average price per unit case exclude beer results.

Revenues

Net revenues increased 36.7% to Ps. 5,686 million in the second quarter of 2009, as compared to the same period of 2008. Excluding beer, which accounted for Ps. 614 million during the quarter, net revenues increased 34.6% to Ps. 5,072 million, compared to the same period of 2008. The acquisition of REMIL accounted for approximately 65% of net revenue growth, while higher average prices per unit case and volume growth accounted for approximately 30% of incremental net revenues.  A positive translation effect represented the balance. Excluding this positive currency translation effect, our Mercosur division’s net revenues would have increased approximately 35%.

Sales volume, excluding beer, increased 18.2% to 135.4 million unit cases in the second quarter of 2009, as compared to the second quarter of 2008, mainly driven by the acquisition of REMIL. Sales volume, excluding REMIL and beer, increased 3.4% to reach 110.6 million unit cases mainly driven by (i) sparkling beverages in Brazil and Argentina, (ii) the Jugos del Valle portfolio in Brazil and (iii) Aquarius flavored water in Argentina.

Operating Income

In the second quarter of 2009, our gross profit increased 31.9% to Ps. 2,448 million, as compared to the same period in 2008. Cost of goods sold increased 41.0% driven by (i) the integration of REMIL in Brazil, (ii) higher sweetener cost in the division and (iii) the devaluation of the local currencies as applied to our U.S. dollar-denominated raw material cost; all of which were partially compensated by the lower cost of resin. Our Mercosur division gross margin decreased 170 basis points to 42.4% in the second quarter of 2009.

Operating income increased 31.0%, reaching Ps. 739 million in the second quarter of 2009, as compared to Ps. 564 million in the same period of 2008. Operating leverage achieved by higher revenues more than compensated for higher labor and freight costs in Argentina. Our operating margin was 12.8% in the second quarter of 2009, a decrease of 60 basis points as compared to the second quarter of 2008.
 
July 24, 2009
Page 17
 




SUMMARY OF SIX-MONTH RESULTS

Our consolidated total revenues increased 29.2% to Ps. 46,339 million in the first half of 2009, as compared to the first half of 2008, as a result of revenue growth in all of our divisions. Organic growth across our operations contributed almost 50% of incremental revenues; a positive exchange rate translation effect accounted for more than 25% and the acquisitions of REMIL in Brazil and Brisa in Colombia contributed approximately 25%, representing the balance. Excluding this positive currency exchange rate translation effect and the acquisitions of REMIL and Brisa, our consolidated revenues for the first six months would have increased approximately 14%.

Total sales volume increased 8.5% to 1,161.2 million unit cases in the first half of 2008, as compared to the same period in 2008. Excluding Remil, total sales volume increased 4.3% to reach 1,108.9 million unit cases. The still beverage category, mainly driven by the performance of the Jugos del Valle line of business across our territories, contributed to more than 60% of incremental volumes; water, including bulk water, represented approximately 30% of incremental volumes and the sparkling beverage category, driven by brand Coca-Cola, contributed less than 10% representing the balance.

Our gross profit increased 25.9% to Ps. 21,708 million in the first half of 2009, as compared to the same period of 2008, driven by gross profit growth across all of our divisions. Cost of goods sold increased 32.2% as a result of (i) the higher cost of sweetener across our operations, (ii) the devaluation of local currencies in our main operations as applied to our U.S. dollar-denominated raw material costs and (iii) the integration of REMIL, all of which were partially compensated by the lower cost of resin. Gross margin reached 46.8% for the first six months of 2009, a decrease of 130 basis points as compared to the same period of 2008.

Our consolidated operating income increased 15.8% to Ps. 6,939 million in the first half 2009, as compared to 2008. Our Mercosur and Latincentro divisions accounted for more than 90% of this growth. Our operating margin was 15.0% for the first half of 2009, a 170 basis points decline as compared to the same period of 2008.

Our consolidated majority net income was Ps. 3,499 million in the first six months of 2009, an increase of 1.6% compared to the same period in 2008, mainly reflecting higher operating income. EPS was Ps. 1.89 (Ps. 18.95 per ADR) in the first half of 2009, computed on the basis of 1,846.5 million shares outstanding (each ADR represents 10 local shares).
 
July 24, 2009
Page 18
 




RECENT DEVELOPEMENTS
 
 
·
As of June 1st, 2009, pursuant to the transition agreement with Bavaria, a subsidiary of SABMiller, we started to sell and distribute the Brisa portfolio in Colombia.

 
·
In July, 2009 we paid down the maturities related to the Yankee Bond inherited with the acquisition of Panamco for an amount of US$ 265 million and the Certificado Bursátil for an amount of Ps. 500 million, both with cash generated from our operations.
 
CONFERENCE CALL INFORMATION
 
Our second-quarter 2009 Conference Call will be held on: July 24, 2009, at 11:00 A.M. Eastern Time (10:00 A.M. Mexico City Time). To participate in the conference call, please dial: Domestic U.S.: 866-700-7477 or International: 617-213-8840. We invite investors to listen to the live audiocast of the conference call on the Company’s website, www.coca-colafemsa.com
 
If you are unable to participate live, an instant replay of the conference call will be available through July 31, 2009. To listen to the replay, please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Pass code: 27948902.
 
v v v
 
Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and southeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul, part of the state of Goias and part of the state of Minas Gerais) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, beer and other beverages in some of these territories. The Company has 31 bottling facilities in Latin America and serves over 1,500,000 retailers in the region. The Coca-Cola Company owns a 31.6% equity interest in Coca-Cola FEMSA.
 
v v v
 
This news release may contain forward-looking statements concerning Coca-Cola FEMSA’s future performance and should be considered as good faith estimates by Coca-Cola FEMSA. These forward-looking statements reflect management’s expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, many of which are outside Coca-Cola FEMSA’s control that could materially impact the Company’s actual performance.
 
References herein to “US$” are to United States dollars. This news release contains translations of certain Mexican peso amounts into U.S. dollars for the convenience of the reader. These translations should not be construed as representations that Mexican peso amounts actually represent such U.S. dollar amounts or could be converted into U.S. dollars at the rate indicated.
 
v v v
 
(6 pages of tables to follow)
 
July 24, 2009
Page 19
 




Consolidated Income Statement
Expressed in million of Mexican pesos(1)


      2Q 09    
% Rev
      2Q 08    
% Rev
   
Δ%
     
YTD 09
   
% Rev
   
YTD 08
   
% Rev
   
Δ%
 
Volume (million unit cases) (2)
    607.0             552.9             9.8 %       1,161.2             1,070.6             8.5 %
Average price per unit case (2)
    38.58             32.69             18.0 %       38.61             32.66             18.2 %
Net revenues
    24,033             18,463             30.2 %       46,062             35,678             29.1 %
Other operating revenues
    151             81             86.4 %       277             186             48.9 %
Total revenues
    24,184       100 %     18,544       100 %     30.4 %       46,339       100 %     35,864       100 %     29.2 %
Cost of Goods Sold
    12,757       52.7 %     9,598       51.8 %     32.9 %       24,631       53.2 %     18,625       51.9 %     32.2 %
Gross profit  
    11,427       47.3 %     8,946       48.2 %     27.7 %       21,708       46.8 %     17,239       48.1 %     25.9 %
Operating expenses
    7,750       32.0 %     5,777       31.2 %     34.2 %       14,769       31.9 %     11,247       31.4 %     31.3 %
Operating income
    3,677       15.2 %     3,169       17.1 %     16.0 %       6,939       15.0 %     5,992       16.7 %     15.8 %
Other expenses, net
    453               496               -8.7 %       787               683               15.2 %
Interest expense
    405               622               -34.9 %       1,033               1,132               -8.7 %
Interest income
    50               149               -66.4 %       121               285               -57.5 %
Interest expense, net
    355               473               -24.9 %       912               847               7.7 %
Foreign exchange (gain) loss
    (68 )             (158 )             -57.0 %       304               (207 )             -246.9 %
Gain on monetary position in Inflationary subsidiries
    (109 )             (148 )             -26.4 %       (193 )             (260 )             -25.8 %
Fair value (gain) on derivative financial instruments
    (201 )             (116 )             73.3 %       (110 )             (108 )             1.9 %
Comprehensive financing result
    (23 )             51               -145.1 %       913               272               235.7 %
Income before taxes
    3,247               2,622               23.8 %       5,239               5,037               4.0 %
Income taxes
    972               742               31.0 %       1,586               1,495               6.1 %
Consolidated net income
    2,275               1,880               21.0 %       3,653               3,542               3.1 %
Majority net income
    2,161       8.9 %     1,844       9.9 %     17.2 %       3,499       7.6 %     3,444       9.6 %     1.6 %
Minority net income
    114               36               216.7 %       154               98               57.1 %
Operating income
    3,677       15.2 %     3,169       17.1 %     16.0 %       6,939       15.0 %     5,992       16.7 %     15.8 %
Depreciation (3)
    717               580               23.6 %       1,414               1,143               23.7 %
Amortization and other operative non-cash charges (4)
    155               170               -8.8 %       411               361               13.9 %
EBITDA (5)  
    4,549       18.8 %     3,919       21.1 %     16.1 %       8,764       18.9 %     7,496       20.9 %     16.9 %

(1) Except volume and average price per unit case figures.
(2) Sales volume and average price per unit case exclude beer results
(3) Amortization of coolers has been reclassified into the depreciation line for accounting purposes
(4) Includes returnable bottle breakage expense.
(5) EBITDA = Operating Income + depreciation, amortization & other operative non-cash charges.
As of June 1st, 2008, we integrated the operation of Minas Gerais (REMIL) in the results of Brazil.
As of June 1st, 2009, we integrated the operation of Brisa in the results of Colombia. 

 
July 24, 2009
Page 20
 




Consolidated Balance Sheet
Expressed in million of Mexican pesos.


Assets
 
Jun 09
 
Dec 08
 
Current Assets
         
Cash and cash equivalents 
 
Ps. 
11,364  
Ps. 
6,192  
Total accounts receivable
    4,011     5,240  
Inventories
    4,855     4,313  
Prepaid expenses and other current assets
    2,296     2,247  
Total current assets
    22,526     17,992  
Property, plant and equipment
             
Bottles and cases
    1,602     1,622  
Property, plant and equipment
    52,836     50,925  
Accumulated depreciation
    (25,757 )   (24,388 )
Total property, plant and equipment, net
    28,681     28,159  
Other non-current assets
    53,446     51,807  
Total Assets    
 
Ps.
104,653  
Ps.
97,958  
               
Liabilities and Stockholders' Equity
 
Jun 09
 
Dec 08
 
Current Liabilities
             
Short-term bank loans and notes
 
Ps.
10,130  
Ps.
6,119  
Interest payable
    220     267  
Suppliers
    7,425     7,790  
Other current liabilities
    7,124     7,157  
Total Current Liabilities
    24,899     21,333  
Long-term bank loans
    10,652     12,455  
Pension plan and seniority premium
    1,011     936  
Other long term liabilities
    6,621     5,618  
Total Liabilities    
    43,183     40,342  
Stockholders' Equity
             
Minority interest
    1,973     1,703  
Majority interest:
             
Capital stock
    3,116     3,116  
Additional paid in capital
    13,220     13,220  
Retained earnings of prior years
    38,189     33,935  
Net income for the period
    3,499     5,598  
Other comprehensive income
    1,473     44  
Total majority interest
    59,497     55,913  
Total stockholders' equity
    61,470     57,616  
Total Liabilities and Equity
 
Ps.
104,653  
Ps.
97,958  
 
July 24, 2009
Page 21
 




Mexico Division
Expressed in million of Mexican pesos(1)


   
2Q 09
   
% Rev
   
2Q 08
   
% Rev
   
Δ%
     
YTD 09
   
% Rev
   
YTD 08
   
% Rev
   
Δ%
 
Volume (million unit cases)
    329.2             308.9             6.6 %       601.6             573.0             5.0 %
Average price per unit case   
    29.42             29.20             0.7 %       29.58             29.24             1.1 %
Net revenues
    9,684             9,020             7.4 %       17,794             16,755             6.2 %
Other operating revenues  
    65             27             140.7 %       95             61             55.7 %
Total revenues
    9,749       100.0 %     9,047       100.0 %     7.8 %       17,889       100.0 %     16,816       100.0 %     6.4 %
Cost of goods sold
    4,861       49.9 %     4,391       48.5 %     10.7 %       8,925       49.9 %     8,201       48.8 %     8.8 %
Gross profit  
    4,888       50.1 %     4,656       51.5 %     5.0 %       8,964       50.1 %     8,615       51.2 %     4.1 %
Operating expenses  
    2,986       30.6 %     2,798       30.9 %     6.7 %       5,729       32.0 %     5,435       32.3 %     5.4 %
Operating income  
    1,902       19.5 %     1,858       20.5 %     2.4 %       3,235       18.1 %     3,180       18.9 %     1.7 %
Depreciation, amortization & other operative non-cash charges (2)
    382       3.9 %     411       4.5 %     -7.1 %       814       4.6 %     842       5.0 %     -3.3 %
EBITDA (3)  
    2,284       23.4 %     2,269       25.1 %     0.7 %       4,049       22.6 %     4,022       23.9 %     0.7 %

(1) Except volume and average price per unit case figures.
(2) Includes returnable bottle breakage expense.
(3) EBITDA = Operating Income + Depreciation, amortization & other operative non-cash charges.

 
Latincentro Division
Expressed in million of Mexican pesos(1)


   
2Q 09
   
% Rev
   
2Q 08
   
% Rev
   
Δ%
     
YTD 09
   
% Rev
   
YTD 08
   
% Rev
   
Δ%
 
Volume (million unit cases)
    142.4             129.5             10.0 %       275.1             259.7             5.9 %
Average price per unit Case
    60.84             40.80             49.1 %       59.92             41.03             46.1 %
Net revenues
    8,663             5,283             64.0 %       16,484             10,655             54.7 %
Other operating revenues  
    3             3             0.0 %       2             7             -71.4 %
Total revenues
    8,666       100.0 %     5,286       100.0 %     63.9 %       16,486       100.0 %     10,662       100.0 %     54.6 %
Cost of goods sold
    4,575       52.8 %     2,852       54.0 %     60.4 %       8,827       53.5 %     5,776       54.2 %     52.8 %
Gross profit  
    4,091       47.2 %     2,434       46.0 %     68.1 %       7,659       46.5 %     4,886       45.8 %     56.8 %
Operating expenses  
    3,055       35.3 %     1,687       31.9 %     81.1 %       5,604       34.0 %     3,346       31.4 %     67.5 %
Operating income  
    1,036       12.0 %     747       14.1 %     38.7 %       2,055       12.5 %     1,540       14.4 %     33.4 %
Depreciation, amortization & other operative non-cash charges (2)
    306       3.5 %     205       3.9 %     49.3 %       624       3.8 %     397       3.7 %     57.2 %
EBITDA (3)
    1,342       15.5 %     952       18.0 %     41.0 %       2,679       16.3 %     1,937       18.2 %     38.3 %

(1) Except volume and average price per unit case figures.
(2) Includes returnable bottle breakage expense.
(3) EBITDA = Operating Income + Depreciation, amortization & other operative non-cash charges.
As of June 1st, 2009, we integrated the operation of Brisa in the results of Colombia.

 
July 24, 2009
Page 22
 




Mercosur Division
Expressed in million of Mexican pesos(1)
Financial figures include beer results


     
 
2Q 09
   
% Rev
   
2Q 08
   
% Rev
   
Δ%
     
YTD 09
   
% Rev
   
YTD 08
   
% Rev
   
Δ%
 
Volume (million unit cases) (2)
    135.4             114.5             18.2 %       284.5             237.9             19.6 %
Average price per unit case (2)  
    37.46             32.93             13.8 %       37.12             31.76             16.9 %
Net revenues
    5,686             4,160             36.7 %       11,784             8,268             42.5 %
Other operating revenues  
    83             51             62.7 %       180             118             52.5 %
Total revenues
    5,769       100.0 %     4,211       100.0 %     37.0 %       11,964       100.0 %     8,386       100.0 %     42.7 %
Cost of goods sold
    3,321       57.6 %     2,355       55.9 %     41.0 %       6,879       57.5 %     4,648       55.4 %     48.0 %
Gross profit  
    2,448       42.4 %     1,856       44.1 %     31.9 %       5,085       42.5 %     3,738       44.6 %     36.0 %
Operating expenses  
    1,709       29.6 %     1,292       30.7 %     32.3 %       3,436       28.7 %     2,466       29.4 %     39.3 %
Operating income  
    739       12.8 %     564       13.4 %     31.0 %       1,649       13.8 %     1,272       15.2 %     29.6 %
Depreciation, Amortization & Other operative non-cash charges (2)
    184       3.2 %     134       3.2 %     37.3 %       387       3.2 %     265       3.2 %     46.0 %
EBITDA (4)
    923       16.0 %     698       16.6 %     32.2 %       2,036       17.0 %     1,537       18.3 %     32.5 %

(1) Except volume and average price per unit case figures.
(2) Sales volume and average price per unit case exclude beer results
(3) Includes returnable bottle breakage expense.
(4) EBITDA = Operating Income + Depreciation, amortization & other operative non-cash charges.
As of June 1st, 2008, we integrated the operation of Minas Gerais (REMIL) in the results of Brazil.

 
July 24, 2009
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SELECTED INFORMATION


For the three months ended June 30, 2009 and 2008

Expressed in million of Mexican pesos.
 
     
2Q 09
           
2Q 08
 
Capex
    1,041.3      
Capex
    662.7  
Depreciation
    717.0      
Depreciation
    580.0  
Amortization & Other non-cash charges
    155.0      
Amortization & Other non-cash charges
    170.0  

VOLUME
Expressed in million unit cases
 
   
2Q 09
     
2Q 08
 
   
Sparkling
   
Water (1)
   
Bulk Water (2)
   
Still (3)
   
Total
     
Sparkling
   
Water (1)
   
Bulk Water (2)
   
Still (3)
   
Total
 
Mexico
    237.1       15.2       60.1       16.8       329.2         230.5       15.4       55.1       7.9       308.9  
Central America
    29.8       1.5       0.1       3.0       34.4         29.9       1.3       0.0       2.4       33.6  
Colombia
    41.3       3.7       3.7       4.4       53.1         41.5       2.1       2.6       0.6       46.8  
Venezuela
    50.5       2.1       0.6       1.7       54.9         44.8       2.8       0.0       1.5       49.1  
Latincentro
    121.6       7.3       4.4       9.1       142.4         116.2       6.2       2.6       4.5       129.5  
Brazil
    85.4       4.0       0.5       3.2       93.1         68.6       4.3       0.0       1.4       74.3  
Argentina
    39.2       0.4       0.1       2.6       42.3         38.2       0.6       0.0       1.4       40.2  
Mercosur
    124.6       4.4       0.6       5.8       135.4         106.8       4.9       0.0       2.8       114.5  
Total
    483.3       26.9       65.1       31.7       607.0         453.5       26.5       57.7       15.2       552.9  

(1) Excludes water presentations larger than 5.0 Lt
(2) Bulk Water  = Still bottled water in 5.0, 19.0 and 20.0 - liter packaging presentations
(3) Still Beverages include flavored water


 
·
Volume of Brazil, Mercosur division, and Consolidated includes three months of REMIL’s operation, accounting for 24.8 million unit cases. Of this volume, sparkling beverages represented close to 95%.

SELECTED INFORMATION


For the six months ended June 30, 2009 and 2008

Expressed in million of Mexican pesos.

   
YTD 09
         
YTD 08
 
Capex
    1,742.6      
Capex
    1,184.1  
Depreciation
    1,414.0      
Depreciation
    1,143.0  
Amortization & Other non-cash charges
    411.0      
Amortization & Other non-cash charges
    361.0  

VOLUME
Expressed in million unit cases

   
YTD 09
     
YTD 08
 
   
Sparkling
   
Water (1)
   
Bulk Water (2)
   
Still (3)
   
Total
     
Sparkling
   
Water (1)
   
Bulk Water (2)
   
Still (3)
   
Total
 
Mexico
    433.2       27.3       110.0       31.1       601.6         433.9       29.1       97.1       12.9       573.0  
Central America
    56.8       3.0       0.1       5.4       65.3         59.4       2.8       0.0       4.4       66.6  
Colombia
    81.7       6.0       6.0       8.0       101.7         82.7       4.9       5.1       1.3       94.0  
Venezuela
    99.5       4.1       1.2       3.3       108.1         90.6       5.5       0.0       3.0       99.1  
Latincentro
    238.0       13.1       7.3       16.7       275.1         232.7       13.2       5.1       8.7       259.7  
Brazil
    179.2       9.6       1.1       6.2       196.1         137.6       9.7       0.0       2.5       149.8  
Argentina
    82.1       0.8       0.3       5.2       88.4         83.9       1.1       0.0       3.1       88.1  
Mercosur
    261.3       10.4       1.4       11.4       284.5         221.5       10.8       0.0       5.6       237.9  
Total
    932.5       50.8       118.7       59.2       1,161.2         888.1       53.1       102.2       27.2       1,070.6  

(1) Excludes water presentations larger than 5.0 Lt
(2) Bulk Water  = Still bottled water in 5.0, 19.0 and 20.0 - liter packaging presentations
(3) Still Beverages include flavored water


 
·
Volume of Brazil, Mercosur division, and Consolidated includes six months of REMIL’s operation, accounting for 52.3 million unit cases. Of this volume, sparkling beverages represented close to 95%.
 
July 24, 2009
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June 2009
Macroeconomic Information

   
Inflation (1)
   
Foreign Exchange Rate (local currency per US Dollar) (2)
 
   
LTM
   
2Q 2009
   
YTD
   
Jun 09
   
Dec 08
   
Jun 08
 
                                       
Mexico
    5.74 %     0.24 %     1.27 %     13.2023       13.5383       10.2841  
Colombia
    3.81 %     0.27 %     2.22 %     2,158.67       2,243.59       1,923.02  
Venezuela (3)
    26.08 %     5.71 %     10.86 %     2.1500       2       2  
Brazil
    4.94 %     1.58 %     2.75 %     1.9516       2.3370       1.5919  
Argentina
    5.27 %     1.09 %     2.72 %     3.7970       3.4530       3.0250  

(1) Source: Mexican inflation is published by Banco de México (Mexican Central Bank).
(2) Exchange rates at the end of period are the official exchange rates published by the Central Bank of each country.
(3) In Venezuela since January 1, 2008, the local currency is 'Bolivar Fuerte', 'Bolivar' the former currency, was divided by one thousand.

 
July 24, 2009
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