FOMENTO ECONÓMICO MEXICANO, S.A.
DE C.V.
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By:
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/s/ Javier Astaburuaga
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Javier
Astaburuaga
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Chief Financial Officer
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Latin
America´s Beverage Leader
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Mexican
Antitrust Commission approves
FEMSA's
strategic transaction with Heineken
Monterrey, México, March 29, 2010 —
Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) (NYSE: FMX; BMV:
FEMSAUBD) announces that the Comisión Federal de Competencia, Mexico's
anti-trust regulator, has approved without reservation the strategic
exchange of 100% of the shares of the beer operations owned by FEMSA for
an interest in Heineken (HEIA.NA; HEIN.AS; HEIO.NA; HEIO.AS), under the
terms described in FEMSA's disclosure of January 11, 2010.
Hart-Scott-Rodino approval has also been granted by the relevant trade
authorities in the United States. The transaction, which is expected to be
completed in the second quarter of 2010, is subject to customary
regulatory approvals in other relevant jurisdictions, as well as approval
by the FEMSA and Heineken shareholders.
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FEMSA
is the leading beverage company in Latin America. It controls an
integrated beverage platform that comprises Coca-Cola FEMSA, the largest
Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers
in Mexico, with presence in Brazil, and an important beer exporter to the
United States and other countries; and Oxxo, the largest and fastest
growing convenience store chain in Mexico with over 7,300
stores.
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