SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 6-K


                        Report of Foreign Private Issuer


                       Pursuant to Rule 13a-16 or 15d-16
                     of the Securities Exchange Act of 1934


                     For the month of December, 2002

                              RYANAIR HOLDINGS PLC
                (Translation of registrant's name into English)

                     c/o Ryanair Ltd Corporate Head Office
                                 Dublin Airport
                             County Dublin Ireland
                    (Address of principal executive offices)


Indicate by check mark whether the registrant files or will file annual
reports under cover Form 20-F or Form 40-F.

                         Form 20-F..X.. Form 40-F.....


Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange
Act of 1934.

                               Yes ..... No ..X..


If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82- ________



                        BYE BYE BRITISH AIRWAYS BYE BYE

              RYANAIR COMMENCES NEW ROUTE FROM DUBLIN TO NEWCASTLE

                         ALL SEATS IN JANUARY AT EUR9.99

British Airways today announced its intention to withdraw three further routes
from Ireland in addition to the services from Cork and Shannon which were
withdrawn last year. The airline announced that it would close its routes from
Dublin to Leeds Bradford, Newcastle and Southampton in March next year.

This is the latest evidence that British Airways is unable to compete with
Ryanair's low fares. On the Dublin-Bristol route, Ryanair's market share is
currently 80% to British Airways 20%, and in the case of the Newcastle and
Southampton routes, British Airways is unable to match either Ryanair's fares or
passenger numbers from Dublin to Middlesborough/Teesside and Bournemouth
airports.

Responding to this news Ryanair, Europe's only low fares airline today announced
the inauguration of a daily service from Dublin to Newcastle commencing on
Saturday 4th January 2003. All seats in the first month will be for sale at a
special introductory fare of EUR9.99 one way (tax inclusive). This represents a
discount of 93% on the British Airways one way fare.

Announcing the new service, Ryanair's Commercial Director, Michael Cawley said;


    "Ryanair has been providing links between Dublin and the North East of
    England ever since its Teesside service started in 1997. Passenger numbers
    have increased ever year on this route and such has been its success that we
    are now announcing the inauguration of the a daily service from Newcastle to
    Dublin to offer our low fare services on an even wider basis across the
    North East of England.

    "This service will offer low fares for the first time to Tynesiders and to
    those many thousands of Irish people who want to visit Newcastle and see the
    Magpies in action. British Airways may be gone from this route, but for the
    first time the people of Newcastle will be able to enjoy widely available
    low fares from Ryanair as their compatriots have at our 14 other airports
    throughout the UK. To celebrate this announcement we are offering all seats
    for sale in January at the fantastic low fare of EUR9.99 one-way (tax
    inclusive). Booking commences at 10.00am Wednesday 18th December."

Ends.

For further information

please contact:           Michael Cawley          Pauline McAlester

                          Ryanair                 Murray Consultants

                          Tel. +353-1-8121212     Tel. +353-1-4980300



                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, hereunto duly authorized.

                                    RYANAIR HOLDINGS PLC


Date:  17 December 2002

                                    By:___/s/ Howard Millar____

                                    H Millar
                                    Company Secretary & Finance Director