Edgar Filing: ADVANT E CORP

Large accelerated filer

Accelerated filer

Non-accelerated filer

¨ (Do not check if a smaller reporting company)

Smaller reporting company

Form 10-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 10-K

(Mark One)

x	ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2010.

¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number: 0-30983

ADVANT-E CORPORATION

(Exact name of registrant as specified in its charter)

DELAWARE

88-0339012

(State or Other Jurisdiction of

Incorporation or Organization)

(I.R.S. Employer

Identification No.)


2680 Indian Ripple Rd., Dayton, Ohio		45440
(Address of Principal Executive Offices)		(Zip Code)

Registrant’s telephone number: (937) 429-4288

Securities registered pursuant to Section 12(b) of the Exchange Act:

None

Securities registered pursuant to Section 12(g) of the Act:

Common Stock, $.001 par value

(Title of Class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ¨ No x

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes ¨ No x

Indicate by check mark whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period than the registrant was required to submit and post such files). Yes ¨ No ¨

Indicate by check mark if disclosure of delinquent filers to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of the Form 10-K or any amendment to this form 10-K. x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x

Aggregate market value of voting and non-voting common equity held by non-affiliates of the registrant as of June 30, 2010, based upon the closing price of the common stock as reported by Over the Counter Bulletin Board on such date, was $6,600,115.

The number of shares of outstanding common stock of the issuer as of March 24, 2011 was 66,722,590.

PART I

Item 1.

Business.

Advant-e Corporation was incorporated in the State of Delaware on March 9, 1994. On April 10, 2000, Advant-e Corporation acquired all of the issued and outstanding shares of Edict Systems, Inc., which was incorporated in the State of Ohio in September 1994. On July 2, 2007 Advant-e Corporation acquired all the issued and outstanding shares of Merkur Group, Inc., which was incorporated in the State of Delaware on August 28, 2001. Advant-e Corporation and its wholly-owned subsidiaries Edict Systems, Inc. and Merkur Group, Inc. are collectively referred to herein as the “Company”.

Advant-e Corporation through its wholly-owned subsidiaries, Edict Systems, Inc. and Merkur Group, Inc., develops, markets, resells, and hosts software and provides services that allow its customers to send and receive business documents electronically in standard and proprietary formats. Customers consist of businesses across a number of industries primarily throughout the United States, and to a much lesser extent some foreign locations, principally Canada, Mexico, and Puerto Rico.

Edict Systems specializes in providing hosted Electronic Data Interchange (EDI) solutions that utilize the Internet as the primary communications method. Customers use Edict Systems solutions to connect with business partners, integrate data with internal systems, expand and manage electronic trading communities, and validate data via a hosted business rule service.

Merkur Group develops and resells software, provides professional services, and provides technical maintenance and support that enables customers to automate delivery and receipt of business documents. Merkur Group provides proprietary software that integrates and connects large Supply Chain Management (SCM), Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems with third party software that provides multiple delivery and document capture options.

The Market

Business-to-business (“B2B”) e-commerce involves the automation of business processes and transactions through the use of computers and telecommunications to exchange and electronically process commercial information and transactions between businesses. The advantages of B2B e-commerce typically include elimination of redundant data entry, a reduction in administration associated with processing paper documents, a reduction in lead-time necessary to process documents, the ability to reduce inventory based on “just in time” methodologies, and increased data accuracy. The use of data standards for e-commerce is important for companies with disparate computer systems to communicate business documents electronically in an effective manner.

Strategy

The Company plans to become a leading provider of hosted B2B solutions by providing services to the marketplace for the broadest possible use. By focusing on vertical markets within the B2B marketplace along with providing horizontal solutions, the Company intends to target a broad potential customer base.

The Company utilizes its many years of experience in the e-commerce industry to market EnterpriseEC, the Company’s Electronic Transaction Network and Trading Community Management Platform, horizontally to companies currently doing e-commerce as well as companies that will be conducting e-commerce in the future. Because EnterpriseEC is not industry specific and utilizes both standards-based data formats as well as proprietary formats, any company doing Electronic Data Interchange or which wants to conduct business electronically is a potential customer.

The Company’s Web EDI solution, a hosted, web-based system that allows small and medium size suppliers to conduct EDI, is currently widely used in the grocery industry and to a lesser but substantial extent in the automotive industry. The Company intends to duplicate the success of GroceryEC and AutomotiveEC in other vertical industries where there is a high concentration of EDI usage among large buyers, but relatively low support from small and medium size suppliers.

The strategy for Merkur Group, Inc. is to target additional customers for automating outbound documents and to increase inbound document processing installations by targeting existing outbound-only customers. Merkur also intends to identify and target specific vertical applications for both inbound and outbound document processing opportunities as well as additional ERP, MRP (Materials Requirements Planning or Manufacturing Resources Planning), and CRM packages with which it can integrate.

Competition

The B2B e-commerce market is highly competitive and fragmented. Numerous companies supply B2B e-commerce software products, private network services, Internet value added network (“VAN”) services, and web EDI capabilities. The Company’s competitors range from small companies with limited resources to large companies with substantially greater financial and marketing resources than the Company. The Company believes that existing competitors who compete with the Company in one segment of the

market are likely to expand the range of their e-commerce services to include other market segments that the Company has targeted or will target. In addition, barriers to entry into the Company’s markets are not sizeable, so it is likely that new competitors will enter the Company’s markets on an ongoing basis. Large telecommunication, media, and software companies may offer services in direct competition to the Company. The Company believes the principal competitive factors in the commercial B2B e-commerce industry include responsiveness to customer needs, efficiency in the delivery of solutions, ease of product use, and quality of service, price and value. The Company believes it competes favorably with regard to these factors.

Merkur Group, Inc. competes in a fragmented market with many competitors, both software and hosted service providers. Merkur’s proprietary software that allows it to integrate deeply with several major ERP/MRP systems, and its deep knowledge of the industry and the software which it resells, provides it with what the Company believes to be a strategic competitive advantage.

Intellectual and Proprietary Rights

The Company regards portions of its internally developed software and other designs, including its web site designs, as proprietary and will attempt to protect them by all available means including trade secret laws, employee and third-party nondisclosure agreements, and built-in software protections.

Although the Company believes that its current technology and designs have been independently developed, there can be no assurance that the technology does not or will not infringe on the rights of others. The Company has no patents or registered copyrights pertaining to its products, and it may be possible for unauthorized third parties to copy certain portions of the Company’s products or to reverse engineer or otherwise obtain and use, to the Company’s detriment, information that the Company regards as proprietary. Moreover, the laws of some countries do not offer the same protection to the Company’s proprietary rights as do those of the United States and Canada. There can be no assurance that legal protections relied upon by the Company to protect its proprietary position will be adequate or that the Company’s competitors will not independently develop technologies that are substantially equivalent or superior to those utilized by the Company. It is the intention of the Company to apply for patent protection of any processes or business methods determined to be patentable and in the best interest of the Company to do so.

The Company owns United States trademark rights to “EnterpriseEC” and “Merkur”. Other trademarks may be acquired by the Company if and when management determines that it is in the best interest of the Company to do so.

Third Party Technology

The Company incorporates in its products certain software licensed to it by other software developers. These include software components and development objects licensed from various vendors. The Company also relies on licensed software development tools, database software, and server software from third party providers for the development and operation of its products.

If the Company was deprived of the right to use software incorporated in its products for any reason, or if the tools utilized in the development of its products were discontinued or the capabilities contained in future releases did not meet the standards set by the Company, there could be serious disruptions to its business.

Merkur Group, Inc. buys its software for resale almost exclusively from a single supplier. The Company has a contract with that supplier through June 30, 2011 and is renewable annually unless cancelled by either party. While this software is somewhat unique, similar software that includes substantially the same capabilities is available from other sources at competitive prices. The loss of the current source of supply, however, could result in disruption to the business and could have an adverse impact on the Company’s revenue and net income.

Employees

The Company believes its success depends to a significant extent on its ability to attract, motivate and retain highly skilled vision-oriented management and employees. To this end, the Company focuses on incentive programs for its employees and endeavors to create a corporate culture that challenges and rewards employees and encourages development of their careers, professionalism, and entrepreneurship. As of March 24, 2011, the Company had a total of sixty-five (65) full-time employees. Forty-four (44) employees are technical personnel engaged in developing, maintaining or providing technical support for the Company’s products and services, thirteen (13) employees are marketing and sales personnel and eight (8) are involved in administration and finance.

Research and Development

Expenditures for research and development were nominal in 2010 and 2009.

Government Regulation

Based upon its experience and knowledge of the industry, the Company believes that its products comply substantially with applicable regulations in the markets which the Company has targeted. There can be no assurances, however, that future regulations or laws will not be adopted that would have an adverse effect on the Company. The Company cannot predict the extent or impact of future legislation or regulation by federal, state or local authorities.

Reports to Security Holders

We are currently subject to the reporting requirements of the Securities Exchange Act, and we file periodic reports including annual Form 10-K and quarterly Form 10-Q, and other information with the Securities and Exchange Commission (“Commission”). In addition, we will, upon request, furnish shareholders with annual reports containing audited financial statements certified by our independent registered public accounting firm and interim reports containing unaudited financial information. We will provide without charge to each person who receives a copy of this Form 10-K, upon written or oral request, a copy of any information that is incorporated by reference in this Form 10-K (not including exhibits to the information that is incorporated by reference unless the exhibits are themselves specifically incorporated by reference). Such request should be directed to Advant-e Corporation, Attention: Investor Relations, 2680 Indian Ripple Rd., Dayton, OH 45440, telephone 937-429-4288. Our web sites are www.advant-e.com, www.edictsystems.com, and www.merkur.com.

For further information with respect to the Company, reference is made to all other reports and information that we have filed with the Commission, which may be inspected and copied at the public reference facilities of the Commission in Washington D.C. Copies of such material can be obtained from the Public Reference Section of the Commission, 100 F Street, Washington, D.C. 20549, telephone 1-800-SEC-0330, at prescribed rates and are available on the Internet at http://www.sec.gov. The Commission maintains an Internet site that contains reports, proxy and information statements and other information regarding issuers that file electronically with the Commission. Visitors to the site may access such information by searching the EDGAR database.

Item 1A.

Risk Factors

Not required for a smaller reporting company.

Item 1B.

Unresolved Staff Comments

Not required for a smaller reporting company.

Item 2.

Properties.

The Company leases for $105,480 per year 12,000 square feet of office space as its corporate office and principal place of business of Edict Systems, Inc. in Dayton, Ohio. The lease expires on September 30, 2011, except that the Company has two three-year renewal options through 2017.

The Company leases for $70,973 per year 4,170 square feet of office space as the principal place of business of Merkur Group, Inc. in West Chester, Ohio. The lease expires on March 31, 2012.

Item 3.

Legal Proceedings.

None.

Item 4.

(Removed and Reserved)

PART II

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

The following table sets forth, during the periods indicated, the range of high and low bid prices for the Company’s Common Stock (symbol “ADVC”) on the OTC Bulletin Board.

The following table shows per share amounts that reflect retrospectively the ten-for-one stock split effective December 1, 2009. Such high and low bid information reflects inter-dealer quotes, without retail mark-up, mark-down or commissions and may not represent actual transactions:


	Dividends		High		Low
2010
Quarter ended:
March 31, 2010	$	.000		0.270		0.160
June 30, 2010		.000		0.220		0.150
September 30, 2010		.000		0.220		0.160
December 31, 2010		.000		0.240		0.160
2009
Quarter ended:
March 31, 2009		.000		0.144		0.096
June 30, 2009		.000		0.130		0.101
September 30, 2009		.000		0.140		0.102
December 31, 2009		.030		0.400		0.120

As of March 24, 2011 the Company had approximately 291 registered holders of record of common stock. Some of those registered holders are brokers who are holding shares for multiple clients in street name. Accordingly, the Company believes the number of actual shareholders of common stock exceeds the number of registered holders of record.

The Company declared in 2009 a special dividend of $0.03 per share, $2,001,678 in total, and paid in three installments of $0.01 per share, or $667,226, each on December 28, 2009, June 28, 2010, and December 6, 2010.

These declarations, however, are not meant to indicate that the Company will necessarily declare and pay a dividend in 2011 and beyond on a regular basis. Any dividend payments are at the discretion of the Board of Directors. Dividend payments depend on various facts and circumstances including, but not limited to, the Company’s earnings and financial position, general economic conditions, opportunities for the Company’s development and expansion, and other pertinent factors

No securities are authorized for issuance under share-based compensation plans.

Item 6.

Selected Financial Data

Not required for a smaller reporting company.

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operations.

Forward looking statements

This Form 10-K contains forward-looking statements, including statements regarding the expectations of future operations. For this purpose, any statements contained in this Form 10-K that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as “may,” “will,” “expect,” “believe,” “anticipate,” “estimate,” or “continue” or comparable terminology are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties, and actual results may differ materially depending on a variety of factors, many of which are not within the Company’s control. These factors include, but are not limited to, economic conditions generally and in the industries in which the Company may participate, competition within the chosen industry, including competition from much larger competitors, technological advances, and the failure to successfully develop business relationships. In light of these risks and uncertainties, you are cautioned not to place undue reliance on these forward-looking statements. The Company acknowledges that the safe harbor contained in the Litigation Reform Act of 1995 is not applicable to the disclosure in this Form 10-K.

This item should be read in conjunction with “Item 8. Financial Statements and Supplementary Data” and other items contained elsewhere in this Form 10-K.

2010 Results Compared to 2009

Executive Summary

•

Revenue for 2010 of $9,302,611 increased by $653,412, or 8%, compared to 2009 due primarily to increased revenue in GroceryEC for Edict Systems.

•

Net income for 2010 of $1,585,339 increased by $390,537, or 33%, due primarily to increased revenue and our efforts to reduce costs and expenses.

•

The Company generated net cash flows from operating activities of $1,896,713 in 2010, primarily on the strength of net income, compared to $1,594,305 in 2009.

•

The Company paid the final two dividend installments totaling $1,334,452 that were due in 2010. These installments related to the $.03 per share dividend declared in 2009, of which the first installment in the amount of $667,226 was paid in 2009.

Revenue

Revenue for the Company in 2010 increased by 8% compared to 2009. Revenue for Edict Systems increased by 9% and revenue for Merkur Group increased by 2%.


	2010				2009				Increase
	Amount		% of Total		Amount		% of Total		Amount		%
Edict Systems	$	7,768,896		84		7,143,225		83		625,671		9
Merkur Group		1,533,715		16		1,505,974		17		27,741		2

Revenue	$	9,302,611		100		8,649,199		100		653,412		8

Edict Systems Revenue

Revenue in 2010 and 2009 from the sale of Internet-based Electronic Data Interchange (EDI) products and services sold by Edict Systems is summarized below:


	2010				2009				Increase (Decrease)
	Amount		% of Total		Amount		% of Total		Amount			%
Web EDI
GroceryEC	$	5,359,002		69		4,826,647		68		532,355			11
AutomotiveEC		626,423		8		566,841		8		59,582			11
Other Web EDI		198,491		3		205,701		3		(7,210	)		(4	)
EnterpriseEC		1,422,464		18		1,351,233		19		71,231			5
Other products and services		162,516		2		192,803		2		(30,287	)		(16	)

Total	$	7,768,896		100		7,143,225		100		625,671			9

•

Revenue from GroceryEC increased by 11% compared to 2009 due to an increase in the volume of transactions processed, increased number of new customers and trading partners, and a price increase in effect throughout 2010.

•

Revenue from AutomotiveEC increased by 11% compared to 2009 due to an increase in the volume of transactions and to the aforementioned price increase.

•

Revenue from EnterprisEC, the Company’s value added network, increased by 5% compared to 2009 due to increased volume of EDI transactions processed for large grocery companies. Significant pricing pressures and the availability of alternate connectivity options continue to adversely affect revenue growth for EnterpriseEC.

•

Other products and services revenue decreased 16% in 2010 compared to 2009 primarily due to revenue from a non-recurring software development contract in 2009.

The Company is continuing its efforts to increase activity in currently supported industries and to develop additional business in other industries including healthcare, consumer packaged goods and manufacturing.

Merkur Group Revenue

Revenue from the sale of software based products and services sold by Merkur Group in 2010 and 2009 is summarized below:


	2010				2009				Increase (Decrease)
	Amount		% of Total		Amount		% of Total		Amount			%
Software	$	215,785		16		247,988		16		(32,203	)		(13	)
Hardware		137,983		6		97,180		6		40,803			42
Maintenance contracts		890,281		58		863,859		58		26,422			3
Professional services		262,080		19		279,319		19		(17,239	)		(6	)
Other		27,586		1		17,628		1		9,958			56

Total	$	1,533,715		100		1,505,974		100		27,741			2

Merkur Group experienced a relatively weak first quarter of 2010, when revenue declined by $141,946 compared to the first quarter of 2009. However, revenue for Merkur Group increased in each of the last three quarters of 2010 compared to the same quarters of 2009, resulting in a 2% overall increase for 2010. Revenue from software, hardware, and professional services resulted primarily from document processing software and hardware enhancement and upgrade sales to existing customers, and to a lesser extent from sales to new customers.

Revenue from customers in foreign locations

Although the Company has no facilities or operations in foreign locations, the Company derived in 2010 and 2009 less than 3% of revenue from customers located in areas outside the United States, principally in Canada, Mexico, and Puerto Rico.

Net Income

Net income for 2010 compared to 2009 is summarized below:


							Increase (Decrease)
	2010			2009			Amount			%
Edict Systems	$	1,413,875			1,064,972			348,903			33
Merkur Group		227,371			177,459			49,912			28
Amortization of intangible assets, net of income tax effects		(55,907	)		(47,629	)		(8,278	)		(17	)

Net Income	$	1,585,339			1,194,802			390,537			33

•

The increase for Edict Systems was due to revenue growth described above together with improved gross margins that offset increased marketing, general, and administrative expenses of $76,952.

•

The increase for Merkur Group was primarily due to reductions in personnel, sales commissions, bonuses, and certain sales and marketing expenses.

Gross margin and cost of revenue

The Company’s gross margin, as a percent of revenue, increased to 61% in 2010 from 59% in 2009.

The improvement occurred in Edict Systems, where revenue increased by 9%, but where cost of revenue increased only slightly. Cost of revenue for Edict Systems was favorably affected by reduced depreciation and amortization expense and increased capitalized software development costs, but cost of revenue was adversely affected by increased personnel and related costs.

In 2011 Edict Systems will convert its Web EDI service to a new platform to provide more functionality and value to customers and trading partners, likely resulting in a temporary increase in costs during the conversion.

The gross margin for Merkur decreased to 45% in 2010 from 49% in 2009 due primarily to decreased sales of software and professional services, both at relatively higher margins, and increased sales of hardware, at relatively low margins.

Marketing, general and administrative expenses

Marketing, general and administrative expenses decreased by $56,850, or 2%, in 2010 compared to 2009, as increased sales and marketing expenses for Edict Systems were more than offset by reduced personnel and related costs for sales commissions and bonuses, and certain other sales and marketing expenses for Merkur Group.

Pre-tax profitability

The Company strives to achieve a minimum 20% pre-tax profitability (income before income taxes as a percent of revenue) for its operating segments. Although Edict Systems performed to that desired level in both years (28% in 2010 and 22% in 2009), Merkur Group fell short in 2009 (17%), but on the strength of cost controls achieved 22% pre-tax profitability in 2010.

Liquidity and capital resources

In 2010, the Company generated net cash flows from operating activities of $1,896,713 compared to $1,594,305 in 2009. The cash flows from operating activities in both years were due largely to net income adjusted for non-cash expenses.

In 2010, the Company acquired property and equipment primarily for enhanced infrastructure capability in the amount of $123,540 and incurred capitalized software development costs related to its new version of Web EDI in the amount of $189,545.

In 2010, the Company paid the final two dividend installments in the amount of $1,334,452. These installments related to the $.03 per share dividend declared in 2009, of which the first installment in the amount of $667,226 was paid in 2009.

Management believes that the Company will have sufficient financial resources, including cash and cash equivalents at December 31, 2010, and cash generated from operations in 2011, to meet business requirements for the next 12 months and to fund growth and other business and financial initiatives. The Company has available an unused line of credit in the amount of $1.5 million that expires in 2011, when it is expected to be renewed.

Changes in Consolidated Balance Sheet from December 31, 2009 to December 31, 2010

Some balance sheet changes that occurred in 2010 that are not described elsewhere in this Management’s Discussion and Analysis of Financial Condition and Results of Operations are described below:

•

Accounts receivable increased $108,965 due primarily to increased revenues from Merkur Group in the fourth quarter of 2010 compared to 2009.

•

Software development costs increased by $158,876 due to capitalization of $189,545 of salaries, wages, and payroll taxes in 2010 related to enhancements of the new version of WebEDI, reduced by amortization expense of $30,669 related to software development costs that were capitalized primarily in 2006 and 2007.

•

Other intangible assets decreased $84,712 due to the amortization of the costs associated with the purchase of Merkur Group.

•

Deferred revenue increased $91,512 due to increased deferral of maintenance contract revenue resulting from the timing of the billing of maintenance contracts ($43,651) and increased deferral of revenue resulting from customer payments for the development of applications designed to meet customer specifications ($47,861).

Capitalized development costs

The following table sets forth the cost and accumulated amortization of the products comprising the Software Development Costs asset at December 31, 2010:


Product	Cost		Accumulated Amortization		Net
Web EDI, new version	$	538,822		229,990		308,832

The unamortized costs relate exclusively to internal use software and costs associated with website development and related enhancements.

The ongoing assessment of recoverability of capitalized software development costs requires considerable judgment by management with respect to certain external factors, including, but not limited to, anticipated future revenues, estimated economic life and changes in software and hardware technologies. Impairment of asset value is considered whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.

Fourth Quarter Results

The Company’s operating results in the fourth quarter of 2010 compared to the fourth quarter of 2009 are as follows:


	Fourth Quarter 2010		Fourth Quarter 2009
Revenue	$	2,384,464		2,134,934
Cost of revenue		891,613		873,428

Gross margin		1,492,851		1,261,506
Marketing, general and administrative expenses		759,057		768,044

Operating income		733,794		493,462
Other income, net		2,541		2,548

Income before income taxes		736,335		496,010
Income tax expense		249,346		163,826

Net income	$	486,989		332,184

Earnings per share – basic and diluted	$	0.008		0.005

Revenue

Total revenue for the fourth quarter of 2010 increased 12% compared to the fourth quarter of 2009. Revenue for Edict Systems increased 6% and revenue for Merkur Group increased by 53%.


	Q4 2010				Q4 2009				Increase
	Amount		% of Total		Amount		% of Total		Amount		%
Edict Systems	$	1,973,605		83		1,866,583		87		107,022		6
Merkur Group		410,859		17		268,351		13		142,508		53

Revenue	$	2,384,464		100		2,134,934		100		249,530		12

Edict Systems Revenue

Revenue in the fourth quarter of 2010 and 2009 from the sale of Internet based Electronic Data Interchange (EDI) products and services sold by Edict Systems is summarized below:


	Q4 2010				Q4 2009				Increase (Decrease)
	Amount		% of Total		Amount		% of Total		Amount			%
Web EDI
GroceryEC	$	1,353,084		68		1,225,397		66		127,687			10
AutomotiveEC		161,365		8		152,598		8		8,767			6
Other Web EDI		49,826		3		53,567		3		(3,741	)		(7	)
EnterpriseEC		365,466		19		340,433		18		25,033			7
Other products and services		43,864		2		94,588		5		(50,724	)		(54	)

Total	$	1,973,605		100		1,866,583		100		107,022			6

•

Revenue from GroceryEC increased 10% compared to the fourth quarter of 2009 due to an increase in the volume of transactions processed, increased number of new customers and trading partners, and a price increase in effect throughout 2010.

•

Other products and services revenue decreased by $50,724 compared to the fourth quarter of 2009 primarily due to a non-recurring software development contract in 2009.

Merkur Group Revenue

Revenue from the sale of software based products and services sold by Merkur Group in the fourth quarter of 2010 and 2009 is summarized below:


	Q4 2010				Q4 2009				Increase
	Amount		% of Total		Amount		% of Total		Amount		%
Software	$	40,738		10		9,190		3		31,548		343
Hardware		56,250		13		—		—		56,250		100
Maintenance contracts		233,160		57		216,866		81		16,294		8
Professional services		72,600		18		36,850		14		35,750		97
Other		8,111		2		5,445		2		2,666		49

Total	$	410,859		100		268,351		100		142,508		53

Revenue from Merkur Group increased by 53% in the fourth quarter of 2010 compared to the fourth quarter of 2009, when revenue was relatively very low. Revenue from the sale of software and hardware to new and existing customers for document processing upgrades and additional document processing capacity increased to $96,988 from only $9,190 in the fourth quarter of 2009. As a direct result, revenue from professional services almost doubled from $36,850 to $72,600.

Net Income

Net income for the fourth quarter of 2010 compared to the fourth quarter in 2009 is summarized below:


							Increase
	Q4 2010			Q4 2009			Amount		%
Edict Systems	$	429,388			329,965			99,423		30
Merkur Group		71,578			16,196			55,382		342
Amortization of intangible assets, net of income tax effects		(13,977	)		(13,977	)		—		—

Net Income	$	486,989			332,184			154,805		47

•

The increase for Edict Systems was due to the revenue growth described above, improved gross margins, and marketing, general and administrative expenses that were about the same in the fourth quarter of each year.

•

The increase for Merkur Group was due primarily to the revenue increase described above and to reduced personnel related expenses.

Gross Margin

The Company’s gross margin, as a percent of revenue, improved to 63% in the fourth quarter of 2010 from 59% in the fourth quarter of 2009, primarily due to increased revenue for both Edict and Merkur accompanied by minimal cost increases.

Marketing, general and administrative expenses

Marketing, general and administrative expenses in the fourth quarter of 2010 and 2009 were approximately the same due to the Company’s continuing successful efforts to control those expenses.

Critical Accounting Policies and Estimates

Revenue Recognition

The Company recognizes revenues when, in addition to other criteria, delivery has occurred or services have been rendered.

Revenues from Internet-based products and services are comprised of four components—account activation and trading partner set-up fees, monthly subscription fees, usage-based transactional fees and customer payments for the Company’s development of applications designed to meet specific customer specifications.

Revenues earned from account activation and trading partner set-up fees are recognized after the Company performs consultative work required in order to establish an electronic trading partnership between the customer and their desired trading partners. Trading partnerships, once established, require no ongoing effort on the part of the Company and customers are able to utilize the electronic trading partnerships either directly with their customers or via a service provider other than the Company.

Revenue from monthly subscription fees is recognized over the period to which the subscription applies.

Revenue from usage based transaction fees is recognized in the period in which the transactions are processed.

Revenue from customer payments for the Company’s development of applications designed to meet specific customer specifications is recognized over the contract period, generally twelve months.

Revenue from the sale of software and related products is recognized upon delivery of the software to the customer when title and risk of loss are transferred. Additionally, the Company records revenue from the sale of software and related products at gross, and the related software purchases are included in cost of sales. Customers have a 30-day period in which they can choose to accept or return the software. Historically, customer returns have not been significant.

Revenue from maintenance contracts is recognized over the life of the maintenance and support contract period, generally twelve months. Revenue from professional services is recognized upon performance of those services.

Software Development Costs

The Company accounts for the costs of computer software that it develops for internal use and costs associated with operation of its web sites in accordance with the Accounting Standards Codification (ASC) Topic 350, “Intangibles-Goodwill and Other” by capitalizing those costs. Such capitalized costs represent solely the salaries and benefits of employees working on the graphics and content development stages, or adding functionality or features. In accordance with ASC Topic 350, overhead, general and administrative and training costs are not capitalized. The Company accounts for the costs of computer software that it sells, leases and markets as a separate product in accordance with ASC Topic 985, “Software”. Capitalized costs are amortized by the straight-line method over the remaining estimated economic lives of the software application, generally three years, and are reported at the lower of unamortized cost or net realizable value.

Software Maintenance Costs

Prepaid software maintenance costs represent amounts paid to the primary software supplier of Merkur Group, Inc. for providing program upgrades and software modifications to remediate programming errors during the lives of the related customer maintenance and support contracts. These costs are charged to expense over the lives of the maintenance and support contract periods, generally twelve months.

Goodwill and Other Intangible Assets

Management assesses goodwill related to the July 2, 2007 acquisition of Merkur Group, Inc. for impairment on an annual basis at year-end and between annual tests if an event occurs or circumstances change that may more likely than not reduce the fair value of a reporting unit below its carrying value. Significant management judgment is required in assessing the impairment of goodwill, including the assignment of assets and liabilities and determination of fair value. Management uses the discounted cash flow method, which requires significant judgments and assumptions for estimates of future cash flows, growth rate, and useful life of the cash flows, and determination of the cost of capital. Changes in these estimates and assumptions could materially affect the determination of fair value and goodwill impairment, if any. Management completed the required annual impairment test and determined that no impairment existed.

Recently Issued Accounting Pronouncements

For a description of recently issued accounting pronouncements, including the expected dates of adoption and estimated effects, if any, on the Company’s consolidated financial statements, see Note 1: Recently Issued Accounting Pronouncements in the Notes to Consolidated Financial Statements in Item 8 of this Form 10-K.

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk.

Not required for a smaller reporting company.

Item 8.

Financial Statements and Supplementary Data.

List of Financial Statements

Report of J.D. Cloud & Co. L.L.P., Independent Registered Public Accounting Firm

Consolidated Balance Sheets at December 31, 2010 and 2009

Consolidated Statements of Income for the Years Ended December 31, 2010 and 2009

Consolidated Statements of Shareholders’ Equity for the Years Ended December 31, 2010 and 2009

Consolidated Statements of Cash Flows for the Years Ended December 31, 2010 and 2009

Notes to Consolidated Financial Statements

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders

Advant-e Corporation and Subsidiaries

Dayton, Ohio

We have audited the accompanying consolidated balance sheets of Advant-e Corporation and Subsidiaries as of December 31, 2010 and 2009, and the related consolidated statements of income, shareholders’ equity, and cash flows for the years then ended. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Advant-e Corporation and Subsidiaries as of December 31, 2010 and 2009, and the consolidated results of its operations and its cash flows for the years then ended in conformity with U. S. generally accepted accounting principles.

/s/ J.D. Cloud & Co. L.L.P.

J.D. Cloud & Co. L.L.P.

Certified Public Accountants

Cincinnati, Ohio

March 24, 2011

ADVANT-E CORPORATION AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

December 31, 2010 and 2009


	2010		2009
Assets
Current assets:
Cash and cash equivalents	$	2,963,172		2,713,996
Accounts receivable, net		743,020		634,055
Prepaid software maintenance costs		174,013		162,507
Prepaid expenses and deposits		99,234		75,519
Prepaid income taxes		—		39,798
Deferred income taxes		153,643		139,144

Total current assets		4,133,082		3,765,019
Software development costs, net		308,832		149,956
Property and equipment, net		228,121		312,821
Goodwill		1,474,615		1,474,615
Other intangible assets, net		244,508		329,220

Total assets	$	6,389,158		6,031,631

Liabilities and Shareholders’ Equity
Current liabilities:
Accounts payable	$	79,986		115,546
Income taxes payable		33,619		—
Dividends payable		—		1,334,452
Accrued salaries and other expenses		180,311		146,699
Deferred revenue		673,810		582,298

Total current liabilities		967,726		2,178,995
Deferred income taxes		244,481		261,024

Total liabilities		1,212,207		2,440,019

Shareholders’ equity:
Common stock, $.001 par value; 100,000,000 shares authorized, 66,722,590 shares issued and outstanding at December 31, 2010; 100,000,000 shares authorized, 66,951,010 shares issued, and 66,722,590 shares outstanding at December 31, 2009		66,723		66,951
Paid-in capital		1,936,257		1,964,221
Retained earnings		3,173,971		1,588,632
Treasury stock, at cost, 228,420 shares at December 31, 2009		—		(28,192	)

Total shareholders’ equity		5,176,951		3,591,612

Total liabilities and shareholders’ equity	$	6,389,158		6,031,631

The accompanying notes are an integral part of the financial statements.

ADVANT-E CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME

For the years ended December 31, 2010 and 2009


	2010		2009
Revenue	$	9,302,611		8,649,199
Cost of revenue		3,660,685		3,561,780

Gross margin		5,641,926		5,087,419
Marketing, general and administrative expenses		3,237,337		3,294,187

Operating income		2,404,589		1,793,232
Other income, net		1,582		5,007

Income before income taxes		2,406,171		1,798,239
Income tax expense		820,832		603,437

Net income	$	1,585,339		1,194,802

Earnings per share – basic and diluted	$	0.024		0.018

Weighted average shares outstanding – basic and diluted		66,722,590		66,869,669

The accompanying notes are an integral part of the financial statements.

ADVANT-E CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY

For the years ended December 31, 2010 and 2009


	Common Stock			Paid-in Capital			Retained Earnings			Treasury Stock			Total
Balance January 1, 2009	$	6,738			2,020,206			2,455,764			(35,935	)		4,446,773
Net income								1,194,802						1,194,802
Dividends ($0.03 per share)								(2,001,678	)					(2,001,678	)
Purchase of shares											(48,285	)		(48,285	)
Retirement of shares		(43	)		(55,985	)					56,028			—
Capitalized retained earnings resulting from stock split		60,256						(60,256	)					—

Balance December 31, 2009		66,951			1,964,221			1,588,632			(28,192	)		3,591,612
Net income								1,585,339						1,585,339
Retirement of shares		(228	)		(27,964	)					28,192			—

Balance December 31, 2010	$	66,723			1,936,257			3,173,971			—			5,176,951

The accompanying notes are an integral part of the financial statements.

ADVANT-E CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

For the years ended December 31, 2010 and 2009


	2010			2009
Cash flows from operating activities:
Net income	$	1,585,339			1,194,802
Adjustments to reconcile net income to net cash flows from operating activities:
Depreciation		203,552			257,340
Amortization of software development costs		30,669			81,784
Amortization of other intangible assets		84,712			84,712
Loss on disposal of assets		4,688			—
Deferred income taxes		(31,042	)		(61,627	)
Purchases of trading securities		—			(99,922	)
Proceeds from sale of trading securities		—			327,193
Net realized gain on sales of securities		—			(34,546	)
Net unrealized loss on trading securities		—			39,996
Increase (decrease) in cash arising from changes in assets and liabilities:
Accounts receivable		(108,965	)		65,040
Prepaid software maintenance costs		(11,506	)		(6,480	)
Prepaid expenses and deposits		(23,715	)		(1,158	)
Prepaid income taxes		39,798			(22,961	)
Accounts payable		(35,560	)		(91,828	)
Income taxes payable		33,619			—
Accrued salaries and other expenses		33,612			(136,661	)
Deferred revenue		91,512			(1,379	)

Net cash flows from operating activities		1,896,713			1,594,305

Cash flows from investing activities:
Purchases of property and equipment		(123,540	)		(135,516	)
Software development costs		(189,545	)		(119,287	)

Net cash flows from investing activities		(313,085	)		(254,803	)

Cash flows from financing activities:
Purchase of treasury shares		—			(48,285	)
Dividends paid		(1,334,452	)		(667,226	)

Net cash flows from financing activities		(1,334,452	)		(715,511	)

Net increase in cash and cash equivalents		249,176			623,991
Cash and cash equivalents, beginning of year		2,713,996			2,090,005

Cash and cash equivalents, end of year	$	2,963,172		$	2,713,996

Supplemental disclosures of cash flow items:
Income taxes paid	$	778,417			688,024
Non cash transactions:
Retirement of shares	$	28,192			56,028
Declared dividends payable in 2010	$	—			1,334,452
Capitalized retained earnings resulting from stock split	$	—			60,256

The accompanying notes are an integral part of the financial statements.

ADVANT-E CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

December 31, 2010

Note 1: Basis of Presentation, Organization and Other Matters

Nature of Operations

Advant-e Corporation through its wholly-owned subsidiaries, Edict Systems, Inc. and Merkur Group, Inc. (collectively, the “Company”), develops, markets, resells, and hosts software and provides services that allow its customers to send and receive business documents electronically in standard and proprietary formats. Edict Systems specializes in providing hosted Electronic Data Interchange solutions that utilize the Internet as the primary communications method. Customers use Edict Systems solutions to connect with business partners, integrate data with internal systems, expand and manage electronic trading communities, and validate data via a hosted business rule service. Merkur Group develops and resells software, provides professional services, and provides technical maintenance and support that enables customers to automate delivery and receipt of business documents. Merkur Group provides proprietary software that integrates and connects large Supply Chain Management (SCM), Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) systems with third party software that provides multiple delivery and document capture options. Customers consist of businesses across a number of industries primarily throughout the United States, and to a much lesser extent some foreign locations, principally Canada, Mexico, and Puerto Rico.

Principles of Consolidation

The consolidated financial statements include the accounts of Advant-e Corporation and its wholly-owned subsidiaries, Edict Systems, Inc., and Merkur Group, Inc. Inter-company accounts and transactions are eliminated in consolidation.

Use of Estimates

The preparation of financial statements in conformity with U. S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates used in preparing these financial statements include those considered in the assessment of recoverability of capitalized software development costs, the assessment of potential impairment of goodwill, the assessment of the collectability of accounts receivable and the recording of prepaid software maintenance costs and deferred revenue. A reasonable possibility exists that estimates used will change within the next year.

Cash and Cash Equivalents

The Company classifies as cash equivalents all highly liquid investments with original maturities of three months or less.

Accounts Receivable and Credit Policies

Accounts receivable are uncollateralized customer obligations due under normal trade terms generally requiring payment upon receipt of invoice or within thirty days.

Accounts receivable include amounts billed to customers and amounts that are unbilled at the end of the period for services that were performed before the end of the period. Customer account balances with invoices dated over 30 days old are considered delinquent.

The carrying amount of accounts receivable is reduced by a valuation allowance that reflects management’s best estimate of the amounts that will not be collected. Management considers account balances that are over 90 days old as having a high probability of uncollectibility and generally includes those amounts in the valuation allowance. In addition, management individually reviews accounts receivable balances and, based on an assessment of current creditworthiness, estimates the account balances that will not be collected and includes those amounts, if any, in the valuation allowance.

The allowance for uncollectible accounts was $27,000 and $45,000 at December 31, 2010 and 2009, respectively.

Software Maintenance Costs

Software Development Costs

The Company accounts for the costs of computer software that it develops for internal use and costs associated with operation of its web sites in accordance with the Accounting Standards Codification (ASC) Topic 350, “Intangibles-Goodwill and Other” by capitalizing those costs. Such capitalized costs represent solely the salaries and benefits of employees working on the graphics and content development stages, or adding functionality or features. In accordance with ASC Topic 350, overhead, general and administrative and training costs are not capitalized. The Company accounts for the costs of computer software that it sells, leases and markets as a separate product in accordance with ASC Topic 985. Capitalized costs are amortized by the straight-line method over the remaining estimated economic lives of the software application, generally three years, and are reported at the lower of unamortized cost or net realizable value.

Property and Equipment

Property and equipment is carried at cost. Depreciation is provided using the straight line method over the estimated useful lives of the assets of three to seven years. Costs of normal maintenance and repairs are charged to expense as incurred.

Goodwill and Other Intangible Assets

Goodwill represents the excess of the Company’s purchase price over the fair value of the net identifiable assets of Merkur Group, Inc., acquired on July 2, 2007.

Other intangible assets, which arose from the acquisition of Merkur Group, Inc., consist of contractual vendor relationships, customer relationships, and proprietary computer software, and were initially recorded at fair values using the income or cost approach. Other intangible assets are amortized on a straight-line basis over their estimated useful lives of five to seven years.

Management assesses goodwill for impairment on an annual basis at year-end, and between annual tests if an event occurs or circumstances change that may more likely than not reduce the fair value of a reporting unit below its carrying value. Management uses the discounted cash flow method, which requires significant judgment and assumptions for estimates of future cash flows, growth rate, useful life, cash flows and determination of the cost of capital. Changes in these estimates and assumptions could materially affect the determination of fair value and goodwill impairment. Management completed the required annual impairment test and determined that goodwill was not impaired at December 31, 2010.

Revenue Recognition

The Company recognizes revenues when, in addition to other criteria, delivery has occurred or services have been rendered.

Revenue from monthly subscription fees is recognized over the periods to which the subscriptions apply.

Revenue from usage based transaction fees is recognized in the period in which the transactions are processed.

Revenue from customer payments for the Company’s development of applications designed to meet specific customer specifications is recognized over the contract period, generally twelve months.

Revenue from maintenance contracts is recognized over the life of the maintenance and support contract period, which is generally twelve months. Revenue from professional services is recognized upon performance of those services.

Income Taxes

Deferred income taxes are determined using the liability method of accounting. Under this method, the net deferred tax asset or liability is determined based on the enacted laws and rates applied to the temporary differences between the financial statement and tax bases of assets and liabilities.

The Company recognizes the financial statement impact of a tax position when it is more likely than not that the position will be sustained upon examination. In determining its tax positions, the Company assumes that the positions will be examined by the appropriate taxing authority and the taxing authority would have full knowledge of all relevant information. The measurement of tax positions is based on managements’ best judgment of the amount the Company would ultimately accept in a settlement with taxing authorities. Tax years subsequent to 2006 remain subject to examination by the Internal Revenue Service. At December 31, 2010 there were no uncertain tax positions.

Earnings Per Share

Earnings per share is computed by dividing net income by the weighted average number of shares outstanding during the year.

Advertising

Advertising costs are expensed as incurred. Advertising expense was $15,260 and $35,207 in 2010 and 2009, respectively.

Recently Issued Accounting Pronouncements

In October 2009, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2009-13, “Multiple-Deliverable Revenue Arrangements,” which amends Accounting Standards Codification (ASC) Topic 605, “Revenue Recognition.” ASU 2009-13 amends the ASC to eliminate the residual method of allocation for multiple-deliverable revenue arrangements, and requires that arrangement consideration be allocated at the inception of an arrangement to all deliverables using the relative selling price method. The ASU also establishes a selling price hierarchy for determining the selling price of a deliverable, which includes: (1) vendor-specific objective evidence if available, (2) third-party evidence if vendor-specific objective evidence is not available, and (3) estimated selling price if neither vendor-specific nor third-party evidence is available. Additionally, ASU 2009-13 expands the disclosure requirements related to a vendor’s multiple-deliverable revenue arrangements. The changes to the ASC as a result of this update are effective prospectively for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. The Company does not anticipate the adoption of this guidance will have a material impact on the consolidated condensed financial statements.

In October 2009, the FASB issued ASU No. 2009-14, “Certain Revenue Arrangements That Include Software Elements,” which amends ASC Topic 985, “Software.” ASU 2009-14 amends the ASC to change the accounting model for revenue arrangements that include both tangible products and software elements, such that tangible products containing both software and non-software components that function together to deliver the tangible product’s essential functionality are no longer within the scope of software revenue guidance. The changes to the ASC as a result of this update are effective prospectively for revenue arrangements entered into or materially modified in fiscal years beginning on or after June 15, 2010. The Company does not anticipate the adoption of this guidance will have a material impact on the consolidated condensed financial statements.

In December 2009, the FASB issued ASU 2009-17, which codifies Statement of Financial Accounting Standards No. 167, “Amendments to FASB Interpretation No. 46(R)” issued in June 2009. ASU 2009-17 requires a qualitative approach to identifying a controlling financial interest in a variable interest entity (“VIE”), and requires ongoing assessment of whether an entity is a VIE and whether an interest in a VIE makes the holder the primary beneficiary of the VIE. ASU 2009-17 was effective for annual reporting periods beginning after November 15, 2009. The adoption of this guidance had no material impact on the Company’s consolidated condensed financial statements.

In December 2010, the FASB issued ASU 2010-28, “Intangibles-Goodwill and Other: When to Perform Step 2 of the Goodwill Impairment Test for Reporting Units with Zero or Negative Carrying Amounts.” ASU 2010-28 amends ASC Topic 305 requiring an entity that has recognized goodwill and has one or more reporting units whose carrying amount for the purposes of performing Step 1 of the impairment test is zero or negative to perform Step 2 of the goodwill impairment test. The changes to the ASC as a result of this update are effective for interim periods and fiscal years beginning after December 15, 2010. The Company does not anticipate the adoption of this guidance will have a material impact on the consolidated condensed financial statements.

Note 2: Software Development costs

Software development costs at December 31, 2010 and 2009 and the changes during the years then ended are summarized as follows:


	Cost		Accumulated Amortization		Net
Balance, January 1, 2009	$	1,512,735		1,400,282		112,453
Additions		119,287		—		119,287
Amortization expense		—		81,784		(81,784	)

Balance, December 31, 2009		1,632,022		1,482,066		149,956
Additions		189,545		—		189,545
Amortization expense		—		30,669		(30,669	)

Balance, December 31, 2010	$	1,821,567		1,512,735		308,832

Software development costs are for internal use software and for website development and related enhancements.

Note 3: Property and Equipment

Property and equipment consists of the following at December 31:


	2010			2009
Computer and office equipment	$	1,317,412			1,281,030
Computer software		268,498			222,735
Leasehold improvements		51,136			51,136

		1,637,046			1,554,901
Accumulated depreciation		(1,408,925	)		(1,242,080	)

Property and equipment, net	$	228,121			312,821

Note 4: Intangible Assets

Other intangible assets consist of the following at December 31:


	2010			2009
Contractual vendor relationships	$	130,000			130,000
Customer relationships		185,000			185,000
Proprietary computer software		226,000			226,000

		541,000			541,000
Accumulated amortization		(296,492	)		(211,780	)

Other intangible assets, net	$	244,508			329,220

Related amortization expense was $84,712 in 2010 and 2009. Amortization over the next four years will be $84,712 in 2011, $71,714 in 2012, $58,714 in 2013, and $29,368 in 2014 when the assets will be fully amortized.

Note 5: Income Taxes

Income tax expense consists of the following:


	2010			2009
Current income tax expense:
Federal	$	851,874			675,548
State		—			(10,484	)

		851,874			665,064

Deferred income tax benefit:
Federal		(31,042	)		(53,348	)
State		—			(8,279	)

		(31,042	)		(61,627	)

Total income tax expense	$	820,832			603,437

The following is a reconciliation of the income tax expense to the amount computed at the federal statutory rate of 34%:


	2010		2009
Income tax expense at Federal statutory rate	$	818,098		611,401
State income taxes		—		(18,763	)
Other		2,734		10,799

Income tax expense	$	820,832		603,437

Deferred income taxes consisted of the following at December 31:


	2010		2009
Deferred income tax assets:
Allowance for uncollectible accounts	$	9,180		15,300
Deductible realized losses on short-term investments		—		6,583
Deferred revenue		229,096		197,982

Total deferred income tax assets		238,276		219,865


Deferred income tax liabilities:
Capitalized software costs, net of accumulated amortization		105,003		50,985
Depreciation for tax purposes in excess of depreciation for financial reporting purposes		56,353		72,641
Prepaid expenses		59,164		55,252
Other intangible assets		83,126		111,932
Change to the accrual method of accounting for income taxes		25,468		50,935

Total deferred income tax liabilities		329,114		341,745

Net deferred income tax liabilities	$	90,838		121,880

Note 6: Line of Credit

At December 31, 2010, the Company has a $1,500,000 bank line of credit. Borrowings under the line of credit accrue interest at the bank’s prime commercial rate, are collateralized by substantially all of the assets of the Company’s subsidiaries, and are payable in full when the line of credit expires on June 29, 2011. Interest is payable monthly. The line of credit is guaranteed by the Company’s Chief Executive Officer. No borrowings were outstanding throughout 2009 and 2010.

Note 7: Stock Split

On October 30, 2009 the Company’s Board of Directors authorized a ten-for-one stock split which culminated on December 2, 2009 with the issuance of 60,255,909 shares. References to shares and per share amounts in the accompanying consolidated financial statements and notes to consolidated financial statements report the effect of the stock split retrospectively.

Note 8: Dividend

On October 30, 2009 the Company’s Board of Directors declared a dividend of $0.03 per share, reflecting the ten-for-one stock split, totaling $2,001,678, payable in three equal installments of $667,226. The first installment was paid in December 2009 and the remaining two installments were paid in 2010.

Note 9: Treasury Stock and Retirement of Shares

Pursuant to the Company’s stock repurchase program that expired on December 31, 2009, the Company purchased 416,600 shares for $48,285 in 2009. The Company retired 228,420 and 431,600 shares in 2010 and 2009, respectively.

Note 10: Profit Sharing Plan

The Company has 401(k) plans covering employees who choose to participate in the plans. The Company’s contributions to the plans, made in accordance to the terms of the plans, were $20,542 and $20,631 in 2010 and 2009, respectively.

Note 11: Financial Instruments and Concentration of Risks

Financial instruments, which potentially subject the Company to concentrations of credit risk, consist principally of accounts receivable and cash deposits in high quality financial institutions that include large regional and national banks. While bank deposits at times exceeded federally insured limits, the Company’s current policy is to manage those accounts so that the balances do not exceed federally insured limits. Credit risk with respect to trade accounts receivable is limited due to the large number of primarily domestic customers who are geographically dispersed.

Merkur Group, Inc. buys its software for resale and certain maintenance and support contracts predominantly from a single supplier. Purchases from this supplier were $535,149 and $487,875 during 2010 and 2009, respectively. Currently, the Company has a contract with that supplier through June 30, 2011 and is renewable annually unless cancelled by either party. Similar software is available from other sources.

Note 12: Operating Leases

The Company has non-cancellable operating leases consisting of two office space leases and two equipment leases. The lease on the Company’s corporate and administrative office expires on September 30, 2011, except that the Company has two three-year renewal options through 2017. The Company’s other three leases have no renewal options. The other office space lease expires on March 31, 2012. The equipment leases expire on September 30, 2012 and June 30, 2013. Lease expense was $183,126 and $181,967 in 2010 and 2009, respectively.

Minimum annual lease payments under these non-cancellable operating lease agreements are as follows:


2011	$	158,269
2012		25,479
2013		1,064

Total	$	184,812

Note 13: Segment Reporting

The Company has two reportable segments: Internet-based electronic commerce document processing (Edict Systems, Inc.) and software-based electronic commerce document processing (Merkur Group, Inc.). The Company evaluates the performance of each reportable segment on income before income taxes excluding the effects of acquisition-related amortization of other intangible assets and related income taxes. The accounting policies of the segments are the same as those for the Company. The Company’s reportable segments are managed as separate business units.

The following is segment information for the years ended December 31, 2010 and 2009:


	Year Ended December 31, 2010
	Internet-based		Software		Reconciling Items (a)			Total Consolidated
Revenue	$	7,768,896		1,533,715		—			9,302,611
Income before income taxes		2,146,277		344,606		(84,712	)		2,406,171
Income tax expense		732,402		117,235		(28,805	)		820,832
Net income		1,413,875		227,371		(55,907	)		1,585,339
Expenditures for property and equipment		123,540		—		—			123,540
Depreciation and amortization		223,440		10,781		84,712			318,933
Interest income		3,315		1,919		—			5,234
Segment assets at December 31, 2010		3,111,429		1,559,445		1,718,284			6,389,158

	Year Ended December 31, 2009
	Internet-based		Software		Reconciling Items (a)			Total Consolidated
Revenue	$	7,143,225		1,505,974		—			8,649,199
Income before income taxes		1,623,460		259,491		(84,712	)		1,798,239
Income tax expense		558,488		82,032		(37,083	)		603,437
Net income		1,064,972		177,459		(47,629	)		1,194,802
Expenditures for property and equipment		135,105		411		—			135,516
Depreciation and amortization		316,715		22,409		84,712			423,836
Interest income		5,601		3,717		—			9,318
Segment assets at December 31, 2009		2,826,703		1,361,295		1,843,633			6,031,631

(a)	Reconciling items consist of goodwill, other intangible assets and related amortization in connection with the Merkur Group, Inc. acquisition.

Revenue from customers located in areas outside the United States, principally in Canada, Mexico, and Puerto Rico, totaled less than 3% of consolidated revenue in both 2010 and 2009.

Item 9.

Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.

None.

Item 9A.

Controls and Procedures.

Evaluation of Disclosure Controls and Procedures.

We have conducted an evaluation, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of December 31, 2010 pursuant to Exchange Act Rule 13a-14. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective in timely alerting them to material information relating to the Company required to be included in our periodic Securities and Exchange Commission filings. No significant changes were made in our internal controls or in other factors that could significantly affect these controls subsequent to the date of their evaluation.

Management’s Report on Internal Control Over Financial Reporting.

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is defined in Rule 13a-15(f) and 15d-15(f) promulgated under the Exchange Act as a process designated by, or under the supervision of, our principal executive officer and principal financial officer and effected by our board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U. S. generally accepted accounting principles.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2010. In making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control – Integrated Framework, specifically the “Internal Control over Financial Reporting Guidance for Smaller Public Companies”. Based on our assessment, management believes that, as of December 31, 2010, our internal control over financial reporting is effective based on those criteria.

Changes in Internal Control Over Financial Reporting.

There was no change in our internal control over financial reporting that occurred during the fourth quarter of 2010 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

Item 9B.

Other Information.

None.

PART III

Item 10.

Directors, Executive Officers, and Corporate Governance.

The names of the directors and executive officers of Advant-e Corporation as of December 31, 2010 their ages and the nature of all positions with Advant-e Corporation presently held by them are as follows:


Jason K. Wadzinski		46 President/CEO/Chairman of the Board of Directors

James E. Lesch		65 Chief Financial Officer/Director

Jason K. Wadzinski is Chairman of the Board of Directors, CEO and President of Advant-e Corporation and has served in those capacities since the merger of Edict Systems, Inc. and Advant-e Corporation in 2000. He also serves as Chairman and CEO of Edict Systems, Inc. and has served in those capacities since he founded the Company in 1990. He has served as CEO of Merkur Group, Inc. since its acquisition on July 2, 2007.

James E. Lesch is Chief Financial Officer of Advant-e Corporation and has served in that capacity since January 1, 2005. He is a member of the Company’s Board of Directors and has served in that capacity since April 25, 2005.

No family relationship exists among directors and executive officers. No legal proceedings occurred during the last five years that are material to an evaluation of the ability or integrity of any director or executive officer.

The Company’s Code of Ethics for its principal executive officer, principal financial officer, or controller is available on the Company’s website at www.advant-e.com. The Company will provide any person, without charge, a copy of the code of ethics upon receipt of a written request addressed to Advant-e Corporation, Attention: Investor Relations, 2680 Indian Ripple Rd. Dayton, OH 45440.

Item 11.

Executive Compensation.


Name and Title	Year		Annual Salary		Board of Directors Fees		Employer 401(k) Contribution		Total Compensation

Jason K. Wadzinski President/CEO/Chairman of the Board of Directors		2010 2009	$	160,000 220,000		20,000 20,000		1,600 2,200		181,600 242,200

James E. Lesch Chief Financial Officer/Member of the Board of Directors		2010 2009		180,000 160,000		20,000 20,000		1,800 1,600		201,800 181,600

Jason K. Wadzinski and James E. Lesch are the executive officers of the Company. No payments classified as long-term compensation, other annual compensation, or all other compensation were made. The Company has no long-term incentive plans.

Fees to Directors are paid at the discretion of the Board of Directors.

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

The following tables set forth as of March 24, 2011, the number and percentage of the outstanding shares of Common Stock which, according to the information supplied to the Company, were beneficially owned by (i) each person who is currently a director of the Company, (ii) each executive officer, (iii) all current directors and executive officers of the Company as a group, and (iv) each person who, to the knowledge of the Company, is the beneficial owner of more than 5% of the outstanding Common Stock.

Except as otherwise indicated, the persons named in the table have sole voting and dispositive power with respect to all shares beneficially owned, subject to community property laws where applicable.

(i) The following table has been completed for each Director of the Company who owns Advant-e shares:

Name and Address

Common
Shares

Options

Percent of
Class

Jason Wadzinski

C/O Edict Systems, Inc.

2680 Indian Ripple Rd.

Dayton, OH 45440

36,585,080

54.8

(ii) The following table has been completed for each Executive Officer of the Company who owns Advant-e shares:

Name and Address

Common
Shares

Options

Percent of
Class

Jason Wadzinski

C/O Edict Systems, Inc.

2680 Indian Ripple Rd.

Dayton, OH 45440

36,585,080

54.8

(iii) The following table has been completed for all Directors and Executive Officers of the Company as a group:


	Common Shares		Options		Percent of Class
All Officers and Directors as a Group (1 person)		36,585,080		0		54.8

(iv) The following table has been completed for those persons known to the Company as beneficial owners of five percent or more of the Company’s voting Common Stock:


Name and Address	Common Shares		Options		Percent of Class
Jason Wadzinski C/O Edict Systems, Inc. 2680 Indian Ripple Rd. Dayton, OH 45440		36,585,080		0		54.8
Total shares outstanding at March 24, 2011		66,722,590

Item 13.

Certain Relationships and Related Transactions, and Director Independence.

The Company’s two members of its Board of Directors, as indicated in item 10 above, are not independent as defined by NASDAQ Corporate Governance rules.

Item 14.

Principal Accountant Fees and Services.

Aggregate fees billed for each of the last two fiscal years for professional services rendered by the Registrant’s principal accountants were as follows:


	2010		2009
Audit Fees—for the audit of the registrant’s annual financial statements and review of financial statements included in the registrant’s form 10-Q	$	69,205		63,565
Audit-Related Fees
Research and consultation on various financial reporting and accounting matters		1,320		2,665
Tax Fees—preparation of federal tax returns and tax advice on various issues		6,780		8,618

Total	$	77,305		74,848

Professional services rendered by the Registrant’s principal accountants are pre-approved by the Company’s Chief Executive Officer and majority shareholder.

PART IV

Item 15.

Exhibits.


Exhibit Number	Description	Method of Filing

2	Plan of purchase of Merkur Group, Inc. on July 2, 2007	Previously filed (A)

3(i)	Articles of Incorporation	Previously filed (B)

3(ii)	By-laws	Previously filed (C)

4	Instruments defining the rights of security holders including indentures	Previously filed (D)

14	Code of ethics	Previously filed (E)

21	Subsidiaries of the registrant	Previously filed (F)

31	Rule 13a-14(a)/15d-14(a) Certifications	Filed herewith

32	Section 1350 Certifications	Filed herewith

(A)	Filed with Form 8-K on July 2, 2007.

(B)	Filed with Form 10-K for the year ended December, 31, 2009 as filed March 30, 2010

(C)	Filed with Amendment No. 1 to Form 10-SB filed as of July 17, 2000

(D)	Form of Common Stock Certificate Filed with Amendment No. 2 to Form 10-SB filed as of October 13, 2000.

(E)	Filed with Form 10-KSB for the year ended December 31, 2004 filed as of March 24, 2005.

(F)	Filed with Form 10-SB filed as of July 11, 2000, and filed with Form 10-KSB as of March 31, 2008.

The following financial statements have been filed as part of this report form 10-K:

Report of J.D. Cloud & Co. L.L.P., Independent Registered Public Accounting Firm

Consolidated Balance Sheets at December 31, 2010 and 2009

Consolidated Statements of Income for the Years Ended December 31, 2010 and 2009

Consolidated Statements of Shareholders’ Equity for the Years Ended December 31, 2010 and 2009

Consolidated Statements of Cash Flows for the Years Ended December 31, 2010 and 2009

Notes to Consolidated Financial Statements

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.


	Advant-e Corporation

	Registrant

March 24, 2011	By:	/s/ Jason K. Wadzinski
		Jason K. Wadzinski
		Chief Executive Officer
		Chairman of the Board of Directors

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated:


March 24, 2011	By:	/s/ Jason K. Wadzinski
		Jason K. Wadzinski
		Chief Executive Officer
		Chairman of the Board of Directors

March 24, 2011	By:	/s/ James E. Lesch
		James E. Lesch
		Chief Financial Officer
		Principal Accounting Officer
		Member of the Board of Directors

Supplemental Information to be Furnished With Reports Filed Pursuant to Section 15(d) of the Act by Registrants Which

Have Not Registered Securities Pursuant to Section 12 of the Act

No annual report or proxy statement has been sent to security holders.