UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
 Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported):
March 1, 2006

THE CHEESECAKE FACTORY INCORPORATED
 (Exact Name of Registrant as Specified in its Charter)

Delaware

 

0-20574

 

51-0340466

(State or other jurisdiction
of incorporation)

 

(Commission File Number)

 

(IRS Employer Identification No.)

26901 Malibu Hills Road
Calabasas Hills, California 91301
 (Address of principal executive offices) (Zip Code)

Registrant’s telephone number, including area code:
(818) 871-3000

Not Applicable
 (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14.d-2(b))

o

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 

SECTION 8 – OTHER EVENTS

ITEM 8.01     OTHER EVENTS

          In a press release dated March 1, 2006, The Cheesecake Factory Incorporated announced that it will present at the Bear Stearns 12th Annual Retail, Restaurants & Consumer Conference in New York City on Wednesday, March 8, 2006 at 9:45 a.m. Eastern Time.  David Overton, Chairman and CEO, and Michael Dixon, Senior Vice President and CFO, will be presenting on behalf of the Company.  A copy of the press release is attached as Exhibit 99.1.

SECTION 9 – FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.01     FINANCIAL STATEMENTS AND EXHIBITS

          (d)     Exhibits

 

99.1

Press release dated March 1, 2006 entitled, “The Cheesecake Factory to Present at the Bear Stearns 12th Annual Retail, Restaurants & Consumer Conference.”

SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date:   March 1, 2006

THE CHEESECAKE FACTORY INCORPORATED

 

 

 

 

By:

/s/ MICHAEL J. DIXON

 

 

 

 

Michael J. Dixon

 

 

Senior Vice President and Chief Financial Officer

EXHIBIT INDEX

Exhibit

 

Description

 

99.1

 

Press release dated March 1, 2006 entitled, “The Cheesecake Factory to Present at the Bear Stearns 12th Annual Retail, Restaurants & Consumer Conference.”