UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of
Report (Date of earliest event reported): September 28, 2004 (September 28,
2004)
SENECA FOODS CORPORATION
(Exact name of registrant as specified in its charter)
New York 0-01989 16-0733425
(State or Other Jurisdiction of (Commission File Number) (I.R.S. Employer
Incorporation) Identification No.)
3736 South Main Street, Marion New York 14505-9751
(Address of principal executive offices) (Zip Code)
Registrant's Telephone Number, Including Area Code: (315) 926-8100
N/A
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):
[ } Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425) ? Soliciting material pursuant to Rule 14a-12 under
the Exchange Act (17 CFR 240.14a-12)
[ ] Pre-commencement communications
pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))
Item 7.01 Regulation FD Disclosure.
On September 28, 2004, Seneca Foods Corporation issued a press release on a
recall of certain of its food products, a copy of which is furnished as Exhibit
99, attached hereto.
Item 9.01 Financial Statements and Exhibits.
Exhibit 99 Press Release dated September 28, 2004.
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
SENECA FOODS CORPORATION
Dated: September 28, 2004 By: /s/ Kraig H. Kayser
-------------------
Name: Kraig H. Kayser
President and Chief
Executive Officer
EXHIBIT INDEX
Exhibit Description
99 Press Release of Seneca Foods Corporation dated September 28, 2004.
Exhibit 99
September 28, 2004 Media Contact: Vince Lammers
Seneca Foods Corporation
(315) 926- 3314
PRESS RELEASE
URGENT - FOOD RECALL BECAUSE OF POSSIBLE HEALTH RISK
Seneca Foods Corporation, Marion, NY is announcing a voluntary recall of 42,085
cases of canned 15 oz. sliced beets and no salt sliced beets due to the
potential for the product to be underprocessed. While no illnesses have been
reported, there is a possibility that the product could be contaminated with
harmful microorganisms. Sliced beet and no salt sliced beet products with these
codes should not be eaten even if it does not look or smell spoiled. The company
is now retrieving the product from its distribution system and store shelves.
The recall extends to several labels including Libby's, Stokely's, Always Save,
America's Choice, American Value, D&W, Dominick's, Flavorite, Food Club,
Foodland, Friday, Goya, Green Valley, Harris-Teeter, Hill Country Fare, Kroger,
Ligo, Parade, Piggly Wiggly, Promos, Publix, Wylwood, Shop N Save, Shurfine,
Southern Home, Sysco Classic, Thrifty Maid, US Blue.
The cans are marked with a two line format. Any combination of these codes are
being recalled.
TOP LINE (seven digits) BOTTOM LINE
G4CG16_ to 29_ 3125J; 3125D; 3234J; 3234D; 5339J; 5339D; 3153J;
3153D;3160J;3160D
H4CG18_ to 31_ 3125J; 3125D; 3234J; 3234D; 5339J; 5339D;
3153J;3153D;3160J; 3160D
I4CG01_ to 11_ 3125J; 3125D; 3234J; 3234D; 5339J;
5339D; 3153J;3153D;3160J; 3160D
H4EI04_ to 11_ 32292; 32342; 31532
This product has shipped between July 27th and September 24th to grocery outlets
in the following states: Alabama, Arkansas, Arizona, California, Colorado,
Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts,
Michigan, Minnesota, Mississippi, Montana, North Carolina, Nebraska, New Jersey,
New York, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia, Washington
and Wisconsin. Limited international distribution has also occurred.
No other beet product styles including pickled, whole, diced, shoestring,
crinkled sliced are affected.
The company has notified the Food and Drug Administration of its voluntary
action and is in the process of identifying and correcting the cause of the
potential underprocessing.
Consumers with this product should return it for a full refund to the retail
outlet where it was purchased. Consumers who want more information may call
Seneca Foods Consumer Affairs, 1-866-336-8700.