UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  -------------

                                  SCHEDULE 13D
                                 (Rule 13d-102)

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
            TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO
                                  RULE 13d-2(a)

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 1)*


                             1-800-FLOWERS.COM, INC.
 -------------------------------------------------------------------------------
                                (Name of Issuer)

                 Class A Common Stock, par value $0.01 per share
 -------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    68243Q106
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                                 (CUSIP Number)


                               Mr. Robert L. Rosen
                            RLR Capital Partners, LP
                        152 West 57th Street, 21st Floor
                               New York, NY 10019
                                 (212) 903-2700

                                 With a copy to:

                              Marc Weingarten, Esq.
                            Schulte Roth & Zabel LLP
                                919 Third Avenue
                            New York, New York 10022
                                 (212) 756-2000
 -------------------------------------------------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                 January 2, 2008
 -------------------------------------------------------------------------------
             (Date of Event which Requires Filing of This Statement)


If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following
box. [ ]

NOTE: Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See Rule 13d-7 for other parties
to whom copies are to be sent.

                         (Continued on following pages)

                               (Page 1 of 7 Pages)




--------------------------

* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page. The information required on the
remainder of this cover page shall not be deemed to be "filed" for the purpose
of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise
subject to the liabilities of that section of the Act but shall be subject to
all other provisions of the Act (however, see the Notes).

                               (Page 2 of 7 Pages)






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CUSIP NO.      68243Q106            SCHEDULE 13D           PAGE 3 OF 7 PAGES
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
            RLR Capital Partners, LP
--------------------------------------------------------------------------------
    2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*       (a) [ ]
                                                                    (b) [ ]
            Not Applicable
--------------------------------------------------------------------------------
    3       SEC USE ONLY

--------------------------------------------------------------------------------
    4       SOURCE OF FUNDS*

            AF
--------------------------------------------------------------------------------
    5       CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
            ITEMS 2(d) or 2(e)                                         [ ]

--------------------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORGANIZATION

            United States
--------------------------------------------------------------------------------
    7       SOLE VOTING POWER

                                  -0-
--------------------------------------------------------------------------------
 NUMBER OF                 8      SHARED VOTING POWER
  SHARES
BENEFICIALLY                      1,652,659
  OWNED BY            ----------------------------------------------------------
    EACH                   9      SOLE DISPOSITIVE POWER
 REPORTING
PERSON WITH                       -0-
                      ----------------------------------------------------------
                           10     SHARED DISPOSITIVE POWER

                                  1,652,659
--------------------------------------------------------------------------------
    11      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

            1,652,659
--------------------------------------------------------------------------------
    12      CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
            CERTAIN SHARES*
                                                                        [ ]
--------------------------------------------------------------------------------
    13      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

            6.3%
--------------------------------------------------------------------------------
    14      TYPE OF REPORTING PERSON*

            IA
--------------------------------------------------------------------------------
                     * SEE INSTRUCTIONS BEFORE FILLING OUT!






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CUSIP NO.      68243Q106            SCHEDULE 13D           PAGE 4 OF 7 PAGES
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
            Robert L. Rosen
--------------------------------------------------------------------------------
    2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*       (a) [ ]
                                                                    (b) [ ]
--------------------------------------------------------------------------------
    3       SEC USE ONLY

--------------------------------------------------------------------------------
    4       SOURCE OF FUNDS*

            AF
--------------------------------------------------------------------------------
    5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
            PURSUANT TO ITEM 2(d) or 2(e)                               [ ]
--------------------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORGANIZATION

            United States of America
--------------------------------------------------------------------------------
                         7        SOLE VOTING POWER

                                  -0-
                      ----------------------------------------------------------
 NUMBER OF                 8      SHARED VOTING POWER
  SHARES
BENEFICIALLY                      1,652,659
  OWNED BY            ----------------------------------------------------------
    EACH                   9      SOLE DISPOSITIVE POWER
 REPORTING
PERSON WITH                       -0-
                      ----------------------------------------------------------
                         10       SHARED DISPOSITIVE POWER

                                  1,652,659
--------------------------------------------------------------------------------
    11      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON
            1,652,659
--------------------------------------------------------------------------------
    12      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
            CERTAIN SHARES*
                                                                        [ ]
--------------------------------------------------------------------------------
    13      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
            6.3%
--------------------------------------------------------------------------------
    14      TYPE OF REPORTING PERSON*

            IN
--------------------------------------------------------------------------------
                     * SEE INSTRUCTIONS BEFORE FILLING OUT!






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CUSIP NO.      68243Q106            SCHEDULE 13D           PAGE 5 OF 7 PAGES
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ITEM 1.           SECURITY AND ISSUER

This Amendment No.1 is filed with respect to the shares of the common stock, par
value $0.01 per share (the "Class A Shares"), of 1-800-Flowers.com, Inc. (the
"Issuer"), beneficially owned by the Reporting Persons (as defined in the
Schedule 13D filed with the Securities and Exchange Commission on June 27, 2007
(the "Schedule 13D")) as of January 3, 2008 and amends and supplements the
Schedule 13D. Except as set forth herein, the Schedule 13D is unmodified.

ITEM 3.           SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

All of the funds used to purchase the Class A Shares described in this Schedule
13D came from the working capital of the Fund. A total of approximately $11.4
million was paid to acquire such Class A Shares.

ITEM 5.           INTEREST IN SECURITIES OF THE ISSUER

     (a) The Reporting Persons beneficially own 1,652,659 Class A Shares,
constituting approximately 6.3% of the Class A Shares outstanding.

     The aggregate percentage of Class A Shares beneficially owned by the
Reporting Persons is based upon 26,137,840 Class A Shares outstanding, which is
the total number of Class A Shares outstanding as of November 2, 2007 as
reported in the Issuer's Quarterly Report on Form 10-Q filed with the Securities
and Exchange Commission on November 8, 2007.

     (b) RLR and Mr. Rosen share power to vote and direct the disposition of all
of the Class A Shares held by the Fund. Thus, as of January 3, 2008, the
Reporting Persons may be deemed to beneficially own 1,652,659 Class A Shares, or
6.3% of the Class A Shares deemed issued and outstanding as of that date.

     (c) The following transactions in the Class A Shares were effected by the
Reporting Persons during the past 60 days, each of which was effected in open
market transactions.

RLR Focus Master Fund, LP

------------------------- ----------------------------- ------------------------
              Trade Date       Shares Purchased (Sold)      Price per Share ($)
------------------------- ----------------------------- ------------------------
              12/04/2007                         10000                     9.84
------------------------- ----------------------------- ------------------------
              12/07/2007                          6000                     9.64
------------------------- ----------------------------- ------------------------
              12/10/2007                         10000                     9.57
------------------------- ----------------------------- ------------------------
              12/11/2007                          3514                     9.59
------------------------- ----------------------------- ------------------------
              12/14/2007                         15000                     9.57
------------------------- ----------------------------- ------------------------
              12/17/2007                         35000                     9.24
------------------------- ----------------------------- ------------------------
              12/18/2007                         10000                     9.10
------------------------- ----------------------------- ------------------------
              12/19/2007                         10000                     9.04
------------------------- ----------------------------- ------------------------
              12/20/2007                         20000                     8.94
------------------------- ----------------------------- ------------------------
              12/21/2007                         20000                     8.95
------------------------- ----------------------------- ------------------------
              12/24/2007                          5000                     9.02
------------------------- ----------------------------- ------------------------
              12/24/2007                          2000                     9.01
------------------------- ----------------------------- ------------------------
              12/26/2007                          4900                     8.83
------------------------- ----------------------------- ------------------------
              12/27/2007                         11945                     8.78
------------------------- ----------------------------- ------------------------
              12/28/2007                         20000                     8.72
------------------------- ----------------------------- ------------------------
              12/31/2007                          3300                     8.76
------------------------- ----------------------------- ------------------------
              12/31/2007                         25000                     8.66
------------------------- ----------------------------- ------------------------






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CUSIP NO.      68243Q106            SCHEDULE 13D           PAGE 6 OF 7 PAGES
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------------------------- ----------------------------- ------------------------
                1/2/2008                         25000                     8.11
------------------------- ----------------------------- ------------------------
                1/2/2008                         25000                     8.13
------------------------- ----------------------------- ------------------------
                1/2/2008                         20000                     8.03
------------------------- ----------------------------- ------------------------

     (d) No person other than the Reporting Persons is known to have the right
to receive or the power to direct the receipt of dividends from, or the proceeds
from the sale of, such Class A Shares.

     (e) Not applicable.






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CUSIP NO.      68243Q106            SCHEDULE 13D           PAGE 7 OF 7 PAGES
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                                   SIGNATURES

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated:  January 3, 2008


                                                /s/ Robert L. Rosen
                                                ------------------------------
                                                Robert L. Rosen, in his capacity
                                                as the managing member of RLR
                                                Capital Partners GP, LLC, the
                                                sole general partner of RLR
                                                Capital Partners, LP

                                                /s/ Robert L. Rosen
                                                ------------------------------
                                                Robert L. Rosen