UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D


                    Under the Securities Exchange Act of 1934
                               (Amendment No. 17)*

                                 BLUEFLY, INC.
                                 -------------
                                (Name of Issuer)

                    Common Stock, Par Value $0.01 Per Share
                    ---------------------------------------
                         (Title of Class of Securities)

                                   096227103
                                   ---------
                                 (CUSIP Number)

                              Stephen M. Vine, Esq.
                       Akin Gump Strauss Hauer & Feld LLP
                               590 Madison Avenue
                            New York, New York 10022
                                 (212) 872-1000
                  ----------------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                 March 12, 2003
                           --------------------------
                      (Date of Event which Requires Filing
                               of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of ss.ss.240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the
following box .

Note: Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See ss.240.13d-7 for other
parties to whom copies are to be sent.

* The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).


                          Continued on following pages
                               Page 1 of 51 Pages
                             Exhibit Index: Page 17



                                  SCHEDULE 13D

CUSIP No. 096227103                                           Page 2 of 51 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  QUANTUM INDUSTRIAL PARTNERS LDC

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                     a. [ ]
                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  Not Applicable

5        Check if Disclosure of Legal  Proceedings Is Required Pursuant to Items
         2(d) or 2(e)


6        Citizenship or Place of Organization

                  Cayman Islands

                           7        Sole Voting Power
 Number of                                  46,890,033
    Shares
Beneficially               8        Shared Voting Power
 Owned By                                   0
    Each
 Reporting                 9        Sole Dispositive Power
   Person                                   46,890,033
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                            46,890,033

12       Check if the Aggregate  Amount in Row (11) Excludes Certain Shares (See
         Instructions)
                                            [X]

13       Percent of Class Represented By Amount in Row (11)

                                            90.2%

14       Type of Reporting Person (See Instructions)

                  OO; IV






                                  SCHEDULE 13D

CUSIP No. 096227103                                           Page 3 of 51 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  QIH MANAGEMENT INVESTOR, L.P.

2        Check the Appropriate Box if a Member of a Group (See Instructions)

                                     a. [ ]
                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  Not Applicable

5        Check if Disclosure of Legal  Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                                     [  ]

6        Citizenship or Place of Organization

                  Delaware

                           7        Sole Voting Power
 Number of                                  46,890,033
    Shares
Beneficially               8        Shared Voting Power
 Owned By                                   0
    Each
 Reporting                 9        Sole Dispositive Power
   Person                                   46,890,033
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                            46,890,033

12       Check if the Aggregate  Amount in Row (11) Excludes Certain Shares (See
         Instructions)

                                            [X]

13       Percent of Class Represented By Amount in Row (11)

                                            90.2%

14       Type of Reporting Person (See Instructions)

                  PN; IA




                                  SCHEDULE 13D

CUSIP No. 096227103                                           Page 4 of 51 Pages



1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  QIH MANAGEMENT LLC

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                     a. [ ]
                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  Not Applicable

5        Check if Disclosure of Legal  Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                                     [  ]

6        Citizenship or Place of Organization

                  Delaware

                           7        Sole Voting Power
 Number of                                  46,890,033
    Shares
Beneficially               8        Shared Voting Power
 Owned By                                   0
    Each
 Reporting                 9        Sole Dispositive Power
   Person                                   46,890,033
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                            46,890,033

12       Check if the Aggregate  Amount in Row (11) Excludes Certain Shares (See
         Instructions)
                                            [X]


13       Percent of Class Represented By Amount in Row (11)

                                            90.2%

14       Type of Reporting Person (See Instructions)

                  OO




                                  SCHEDULE 13D

CUSIP No. 096227103                                           Page 5 of 51 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  SOROS FUND MANAGEMENT LLC

2        Check the Appropriate Box if a Member of a Group (See Instructions)

                                     a. [ ]
                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  Not Applicable

5        Check if Disclosure of Legal  Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                                     [  ]

6        Citizenship or Place of Organization

                  Delaware

                           7        Sole Voting Power
 Number of                                  46,890,033
    Shares
Beneficially               8        Shared Voting Power
 Owned By                                   0
    Each
 Reporting                 9        Sole Dispositive Power
   Person                                   46,890,033
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                            46,890,033

12       Check if the Aggregate  Amount in Row (11) Excludes Certain Shares (See
         Instructions)

                                           [ X ]


13       Percent of Class Represented By Amount in Row (11)

                                            90.2%

14       Type of Reporting Person (See Instructions)

                  OO; IA




                                  SCHEDULE 13D

CUSIP No. 096227103                                           Page 6 of 51 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  SFM DOMESTIC INVESTMENTS LLC

2        Check the Appropriate Box if a Member of a Group (See Instructions)

                                     a. [ ]
                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  Not Applicable

5        Check if Disclosure of Legal  Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                                     [  ]

6        Citizenship or Place of Organization

                  Delaware

                           7        Sole Voting Power
 Number of                                  1,534,332
    Shares
Beneficially               8        Shared Voting Power
 Owned By                                   0
    Each
 Reporting                 9        Sole Dispositive Power
   Person                                   1,534,332
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                            1,534,332

12       Check if the Aggregate  Amount in Row (11) Excludes Certain Shares (See
         Instructions)

                                         [ X ]

13       Percent of Class Represented By Amount in Row (11)

                                            13.1%

14       Type of Reporting Person (See Instructions)

                  OO




                                  SCHEDULE 13D

CUSIP No. 096227103                                           Page 7 of 51 Pages



1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  GEORGE SOROS (in the capacity described herein)

2        Check the Appropriate Box if a Member of a Group (See Instructions)

                                     a. [ ]
                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  Not Applicable

5        Check if Disclosure of Legal  Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                                     [  ]

6        Citizenship or Place of Organization

                  United States

                           7        Sole Voting Power
 Number of                                  48,424,365
  Shares
Beneficially               8        Shared Voting Power
Owned By                                    0
   Each
 Reporting                 9        Sole Dispositive Power
   Person                                   48,424,365
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                            48,424,365

12       Check if the Aggregate  Amount in Row (11) Excludes Certain Shares (See
         Instructions)

                                           [  ]

13       Percent of Class Represented By Amount in Row (11)

                                            90.8%

14       Type of Reporting Person (See Instructions)

                  IA





                                                              Page 8 of 51 Pages


               This Amendment No. 17 to Schedule 13D relates to shares of Common
Stock,  $0.01  par value  per  share  (the  "Shares"),  of  Bluefly,  Inc.  (the
"Issuer").  This Amendment No. 17 supplementally amends the initial statement on
Schedule 13D, dated August 6, 1999, and all  amendments  thereto  (collectively,
the "Initial  Statement"),  filed by the Reporting  Persons (as defined herein).
This Amendment No. 17 is being filed by the Reporting Persons to report that QIP
(as defined  herein) and SFM  Domestic  Investments  (as  defined  herein)  have
entered into an agreement with the Issuer as described  herein,  whereby QIP and
SFM Domestic  Investments each: A) purchased from the Issuer shares of preferred
stock  convertible  into  Shares;  B) agreed to convert the shares of the Series
2002  Convertible  Preferred  Stock,  par value $.01 per share (the "Series 2002
Preferred Stock") held for the accounts of QIP and SFM Domestic Investments into
shares of preferred  stock  convertible  into  Shares,  and C) agreed to convert
certain convertible demand promissory notes held for the accounts of QIP and SFM
Domestic  Investments  into shares of preferred stock  convertible  into Shares.
Capitalized  terms used but not defined herein shall have the meanings  ascribed
to them in the  Initial  Statement.  The  Initial  Statement  is  supplementally
amended as follows.

Item 2.  Identity and Background

               This  Statement is being filed on behalf of each of the following
persons (collectively, the "Reporting Persons"):

                  (i) Quantum Industrial Partners LDC ("QIP");

                  (ii) QIH Management Investor, L.P. ("QIHMI");

                  (iii) QIH Management LLC ("QIH Management");

                  (iv) Soros Fund Management LLC ("SFM LLC");

                  (v) SFM Domestic Investments LLC ("SFM Domestic Investments");
                  and

                  (vi) Mr. George Soros ("Mr. Soros").

               This Statement relates to the Shares held for the accounts of QIP
and SFM Domestic Investments.

               Effective  December 31, 2002, QIH Management,  Inc. was converted
into QIH  Management  LLC.  On such  date,  Mr.  Soros,  the  sole  owner of QIH
Management LLC,  contributed his interest in QIH Management LLC to Soros Private
Funds Management LLC, a Delaware limited liability  company ("SPFM"),  an entity
wholly-owned  by Mr. Soros.  SPFM is the sole managing  member of QIH Management
LLC.  Neither SPFM nor QIH Management LLC have executive  officers or directors.
As a result,  that  portion  of Annex A of the  Initial  Statement  listing  the
directors and officers of QIH Management, Inc., is hereby deleted.





                                                              Page 9 of 51 Pages


Item 3.  Source and Amount of Funds or Other Consideration

         The information set forth in Item 6 hereof is hereby incorporated by
reference into this Item 3.

          QIP  expended  $4,867,763  of its  working  capital  to  purchase  the
securities  reported  herein as having been acquired  since January 13, 2003 (60
days prior to the date  hereof).  Of this  amount,  $3,899,463  was  expended to
purchase shares of Series D Preferred Stock (as defined herein)  pursuant to the
Purchase Agreement (as defined herein). In addition,  as more fully set forth in
Item 6 herein,  pursuant to the  Purchase  Agreement,  QIP  acquired  additional
shares of Series D Preferred  Stock upon conversion of the shares of Series 2002
Preferred  Stock  and the QIP  2003  Note (as  defined  herein)  held for  QIP's
account.  Finally,  QIP expended  $968,300 of its working capital on January 28,
2003 to purchase a warrant to purchase  24,208 shares  ("Warrant  No. 19").  SFM
Domestic  Investments  expended  $159,360 of its working capital to purchase the
securities  reported  herein as having been acquired  since January 13, 2003 (60
days  prior to the date  hereof).  Of this  amount,  $127,660  was  expended  to
purchase shares of Series D Convertible Preferred Stock reported herein as being
acquired  pursuant to the Purchase  Agreement.  In  addition,  as more fully set
forth  in Item 6  herein,  pursuant  to the  Purchase  Agreement,  SFM  Domestic
Investments  acquired  additional  shares  of  Series  D  Preferred  Stock  upon
conversion  of the shares of Series 2002  Preferred  Stock and the SFM 2003 Note
(as defined herein) held for SFM Domestic  Investments'  Account.  Finally,  SFM
Domestic Investments expended $31,700 of its working capital on January 28, 2003
to purchase a warrant to purchase 792 shares ("Warrant No. 20").

Item 4.   Purpose of Transaction

          The information  set forth in Item 6 hereof is hereby  incorporated by
reference into this Item 4.

          The  Reporting  Persons  reserve the right to acquire,  or cause to be
acquired,  additional  securities  of the Issuer,  to dispose of, or cause to be
disposed,  such securities at any time or to formulate other purposes,  plans or
proposals  regarding the Issuer or any of its  securities,  to the extent deemed
advisable in light of general  investment and trading  policies of the Reporting
Persons, market conditions or other factors.

Item 5.  Interest in Securities of the Issuer

          The information  set forth in Item 6 hereof is hereby  incorporated by
reference into this Item 5.

         (a) (i) Each of QIP,  QIHMI,  QIH  Management and SFM LLC may be deemed
the  beneficial  owner of 46,890,033  Shares  (approximately  90.2% of the total
number of Shares outstanding  assuming the exercise and conversion of all of the
securities  held for the account of QIP).  This number  consists of A) 5,287,082
Shares,  B) 3,806,923  Shares  issuable upon the conversion of 445,410 shares of
Series A Preferred  Stock, C) 26,503,096  Shares issuable upon the conversion of
8,607,843  shares of Series B Preferred  Stock,  D) 363,113 Shares issuable upon
the exercise of warrants held for the account of QIP, E) 96,830 Shares  issuable
upon the  exercise  of Warrant  No. 11 held for the  account  of QIP,  F) 58,098
Shares issuable upon the exercise of Warrant No. 13 held for the account of QIP,
G) 96,830  Shares  issuable  upon the  exercise  of Warrant  No. 15 held for the
account of QIP, H) 287,250  Shares  issuable upon the exercise of Warrant No. 17
held for the account of QIP, I) 1,274,078  Shares  currently  issuable  upon the
conversion  of 968.3 shares of Series C Preferred  Stock held for the account of
QIP, J) 9,092,525 Shares currently issuable upon the conversion of the 6,910.319
shares of Series D Preferred  Stock held for the  account of QIP;  and K) 24,208
shares issuable upon the exercise of Warrant No. 19 held for the account of QIP.

               (ii) SFM Domestic  Investments may be deemed the beneficial owner
of  1,534,332  Shares  (approximately  13.1%  of  the  total  number  of  Shares
outstanding  assuming the exercise and conversion of all the securities held for
its  account).  This number  consists of A) 172,995  Shares,  B) 124,701  Shares
issuable upon the  conversion of 14,590 shares of Series A Preferred  Stock held
for its account, C) 866,942 Shares


                                                             Page 10 of 51 Pages


issuable upon the conversion of 281,571 shares of Series B Preferred  Stock held
for its account,  D) 11,887  Shares  issuable upon the exercise of warrants held
for its account,  E) 3,170 Shares  issuable  upon the exercise of Warrant No. 12
held for its account,  F) 1,902 Shares issuable upon the exercise of Warrant No.
14 held for its account,  G) 3,170 Shares  issuable upon the exercise of Warrant
No. 16 held for its  account,  H) 9,394  Shares  issuable  upon the  exercise of
Warrant No. 18 held for its account,  I) 41,710 Shares  currently  issuable upon
the conversion of 31.7 shares of Series C Preferred  Stock held for its account,
J) 297,669 Shares issuable upon the conversion of 226.229 the shares of Series D
Preferred  Stock; and K) 792 Shares issuable upon the exercise of Warrant No. 20
held for its account.

               (iii) Mr. Soros may be deemed the beneficial  owner of 48,424,365
Shares  (approximately  90.8% of the total number of Shares outstanding assuming
the exercise and  conversion of all of the  securities  held for the accounts of
QIP and SFM Domestic Investments).  This number consists of A) 46,890,033 Shares
which may be deemed to be beneficially  owned by QIP as described  above, and B)
1,534,332  Shares which may be deemed to be  beneficially  owned by SFM Domestic
Investments as described above. Mr. Soros disclaims  beneficial ownership of any
securities not held directly for his account.

              (b) (i) Each of QIP, QIHMI,  QIH Management and SFM LLC (by virtue
of the QIP  contract)  may be deemed to have the sole power to direct the voting
and disposition of the 46,890,033  Shares which may be deemed to be beneficially
owned by QIP as described above.

               (ii) SFM  Domestic  Investments  may be  deemed  to have the sole
power to direct the voting and disposition of the 1,534,332  Shares which may be
deemed to be beneficially owned by SFM Domestic Investments as described above.

               (iii) Mr. Soros (as a result of his position  with SFM LLC and in
his capacity as the sole  managing  member of SFM Domestic  Investments)  may be
deemed to have the sole  power to  direct  the  voting  and  disposition  of the
48,424,365 Shares which may be deemed to be  beneficially  owned by QIP and SFM
Domestic Investments as described above.

               (c) Except for (a) the  transactions  described  in Item 6 below,
and (b)  certain  transactions  listed  in Annex A  hereto,  all of  which  were
effected in privately negotiated  transactions,  there have been no transactions
effected with respect to the Shares since January 13, 2003 (60 days prior to the
date hereof) by any of the Reporting Persons.

              (d) (i) The  shareholders  of QIP,  including  Quantum  Industrial
Holdings,  Ltd., a British Virgin Islands  international  business company, have
the right to participate in the receipt of dividends  from, or proceeds from the
sales of, the  securities  held for the account of QIP in accordance  with their
ownership interests in QIP.

                  (ii) Certain members of SFM Domestic Investments have the
right to participate in the receipt of dividends from, or proceeds from the sale
of, the securities held for the account of SFM Domestic Investments.

              (e) Not applicable.




                                                             Page 11 of 51 Pages

Item 6.       Contracts,  Arrangements,  Understandings or Relationships with
              Respect to Securities of the Issuer.

Series D Preferred Stock Purchase Agreement
-------------------------------------------

               On March 12, 2003,  the Issuer  entered into a Series D Preferred
Stock Purchase  Agreement (the "Purchase  Agreement")  with QIP and SFM Domestic
Investments.  Pursuant to the terms of the  Purchase  Agreement,  QIP  purchased
3,899.463 shares of the Issuer's Series D Convertible  Preferred Stock, $.01 par
value per share (the "Series D Preferred Stock") for an aggregate purchase price
of $3,899,463, and SFM Domestic Investments purchased 127.660 shares of Series D
Preferred  Stock for an  aggregate  purchase  price of  $127,660.  In  addition,
pursuant to the terms of the  Purchase  Agreement,  QIP acquired an aggregate of
3,010.856  shares of Series D Preferred Stock upon conversion of 2,033.43 shares
of Series 2002 Preferred Stock and the convertible demand promissory note, dated
January 28, 2003 (the "QIP 2003 Note"),  with an  aggregate  amount of principal
and  accrued and unpaid  interest  of  $977,426,  and SFM  Domestic  Investments
acquired  an  aggregate  of  98.569  shares  of Series D  Preferred  Stock  upon
conversion of 66.57 shares of Series 2002  Preferred  Stock and the  convertible
demand  promissory note,  dated January 28, 2003 (the "SFM 2003 Note"),  with an
aggregate amount of principal and accrued and unpaid interest of $31,999.

               Pursuant to the Purchase Agreement,  the Issuer elected to prepay
the aggregate  principal amount of the convertible demand promissory note, dated
September  27,  2002,  issued by the Issuer to QIP, in the  aggregate  principal
amount of $1,936,600 and the convertible demand promissory note, dated September
27, 2002,  issued by the Issuer to SFM Domestic  Investments,  in the  aggregate
principal  amount of $63,400 (the "Series C Convertible  Notes") (forms of which
were  previously  filed as Exhibits JJJ and KKK,  respectively,  to Schedule 13D
Amendment  No. 15 and are  incorporated  herein by reference in response to this
Item 6), together with interest  accrued thereon.  The foregoing  description of
the Series C Convertible  Notes does not purport to be complete and is qualified
in its entirety by the terms of the Series C Convertible Notes.

               So long as any  shares of Series D  Preferred  Stock are owned by
QIP, SFM Domestic  Investments or their  respective  affiliates,  the Issuer has
agreed not to take any action to approve or otherwise  facilitate certain change
of  control   transactions,   including,   but  not  limited  to,  a  merger  or
consolidation  of the  Issuer  resulting  in a change  of  control  or a sale of
substantially  all the assets of the Issuer,  unless provision has been made for
the holders of the shares of Series D Preferred  Stock to receive in  connection
with such  transaction  an amount in cash equal to the greater of (i) $1,000 per
share of Series D Preferred Stock plus any accrued and unpaid  dividends on such
share and (ii) the amount  that the  holder of such share of Series D  Preferred
Stock  would  receive if it were to convert  such share  (without  regard to any
limitation on conversion and without actually requiring to be so converted) into
Shares (the "Series D Liquidation Preference").

               The  Issuer,  QIP  and  SFM  Domestic   Investments  amended  the
definition of  "Registrable  Securities"  under the  Investment  Agreement  (the
"Investment Agreement"), dated November 13, 2000 (a copy of which was previously
filed as Exhibit LL to Schedule 13D Amendment No. 7 and is  incorporated  herein
by  reference  in  response  to this Item 6) in order  that  certain  securities
related to the Series D Preferred Stock were covered by the registration  rights
set forth in the Investment Agreement. The



                                                             Page 12 of 51 Pages


amended definition of "Registrable  Securities"  includes,  along with any other
securities  already  included  in such  definition,  the  Shares  issuable  upon
conversion of the Series D Preferred  Stock.  The foregoing  description  of the
Investment  Agreement  does not purport to be complete  and is  qualified in its
entirety by the terms of the Investment Agreement.

               QIP and SFM  Domestic  Investments  agreed to provide  the Issuer
with  additional  financing up to an aggregate of  $1,000,000 on a standby basis
which, subject to certain terms and conditions,  the Issuer may draw upon at any
time prior to January 1, 2004. Any draws against the standby  commitment  amount
will be  affected  through the  purchase  of shares of Series E Preferred  Stock
having rights substantially  identical to the Series D Preferred Stock except as
set forth in the Purchase Agreement.

               The Issuer has agreed to put forth proposals seeking  stockholder
approval  of the  conversion  rights  of the  Series D  Preferred  Stock and the
Issuer's  Series E Convertible  Preferred  Stock,  $.01 par value per share (the
"Series E Preferred  Stock") at the Company's next annual or special  meeting of
stockholders.  The Issuer has agreed to take all reasonable  action to convene a
meeting of the Issuer's stockholders on or before December 31, 2003.

               The  foregoing  description  of the Purchase  Agreement  does not
purport to be  complete  and is  qualified  in its  entirety by the terms of the
Purchase Agreement,  which is attached in Exhibit OOO and is incorporated herein
by reference in response to this Item 6.

Certificate  of  Powers,  Designations,  Preferences  and  Rights  of  Series  D
Convertible Preferred Stock
--------------------------------------------------------------------------------

               Pursuant to the terms of the Certificate of Powers, Designations,
Preferences  and Rights of Series D Convertible  Preferred  Stock (the "Series D
Preferred  Certificate of  Designations")  filed by the Issuer with the Delaware
Secretary of the State on March 12, 2003, the shares of Series D Preferred Stock
are entitled to  cumulative  dividends  at a rate of 12% per annum,  compounding
annually.  The  dividends  are payable only upon a  conversion  of the shares of
Series D Preferred Stock into Shares,  a liquidation,  dissolution or winding up
of the Issuer or a  redemption  of the shares of Series D Preferred  Stock.  The
holders of shares of Series D Preferred  Stock are entitled to a preference on a
liquidation,  dissolution  or  winding  up of the  Issuer in an amount per share
equal to the Series D Liquidation Preference.

               The holders of shares of Series D Preferred Stock are entitled to
vote on all matters submitted to a vote of the Issuer's stockholders,  voting as
a single  class  with the  holders  of the  Shares,  on an  as-converted  basis.
Notwithstanding  the foregoing,  (i) the holders of shares of Series D Preferred
Stock are not entitled to vote with  respect to the  approval of the  conversion
rights  of the  Series D  Preferred  Stock or any  equity  securities  issued in
connection with the funding of the standby  commitment amount under the Purchase
Agreement and (ii) until the Issuer's stockholders approve the conversion rights
of the Series D Preferred  Stock (to the extent such approval is required by the
rules of the Nasdaq SmallCap Market or any other national securities exchange or
quotation  system  upon which the Shares may be listed  from time to time),  the
total number of votes cast with respect to the then outstanding shares of Series
D Preferred Stock may not exceed 2,204,803 (subject to adjustment to reflect any
stock split, stock dividend,  reclassification or similar transaction).  So long
as at least 40% of the shares of Series D Preferred  Stock  remain  outstanding,
the  Issuer  may take the  actions  enumerated  in  Section  5.1 of the Series D
Preferred Certificate of



                                                             Page 13 of 51 Pages


Designations  only with the  approval  of a  majority  of the shares of Series D
Preferred  Stock,  voting  separately  as a class.  In addition,  so long as any
shares of Series D Preferred Stock are outstanding,  the approval of the holders
of at least  66-2/3%  of such  shares,  voting  separately  as a class,  must be
obtained (i) to effect any transaction  that would adversely  affect the rights,
preferences,  powers and privileges of the shares of Series D Preferred Stock or
(ii) to merge or consolidate with another entity,  sell all or substantially all
of  the  Issuer's   assets  or  enter  into  a  transaction   resulting  in,  or
facilitating, a change of control.

                  Each share of Series D Preferred Stock is convertible, at the
option of the holder thereof, into a number of fully paid and nonassessable
Shares obtained by dividing (i) $1,000 by (ii) $0.76 (as adjusted, the "Series D
Conversion Price"). The Series D Conversion Price may be adjusted upon the
occurrence of certain events described in the Series D Preferred Certificate of
Designations, including, but not limited to, the issuance by the Issuer of
securities at a price per share (the "New Issue Price") less than the Series D
Conversion Price in which case the Series D Conversion Price will be adjusted to
equal the New Issue Price. Upon conversion, the accrued and unpaid dividends on
each share of Series D Preferred Stock are paid, at the option of the Issuer, in
cash or in Shares.

               Notwithstanding   the   foregoing,   (i)   until   the   Issuer's
stockholders  approve the conversion  rights of the Series D Preferred Stock (to
the extent such approval is required by the rules of the Nasdaq  SmallCap Market
or any other  national  securities  exchange or quotation  system upon which the
Shares may be listed from time to time),  no share of Series D  Preferred  Stock
may be  converted  into Shares to the extent that,  after giving  effect to such
conversion, the total number of Shares issued from and after March 12, 2003 as a
result of the  conversion  of shares of Series D Preferred  Stock  would  exceed
2,204,803  (subject to  adjustment to reflect any stock split,  stock  dividend,
reclassification or similar transaction).

               The holders of shares of Series D Preferred Stock are entitled to
certain  preemptive  rights in instances  where the Issuer  issues any Shares or
securities  convertible or exchangeable into Shares, subject to certain excluded
issuances.

               Subject to the  fulfillment of certain  requirements,  the Issuer
may  redeem for cash all the shares of Series D  Preferred  Stock at  redemption
prices  equal to multiples  of the Series D  Conversion  Price,  as set forth in
Section 7 of the Series D Preferred Certificate of Designations.

               The foregoing  description of the Series D Preferred  Certificate
of Designations does not purport to be complete and is qualified in its entirety
by the terms of the Series D Preferred  Certificate  of  Designations,  which is
attached in Exhibit PPP, and is incorporated  herein by reference in response to
this Item 6.


Waiver and Consent of the Holders of Series A Convertible Preferred Stock,
---------------------------------------------------------------------------
Series B Convertible Preferred Stock, Series C Convertible Preferred Stock and
-------------------------------------------------------------------------------
Series 2002 Convertible Preferred Stock
----------------------------------------

               On March 12, 2003, QIP and SFM Domestic  Investments executed the
Waiver and  Consent  of the  Holders of Series A  Convertible  Preferred  Stock,
Series B Convertible  Preferred Stock, Series C Convertible  Preferred Stock and
Series 2002 Convertible Preferred Stock (the "Waiver and Consent").  Pursuant to
the Waiver and Consent,  (i) the holders of Series A Preferred  Stock,  Series B
Preferred Stock


                                                             Page 14 of 51 Pages

and Series C Preferred Stock waived their preemptive  rights with respect to the
issuance  of the shares of Series D  Preferred  Stock,  and (ii) the  holders of
Series A Preferred Stock, Series B Preferred Stock, Series C Preferred Stock and
Series 2002 Preferred  Stock consented to the issuance of the shares of Series D
Preferred  Stock and the  prepayment  of the  Series C  Convertible  Notes.  The
foregoing  description of the Waiver and Consent does not purport to be complete
and is qualified  in its entirety by the terms of the Waiver and Consent,  which
is attached in Exhibit QQQ, and is incorporated  herein by reference in response
to this Item 6.

Conversion Price of Series B Convertible Preferred Stock and Series C
----------------------------------------------------------------------
Convertible Preferred Stock
-----------------------------

               In  connection  with  the  issuance  of the  shares  of  Series D
Preferred  Stock,  the  conversion  price of the  Series B  Preferred  Stock was
reduced to $0.76 per share pursuant to Section 5.8.6 of the Issuer's Certificate
of Incorporation (a copy of which was previously filed as Exhibit RR to Schedule
13D Amendment No. 8 and is incorporated  herein by reference in response to this
Item 6), and the conversion price of the Series C Preferred Stock was reduced to
$0.76  per  share  pursuant  to  Section  6.5  of  the  Certificate  of  Powers,
Designations,  Preferences  and Rights of Series C Convertible  Preferred  Stock
(the  "Series C Preferred  Certificate  of  Designations")  (a copy of which was
previously  filed  as  Exhibit  LLL to  Schedule  13D  Amendment  No.  15 and is
incorporated herein by reference in response to this Item 6) filed by the Issuer
with the Delaware  Secretary of the State on September  27, 2002.  The foregoing
descriptions  of the  Certificate  of  Incorporation  and the Series C Preferred
Certificate of  Designations  do not purport to be complete and are qualified in
their entirety by the terms of the Certificate of Incorporation and the Series C
Preferred Certificate of Designations.

               Except as set forth herein,  the Reporting Persons do no have any
contracts,  arrangements,  understandings  or relationships  with respect to any
securities of the Issuer.

Item 7.  Material to be Filed as Exhibits

         The Exhibit Index is incorporated herein by reference.





                                                             Page 15 of 51 Pages

                                   SIGNATURES

               After  reasonable  inquiry  and to the best of my  knowledge  and
belief,  the  undersigned  certifies  that  the  information  set  forth in this
Statement is true, complete and correct.


Date: March 14, 2003                 QUANTUM INDUSTRIAL PARTNERS LDC

                                     By: /s/  John F. Brown
                                         -----------------------------------
                                         John F. Brown
                                         Attorney-in-Fact

                                     QIH MANAGEMENT INVESTOR, L.P.

                                     By: QIH Management LLC,
                                         its General Partner

                                     By: Soros Private Funds Management LLC,
                                         its Managing Member

                                     By: George Soros,
                                         its Sole Member

                                     By: /s/  John F. Brown
                                         -----------------------------------
                                         John F. Brown
                                         Attorney-in-Fact


                                     QIH MANAGEMENT LLC

                                     By: Soros Private Funds Management LLC,
                                         its Managing Member

                                     By: George Soros,
                                         its Sole Member

                                     By: /s/  John F. Brown
                                         -----------------------------------
                                         John F. Brown
                                         Attorney-in-Fact


                                     SOROS FUND MANAGEMENT LLC

                                     By: /s/  John F. Brown
                                         -----------------------------------
                                         John F. Brown
                                         Assistant Counsel


                                     SFM DOMESTIC INVESTMENTS LLC

                                     By:      George Soros
                                              Its Managing Member

                                     By: /s/  John F. Brown
                                         -----------------------------------
                                         John F. Brown
                                         Attorney-in-Fact


                                     GEORGE SOROS

                                     By: /s/  John F. Brown
                                         -----------------------------------
                                         John F. Brown
                                         Attorney-in-Fact




                                                             Page 16 of 51 Pages

                                    ANNEX A

                    RECENT TRANSACTIONS IN THE SECURITIES OF
                                 BLUEFLY, INC.

For the         Date of         Nature of       Number of
Account of      Transaction     Transaction     Securities      Price
----------      -----------     -----------     ----------      -----

QIP             1/28/03         Purchase        24,208          (1)
                                Warrants

SFM Domestic    1/28/03         Purchase           792          (2)
Investments                     Warrants


----------------------------

(1)  Issued to QIP as additional  consideration  in connection with the purchase
     of certain convertible demand promissory notes from the Issuer.

(2)  Issued  to  SFM  Domestic   Investments  as  additional   consideration  in
     connection with the purchase of certain convertible demand promissory notes
     from the Issuer.




                                                             Page 17 of 51 Pages

                                  EXHIBIT INDEX


OOO.          Form  of the  Series  D  Preferred  Stock  Purchase
              Agreement,  dated  as of  March  12,  2003,  by and
              between  Bluefly,  Inc. and the investors listed on
              Schedule I thereto........................................      18



PPP.          Form  of  Certificate   of  Powers,   Designations,
              Preferences  and  Rights  of  Series D  Convertible
              Preferred Stock of Bluefly, Inc...........................      34


QQQ.          Form of Waiver and Consent of the Holders of Series
              A Convertible Preferred Stock, Series B Convertible
              Preferred  Stock,  Series C  Convertible  Preferred
              Stock and Series 2002  Convertible  Preferred Stock
              of Bluefly, Inc...........................................      48