UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 19)*

                                  BLUEFLY, INC.
                            ------------------------
                                (Name of Issuer)

                    Common Stock, Par Value $0.01 Per Share
                  --------------------------------------------
                         (Title of Class of Securities)

                                   096227103
                       ---------------------------------
                                 (CUSIP Number)

                              Stephen M. Vine, Esq.
                       Akin Gump Strauss Hauer & Feld LLP
                               590 Madison Avenue
                            New York, New York 10022
                                 (212) 872-1000
                    ----------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                  May 21, 2003
                           --------------------------
                      (Date of Event which Requires Filing
                               of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  that is the subject of this  Schedule  13D, and is filing this
schedule because of ss.ss.240.13d-1(e),  240.13d-1(f) or 240.13d-1(g), check the
following box [ ].

Note:  Schedules  filed in paper format shall include a signed original and five
copies of the  schedule,  including  all exhibits.  See  ss.240.13d-7  for other
parties to whom copies are to be sent.

* The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                          Continued on following pages
                               Page 1 of 45 Pages
                             Exhibit Index: Page 15





                                  SCHEDULE 13D

CUSIP No. 096227103                                          Page 2 of 45 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  QUANTUM INDUSTRIAL PARTNERS LDC

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                         a. [ ]
                                         b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  WC

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to
         Items 2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  Cayman Islands

                       7        Sole Voting Power
 Number of                              48,188,318
  Shares
Beneficially           8        Shared Voting Power
 Owned By                               0
   Each
 Reporting             9        Sole Dispositive Power
   Person                               48,188,318
   With
                       10       Shared Dispositive Power
                                        0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                        48,188,318

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
         Instructions)

                                        [X]

13       Percent of Class Represented By Amount in Row (11)

                                        89.4%

14       Type of Reporting Person (See Instructions)

                  OO; IV





                                  SCHEDULE 13D

CUSIP No. 096227103                                          Page 3 of 45 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  QIH MANAGEMENT INVESTOR, L.P.

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                         a. [ ]
                                         b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  AF

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to
         Items 2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  Delaware

                       7        Sole Voting Power
 Number of                              48,188,318
  Shares
Beneficially           8        Shared Voting Power
 Owned By                               0
   Each
 Reporting             9        Sole Dispositive Power
   Person                               48,188,318
   With
                       10       Shared Dispositive Power
                                        0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                        48,188,318

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
         Instructions)

                                        [X]

13       Percent of Class Represented By Amount in Row (11)

                                        89.4%

14       Type of Reporting Person (See Instructions)

                  PN; IA





                                  SCHEDULE 13D

CUSIP No. 096227103                                          Page 4 of 45 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  QIH MANAGEMENT LLC

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                         a. [ ]
                                         b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  AF

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to
         Items 2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  Delaware

                       7        Sole Voting Power
 Number of                              48,188,318
  Shares
Beneficially           8        Shared Voting Power
 Owned By                               0
   Each
 Reporting             9        Sole Dispositive Power
   Person                               48,188,318
   With
                       10       Shared Dispositive Power
                                        0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                        48,188,318

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
         Instructions)

                                        [X]

13       Percent of Class Represented By Amount in Row (11)

                                        89.4%

14       Type of Reporting Person (See Instructions)

                  OO





                                  SCHEDULE 13D

CUSIP No. 096227103                                          Page 5 of 45 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  SOROS FUND MANAGEMENT LLC

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                         a. [ ]
                                         b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  AF

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to
         Items 2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  Delaware

                       7        Sole Voting Power
 Number of                              48,188,318
  Shares
Beneficially           8        Shared Voting Power
 Owned By                               0
   Each
 Reporting             9        Sole Dispositive Power
   Person                               48,188,318
   With
                       10       Shared Dispositive Power
                                        0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                        48,188,318

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
         Instructions)

                                        [X]

13       Percent of Class Represented By Amount in Row (11)

                                        89.4%

14       Type of Reporting Person (See Instructions)

                  OO; IA





                                  SCHEDULE 13D

CUSIP No. 096227103                                          Page 6 of 45 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  SFM DOMESTIC INVESTMENTS LLC

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                         a. [ ]
                                         b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  WC

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to
         Items 2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  Delaware

                       7        Sole Voting Power
 Number of                              1,576,833
  Shares
Beneficially           8        Shared Voting Power
 Owned By                               0
   Each
 Reporting             9        Sole Dispositive Power
   Person                               1,576,833
   With
                       10       Shared Dispositive Power
                                        0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                        1,576,833

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
         Instructions)

                                        [X]

13       Percent of Class Represented By Amount in Row (11)

                                        12.7%

14       Type of Reporting Person (See Instructions)

                  OO





                                  SCHEDULE 13D

CUSIP No. 096227103                                          Page 7 of 45 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  GEORGE SOROS (in the capacity described herein)

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                         a. [ ]
                                         b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  AF

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to
         Items 2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  United States

                       7        Sole Voting Power
 Number of                              49,765,151
  Shares
Beneficially           8        Shared Voting Power
 Owned By                               0
   Each
 Reporting             9        Sole Dispositive Power
   Person                               49,765,151
   With
                       10       Shared Dispositive Power
                                        0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                                        49,765,151

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See
         Instructions)

                                        [ ]

13       Percent of Class Represented By Amount in Row (11)

                                        89.9%

14       Type of Reporting Person (See Instructions)

                  IA





                                                             Page 8 of 45 Pages

          This  Amendment  No. 19 to  Schedule  13D  relates to shares of Common
Stock,  $0.01  par value  per  share  (the  "Shares"),  of  Bluefly,  Inc.  (the
"Issuer").  This Amendment No. 19 supplementally amends the initial statement on
Schedule 13D, dated August 6, 1999, and all  amendments  thereto  (collectively,
the "Initial  Statement"),  filed by the Reporting  Persons (as defined herein).
This Amendment No. 19 is being filed by the Reporting Persons to report that QIP
(as defined  herein) and SFM  Domestic  Investments  (as  defined  herein)  have
entered into an agreement with the Issuer as described  herein,  whereby QIP and
SFM Domestic  Investments  each  purchased  from the Issuer  shares of preferred
stock convertible into Shares,  as described herein.  Capitalized terms used but
not  defined  herein  shall have the  meanings  ascribed  to them in the Initial
Statement. The Initial Statement is supplementally amended as follows.

Item 2.   Identity and Background

          This  Statement  is being  filed on  behalf  of each of the  following
persons (collectively, the "Reporting Persons"):

          (i)       Quantum Industrial Partners LDC ("QIP");

          (ii)      QIH Management Investor, L.P. ("QIHMI");

          (iii)     QIH Management LLC ("QIH Management");

          (iv)      Soros Fund Management LLC ("SFM LLC");

          (v)       SFM Domestic  Investments LLC ("SFM Domestic  Investments");
                    and

          (vi)      Mr. George Soros ("Mr. Soros").

          This Statement  relates to the Shares held for the accounts of QIP and
SFM Domestic Investments.

Item 3.   Source and Amount of Funds or Other Consideration

          The information  set forth in Item 6 hereof is hereby  incorporated by
reference into this Item 3.

          QIP  expended   $968,300  of  its  working  capital  to  purchase  the
securities  reported  herein as being acquired since March 19, 2003 (the date of
the last filing on Schedule 13D).  This number  consists of $968,300 to purchase
shares of the Issuer's Series E Convertible  Preferred Stock, $.01 par value per
share  ("Series E Preferred  Stock")  pursuant  to the Series E Preferred  Stock
Agreement  dated as of May 21,  2003 between the Issuer,  QIP and SFM Domestic
Investments  (the  "Purchase  Agreement").  SFM  Domestic  Investments  expended
$31,700 of its working  capital to purchase the  securities  reported  herein as
being  acquired  since  March 19,  2003 (the date of the last filing on Schedule
13D).  This  number  consists  of  $31,700  to  purchase  shares of the Series E
Preferred Stock pursuant to the Purchase Agreement.

Item 4.   Purpose of Transaction

          The information  set forth in Item 6 hereof is hereby  incorporated by
reference into this Item 4.

          The  Reporting  Persons  reserve the right to acquire,  or cause to be
acquired,  additional  securities  of the Issuer,  to dispose of, or cause to be
disposed,  such securities at any time or to formulate other





                                                             Page 9 of 45 Pages


purposes,  plans or proposals regarding the Issuer or any of its securities,  to
the extent deemed advisable in light of general  investment and trading policies
of the Reporting Persons, market conditions or other factors.

Item 5.   Interest in Securities of the Issuer

          The information  set forth in Item 6 hereof is hereby  incorporated by
reference into this Item 5.

          According to  information  filed by the Issuer with the Securities and
Exchange  Commission on its most recent Form 10-Q for the quarterly period ended
March 31, 2003, the number of Shares  outstanding was 11,024,568 as of April 29,
2003.

        (A) (i) each of QIP, QIHMI, QIH Management and SFM LLC may be deemed the
beneficial owner of 48,188,318 Shares  (approximately  89.4% of the total number
of  Shares  outstanding  assuming  the  exercise  and  conversion  of all of the
securities  held for the account of QIP).  This number  consists of A) 5,287,082
Shares,  B) 3,806,923  Shares  issuable upon the conversion of 445,410 shares of
Series A Preferred  Stock, C) 26,503,095  Shares issuable upon the conversion of
8,607,843  shares of Series B Preferred Stock, D) 1,274,078 Shares issuable upon
the conversion of 968.3 Shares of Series C Preferred  Stock held for the account
of QIP, E) 9,092,525 Shares issuable upon the conversion of the 6,910.319 Shares
of Series D Preferred  Stock held for the account of QIP,  F)  1,274,078  Shares
issuable  upon  conversion of 968.3 shares of Series E Preferred  Stock,  and G)
950,537  Shares  issuable  upon the exercise of warrants held for the account of
QIP.

        (ii) SFM  Domestic  Investments  may be deemed the  beneficial  owner of
1,576,833 Shares  (approximately 12.7% of the total number of Shares outstanding
assuming  the  exercise  and  conversion  of all  the  securities  held  for its
account).  This number consists of A) 172,995 Shares, B) 124,700 Shares issuable
upon the  conversion of 14,590  shares of Series A Preferred  Stock held for its
account,  C) 866,942  Shares  issuable upon the  conversion of 281,571 shares of
Series B  Preferred  Stock  held for its  account,  D) 41,710  Shares  currently
issuable upon the conversion of 31.7 shares of Series C Preferred Stock held for
its account, E) 297,669 Shares issuable upon the conversion of 226.229 shares of
Series D Preferred  Stock, F) 41,710 Shares issuable upon the conversion of 31.7
shares of Series E  Preferred  Stock,  and G) 31,107  Shares  issuable  upon the
exercise of warrants held for its account.

        (iii) Mr. Soros may be deemed the beneficial owner of 49,765,151  Shares
(approximately  89.9% of the total  number of Shares  outstanding  assuming  the
exercise and  conversion of all of the  securities  held for the accounts of QIP
and SFM Domestic  Investments).  This number  consists of A)  48,188,318  Shares
which may be deemed to be beneficially  owned by QIP as described  above, and B)
1,576,833  Shares which may be deemed to be  beneficially  owned by SFM Domestic
Investments as described above. Mr. Soros disclaims  beneficial ownership of any
securities not held directly for his account.

          (b) (i) Each of QIP,  QIHMI,  QIH Management and SFM LLC (by virtue of
the QIP  contract) may be deemed to have the sole power to direct the voting and
disposition  of the  48,188,318  Shares  which may be deemed to be  beneficially
owned by QIP as described above.

               (ii) SFM  Domestic  Investments  may be  deemed  to have the sole
power to direct the voting and disposition of the 1,576,833  Shares which may be
deemed to be beneficially owned by SFM Domestic Investments as described above.





                                                             Page 10 of 45 Pages


               (iii) Mr. Soros (as a result of his position  with SFM LLC and in
his capacity as the sole  managing  member of SFM Domestic  Investments)  may be
deemed to have the sole  power to  direct  the  voting  and  disposition  of the
49,765,151  Shares which may be deemed to be  beneficially  owned by QIP and SFM
Domestic Investments as described above.

          (c) Except for the transactions  described in Item 6 below, which were
effected in a privately negotiated transaction,  there have been no transactions
effected  with  respect to the Shares since March 19, 2003 (the date of the last
filing on Schedule 13D) by any of the Reporting Persons.

          (d)  (i)  The  shareholders  of  QIP,   including  Quantum  Industrial
Holdings,  Ltd., a British Virgin Islands  international  business company, have
the right to participate in the receipt of dividends  from, or proceeds from the
sales of, the  securities  held for the account of QIP in accordance  with their
ownership interests in QIP.

               (ii) Certain members of SFM Domestic  Investments  have the right
to participate  in the receipt of dividends  from, or proceeds from the sale of,
the securities held for the account of SFM Domestic Investments.

          (e) Not applicable.

Item 6.   Contracts, Arrangements,  Understandings or Relationships with Respect
          to  Securities  of the  Issuer.

Series E Preferred Stock Purchase Agreement
-------------------------------------------

          On May 21,  2003, the Issuer entered into the Purchase  Agreement (a
copy of  which  is  incorporated  by  reference  hereto  as  Exhibit  TTT and is
incorporated  herein by  reference  in response to this Item 6) with QIP and SFM
Domestic  Investments.  Pursuant  to the terms of the  Purchase  Agreement,  QIP
purchased  968.3 shares of Series E Preferred  Stock for an  aggregate  purchase
price of $968,300 and SFM Domestic Investments purchased 31.7 shares of Series E
Preferred Stock for an aggregate purchase price of $31,700.

          So long as any  shares of Series E  Preferred  Stock are owned by QIP,
SFM Domestic Investments or their respective  affiliates,  the Issuer has agreed
not to take any action to  approve or  otherwise  facilitate  certain  change of
control transactions,  including,  but not limited to, a merger or consolidation
of the Issuer  resulting in a change of control or a sale of  substantially  all
the assets of the Issuer,  unless provision has been made for the holders of the
Shares to receive in connection with such transaction an amount in cash equal to
the greater of (i) $1,000 per share of Series E Preferred Stock plus any accrued
and  unpaid  dividends  and (ii) the  amount  that the  holder of such  Series E
Preferred  Stock  would  receive if it were to convert  their share or shares of
Series E Preferred  Stock  (without  regard to any  limitation on conversion and
without  actually  requiring  to be so  converted)  into Shares  (the  "Series E
Liquidation Preference").

          The Issuer, QIP and SFM Domestic Investments amended the definition of
"Registrable   Securities"  under  the  Investment  Agreement  (the  "Investment
Agreement"),  dated November 13, 2000 (a copy of which was  previously  filed as
Exhibit LL to Schedule 13D Amendment No. 7 and is incorporated





                                                             Page 11 of 45 Pages


herein by reference in response to this Item 6) in order that certain securities
related to the Series E Preferred Stock were covered by the registration  rights
set forth in the Investment  Agreement.  The amended  definition of "Registrable
Securities"  includes,  along with any other securities already included in such
definition, the Shares issuable upon conversion of the Series E Preferred Stock.
The foregoing  description  of the  Investment  Agreement does not purport to be
complete  and is  qualified  in its  entirety  by the  terms  of the  Investment
Agreement.

          The  Issuer  has  agreed to put forth  proposals  seeking  stockholder
approval  of the  conversion  rights  of the  Series  E  Preferred  Stock at the
Company's next annual or special meeting of Shareholders.  The Issuer has agreed
to take all reasonable action to convene a meeting of the Issuer's  stockholders
on or before December 31, 2003.

          The foregoing  descriptions of the Purchase Agreement does not purport
to be complete and is  qualified  in its entirety by the terms of such  document
which is incorporated herein by reference in response to this Item 6.

Certificate  of  Powers,  Designations,  Preferences  and  Rights  of  Series  E
--------------------------------------------------------------------------------
Preferred Stock
---------------

          Pursuant  to the terms of the  Certificate  of  Powers,  Designations,
Preferences  and Rights of Series E Convertible  Preferred  Stock (the "Series E
Preferred  Certificate of  Designations")  (a copy of which is  incorporated  by
reference  hereto as Exhibit  UUU and is  incorporated  herein by  reference  in
response to this Item 6) filed by the Issuer with the Delaware  Secretary of the
State on May 20,  2003,  the shares of Series E Preferred  Stock are entitled to
cumulative  dividends  at a rate of 12% per  annum,  compounding  annually.  The
dividends  are payable  only upon a conversion  of the Series E Preferred  Stock
into  Shares,  a  liquidation,  dissolution  or  winding  up of the  Issuer or a
redemption of the Series E Preferred Stock. Series E Preferred  Stockholders are
entitled to a  preference  on a  liquidation,  dissolution  or winding up of the
Issuer in an amount per share equal to the Series E Liquidation Preference.

          Holders  of  Series E  Preferred  Stock  are  entitled  to vote on all
matters  submitted  to a vote of the Issuer's  stockholders,  voting as a single
class with the holders of Shares, on an as-converted basis.  Notwithstanding the
foregoing, (i) holders of Series E Preferred Stock are not entitled to vote with
respect to the approval of the conversion rights of the Series D Preferred Stock
or the Series E Preferred Stock and (ii) until the Issuer's stockholders approve
the  conversion  rights of the  Series E  Preferred  Stock (to the  extent  such
approval  is required  by the rules of the Nasdaq  SmallCap  Market or any other
national  securities  exchange or quotation  system upon which the Shares may be
listed  from  time to  time),  no votes  may be cast  with  respect  to the then
outstanding  shares of Series E Preferred  Stock. So long as at least 40% of the
shares of Series E Preferred Stock remain  outstanding,  the Issuer may take the
actions  enumerated  in Section  5.1 of the Series E  Preferred  Certificate  of
Designations  only with the  approval  of a  majority  of the shares of Series E
Preferred  Stock,  voting  separately  as a class.  In addition,  so long as any
shares of Series E Preferred Stock are outstanding,  the approval of the holders
of at least  66-2/3%  of such  shares,  voting  separately  as a class,  must be
obtained (i) to effect any transaction  that would adversely  affect the rights,
preferences,  powers and privileges of the shares of Series E Preferred Stock or
(ii) to merge or consolidate with another entity,  sell all or substantially all
of  the  Issuer's   assets  or  enter  into  a  transaction   resulting  in,  or
facilitating, a change of control.





                                                             Page 12 of 45 Pages


          Each share of Series E Preferred Stock is  convertible,  at the option
of the  holder  thereof,  into a number of fully paid and  nonassessable  Shares
obtained  by  dividing  (i) $1,000 by (ii)  $0.76 (as  adjusted,  the  "Series E
Conversion  Price").  The Series E  Conversion  Price may be  adjusted  upon the
occurrence of certain events described in the Series E Preferred  Certificate of
Designations,  including,  but not  limited  to, the  issuance  by the Issuer of
securities  at a price per share (the "New Issue  Price") less than the Series E
Conversion Price in which case the Series E Conversion Price will be adjusted to
equal the New Issue Price. Upon conversion,  the accrued and unpaid dividends on
each share of Series E Preferred Stock are paid, at the option of the Issuer, in
cash  or  in  Shares.   Notwithstanding   the  foregoing,   until  the  Issuer's
stockholders  approve the conversion  rights of the Series E Preferred Stock, no
share of Series E  Preferred  Stock may be  converted  into  Shares.  The Issuer
agreed not to take any action which  results in the  adjustment  of the Series E
Conversion  Price if the total number of Shares  issued and issuable  after such
action upon  conversion  of the Series E Preferred  Stock would exceed the total
number of Shares then  authorized to be outstanding by the Issuer's  Certificate
of Incorporaton.

          Holders of Series E Preferred Stock are entitled to certain preemptive
rights in instances where the Issuer issues any Shares or securities convertible
or exchangeable into Shares, subject to certain excluded issuances.

          Subject to the  fulfillment  of certain  requirements,  the Issuer may
redeem for cash all the shares of Series E Preferred Stock at redemption  prices
equal to multiples of the Series E Conversion  Price,  as set forth in Section 7
of the Series E Preferred Certificate of Designations.

          The foregoing  description  of the Series E Preferred  Certificate  of
Designations does not purport to be complete and is qualified in its entirety by
the  terms of the  Series E  Preferred  Certificate  of  Designations,  which is
incorporated herein by reference in response to this Item 6.

Waiver  and  Consent  of the  Holders  of  Series A  Preferred  Stock,  Series B
--------------------------------------------------------------------------------
Preferred Stock, Series C Preferred Stock and Series D Preferred Stock
----------------------------------------------------------------------

          On May 21,  2003, QIP and SFM Domestic  Investments,  along with the
other holders,  if applicable,  of Series A Preferred Stock,  Series B Preferred
Stock, Series C Preferred Stock and Series D Preferred Stock executed the Waiver
and Consent of the Holders of Series A  Convertible  Preferred  Stock,  Series B
Convertible  Preferred  Stock,  Series C Preferred  Stock and Series D Preferred
Stock (the "Waiver and Consent") (a copy of which is  incorporated  by reference
hereto as Exhibit VVV and  incorporated  herein by reference in response to this
Item 6). Pursuant to the Waiver and Consent, (i) the designation of the Series E
Preferred  Stock,  its  issuance  and  sale  and the  issuance  of  Shares  upon
conversion of the Series E Preferred  Stock were  approved in all respects;  and
(ii) the preemptive rights of the holders of Series A Preferred Stock,  Series B
Preferred  Stock,  Series C Preferred  Stock and Series D  Preferred  Stock were
waived with respect to the issuance and sale of the Series E Preferred Stock and
the issuance of Shares upon conversion of the Series E Preferred Stock.

          The foregoing  description  of the Waiver and Consent does not purport
to be complete  and is  qualified in its entirety by the terms of the Waiver and
Consent, which is incorporated herein by reference in response to this Item 6.





                                                             Page 13 of 45 Pages


          Except as set forth  herein,  the  Reporting  Persons  do not have any
contracts,  arrangements,  understandings  or relationships  with respect to any
securities of the Issuer.

Item 7.   Material to be Filed as Exhibits

          The Exhibit Index is incorporated herein by reference.





                                                             Page 14 of 45 Pages


                                   SIGNATURES

          After  reasonable  inquiry and to the best of my knowledge and belief,
the  undersigned  certifies that the  information set forth in this Statement is
true, complete and correct.

Date: May 23, 2003                    QUANTUM INDUSTRIAL PARTNERS LDC

                                      By:   /s/  John F. Brown
                                            --------------------------
                                            John F. Brown
                                            Attorney-in-Fact

                                      QIH MANAGEMENT INVESTOR, L.P.

                                      By:   QIH Management LLC,
                                            its General Partner

                                      By:   Soros Private Funds Management LLC,
                                            its Managing Member

                                      By:   George Soros
                                            its Sole Member

                                      By:   /s/  John F. Brown
                                            --------------------------
                                            John F. Brown
                                            Attorney-in-Fact

                                      QIH MANAGEMENT LLC

                                      By:   Soros Private Funds Management LLC,
                                            its Managing Member

                                      By:   George Soros
                                            its Sole Member

                                      By:   /s/  John F. Brown
                                            --------------------------
                                            John F. Brown
                                            Attorney-in-Fact

                                      SOROS FUND MANAGEMENT LLC

                                      By:   /s/  John F. Brown
                                            --------------------------
                                            John F. Brown
                                            Assistant Counsel

                                      SFM DOMESTIC INVESTMENTS LLC

                                      By:   George Soros
                                            Its Managing Member

                                      By:   /s/  John F. Brown
                                            --------------------------
                                            John F. Brown
                                            Attorney-in-Fact

                                      GEORGE SOROS

                                      By:   /s/  John F. Brown
                                            --------------------------
                                            John F. Brown
                                            Attorney-in-Fact





                                                              Page 15 of 45 Page


                                  EXHIBIT INDEX

                                                                            Page
                                                                            ----

TTT.      Form of the  Series  E  Preferred Stock Purchase
          Agreement, dated as of May 21, 2003, by and
          between Bluefly, Inc. and the investors listed
          on Schedule I thereto.............................                  16

UUU.      Form of the  Certificate of Powers,  Designations,
          Preferences  and  Rights of  Series E  Convertible
          Preferred Stock of Bluefly, Inc...................                  29

VVV.      Form of the Waiver and  Consent of the  Holders of
          Series A  Convertible  Preferred  Stock,  Series B
          Convertible  Preferred Stock, Series C Convertible
          Preferred Stock and Series D Convertible Preferred
          Stock of Bluefly, Inc.............................                  43





                                                             Page 16 of 45 Pages


                                   EXHIBIT TTT


                   SERIES E PREFERRED STOCK PURCHASE AGREEMENT
                   -------------------------------------------


     THIS SERIES E PREFERRED STOCK PURCHASE AGREEMENT,  dated as of May 21, 2003
(this  "Agreement"),  is entered into by and between  BLUEFLY,  INC., a Delaware
corporation  (the  "Company"),  and the  investors  listed on  Schedule 1 hereto
(each, an "Investor" and, collectively, the "Investors").

                                    RECITALS
                                    --------

     WHEREAS, the Company and the Investors are parties to that certain Series D
Preferred  Stock Purchase  Agreement,  dated as of March 12, 2003 (the "Series D
Purchase Agreement");

     WHEREAS,  pursuant to section 5.2 of the Series D Preferred  Stock Purchase
Agreement,  the Investors agreed,  subject to the terms and conditions contained
therein,  to provide the Company with up to $1,000,000  of additional  financing
during 2003 (the "Standby Commitment");

     WHEREAS, the Investors desire to purchase from the Company, and the Company
desires to issue and sell to the  Investors,  1,000  shares  (the  "Shares")  of
Series E Convertible  Preferred  Stock,  par value $.01 per share (the "Series E
Preferred  Stock"),  of the Company on the terms, and subject to the conditions,
contained herein, and in full satisfaction of the Standby Commitment.

     NOW, THEREFORE, in consideration for the mutual covenants contained herein,
and for other good and valuable  consideration,  the receipt and  sufficiency of
which are hereby  acknowledged,  the  parties  hereto,  intending  to be legally
bound, agree as follows:

                                    AGREEMENT
                                    ---------

                                   ARTICLE I
                          PURCHASE AND SALE OF SHARES
                          ---------------------------

     Subject to the terms and conditions  hereof,  the Company hereby issues and
sells to the Investors, and each Investor hereby purchases from the Company, the
number of Shares set forth  opposite such  Investor's  name in Schedule 1, for a
purchase  price of one  thousand  dollars  ($1,000)  per Share,  resulting in an
aggregate  purchase  price for all Shares sold  pursuant to the terms  hereof of
$1,000,000 (the "Purchase Price").

                                   ARTICLE II
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY
                  ---------------------------------------------

     The Company represents and warrants to the Investors as follows:

     SECTION 2.1  Organization,  etc. The Company and its Subsidiary (as defined
                  -------------------
in Section 2.4(b)) have each been duly formed,  and are each validly existing as
a corporation  in good  standing  under the laws of their  respective  States of
incorporation, and are each qualified to do business as a foreign corporation in





                                                             Page 17 of 45 Pages


each  jurisdiction in which the failure to be so qualified  could  reasonably be
expected to have a material adverse effect on the assets, liabilities, condition
(financial  or other),  business or results of operations of the Company and its
Subsidiary taken as a whole (a "Material Adverse  Effect").  The Company and its
Subsidiary  each have the requisite  corporate power and authority to own, lease
and  operate  their  respective  properties  and  to  conduct  their  respective
businesses as presently conducted. The Company has the requisite corporate power
and authority to enter into, execute,  deliver and perform all of its duties and
obligations under this Agreement and to consummate the transactions contemplated
hereby.

     SECTION 2.2 Authorization.  The execution, delivery and performance of this
                 -------------
Agreement  and the  issuance  of the  Shares  have been duly  authorized  by all
necessary  corporate  action  on the  part of the  Company,  including,  without
limitation,  the due authorization by the affirmative votes of a majority of the
disinterested directors of the Company's Board of Directors.

     SECTION 2.3 Validity; Enforceability. This Agreement has been duly executed
                 ------------------------
and  delivered  by the Company,  and  constitutes  the legal,  valid and binding
obligation of the Company,  enforceable  against the Company in accordance  with
its terms,  except as such  enforceability may be limited by, or subject to, any
bankruptcy, insolvency, reorganization, moratorium or similar laws affecting the
enforcement of creditors' rights generally and subject to general  principles of
equity.

     SECTION 2.4  Capitalization.
                  --------------

          (a) As of the date hereof, the authorized capital stock of the Company
consists of 92,000,000  shares of common  stock,  $0.01 par value per share (the
"Common Stock"),  and 25,000,000 shares of preferred stock,  $0.01 par value per
share,  of which  500,000  shares  have  been  designated  Series A  Convertible
Preferred  Stock,  9,000,000  shares have been  designated  Series B Convertible
Preferred  Stock,  3,500  shares  have  been  designated  Series  C  Convertible
Preferred  Stock,  7,150  shares  have  been  designated  Series  D  Convertible
Preferred  Stock and 1,000  shares  have been  designated  Series E  Convertible
Preferred Stock. Without giving effect to the transactions  contemplated by this
Agreement,  the issued and outstanding  capital stock of the Company consists of
(i)  11,024,568  Shares  of  Common  Stock,  (ii)  460,000  shares  of  Series A
Convertible  Preferred  Stock,  (iii)  8,889,414  shares of Series B Convertible
Preferred Stock,  (iv) 1,000 shares of Series C Convertible  Preferred Stock and
(v) 7,136.548 Shares of Series D Convertible Preferred Stock. All such shares of
the Company  have been duly  authorized  and are fully paid and  non-assessable.
Except as set forth on Schedule 2.4 hereto or as otherwise  contemplated by this
Agreement, there are no outstanding options, warrants or other equity securities
that are convertible  into, or exercisable for, shares of the Company's  capital
stock.

          (b) The only Subsidiary of the Company is Clothesline Corporation. The
Company owns all of the issued and outstanding  capital stock of its Subsidiary,
free and clear of all  liens and  encumbrances.  All of such  shares of  capital
stock are duly authorized,  validly issued,  fully paid and non-assessable,  and
were issued in compliance with the registration and  qualification  requirements
of all  applicable  federal,  state and foreign  securities  laws.  There are no
options,  warrants,  conversion  privileges,  subscription or purchase rights or
other  rights  presently  outstanding  to  purchase  or  otherwise  acquire  any
authorized  but unissued,  unauthorized  or treasury  shares of capital stock or
other securities of, or any proprietary  interest in, the Company's  Subsidiary,
and  there  is  no  outstanding   security  of  any  kind  convertible  into  or
exchangeable for such shares or proprietary  interest.  "Subsidiary" means, with
respect to the Company,  a  corporation  or other entity of which 50% or more of
the voting power of the outstanding





                                                             Page 18 of 45 Pages


voting  equity  securities  or 50% or more of the  outstanding  economic  equity
interest is held, directly or indirectly, by the Company.

     SECTION  2.5  Governmental  Consents.  The  execution  and  delivery by the
                   ----------------------
Company  of  this  Agreement,   and  the  performance  by  the  Company  of  the
transactions  contemplated  hereby,  do not and will not  require the Company to
effectuate or obtain any registration with, consent or approval of, or notice to
any federal,  state or other  governmental  authority or regulatory  body, other
than periodic and other filings  under the  Securities  Exchange Act of 1934, as
amended (the "Exchange Act") and listing  applications  and/or  notifications to
The Nasdaq  SmallCap  Market and The Boston Stock  Exchange  with respect to the
issuance  of the  Shares  and/or  the  shares  of  Common  Stock  issuable  upon
conversion  of the Shares.  The parties  hereto agree and  acknowledge  that, in
making the  representations  and  warranties in the  foregoing  sentence of this
Section 2.5, the Company is relying on the  representations  and warranties made
by the Investors in Section 3.4.

     SECTION 2.6 No Violation.  The execution and delivery of this Agreement and
                 ------------
the performance by the Company of the transactions  contemplated hereby will not
(i)  conflict  with or result in a breach of any  provision  of the  articles of
incorporation or by-laws of the Company,  (ii) result in a default or breach of,
or, except for the approval of the holders of the Company's Series A Convertible
Preferred  Stock,  the  Series  B  Convertible  Preferred  Stock,  the  Series C
Convertible  Preferred  Stock  and the  Series D  Convertible  Preferred  Stock,
require  any  consent,  approval,  authorization  or  permit  of,  or  filing or
notification  to,  any  person,  company  or  entity  under  any of  the  terms,
conditions or provisions of any note, bond, mortgage, indenture, loan, factoring
arrangement,  license,  agreement,  lease or other  instrument  or obligation to
which the  Company or its  Subsidiary  is a party or by which the Company or its
Subsidiary or any of their  respective  assets may be bound or (iii) violate any
law, judgment,  order, writ, injunction,  decree, statute, rule or regulation of
any court, administrative agency, bureau, board, commission,  office, authority,
department  or  other  governmental  entity  applicable  to the  Company  or its
Subsidiary,  except,  in the case of clause (ii) or (iii) above,  any such event
that could not  reasonably  be  expected  to have a Material  Adverse  Effect or
materially impair the transactions contemplated hereby.

     SECTION 2.7 Issuance of Shares.  The Shares have been validly issued,  and,
                 ------------------
upon payment  therefor,  will be fully paid and  non-assessable.  The  offering,
issuance,  sale and delivery of the Shares as contemplated by this Agreement are
exempt  from  the  registration  and  prospectus  delivery  requirements  of the
Securities  Act of 1933, as amended (the  "Securities  Act"),  are being made in
compliance  with  all  applicable  federal  and  (except  for any  violation  or
non-compliance  that could not reasonably be expected to have a Material Adverse
Effect) state laws and  regulations  concerning the offer,  issuance and sale of
securities,  and are not being issued in violation  of any  preemptive  or other
rights  of  any  stockholder  of the  Company.  The  parties  hereto  agree  and
acknowledge that, in making the  representations and warranties in the foregoing
sentence of this Section 2.7, the Company is relying on the  representations and
warranties made by the Investors in Section 3.4.

     SECTION 2.8 Absence of Certain  Developments.  Since March 31, 2003,  there
                 --------------------------------
has not been any: (i) material  adverse  change in the  condition,  financial or
otherwise,  of the  Company  and its  Subsidiary  (taken  as a whole)  or in the
assets,  liabilities,  properties or business of the Company and its  Subsidiary
(taken as a whole);  (ii) declaration,  setting aside or payment of any dividend
or other  distribution with respect to, or any direct or indirect  redemption or
acquisition  of, any capital stock of the Company;  (iii) waiver of any valuable
right of the Company or its Subsidiary or  cancellation  of any material debt or
claim held by the Company or its Subsidiary;  (iv) material loss, destruction or
damage to any property of the





                                                             Page 19 of 45 Pages


Company  or  its  Subsidiary,   whether  or  not  insured;  (v)  acquisition  or
disposition of any material assets (or any contract or arrangement  therefor) or
any other material  transaction by the Company or its Subsidiary  otherwise than
for fair value in the ordinary course of business consistent with past practice;
or (vi) other agreement or understanding,  whether in writing or otherwise,  for
the Company or its Subsidiary to take any action of the type, or any action that
would result in an event of the type, specified in clauses (i) through (v).

     SECTION 2.9 Commission  Filings.  The Company has filed all required forms,
                 -------------------
reports and other  documents with the Securities  and Exchange  Commission  (the
"Commission")  for periods  from and after  January 1, 2002  (collectively,  the
"Commission Filings"),  each of which has complied in all material respects with
all  applicable  requirements  of the Securities Act and/or the Exchange Act (as
applicable).  The Company has heretofore  made available to the Investors all of
the Commission  Filings,  including the Company's Annual Report on Form 10-K for
the year ended December 31, 2002 and the Company's Quarterly Report on Form 10-Q
for the quarterly period ended March 31, 2003. As of their respective dates, the
Commission  Filings did not contain any untrue  statement of a material  fact or
omit to state a material fact necessary in order to make the statements made, in
light of the  circumstances  under  which they were made,  not  misleading.  The
audited  consolidated  financial  statements and unaudited interim  consolidated
financial  statements of the Company  included or  incorporated  by reference in
such Commission Filings have been prepared in accordance with generally accepted
accounting principles, consistently applied ("GAAP") (except as may be indicated
in the notes thereto or, in the case of the unaudited  consolidated  statements,
as  permitted  by Form  10-Q),  complied  as of  their  respective  dates in all
material  respects with  applicable  accounting  requirements  and the published
rules and  regulations  of the  Commission  with  respect  thereto,  and  fairly
present,  in all material respects,  the consolidated  financial position of the
Company and its Subsidiary as of the dates thereof and the results of operations
for the periods then ended (subject,  in the case of any unaudited  consolidated
interim financial  statements,  to the absence of footnotes required by GAAP and
normal year-end adjustments).

     SECTION  2.10  Brokers.  Neither  the  Company,  nor  any of its  officers,
                    -------
directors  or  employees,  has  employed  any broker or finder,  or incurred any
liability for any brokerage fees, commissions, finder's or other similar fees or
expenses in connection with the transactions contemplated hereby.

                                  ARTICLE III
                 REPRESENTATIONS AND WARRANTIES OF THE INVESTORS
                 -----------------------------------------------

     Each  Investor  represents  and warrants to the Company,  severally but not
jointly, as follows:

     SECTION 3.1  Organization,  etc.  Such Investor has been duly formed and is
                  -------------------
validly  existing and in good  standing  under the laws of its  jurisdiction  of
organization. Such Investor has the requisite organizational power and authority
to enter into,  execute,  deliver and perform all of its duties and  obligations
under this Agreement and to consummate the transactions contemplated hereby.

     SECTION 3.2  Authority.  The  execution,  delivery and  performance of this
                  ---------
Agreement  have been duly  authorized by all necessary  organizational  or other
action on the part of such Investor.

     SECTION 3.3 Validity; Enforceability. This Agreement has been duly executed
                 ------------------------
and delivered by such Investor,  and  constitutes  the legal,  valid and binding
obligation  of such  Investor,  enforceable  against such Investor in accordance
with its terms,  except as such enforceability may be limited by, or subject to,





                                                             Page 20 of 45 Pages


any bankruptcy, insolvency, reorganization, moratorium or similar laws affecting
the enforcement of creditors' rights generally and subject to general principles
of equity.

     SECTION 3.4 Investment Representations.
                 --------------------------

          (a) Such Investor  acknowledges  that the offer and sale of the Shares
to such  Investor  have not been  registered  under the  Securities  Act, or the
securities  laws of any state or regulatory  body, are being offered and sold in
reliance upon  exemptions from the  registration  requirements of the Securities
Act and such  laws and may not be  transferred  or resold  without  registration
under such laws unless an exemption is available. The certificates  representing
the Shares will be imprinted with a legend in substantially the following form:

          "THE OFFER AND SALE OF THE  SECURITIES  REPRESENTED  BY THIS
          CERTIFICATE  HAVE NOT BEEN  REGISTERED  UNDER THE SECURITIES
          ACT OF 1933, AS AMENDED, OR THE SECURITIES LAWS OF ANY STATE
          AND SUCH SECURITIES MAY NOT BE SOLD, TRANSFERRED,  ASSIGNED,
          PLEDGED,  HYPOTHECATED,  OR  OTHERWISE  DISPOSED  OF  EXCEPT
          PURSUANT TO A  REGISTRATION  STATEMENT  WITH RESPECT TO SUCH
          SECURITIES  WHICH IS EFFECTIVE  UNDER SUCH ACT AND UNDER ANY
          APPLICABLE STATE  SECURITIES LAWS UNLESS,  IN THE OPINION OF
          COUNSEL REASONABLY SATISFACTORY TO THE COMPANY, AN EXEMPTION
          FROM THE  REGISTRATION  REQUIREMENTS  OF SUCH ACT AND  STATE
          SECURITIES LAWS IS AVAILABLE."

          (b) Such Investor is acquiring the Shares for investment, and not with
a view to the resale or distribution  thereof,  and is acquiring such Shares for
its own account.

          (c) Such Investor is an "accredited investor" (as that term is defined
in  Rule  501  of  Regulation  D  promulgated  under  the  Securities  Act),  is
sophisticated  in  financial  matters and is familiar  with the  business of the
Company  so that it is  capable  of  evaluating  the  merits  and  risks  of its
investment  in the  Company and has the  capacity to protect its own  interests.
Such Investor has had the  opportunity  to  investigate on its own the Company's
business, management and financial affairs and has had the opportunity to review
the Company's operations and facilities and to ask questions and obtain whatever
other information concerning the Company as such Investor has deemed relevant in
making its investment decision.

          (d) Such Investor is in compliance with the Uniting and  Strengthening
America by  Providing  Appropriate  Tools  Required to  Intercept  and  Obstruct
Terrorism Act of 2001.  Neither such Investor,  nor any of its principal owners,
partners,  members,  directors  or officers  is  included  on: (i) the Office of
Foreign Assets Control list of foreign  nations,  organizations  and individuals
subject  to  economic  and trade  sanctions,  based on U.S.  foreign  policy and
national security goals; (ii) Executive Order 13224,  which sets forth a list of
individuals and groups with whom U.S. persons are prohibited from doing business
because such persons have been  identified  as terrorists or persons who support
terrorism  or (iii) any other watch list issued by any  governmental  authority,
including the Commission.





                                                             Page 21 of 45 Pages


          (e) No  representations  or warranties have been made to such Investor
by the Company or any  director,  officer,  employee,  agent or affiliate of the
Company,  other than the representations and warranties of the Company set forth
herein, and the decision of such Investor to purchase the Shares is based on the
information  contained  herein,  the Commission  Filings and such Investor's own
independent investigation of the Company.

     SECTION 3.5  Governmental  Consents.  The  execution  and  delivery by such
                  ----------------------
Investor  of  this  Agreement,  and the  performance  by  such  Investor  of the
transactions  contemplated  hereby, do not and will not require such Investor to
effectuate or obtain any registration with, consent or approval of, or notice to
any federal state or other governmental authority or regulatory body, except for
the filing with the  Commission of a Form 4 and an amendment to such  Investor's
Schedule  13D under the  Exchange  Act with  respect to its  acquisition  of the
Shares.

     SECTION 3.6 No Violation.  The execution and delivery of this Agreement and
                 ------------
the performance by such Investor of the transactions  contemplated  hereby, will
not (i) conflict  with or result in a breach of any provision of the articles of
incorporation,  by-laws or similar organizational  documents of such Investor or
(ii) violate any law, judgment,  order, writ, injunction,  decree, statute, rule
or regulation of any court,  administrative agency,  bureau, board,  commission,
office,  authority,  department or other governmental  entity applicable to such
Investor,  except,  in the case of clause (ii) above,  any such  violation  that
could  not  reasonably  be  expected  to  materially   impair  the  transactions
contemplated hereby.

     SECTION  3.7  Brokers.  Neither  such  Investor,  nor any of its  officers,
                   -------
directors  or  employees,  has  employed  any broker or finder,  or incurred any
liability for any brokerage fees, commissions, finder's or other similar fees or
expenses in connection with the transactions contemplated hereby.

                                   ARTICLE IV
                            SURVIVAL; INDEMNIFICATION
                            -------------------------

     SECTION 4.1  Survival.  The  representations  and  warranties  contained in
                  --------
Articles II and III hereof shall survive until the first anniversary of the date
hereof.

     SECTION 4.2 Indemnification. Each party (including its officers, directors,
                 ---------------
employees,  affiliates,  agents,  successors  and assigns (each an  "Indemnified
Party"))  shall be  indemnified  and held harmless by the other  parties  hereto
(each an  "Indemnifying  Party") for any and all liabilities,  losses,  damages,
claims,  costs  and  expenses,   interest,   awards,   judgments  and  penalties
(including,  without  limitation,   reasonable  attorneys'  fees  and  expenses)
actually suffered or incurred by them (collectively,  "Losses"),  arising out of
or  resulting  from the  breach of any  representation  or  warranty  made by an
Indemnifying Party contained in this Agreement.  Notwithstanding  the foregoing,
the aggregate  liability of any Investor under this Article IV shall in no event
exceed fifty percent  (50%) of the purchase  price paid by such Investor for the
Shares  purchased by it and the  aggregate  liability of the Company  under this
Article IV shall in no event exceed fifty  percent  (50%) of the purchase  price
paid by the Investors for the Shares,  except that the Company's liability for a
violation of any of the  representations  and warranties  contained in the first
two sentences of Section 2.7 may exceed such  limitation,  but shall in no event
exceed one hundred  percent  (100%) of the purchase  price paid by the Investors
for the Shares.

     SECTION 4.3 Indemnification  Procedure.  The obligations and liabilities of
                 --------------------------
the Indemnifying Party under this Article IV with respect to Losses arising from
claims of any third party that are subject to





                                                             Page 22 of 45 Pages


the indemnification provided for in this Article IV ("Third Party Claims") shall
be  governed  by  and  contingent  upon  the  following   additional  terms  and
conditions:  if an  Indemnified  Party shall  receive  notice of any Third Party
Claim, the Indemnified  Party shall give the  Indemnifying  Party notice of such
Third Party Claim  promptly after the receipt by the  Indemnified  Party of such
notice (which notice shall include the amount of the Loss, if known,  and method
of  computation  thereof,  and  containing a reference to the provisions of this
Agreement  in  respect  of which  such  right of  indemnification  is claimed or
arises);  provided,  however,  that the failure to provide such notice shall not
release the Indemnifying Party from any of its obligations under this Article IV
except to the extent the  Indemnifying  Party is  materially  prejudiced by such
failure and shall not relieve the  Indemnifying  Party from any other obligation
or liability that it may have to any Indemnified Party otherwise than under this
Article IV. Upon written notice to the Indemnified Party within five (5) days of
the receipt of such notice,  the Indemnifying  Party shall be entitled to assume
and  control  the  defense of such Third  Party  Claim at its or his expense and
through  counsel  of  its or his  choice  (which  counsel  shall  be  reasonably
satisfactory to the Indemnified Party); provided, however, that, if there exists
or is  reasonably  likely to exist a  conflict  of  interest  that would make it
inappropriate in the reasonable judgment of counsel to the Indemnified Party for
the same counsel to represent both the  Indemnified  Party and the  Indemnifying
Party,  then the  Indemnified  Party  shall be entitled to retain its or his own
counsel  in  each  jurisdiction  for  which  the  Indemnified  Party  reasonably
determines counsel is required, at the expense of the Indemnifying Party. In the
event the  Indemnifying  Party exercises the right to undertake any such defense
against  any such Third Party Claim as provided  above,  the  Indemnified  Party
shall cooperate with the  Indemnifying  Party in such defense and make available
to such Indemnifying Party, at the Indemnifying  Party's expense, all witnesses,
pertinent  records,   materials  and  information  in  the  Indemnified  Party's
possession  or under the  Indemnified  Party's  control  relating  thereto as is
reasonably  required  by the  Indemnifying  Party.  Similarly,  in the event the
Indemnified Party is, directly or indirectly, conducting the defense against any
such  Third  Party  Claim,  the  Indemnifying  Party  shall  cooperate  with the
Indemnified  Party in such defense and make available to the Indemnified  Party,
at the Indemnifying  Party's expense,  all such witnesses  (including  himself),
records,  materials and information in the  Indemnifying  Party's  possession or
under  the  Indemnifying  Party's  control  relating  thereto  as is  reasonably
required by the  Indemnified  Party. No such Third Party Claim may be settled by
the  Indemnifying  Party on behalf of the  Indemnified  Party  without the prior
written  consent  of  the   Indemnified   Party  (which  consent  shall  not  be
unreasonably  withheld);  provided,  however,  in the event that the Indemnified
Party does not consent to any such  settlement that would provide it with a full
release from  indemnified Loss and would not require it to take, or refrain from
taking, any action, the Indemnifying Party's liability for indemnification shall
not exceed the amount of such proposed  settlement.  The Indemnified  Party will
refrain from any act or omission that is inconsistent with the position taken by
the  Indemnifying  Party  in the  defense  of a Third  Party  Claim  unless  the
Indemnified  Party determines that such act or omission is reasonably  necessary
to protect its own interest.

                                   ARTICLE V
                                  MISCELLANEOUS
                                  -------------

     SECTION 5.1 Change of Control Provision. For so long as any of the Shares
                 ---------------------------
are owned by the Investors or their  affiliates,  the Company will not agree to,
or  take  any  action  to  approve  or  otherwise   facilitate  any,  merger  or
consolidation or Change of Control (including  granting approvals required under
applicable  anti-takeover  statutes),  unless  provision  has been  made for the
holders of the Shares to receive from the acquiror or any other person or entity
(other than the Company) as a result of and in connection  with the  transaction
an amount in cash equal to the aggregate  liquidation  preference for the Shares
held  by  them,  as  set  forth  in the  Certificate  of  Powers,  Designations,
Preferences and Rights of the Series E





                                                             Page 23 of 45 Pages


Preferred Stock. The parties hereto agree that irreparable damage would occur in
the  event  that the  provisions  of this  Section  5.1 were  not  performed  in
accordance  with their  terms and the  Investors  shall be  entitled to specific
performance  of the terms of this Section 5.1 in addition to any other  remedies
at law or in equity.  For  purposes of this  Section  5.1: a "Change of Control"
shall mean any of the following (i) any person or "group" (within the meaning of
Section 13(d)(3) of the Exchange Act) becoming the beneficial owner, directly or
indirectly, of outstanding shares of Capital Stock of the Company entitling such
Person or Persons to exercise 50% or more of the total votes entitled to be cast
at a  regular  or  special  meeting,  or by action by  written  consent,  of the
shareholders  of the Company in the election of directors (the term  "beneficial
owner" shall be determined in accordance  with Rule 13d-3 of the Exchange  Act),
(ii) a  majority  of the Board of  Directors  of the  Company  shall  consist of
Persons   other   than   Continuing   Directors,   (iii)   a   recapitalization,
reorganization,  merger, consolidation or similar transaction, in each case with
respect to which all or  substantially  all the Persons  who are the  respective
beneficial owners, directly or indirectly,  of the outstanding shares of Capital
Stock of the Company immediately prior to such recapitalization, reorganization,
merger,  consolidation  or  similar  transaction,  will own less than 50% of the
combined  voting power of the then  outstanding  shares of Capital  Stock of the
Company   resulting   from  such   recapitalization,   reorganization,   merger,
consolidation or similar transaction,  (iv) the sale or other disposition of all
or substantially all the assets of the Company in one transaction or in a series
of related transactions, (v) any transaction occurs (other than one described in
(iv) or (v))),  the result of which is that the Common  Stock is not required to
be  registered  under Section 12 of the Exchange Act and in which the holders of
Common Stock of the Company do not receive common stock of the Person  surviving
such  transaction  which is required to be  registered  under  Section 12 of the
Exchange   Act,   or  (vi)   immediately   after  any   merger,   consolidation,
recapitalization  or  similar  transaction,  a "group"  (within  the  meaning of
Section  13(d)(3) of the  Exchange  Act),  other than a group that  includes the
Investors and/or their affiliates,  shall be the beneficial owners,  directly or
indirectly, of outstanding shares of Capital Stock of the Company (or any Person
surviving such transaction)  entitling them collectively to exercise 50% or more
of the total  voting  power of shares of Capital  Stock of the  Company  (or the
surviving  Person in such  transaction) and in connection with or as a result of
such transaction,  the Company (or such surviving Person) shall have incurred or
issued additional  indebtedness such that the total  indebtedness so incurred or
issued  equals at least 50% of the  consideration  payable in such  transaction;
"Capital  Stock" shall mean,  with  respect to the Company,  any and all shares,
interests,  participations,  rights in, or other equivalents (however designated
and whether voting or non-voting) of, the Company's  capital stock; and "Person"
shall mean any individual,  firm,  corporation,  partnership,  limited liability
company, trust, incorporated or unincorporated association, joint venture, joint
stock  company,  governmental  authority or other entity of any kind,  and shall
include any successor (by merger or otherwise) of such entity;  and  "Continuing
Directors"  shall mean any member of the Board of  Directors  on the date hereof
and any other  member  of the Board of  Directors  who shall be  recommended  or
elected  to  succeed  or  become a  Continuing  Director  by a  majority  of the
Continuing Directors who are then members of the Board of Directors.

     SECTION 5.2  Registrable  Securities.  The shares of Common Stock  issuable
                  -----------------------
upon the conversion of the Shares (the "New  Registrable  Securities")  shall be
deemed "Registrable  Securities" under the terms of the Investment  Agreement by
and among the  Company,  the  Company's  predecessor  and the  Investors,  dated
November  13,  2000  (the  "Series  B  Investment  Agreement")  (subject  to the
provisions  of Section  13.1(a) of the Series B Investment  Agreement),  and the
parties  hereto  (who  also  constitute  all of the  parties  to  the  Series  B
Investment  Agreement)  hereby amend the definition of "Registrable  Securities"
contained in the Series B Investment  Agreement so that such definition includes
the New Registrable Securities, along with any other securities already included
within the definition thereof.





                                                             Page 24 of 45 Pages


     SECTION 5.3 Stockholder Approval.  The Company shall put forth proposals at
                 --------------------
its next  annual or special  meeting of  stockholders  seeking  approval  of the
conversion  rights of the Series E Preferred  Stock.  The Company shall take all
reasonable action to convene a meeting of stockholders of the Company to be held
on or before December 31, 2003 to approve the foregoing matters.

     SECTION 5.4  Publicity.  Except as may be required by applicable law or the
                  ---------
rules of any  securities  exchange or market on which  securities of the Company
are traded,  no party hereto shall issue a press release or public  announcement
or otherwise make any disclosure  concerning this Agreement and the transactions
contemplated hereby,  without prior approval of the others;  provided,  however,
that nothing in this  Agreement  shall restrict the Company or any Investor from
disclosing such information (a) that is already publicly available, (b) that may
be required or appropriate in response to any summons or subpoena (provided that
the  disclosing  party will use  commercially  reasonable  efforts to notify the
other  parties  in  advance of such  disclosure  under this  clause (b) so as to
permit  the  non-disclosing  parties  to seek a  protective  order or  otherwise
contest  such  disclosure,  and  the  disclosing  party  will  use  commercially
reasonable efforts to cooperate,  at the expense of the non-disclosing  parties,
in pursuing any such protective  order) or (c) in connection with any litigation
involving  disputes  as  to  the  parties'  respective  rights  and  obligations
hereunder.

     SECTION 5.5 Entire  Agreement.  This  Agreement and any other  agreement or
                 -----------------
instrument to be delivered expressly pursuant to the terms hereof constitute the
entire  Agreement  between the parties hereto with respect to the subject matter
hereof and supersede all previous  negotiations,  commitments  and writings with
respect to such subject matter.

     SECTION 5.6  Assignments;  Parties in Interest.  Neither this Agreement nor
                  ---------------------------------
any of the rights,  interests or obligations hereunder may be assigned by any of
the parties hereto (whether by operation of law or otherwise)  without the prior
written  consent of the other parties.  This Agreement shall be binding upon and
inure solely to the benefit of each party hereto, and nothing herein, express or
implied,  is intended to or shall  confer upon any person not a party hereto any
right,  benefit or remedy of any nature  whatsoever  under or by reason  hereof,
except as otherwise provided herein.

     SECTION  5.7  Amendments.  This  Agreement  may not be amended or  modified
                   ----------
except by an  instrument  in writing  signed  by, or on behalf  of, the  parties
against whom such amendment or modification is sought to be enforced.

     SECTION  5.8  Descriptive  Headings.   The  descriptive  headings  of  this
                   ---------------------
Agreement are inserted for convenience of reference only and do not constitute a
part of and shall not be utilized in interpreting this Agreement.

     SECTION 5.9 Notices and Addresses.  Any notice, demand, request, waiver, or
                 ---------------------
other communication under this Agreement shall be in writing and shall be deemed
to have been duly given on the date of service,  if personally served or sent by
facsimile;  on the business day after notice is delivered to a courier or mailed
by express  mail, if sent by courier  delivery  service or express mail for next
day  delivery;  and on the fifth  business day after  mailing,  if mailed to the
party to whom notice is to be given,  by first class  mail,  registered,  return
receipt requested, postage prepaid and addressed as follows:





                                                             Page 25 of 45 Pages


To Company:                  Bluefly, Inc.
                             42 West 39th Street, 9th Floor
                             New York, New York 10018
                             Fax:   (212) 840-1903
                             Attn:  Jonathan B. Morris

                             With a copy to:

                             Swidler Berlin Shereff Friedman, LLP
                             405 Lexington Avenue
                             New York, New York 10174
                             Fax:   (212) 891-9598
                             Attn:  Richard A. Goldberg, Esq.

To the Investors:            To the address set forth on Schedule 1.
                                                         ----------

     SECTION  5.10  Severability.  In the  event  that  any  provision  of  this
                    ------------
Agreement  becomes or is declared  by a court of  competent  jurisdiction  to be
illegal, void or unenforceable, the remainder of this Agreement will continue in
full force and effect and the  application of such provision to other persons or
circumstances  will be  interpreted so as reasonably to effect the intent of the
parties hereto.  The parties further agree to replace such void or unenforceable
provision of this  Agreement  with a valid and  enforceable  provision that will
achieve,  to the extent possible,  the economic,  business and other purposes of
such void or unenforceable provision.

     SECTION  5.11  Governing  Law.  This  Agreement  shall be  governed  by and
                    --------------
construed in accordance with the internal laws of the State of New York, without
regard to conflicts of law  principles.  The parties  agree that the federal and
state courts  located in New York,  New York shall have  exclusive  jurisdiction
over any dispute  involving  this  Agreement  or the  transactions  contemplated
hereby,  and each party hereby  irrevocably  submits to the jurisdiction of, and
waives any objection to the laying of venue in, such courts.

     SECTION 5.12  Counterparts;  Facsimile  Signatures.  This  Agreement may be
                   ------------------------------------
executed in one or more  counterparts,  all of which shall be considered one and
the same agreement and shall become effective when one or more counterparts have
been signed by each of the parties and delivered to the other parties,  it being
understood that all parties need not sign the same  counterpart.  This Agreement
may be executed by  facsimile,  and a  facsimile  signature  shall have the same
force and effect as an original signature on this Agreement.

     SECTION 5.13 Expenses.  The Company shall reimburse the Investors for their
                  --------
reasonable  legal fees and expenses  incurred in connection with the negotiation
of this Agreement and the transactions  contemplated hereby.  Except as provided
above,  all  costs  and  expenses,   including,  without  limitation,  fees  and
disbursements of counsel, incurred in connection with the negotiation, execution
and delivery of this  Agreement and its related  documents  shall be paid by the
party  incurring such costs and expenses,  whether or not the closing shall have
occurred.





                                                             Page 26 of 45 Pages


IN WITNESS WHEREOF,  this Agreement has been duly executed on the date first set
forth above.

                                       BLUEFLY, INC.

                                       By:
                                               ---------------------------
                                       Name:
                                       Title:

                                       QUANTUM INDUSTRIAL PARTNERS LDC



                                       By:
                                               ---------------------------
                                       Name:
                                       Title:

                                       SFM DOMESTIC INVESTMENTS LLC



                                       By:
                                               ---------------------------
                                       Name:
                                       Title:





                                                             Page 27 of 45 Pages


                                   SCHEDULE 1

                         INVESTORS AND SHARE ALLOCATIONS



                                                            Aggregate Purchase
                                                            Price for Shares
Name and Address of Investor            Shares Purchased    Purchased

Quantum Industrial Partners LDC             968.3               $968,300
Kaya Flamboyan 9
Villemstad
Curacao
Netherlands-Antilles

with a copy to:

Soros Fund Management LLC
888 Fifth Avenue
New York, New York 10106
Facsimile:  (212) 664-0544
Attn:  John F. Brown, Esq.

SFM Domestic Investments LLC                 31.7                $31,700
c/o Soros Fund Management LLC
888 Fifth Avenue
New York, New York 10106
Facsimile:  (212) 664-0544
Attn:  John F. Brown, Esq.

                                 TOTAL      1,000             $1,000,000





                                                             Page 28 of 45 Pages


                                  SCHEDULE 2.4

                                 CAPITALIZATION
                                 --------------


     As of the date  hereof,  but  without  giving  effect  to the  transactions
contemplated by this Agreement,  the following equity securities are outstanding
and convertible into, or exercisable for shares of Common Stock:

     1.   460,000 shares of Series A Convertible  Preferred Stock (the "Series A
          Stock") are issued and outstanding.  The Series A Stock is convertible
          into 3,931,624 shares of Common Stock.

     2.   8,889,414 shares of Series B Convertible  Preferred Stock (the "Series
          B  Stock")  are  issued  and  outstanding.   The  Series  B  Stock  is
          convertible into 27,370,038 shares of Common Stock.

     3.   Warrants to purchase an aggregate of 1,119,144  shares of Common Stock
          are issued and outstanding.

     4.   Options issued to purchase 9,582,912 shares of Common Stock are issued
          and  outstanding  under the  Company's  1997  Stock  Option  Plan,  as
          amended, and 2000 Stock Option Plan, as amended.

     5.   1,000 shares of Series C  Convertible  Preferred  Stock (the "Series C
          Stock") are issued and outstanding.  The Series C Stock is convertible
          into 1,315,788 shares of Common Stock.

     6.   7,136.548 Shares of Series D Convertible  Preferred Stock (the "Series
          D  Stock")  are  issued  and  outstanding.   The  Series  D  Stock  is
          convertible into 9,390,194 shares of Common Stock.





                                                             Page 29 of 45 Pages


                               EXHIBIT UUU

                CERTIFICATE OF POWERS, DESIGNATIONS, PREFERENCES

                  AND RIGHTS OF SERIES E CONVERTIBLE PREFERRED

                             STOCK OF BLUEFLY, INC.

     BLUEFLY,  INC., a  corporation  organized  and  existing  under the General
Corporation  Law of the  State of  Delaware  (the  "Corporation"),  DOES  HEREBY
CERTIFY THAT:

     Pursuant  to  authority  conferred  upon  the  Board  of  Directors  of the
Corporation (the "Board") by the Certificate of Incorporation of the Corporation
(the "Certificate of Incorporation"),  and pursuant to the provisions of ss. 151
of the Delaware  General  Corporation Law (the "DGCL"),  the Board, at a meeting
held on April 25, 2003, duly adopted the following  resolution providing for the
voting powers,  designations,  preferences and rights,  and the  qualifications,
limitations and restrictions, of the Series E Convertible Preferred Stock.

     WHEREAS,  the  Certificate  of  Incorporation  provides  for two classes of
shares known as common  stock,  $0.01 par value per share (the "Common  Stock"),
and preferred stock, $0.01 par value per share (the "Preferred Stock"); and

     WHEREAS,  the Board is authorized by the  Certificate of  Incorporation  to
provide for the issuance of the shares of Preferred Stock in one or more series,
and by filing a certificate pursuant to the DGCL, to establish from time to time
the  number of shares to be  included  in any such  series and to fix the voting
powers,  designations,  preferences and rights of the shares of any such series,
and the qualifications, limitations and restrictions thereof.

     NOW, THEREFORE,  BE IT RESOLVED,  that the Board deems it advisable to, and
hereby  does,  designate a Series E  Convertible  Preferred  Stock and fixes and
determines  the voting powers,  designations,  preferences  and rights,  and the
qualifications,   limitations  and   restrictions   relating  to  the  Series  E
Convertible Preferred Stock as follows:

1.  Designation/Ranking.  There shall hereby be created and established a series
    -------------------
of Preferred  Stock,  and the shares of such series of Preferred  Stock shall be
designated  "Series E Convertible  Preferred  Stock"  (referred to herein as the
"Series E Convertible  Preferred  Stock").  The Series E  Convertible  Preferred
Stock  shall  rank  pari  passu  with the  Corporation's  Series  A  Convertible
Preferred Stock,  $.01 par value per share (the "Series A Convertible  Preferred
Stock"), the Corporation's Series B Convertible  Preferred Stock, $.01 par value
per share (the "Series B Convertible Preferred Stock"), the Corporation's Series
C  Convertible  Preferred  Stock,  $.01 per  value  per  share  (the  "Series  C
Convertible  Preferred  Stock"),  and the  Corporation's  Series  D  Convertible
Preferred Stock,  $.01 par value per share (the "Series D Convertible  Preferred
Stock," and, together with the Series A Convertible  Preferred Stock, the Series
B Convertible  Preferred Stock and the Series C Convertible Preferred Stock, the
"Convertible  Preferred Stock") and senior to the Corporation's Common Stock and
all other Preferred  Stock of the Corporation  ranking junior to the Convertible
Preferred  Stock,  with respect to the payment of  distributions on liquidation,
dissolution or winding up of the  Corporation and with respect to the payment of
dividends.





                                                             Page 30 of 45 Pages


2. Authorized Number. The number of shares constituting the Series E Convertible
   -----------------
Preferred Stock shall be one thousand (1,000) shares.

3. Dividends.
   ---------

     3.1 The  holders  of the  Series E  Convertible  Preferred  Stock  shall be
entitled to receive, out of funds legally available for such purpose,  dividends
which shall accrue at the rate of twelve percent (12%) per annum of the Series E
Face Value (as defined in Section  4.1 hereof) of such stock and shall  compound
annually,  payable only upon:  (i) the  conversion  of the Series E  Convertible
Preferred  Stock pursuant to Section 6 hereof;  (ii)  Liquidation (as defined in
Section  4.1  hereof)  of the  Corporation  under  Section 4 hereof;  or (iii) a
redemption of the Series E Convertible  Preferred  Stock under Section 7 hereof.
Except in connection with a Series E Liquidation  Payment (as defined in Section
4.1  hereof)  made under  Section 4 hereof or a  redemption  payment  made under
Section  7 hereof  (which in each  case  shall  require  payment  in cash),  the
Corporation, in its sole discretion (as determined by a vote of the uninterested
directors  of the  Corporation),  may elect to pay such  dividends  in shares of
Common Stock,  in which case such Common Stock  dividends  shall be equal to the
number of shares of Common  Stock  obtained by  dividing  the cash value of such
dividend by the Series E Conversion Price.

     3.2 Dividends on each share of Series E Convertible  Preferred  Stock shall
be cumulative and shall accrue from the date of issuance of such share of Series
E  Convertible  Preferred  Stock.  The date on which the  Corporation  initially
issues any share of Series E  Convertible  Preferred  Stock  shall be its "Issue
Date,"  regardless of the number of times transfer of such shares is made on the
stock records  maintained by or for the Corporation and regardless of the number
of certificates that may be issued to evidence such share.

     3.3 In addition to the right to receive  dividends  pursuant to Section 3.1
above, each holder of a share of Series E Convertible Preferred Stock shall have
the right,  at any time after the Issue Date,  if the Board of  Directors of the
Corporation shall declare a dividend or make any other distribution  (including,
without limitation, in cash or other property or assets, but excluding any stock
split effected as a stock  dividend),  to holders of shares of Common Stock,  to
receive,  out of funds legally available therefor, a dividend or distribution in
an amount equal to the amount of such dividend or  distribution  receivable by a
holder of the number of shares of Common Stock into which such share of Series E
Convertible  Preferred Stock is convertible on the record date for such dividend
or  distribution.  Any such  amount  shall be paid to the  holders  of shares of
Series  E  Convertible  Preferred  Stock  at the  same  time  such  dividend  or
distribution is made to the holders of Common Stock.

4. Liquidation
   -----------

     4.1 Upon any  liquidation,  dissolution  or winding up of the  Corporation,
whether  voluntary or involuntary (a  "Liquidation"),  each holder shall be paid
for each share of Series E  Convertible  Preferred  Stock held by it, before any
distribution  or payment is made upon any stock  ranking  junior to the Series E
Convertible  Preferred  Stock, an amount equal to the greater of: (i) $1,000 per
share (the "Series E Face  Value")  plus,  in the case of each share,  an amount
equal to all  accrued but unpaid  dividends  thereon,  through the date  payment
thereof  is made and (ii) the  amount  that the holder of such share of Series E
Convertible  Preferred Stock would receive if it were to convert (without regard
to any limitation or restriction  on conversion and without  actually  requiring
such  share to be so  converted)  such share of Series E  Convertible  Preferred
Stock into share(s) of Common Stock immediately  prior to such Liquidation.  The
holders of Series E  Convertible  Preferred  Stock  shall not be entitled to any
further





                                                             Page 31 of 45 Pages


payment.  The amount payable  pursuant to the first sentence of this Section 4.1
with respect to one share of Series E Convertible  Preferred  Stock is sometimes
referred to as the "Series E Liquidation Payment" (and, together with the Series
A Liquidation  Payment (as defined in the  Certificate  of  Incorporation),  the
Series B Liquidation  Payment (as defined in the Certificate of  Incorporation),
any amounts  payable  upon a  Liquidation  with respect to one share of Series C
Convertible  Preferred  Stock and any amounts  payable upon a  Liquidation  with
respect to one share of Series D Convertible  Preferred  Stock, the "Liquidation
Payment"),  and the  amounts so payable  with  respect to all shares of Series E
Convertible  Preferred  Stock  are  sometimes  referred  to  as  the  "Series  E
Liquidation  Payments" (and, together with the Series A Liquidation Payments (as
defined in the Certificate of Incorporation),  the Series B Liquidation Payments
(as defined in the  Certificate of  Incorporation),  the amounts so payable with
respect to all shares of Series C Convertible Preferred Stock and the amounts so
payable with respect to all shares of Series D Convertible  Preferred Stock, the
"Liquidation Payments").

     4.2 If upon  such  Liquidation,  the  assets  to be  distributed  among the
holders of Convertible  Preferred  Stock shall be insufficient to permit payment
to the holders of Convertible Preferred Stock of the Liquidation Payments,  then
the entire assets of the  Corporation to be so distributed  shall be distributed
ratably  among  the  holders  of  Convertible  Preferred  Stock.  Upon  any such
Liquidation  after the holders of  Convertible  Preferred  Stock shall have been
paid in full the  Liquidation  Payments  to which  they shall be  entitled,  the
remaining net assets of the  Corporation  may be  distributed  to the holders of
securities ranking junior to the Convertible Preferred Stock.

     4.3 Written notice of such  Liquidation  stating a payment date, the amount
of the  Series  E  Liquidation  Payments  and the  place  where  said  Series  E
Liquidation Payments shall be payable,  shall be delivered in person,  mailed by
certified or registered mail, return receipt requested, or sent by telecopier or
telex,  not less than 10 days prior to the payment date stated  therein,  to the
holders of record of Series E  Convertible  Preferred  Stock,  such notice to be
addressed  to each such  holder at its  address  as shown by the  records of the
Corporation.

     4.4 The  Series E  Convertible  Preferred  Stock  shall,  with  respect  to
distribution of assets and rights upon Liquidation, rank senior to each class or
series of capital  stock of the  Corporation  hereafter  created  which does not
expressly  provide  that it ranks on parity  with or is  senior to the  Series E
Convertible  Preferred  Stock with respect to  distribution of assets and rights
upon the liquidation, dissolution or winding up of the Corporation.

5. Voting Rights.
   -------------

     5.1 In addition to any other vote required by law, this  Certificate or the
Certificate of Incorporation,  so long as at least 40% of the shares of Series E
Convertible  Preferred  Stock issued on the Issue Date remain  outstanding,  the
Corporation may take the following actions only with the approval of the holders
of a  majority  of the shares of Series E  Convertible  Preferred  Stock  voting
separately as a class:

        (i)     liquidate the Corporation or acquire another business entity;

        (ii)    create a joint venture,  partnership  or one or more  non-wholly
                owned  subsidiaries  requiring an  investment in cash or kind of
                more than $500,000;





                                                             Page 32 of 45 Pages


        (iii)   sell Corporation assets,  which individually or in the aggregate
                exceed $2,000,000;

        (iv)    incur  indebtedness  in  excess of  $1,000,000  or impose a lien
                against  or  encumber  assets  of the  Corporation  in excess of
                $1,000,000  (other than a financing  secured by  inventory  or a
                financing required in connection with the optional redemption of
                the Series E  Convertible  Preferred  Stock in  accordance  with
                Section 7 hereof);

        (v)     enter into or amend any contract not contemplated by an approved
                budget or in excess of  $250,000  in any one year or $1  million
                over the life of the contract in the aggregate;

        (vi)    issue  or  sell   securities  of  the   Corporation   (excluding
                securities  issuable  upon  exercise of options  authorized  for
                issuance  under the stock  option or  employee  incentive  plans
                existing on the date of the filing of this  Certificate with the
                Secretary  of State of the State of  Delaware  or as a result of
                the conversion of the  Convertible  Preferred Stock or any notes
                and warrants of the  Corporation  outstanding  as of the date of
                the filing of this  Certificate  with the  Secretary of State of
                the State of Delaware);

        (vii)   declare  dividends,  repurchase  or  redeem  securities  of  the
                Corporation  or debt,  except to the extent  such debt is due in
                accordance with its terms and except for dividends,  repurchases
                or redemption  applicable to the Convertible  Preferred Stock or
                any notes of the  Corporation  outstanding  as of the  effective
                date of this Certificate;

        (viii)  make  capital   expenditures   in  excess  of  110%  of  capital
                expenditures set forth in the annual budget;

        (ix)    grant  registration  rights  or  register  securities  under the
                Securities  Act of 1933,  as  amended,  except  pursuant  to any
                registration rights agreement of the Corporation  outstanding as
                of the effective date of this  Certificate or  registrations  on
                Form S-8 or similar forms;

        (x)     enter into any contract with an affiliate;

        (xi)    amend the Corporation's Certificate of Incorporation or Bylaws;

        (xii)   increase or decrease the number of members of the  Corporation's
                Board of Directors or the voting rights of directors;

        (xiii)  change the Corporation's independent public accountants;

        (xiv)   approve the annual budget,  and any changes to the business plan
                and five year budget and any successor thereto;





                                                             Page 33 of 45 Pages


        (xv)    adopt or amend employment  contracts with  Corporation  officers
                and senior executive managers with authority  equivalent to that
                of Executive Vice Presidents; or

        (xvi)   amend or alter the Series E Preferred Stock Purchase  Agreement,
                dated as of the date hereof,  by and among the  Corporation  and
                the initial holders of the Series E Convertible  Preferred Stock
                (the "Series E Purchase Agreement").

     5.2  Notwithstanding  anything set forth herein,  with the exception of any
action  duly  approved by the holders of Series E  Convertible  Preferred  Stock
pursuant  to  Section  5.1  above,  at any time  when  any  shares  of  Series E
Convertible  Preferred Stock are  outstanding,  except where the vote or written
consent  of the  holders  of a greater  number of shares of the  Corporation  is
required by law, this  Certificate or the Certificate of  Incorporation,  and in
addition to any other vote required by law, this  Certificate or the Certificate
of Incorporation, without the approval of the holders of at least two-thirds (66
2/3%) of the then  outstanding  shares of Series E Convertible  Preferred Stock,
given in writing or by vote at a meeting,  consenting or voting (as the case may
be) separately as a series,  the Corporation will not (i) effect any transaction
or other  action that would  adversely  affect the rights,  preferences,  powers
(including  voting powers) and privileges of the Series E Convertible  Preferred
Stock or (ii) merge or consolidate  with another  person or entity,  sell all or
substantially  all of the assets of the  Corporation or enter into a transaction
which  results in or take any action which  facilitates  a Change of Control (as
defined in the Certificate of Incorporation).

     5.3 Holders of Series E  Convertible  Preferred  Stock shall be entitled to
notice of any stockholders' meeting. Except as otherwise required by law, at any
annual or special meeting of the  Corporation's  stockholders,  or in connection
with any  written  consent  in lieu of any such  meeting,  the  holders  of each
outstanding  share of Series E Convertible  Preferred Stock shall be entitled to
cast, in respect of such share,  the number of votes equal to the number of full
shares of Common Stock into which such share of Series E  Convertible  Preferred
Stock is then convertible (calculated by rounding any fractional share up to the
nearest whole number) on the date for determination of stockholders  entitled to
vote at the meeting.  Notwithstanding the foregoing, (a) holders of the Series E
Convertible  Preferred  Stock shall not be entitled to cast,  in respect of such
shares,  any votes with respect to the approval of the conversion  rights of the
Series D Convertible Preferred Stock or the Series E Convertible Preferred Stock
and (b) until such time as the Corporation's stockholders approve the conversion
rights of the Series E Convertible  Preferred Stock, to the extent such approval
is required  by the rules of the Nasdaq  SmallCap  Market or any other  national
securities  exchange  or  quotation  system  upon which the Common  Stock may be
listed  from  time to  time,  no  votes  may be cast  with  respect  to the then
outstanding shares of Series E Convertible  Preferred Stock. Except as set forth
herein or otherwise  required by law, the Series E Convertible  Preferred  Stock
and the  Common  Stock  shall vote  together  as a single  class on each  matter
submitted to the stockholders, and not by separate class or series.

6. Conversions.  The holders of shares of Series E Convertible  Preferred Stock
   -----------
shall have the following conversion rights.

     6.1 Right to Convert.  Subject to the terms and  conditions of this Section
         ----------------
6.1, the holder of any share or shares of Series E Convertible  Preferred  Stock
shall  have the  right,  at its  option  at any time and from  time to time,  to
convert any such shares (or fractions thereof) of Series E Convertible Preferred
Stock (except that upon any Liquidation, the right of conversion shall terminate
at the close of business on the  business  day  immediately  preceding  the date
fixed for  payment  of the  amount  distributable  on the





                                                             Page 34 of 45 Pages


Series E  Convertible  Preferred  Stock)  into  such  number  of fully  paid and
nonassessable  shares of Common  Stock as is  obtained  by (x)  multiplying  the
number of shares of Series E Convertible  Preferred  Stock to be so converted by
the Series E Face Value and (y)  dividing  the result by the Series E Conversion
Price (as defined below) applicable to such share, determined as provided below,
in effect on the date the certificate is surrendered  for  conversion;  plus, at
the Company's option (as determined by a vote of the  uninterested  directors of
the  Corporation),  either a number of shares of  Common  Stock  (valued  at the
Series E Conversion  Price),  or an amount in cash, as the case may be, equal to
any accrued but unpaid dividends on the shares of Series E Convertible Preferred
Stock so converted.

     The  initial  Series E  Conversion  Price per share for  shares of Series E
Convertible  Preferred Stock shall be $0.76 per share,  as adjusted  pursuant to
the further  provisions  of this Section 6 (such price as last  adjusted,  being
referred to as the "Series E Conversion Price"). Such rights of conversion shall
be  exercised  by the holder  thereof by giving  written  notice that the holder
elects to convert a stated  number of shares of Series E  Convertible  Preferred
Stock into Common Stock and by surrender of a certificate  or  certificates  for
the shares to be so converted to the  Corporation  at its  principal  office (or
such other office or agency of the  Corporation as the Corporation may designate
by notice in writing to the holders of the Series E Convertible Preferred Stock)
at any time  during  its  usual  business  hours  on the date set  forth in such
notice,  together with a statement of the name or names (with  address) in which
the certificate or certificates for shares of Common Stock shall be issued.

     6.2 Issuance of Certificates;  Time Conversion Effected. Promptly after the
         ---------------------------------------------------
surrender  of the  certificate  or  certificates  for the  shares  of  Series  E
Convertible  Preferred Stock to be converted as set forth above, the Corporation
shall issue and deliver,  or cause to be issued and  delivered,  to the holders,
registered in such name or names as such holders may direct,  a  certificate  or
certificates  for the number of whole shares of Common Stock  issuable  upon the
conversion of such shares of Series E Convertible Preferred Stock.

     6.3 Fractional Shares;  Partial Conversion.  No fractional shares of Common
         --------------------------------------
Stock shall be issued upon  conversion of Series E Convertible  Preferred  Stock
into Common Stock. If any fractional share of Common Stock would, except for the
provisions  of the first  sentence of this Section  6.3, be delivered  upon such
conversion, the Corporation,  in lieu of delivering such fractional share, shall
pay to the holder  surrendering  the Series E  Convertible  Preferred  Stock for
conversion  an  amount  in  cash  equal  to the  current  market  price  of such
fractional  share as  determined  in good faith by the Board of Directors of the
Corporation.

     6.4  Anti-Dilution  Adjustments.  The Series E  Conversion  Price  shall be
          --------------------------
subject to  adjustment  as follows if any of the events listed below occur after
the Issue Date but,  with respect to a share of Series E  Convertible  Preferred
Stock,  prior to the conversion of such share of Series E Convertible  Preferred
Stock into Common Stock.

        (i)     In case  the  Corporation  shall  (x) pay a  dividend  or make a
                distribution  on its Common Stock in shares of its Common Stock,
                (y) subdivide or reclassify its outstanding  Common Stock into a
                greater  number of  shares,  or (z)  combine or  reclassify  its
                outstanding  Common Stock into a smaller  number of shares,  the
                Series E Conversion  Price in effect  immediately  prior to such
                event  shall be  adjusted so that the holder of any share of the
                Series E Convertible Preferred Stock thereafter  surrendered for
                conversion  shall be entitled to receive the number of shares of
                Common Stock which it would have owned or have been





                                                             Page 35 of 45 Pages


                entitled to receive  after the  happening  of such event had the
                share  of  such  Series  E  Convertible   Preferred  Stock  been
                converted  immediately  prior to the happening of such event. An
                adjustment   made  pursuant  to  this  paragraph   shall  become
                effective  immediately  after the  record  date in the case of a
                dividend  or  distribution  and shall  become  effective  on the
                effective  date  in the  case  of  subdivision,  combination  or
                reclassification. If any dividend or distribution is not paid or
                made,  the Series E  Conversion  Price  then in effect  shall be
                appropriately readjusted.

        (ii)    In case the  Corporation  shall pay,  issue or distribute to its
                holders  of capital  stock any  shares of  capital  stock of the
                Corporation or evidences of indebtedness or cash or other assets
                (excluding (w) regular cash dividends payable out of earnings in
                the ordinary  course and  distributed  ratably to the holders of
                Convertible   Preferred  Stock,  (x)  distributions   paid  from
                retained earnings of the Corporation and distributed  ratably to
                the holders of  Convertible  Preferred  Stock,  (y) dividends or
                distributions  referred to in clause (i) above and (z) dividends
                or   distributions   paid  or  made  to  holders  of  shares  of
                Convertible  Preferred Stock in the manner provided in Section 3
                above) or  rights,  options  or  warrants  to  subscribe  for or
                purchase  any of its  securities  then,  in each such case,  the
                Series E  Conversion  Price  shall be  adjusted so that it shall
                equal  the  price   determined  by  multiplying   the  Series  E
                Conversion Price in effect  immediately prior to the date of the
                distribution  by a fraction the  numerator of which shall be the
                Series E  Conversion  Price less the then fair market  value (as
                determined by the Board of Directors,  whose  determination,  if
                made in good faith,  shall be  conclusive) of the portion of the
                capital stock,  cash or assets or evidences of  indebtedness  so
                distributed,  or of the subscription rights, options or warrants
                so   distributed  or  of  such   convertible   or   exchangeable
                securities,  with respect to one share of Common Stock,  and the
                denominator  of which shall be the Series E Conversion  Price in
                effect  immediately prior to the date of the distribution.  Such
                adjustment shall be made whenever any such distribution is made,
                and shall become  effective  retroactive  to the record date for
                the  determination  of  stockholders  entitled  to receive  such
                distribution.  If any such distribution is not made or if any or
                all of such  rights,  options or  warrants  expire or  terminate
                without  having been  exercised,  the Series E Conversion  Price
                then in effect shall be appropriately readjusted.

        (iii)   Whenever  the Series E  Conversion  Price is  adjusted as herein
                provided or as provided in Section 6.5(a), the Corporation shall
                promptly  file with the  conversion  agent  (or,  if there is no
                conversion agent, the secretary of the Corporation) an officer's
                certificate  setting forth such Series E Conversion  Price after
                the adjustment and setting forth a brief  statement of the facts
                requiring the adjustment,  which certificate shall be conclusive
                evidence of the  correctness of the  adjustment.  Promptly after
                delivery of the  certificate,  the  Corporation  shall prepare a
                notice  of the  adjustment  of such  Series E  Conversion  Price
                setting  forth such  Series E  Conversion  Price and the date on
                which the adjustment becomes effective and shall mail the notice
                of such  adjustment of the Series E Conversion  Price  (together
                with a copy of the officer's certificate setting forth the facts





                                                             Page 36 of 45 Pages


                requiring  such  adjustment)  to the holder of each share of the
                Series  E  Convertible  Preferred  Stock at such  holder's  last
                address as shown on the stock books of the Corporation.

        (iv)    For the purpose of any computation under any provision  relating
                to the Series E Convertible Preferred Stock, the "Current Market
                Price" per share of Common  Stock on any date shall be deemed to
                be the average of the daily  closing  prices per share of Common
                Stock for the 30 consecutive trading days immediately  preceding
                such date.  If on any such date the  shares of Common  Stock are
                not listed or admitted  for trading on any  national  securities
                exchange or quoted by NASDAQ or a similar  service,  the Current
                Market Price for the Common Stock shall be the fair market value
                of the Common Stock on such date as  determined in good faith by
                the Board of Directors of the Corporation.

     6.5 Additional Adjustment.
         ---------------------

          (a) In case the  Corporation  shall  (i) sell or issue  shares  of its
Common  Stock,  (ii) issue  rights,  options or  warrants  to  subscribe  for or
purchase  shares of Common  Stock or (iii)  issue or sell  other  rights for the
purchase  of  shares  of  Common  Stock  or  securities   convertible   into  or
exchangeable  into  shares  of Common  Stock,  in the case of one or more of the
events  described  in the  immediately  preceding  clauses  (i),  (ii) and (iii)
(excluding those issuances  referred to in Section 6.5(b) hereof  (collectively,
the  "Securities"),  at a price per share (the "New Issue  Price") less than the
Series E Conversion  Price, then in each such case the Series E Conversion Price
in effect immediately prior to the issuance of such Securities shall be adjusted
to equal the New Issue Price. The adjustment provided for in this Section 6.5(a)
shall  be made  successively  whenever  any  Securities  are  issued  (provided,
however,  that no further  adjustments in the Series E Conversion Price shall be
made upon the subsequent exercise, conversion or exchange, as applicable of such
Securities  pursuant to the original terms of such  Securities) and shall become
effective immediately after such issuance. In determining whether any Securities
entitle the holders of the Common Stock to subscribe  for or purchase  shares of
Common Stock at less than the Series E Conversion  Price, and in determining the
New Issue Price of the shares of Common  Stock so offered,  there shall be taken
into account any consideration  received by the Corporation for such Securities,
any consideration required to be paid upon the exercise, conversion or exchange,
as applicable,  of such Securities and the value of all such  consideration  (if
other than cash) shall be  determined in good faith by the Board of Directors of
the Corporation.

          (b)  Notwithstanding  the foregoing,  the provisions of Section 6.5(a)
shall not apply to the  issuance  of: (x) any equity  securities  issued at then
fair  market  value  pursuant  to the  Corporation's  employee  option  or stock
incentive  plans  approved by the Board of  Directors of the  Corporation  on or
prior to the date of the filing of this  Certificate with the Secretary of State
of the State of Delaware or (y) any equity securities issued at then fair market
value as  consideration  for services of non-employee  third parties provided to
the Corporation  (in an aggregate  amount not to exceed 100,000 shares of Common
Stock in any fiscal  year (as such  number  may be  adjusted  to  reflect  stock
splits, combinations and the like)).

     6.6 Reorganization,  Recapitalization or  Reclassification.  If any capital
         ------------------------------------------------------
reorganization, recapitalization or reclassification of the capital stock of the
Corporation  (other than a merger or  consolidation  of the Corporation in which
the  Corporation  is the  surviving  corporation  and which does not result in a
reclassification or change of outstanding shares of Common Stock) or a merger or





                                                             Page 37 of 45 Pages


consolidation shall be effected in such a way that holders of Common Stock shall
be entitled to receive  stock,  securities or assets (other than cash  dividends
payable out of  earnings or surplus in the  ordinary  course of  business)  with
respect to or in  exchange  for  Common  Stock,  then,  as a  condition  of such
reorganization,   recapitalization  or  reclassification,  lawful  and  adequate
provisions  shall be made  whereby  each holder of a share or shares of Series E
Convertible  Preferred  Stock  shall  thereupon  have the right to receive  upon
conversion of such share or shares of Series E Convertible Preferred Stock, upon
the basis and upon the terms and conditions  specified herein and in lieu of the
shares of Common Stock immediately theretofore receivable upon the conversion of
such share or shares of Series E  Convertible  Preferred  Stock,  such shares of
stock,  securities  or assets as may be issued or payable  with respect to or in
exchange  for a number of  outstanding  shares of such Common Stock equal to the
number of shares of such Common Stock  immediately  theretofore  receivable upon
such conversion had such reorganization or reclassification not taken place, and
in any such case appropriate provisions shall be made with respect to the rights
and interests of such holder to the end that the  provisions  hereof  (including
without limitation  provisions for adjustments of the Series E Conversion Price)
shall  thereafter be applicable,  as nearly as may be, in relation to any shares
of stock,  securities or assets thereafter deliverable upon the exercise of such
conversion rights.

     6.7 Other Notice. In case at any time:
         ------------

        (i)     the Corporation shall declare any dividend upon its Common Stock
                payable in cash or stock or make any other  distribution  to the
                holders of its Common Stock;

        (ii)    the  Corporation  shall offer for  subscription  pro rata to the
                holders of its Common  Stock any  additional  shares of stock of
                any class or other rights;

        (iii)   there shall be any capital reorganization or reclassification of
                the capital  stock of the  Corporation,  or a  consolidation  or
                merger  of the  Corporation  with  or  into  another  entity  or
                entities,  or a sale,  lease,  abandonment,  transfer  or  other
                disposition of all or substantially all its assets; or

        (iv)    there shall be a voluntary or involuntary dissolution or winding
                up of the Corporation;

          then, in any one or more of said cases, the Corporation shall give, by
delivery in person,  certified or registered  mail,  return  receipt  requested,
telecopier  or  telex,  addressed  to each  holder  of any  shares  of  Series E
Convertible  Preferred Stock at the address of such holder as shown on the books
of the  Corporation,  (i) at least 10 days' prior written  notice of the date on
which the books of the  Corporation  shall close or a record  shall be taken for
such dividend,  distribution or subscription rights or for determining rights to
vote in respect  of any such  reorganization,  reclassification,  consolidation,
merger, disposition,  dissolution or winding up and (ii) in the case of any such
reorganization,    reclassification,    consolidation,    merger,   disposition,
dissolution  or winding up, at least 10 days' prior  written  notice of the date
when the same shall take place.  Such notice in  accordance  with the  foregoing
clause (i) shall also specify, in the case of any such dividend, distribution or
subscription  rights,  the date on which the  holders of Common  Stock  shall be
entitled  thereto and such notice in accordance  with the foregoing  clause (ii)
shall  also  specify  the date on which the  holders  of Common  Stock  shall be
entitled  to  exchange  their  Common  Stock for  securities  or other  property
deliverable upon such reorganization,  reclassification,  consolidation, merger,
disposition, dissolution or winding up, as the case may be.





                                                             Page 38 of 45 Pages


         6.8 Limitation on Conversion Rights Pending Stockholder Approval; Stock
             -------------------------------------------------------------------
to be Reserved. Notwithstanding anything in this Certificate to the contrary, no
--------------

share of Series E Convertible Preferred Stock may be converted into Common Stock
until such time as the Corporation's  stockholders approve the conversion rights
contained in this Section 6 to the extent such approval is required by the rules
of the Nasdaq  SmallCap  Market or any other  national  securities  exchange  or
quotation  system  upon which the Common  Stock may be listed from time to time.
The  Corporation  will,  at all times,  reserve  and keep  available  out of its
authorized  shares of Common Stock,  solely for the purpose of issuance upon the
conversion of the Series E Convertible Preferred Stock as herein provided,  such
number of shares of Common Stock as shall then be issuable  upon the  conversion
of all outstanding shares of Series E Convertible Preferred Stock (the number of
shares to be so  reserved  to be  measured  without  giving  effect to the first
sentence of this Section  6.8).  The  Corporation  covenants  that all shares of
Common Stock which shall be so issued shall be duly authorized,  validly issued,
fully paid and  nonassessable by the Corporation and free from all taxes,  liens
and  charges  with  respect to the issue  thereof,  and,  without  limiting  the
generality of the foregoing, the Corporation covenants that it will from time to
time take all such action as may be  requisite  to assure that the par value per
share of the  Common  Stock is at all times  equal to or less than the  Series E
Conversion  Price in  effect  at the time.  The  Corporation  will take all such
action as may be necessary to assure that all such shares of Common Stock may be
so issued  without  violation of any  applicable  law or  regulation,  or of any
requirement of any national  securities  exchange or quotation system upon which
the Common Stock may be listed.  The Corporation  will not take any action which
results in any  adjustment of the Series E Conversion  Price if the total number
of shares of Common Stock issued and issuable after such action upon  conversion
of the Series E  Convertible  Preferred  Stock would  exceed the total number of
shares of Common Stock then authorized by the Certificate of Incorporation.

     6.9 Reissuance of Preferred Stock. Shares of Series E Convertible Preferred
         -----------------------------
Stock that have been  issued and  reacquired  in any  manner,  including  shares
purchased or redeemed or exchanged or converted, shall not be reissued as shares
of Series E  Convertible  Preferred  Stock and shall (upon  compliance  with any
applicable  provisions of the General  Corporation Law of the State of Delaware)
have the status of  authorized  but unissued  shares of  Preferred  Stock of the
Corporation  undesignated as to series and may be designated or redesignated and
issued or reissued, as the case may be, as part of any series of Preferred Stock
of the Corporation other than Series E Convertible Preferred Stock.

     6.10 Issue Tax.  The  issuance of  certificates  for shares of Common Stock
          ---------
upon  conversion of Series E Convertible  Preferred  Stock shall be made without
charge to the holders thereof for any issuance tax in respect thereof,  provided
that the  Corporation  shall not be required to pay any tax which may be payable
in  respect  of any  transfer  involved  in the  issuance  and  delivery  of any
certificate  in a name other than that of the holder of the Series E Convertible
Preferred Stock which is being converted.

     6.11 Closing of Books.  The Corporation  will at no time close its transfer
          ----------------
books against the transfer of any Series E Convertible Preferred Stock or of any
shares of Common Stock issued or issuable  upon the  conversion of any shares of
Series E Convertible  Preferred  Stock in any manner which  interferes  with the
timely  conversion of such Series E Convertible  Preferred Stock,  except as may
otherwise be required to comply with applicable laws.

     6.12 Minimum  Adjustment.  No  reduction  of the Series E Conversion  Price
          -------------------
shall be made if the amount of any such  reduction  would be an amount less than
$.025,  but any such amount shall be carried  forward and reduction with respect
thereof shall be made at the time of and together with any





                                                             Page 39 of 45 Pages


subsequent  reduction  which,  together with such amount and any other amount or
amounts so carried forward, shall aggregate $.025 or more.

7. Redemption.  The Corporation may (as determined by a vote of the uninterested
   ----------
directors of the  Corporation)  redeem (and shall redeem  simultaneously  with a
redemption of all of the Series A Convertible  Preferred  Stock and the Series B
Preferred Stock pursuant to Section 5.9 of the Certificate of Incorporation) for
cash all but not less than all of the Series E  Convertible  Preferred  Stock on
not less than 30 days written notice to the holders thereof,  during the periods
and at the  prices  set forth  below,  plus all  accrued  but  unpaid  dividends
thereon;  provided that no such redemption shall be permitted unless (x) at such
time there exists an effective  registration  statement filed by the Corporation
under the  Securities  Act of 1933,  as amended,  registering  the resale of the
shares  of  Common  Stock  to be  received  upon  conversion  of  the  Series  E
Convertible  Preferred  Stock and the  Corporation  is obligated to maintain the
effectiveness  thereof  for at  least  120  days  after  the  proposed  date  or
redemption  and (y) if the  redemption of Series E Convertible  Preferred  Stock
does not meet the  requirements of either Section  302(b)(2) or 302(b)(3) of the
Internal  Revenue Code of 1986, as amended,  then to avoid such  treatment,  the
Corporation  shall offer to effect a redemption of Common Stock from the holders
of  Series E  Convertible  Preferred  Stock or their  designees,  to the  extent
necessary to meet the requirements of either one of such Sections, at a purchase
price equal to the Current  Market  Price on the date  notice of  redemption  is
given pursuant to this Section 7.

         Time Period                                Multiple of Conversion Price
         -----------                                ----------------------------

Prior to November 13, 2004                                    4x

November 13, 2004 through November 13, 2006                   4.5x

On or after November 13, 2006                                 5x

8.  Adjustment  of Face  Value.  In case  the  Corporation  shall  subdivide  or
    --------------------------
reclassify its outstanding  Series E Convertible  Preferred Stock into a greater
number of shares or combine or reclassify its  outstanding  Series E Convertible
Preferred  Stock  into a smaller  number of  shares,  the Series E Face Value in
effect  immediately  prior to such  event  shall be  adjusted  to  reflect  such
increase or decrease. An adjustment made pursuant to this Section 8 shall become
effective on the effective date of subdivision, combination or reclassification.

9. Future Issuance of Shares; Preemptive Rights.
   --------------------------------------------

     9.1 Offering  Notice.  Except for (i) capital  stock or options to purchase
         ----------------
capital stock of the Corporation  which may be issued to employees,  consultants
or  directors of the  Corporation  pursuant to a stock  incentive  plan or other
employee  benefit  arrangement  approved  by  the  Board  of  Directors,  (ii) a
subdivision  of the  outstanding  shares of Common Stock into a larger number of
shares  of  Common  Stock,  (iii)  capital  stock  issued  as  full  or  partial
consideration  for a merger,  acquisition,  joint venture,  strategic  alliance,
license agreement or other similar non-financing transaction, (iv) capital stock
issued as full or partial  consideration for services,  (v) capital stock issued
in connection  with a publicly  registered  offering,  (vi) capital stock issued
upon  exercise,  conversion  or  exchange  of any  Preferred  Stock,  options or
warrants,  or (vii) capital stock purchased by Quantum  Industrial  Partners LDC
and SFM Domestic  Investments  LLC or their  affiliates  in the public market or
from the Corporation,  if the Corporation  wishes to issue any shares of capital
stock or any other securities convertible into or exchangeable for





                                                             Page 40 of 45 Pages


capital stock of the Corporation (collectively,  "New Securities") to any Person
(the "Subject  Purchaser"),  then the Corporation shall send written notice (the
"New  Issuance  Notice")  to the holders of the Series E  Convertible  Preferred
Stock,  which New Issuance  Notice shall state (x) the number of New  Securities
proposed to be issued and (y) the proposed  purchase  price per share of the New
Securities that the Corporation is willing to accept (the "Proposed Price").

     9.2 Preemptive Rights; Exercise.
         ---------------------------

          (a) For a period of ten (10) days after the giving of the New Issuance
Notice  as  provided  in  Section  9.1,  each  initial  holder  of the  Series E
Convertible  Preferred Stock or their permitted assigns pursuant to the Series E
Purchase  Agreement (each, a "Preemptive  Rightholder")  shall have the right to
purchase up to its Proportionate  Percentage (as hereinafter defined) of the New
Securities  at a purchase  price equal to the Proposed  Price and upon the terms
and conditions set forth in the New Issuance Notice. Each Preemptive Rightholder
shall have the right to purchase  up to that  percentage  of the New  Securities
determined  by  dividing  (a) a number  equal to the  number of shares of Common
Stock into which the shares of Series E Convertible  Preferred  Stock then owned
by such  Preemptive  Rightholder  are  convertible  by (b) the  total of (x) the
number of shares of Common Stock then  outstanding  and (y) the number of shares
of Common  Stock  into  which all  outstanding  shares  of  Preferred  Stock are
convertible (the "Proportionate Percentage").

          (b) The  right of each  Preemptive  Rightholder  to  purchase  the New
Securities under subsection (a) above shall be exercisable by delivering written
notice of its exercise, prior to the expiration of the 10-day period referred to
in subsection (a) above, to the Corporation, which notice shall state the amount
of New Securities that the Preemptive Rightholder elects to purchase as provided
in Section 9.2(a). The failure of a Preemptive Rightholder to respond within the
10-day  period  shall be deemed to be a waiver of the  Preemptive  Rightholder's
rights under Section 9.2(a); provided that each Preemptive Rightholder may waive
its,  his or her rights under  Section  9.2(a)  prior to the  expiration  of the
10-day period by giving written notice to the Corporation.

          (c) If,  following the  expiration  of the 10-day  period  referred to
above,  not all of the New Securities have been subscribed for by the Preemptive
Rightholders, each Preemptive Rightholder shall have the option to increase that
number of New  Securities it has elected to purchase  pursuant to Section 9.2(a)
by a proportionate amount.

     9.3 Closing.  The closing of the purchase of New Securities  subscribed for
         -------
by the  Preemptive  Rightholders  under this Section 9 shall be held at the same
time and  place  as the  closing  of the New  Securities  subscribed  for by the
Subject  Purchasers  (the  "Closing").  At the Closing,  the  Corporation  shall
deliver  certificates  representing  the New Securities,  and the New Securities
shall  be  issued  free and  clear of all  liens  and the  Corporation  shall so
represent and warrant, and further represent and warrant that the New Securities
shall be, upon issuance of the New Securities to the Preemptive Rightholders and
after payment for the New Securities,  duly  authorized,  validly issued,  fully
paid and  nonassessable  by the  Corporation.  At the  Closing,  the  Preemptive
Rightholders  purchasing  the New  Securities  shall deliver  payment in full in
immediately  available funds for the New Securities purchased by it, him or her.
At the  Closing,  all of  the  parties  to the  transaction  shall  execute  any
additional documents that are otherwise necessary or appropriate.

     9.4 Sale to Subject  Purchaser.  The  Corporation  may sell to the  Subject
         --------------------------
Purchaser all of the New Securities not purchased by the Preemptive Rightholders
on terms and conditions that are no more





                                                             Page 41 of 45 Pages


favorable  to the  Subject  Purchaser  than those set forth in the New  Issuance
Notice;  provided,  however,  that the sale is bona fide and made  pursuant to a
contract  entered into within four (4) months of the earlier to occur of (i) the
waiver  by the  Preemptive  Rightholders  of their  option to  purchase  the New
Securities  as  provided in Section  9.2 and (ii) the  expiration  of the 10-day
period referred to in Section 9.2. If such sale is not  consummated  within such
four (4) month period for any reason, then the restrictions provided for in this
Section  9  shall  again  become  effective,  and no  issuance  and  sale of New
Securities may be made thereafter by the Corporation  without again offering the
New  Securities in accordance  with this Section 9. The closing of any issue and
purchase contemplated by this Section 9.4 shall be held at the time and place as
the parties to the transaction may agree.

10.  Transactions.  In case of any merger or consolidation of the Corporation or
     ------------
any capital  reorganization,  reclassification  or other  change of  outstanding
shares of Common Stock  (other than a change in par value,  or from par value to
no par value,  or from no par value to par value) (each, a  "Transaction"),  the
Corporation  shall  execute and  deliver to each holder of Series E  Convertible
Preferred  Stock at least  twenty (20)  business  days prior to  effecting  such
Transaction  a  certificate  stating  that the  holder of each share of Series E
Convertible Preferred Stock shall have the right to receive in such Transaction,
in exchange for each share of Series E Convertible  Preferred  Stock, a security
identical to (and not less  favorable  than) the Series E Convertible  Preferred
Stock, and provision shall be made therefor in the agreement,  if any,  relating
to such Transaction. Any certificate delivered pursuant to this Section 10 shall
provide  for  adjustments  which  shall  be  as  nearly  equivalent  as  may  be
practicable to the adjustments  provided for in Section 6 hereof. The provisions
of this Section 10 and any equivalent thereof in any such certificate  similarly
shall apply to successive transactions.

                  [Remainder of page intentionally left blank.]





                                                             Page 42 of 45 Pages


IN  WITNESS   WHEREOF,   the  undersigned  has  executed  this   Certificate  of
Designations this 20th day of May, 2003.



                                        BLUEFLY, INC.


                                        By:
                                                ------------------------------
                                        Name:   Jonathan B. Morris
                                        Title:  Executive Vice President





                                                             Page 43 of 45 Pages


                                   EXHIBIT VVV

                               WAIVER AND CONSENT
                                OF THE HOLDERS OF
                      SERIES A CONVERTIBLE PREFERRED STOCK,
                      SERIES B CONVERTIBLE PREFERRED STOCK,
                      SERIES C CONVERTIBLE PREFERRED STOCK
                                       AND
                      SERIES D CONVERTIBLE PREFERRED STOCK
                                OF BLUEFLY, INC.

          The  undersigned,  constituting  the  holders of all of the issued and
outstanding  shares of the Series A Convertible  Preferred  Stock (the "Series A
Preferred  Stock"),  the Series B  Convertible  Preferred  Stock (the  "Series B
Preferred  Stock"),  the Series C  Convertible  Preferred  Stock (the  "Series C
Preferred  Stock") and the Series D Convertible  Preferred  Stock (the "Series D
Preferred Stock") of Bluefly,  Inc., a Delaware corporation (the "Corporation"),
hereby  covenant  and  agree as  follows  and adopt  the  following  resolutions
pursuant to Section 228 of the General  Corporation Law of the State of Delaware
in lieu of holding  meetings  of the  holders of Series A  Preferred  Stock (the
"Series A Preferred Stockholders"), the holders of Series B Preferred Stock (the
"Series B Preferred Stockholders"), the holders of Series C Preferred Stock (the
"Series C  Preferred  Stockholders")  and the  holders of the Series D Preferred
Stock (the "Series D Preferred  Stockholders"),  and direct that this waiver and
consent be filed with the minutes of the Corporation:

     WHEREAS,  the Corporation  desires to issue and sell to Quantum  Industrial
Partners LDC and SFM Domestic  Investments LLC (collectively,  the "Investors"),
pursuant to a Series E Preferred Stock Purchase  Agreement  substantially in the
form  attached  hereto as  Exhibit A (the  "Series E  Preferred  Stock  Purchase
Agreement") for an aggregate purchase price of $1,000,000, an aggregate of 1,000
shares (the "Shares") of newly-designated  Series E Convertible Preferred Stock,
par value $0.01 per share (the  "Series E Preferred  Stock"),  having the rights
and  preferences  set  forth in the  Certificate  of  Designations  of  Series E
Preferred Stock attached hereto as Exhibit B;

     WHEREAS,  Sections  5.5.1 and  5.6.1 of the  Corporation's  certificate  of
incorporation  (the "Certificate of  Incorporation")  provide that,  without the
approval of the  holders of a majority  of each of the Series A Preferred  Stock
and Series B Preferred  Stock,  voting  separately as a class,  the  Corporation
shall not, among other things, issue or sell securities of the Corporation;

     WHEREAS,  Section 5.1 of the  Certificate of  Designations  relating to the
Series C Preferred Stock (the "Series C Certificate of  Designations")  provides
that,  without  the  approval  of the  holders  of a  majority  of the  Series C
Preferred Stock,  voting separately as a class, the Corporation shall not, among
other things, issue or sell securities of the Corporation;





                                                             Page 44 of 45 Pages


     WHEREAS,  Section 5.1 of the  Certificate of  Designations  relating to the
Series D Preferred Stock (the "Series D Certificate of  Designations")  provides
that,  without  the  approval  of the  holders  of a  majority  of the  Series D
Preferred Stock,  voting separately as a class, the Corporation shall not, among
other things, issue or sell securities of the Corporation;

     WHEREAS,  Section 5.11 of the Certificate of Incorporation provides certain
preemptive rights to the Series A Preferred  Stockholders and Series B Preferred
Stockholders  with respect to certain  proposed  issuances of  securities of the
Corporation;

     WHEREAS,  Section 9 of the Series C Certificate  of  Designations  provides
certain preemptive rights to the Series C Preferred Stockholders with respect to
certain proposed issuances of securities of the Corporation; and

     WHEREAS,  Section 9 of the Series D Certificate  of  Designations  provides
certain preemptive rights to the Series D Preferred Stockholders with respect to
certain proposed issuances of securities of the Corporation.

NOW, THEREFORE, BE IT:

     RESOLVED, that (1) the designation of the Series E Preferred Stock, (2) the
issuance  and sale to the  Investors,  pursuant to the Series E Preferred  Stock
Purchase Agreement, of the Shares and (3) the issuance of shares of Common Stock
upon the conversion of the Shares are each hereby approved in all respects;  and
it is further

     RESOLVED,  that the  preemptive  rights  granted to the Series A  Preferred
Stockholders and Series B Preferred Stockholders pursuant to Section 5.11 of the
Certificate  of  Incorporation,  the  preemptive  rights granted to the Series C
Preferred  Stockholders  pursuant  to Section 9 of the Series C  Certificate  of
Designations,  and the  preemptive  rights  granted  to the  Series D  Preferred
Stockholders  pursuant to Section 9 of the Series D Certificate of  Designations
are hereby waived with respect to (1) the issuance and sale of the Shares to the
Investors  pursuant to the Series E Preferred  Stock Purchase  Agreement and (2)
the issuance of shares of Common Stock upon the conversion of the Shares; and it
is further

     RESOLVED,  that this  waiver and  consent  may be  executed  in one or more
counterparts,  each of which shall be deemed an original and all of which,  when
taken together, shall be deemed one and the same instrument.





                                                             Page 45 of 45 Pages


IN WITNESS  WHEREOF,  the undersigned  have caused this waiver and consent to be
executed as of this ____ day of May, 2003.

                                        QUANTUM INDUSTRIAL PARTNERS LDC


                                        By:
                                                ------------------------------
                                        Name:
                                        Title:



                                        SFM DOMESTIC INVESTMENTS LLC


                                        By:
                                                ------------------------------
                                        Name:
                                        Title: