UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 21)*

                                 BLUEFLY, INC.
                                 -------------
                                (Name of Issuer)

                    Common Stock, Par Value $0.01 Per Share
                    ---------------------------------------
                         (Title of Class of Securities)

                                   096227103
                                   ---------
                                 (CUSIP Number)

                              Stephen M. Vine, Esq.
                       Akin Gump Strauss Hauer & Feld LLP
                               590 Madison Avenue
                            New York, New York 10022
                                 (212) 872-1000
                                 --------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                October 17, 2003
                                ----------------
                      (Date of Event which Requires Filing
                               of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  that is the subject of this  Schedule  13D, and is filing this
schedule because of ss.ss.240.13d-1(e),  240.13d-1(f) or 240.13d-1(g), check the
following box .

Note:  Schedules  filed in paper format shall include a signed original and five
copies of the  schedule,  including  all exhibits.  See  ss.240.13d-7  for other
parties to whom copies are to be sent.

* The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                          Continued on following pages
                               Page 1 of 44 Pages
                             Exhibit Index: Page 12



                                  SCHEDULE 13D

CUSIP No.: 096227103                                          Page 2 of 44 Pages

1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  QUANTUM INDUSTRIAL PARTNERS LDC

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                                     a. [ ]
                                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  WC

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  Cayman Islands

                           7        Sole Voting Power
 Number of                                  48,188,318
    Shares
Beneficially               8        Shared Voting Power
 Owned By                                   0
    Each
 Reporting                 9        Sole Dispositive Power
   Person                                   48,188,318
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                   48,188,318

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares
         (See Instructions)

                   [X]

13       Percent of Class Represented By Amount in Row (11)

                   89.2%

14       Type of Reporting Person (See Instructions)

                   OO; IV





                                  SCHEDULE 13D

CUSIP No.: 096227103                                          Page 3 of 44 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  QIH MANAGEMENT INVESTOR, L.P.

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                                     a. [ ]
                                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  AF

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  Delaware

                           7        Sole Voting Power
 Number of                                  48,188,318
    Shares
Beneficially               8        Shared Voting Power
 Owned By                                   0
    Each
 Reporting                 9        Sole Dispositive Power
   Person                                   48,188,318
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                   48,188,318

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares
         (See Instructions)

                   [X]

13       Percent of Class Represented By Amount in Row (11)

                   89.2%

14       Type of Reporting Person (See Instructions)

                   PN; IA




                                  SCHEDULE 13D

CUSIP No.: 096227103                                          Page 4 of 44 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  QIH MANAGEMENT LLC

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                                     a. [ ]
                                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  AF

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  Delaware

                           7        Sole Voting Power
 Number of                                  48,188,318
    Shares
Beneficially               8        Shared Voting Power
 Owned By                                   0
    Each
 Reporting                 9        Sole Dispositive Power
   Person                                   48,188,318
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                  48,188,318

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares
         (See Instructions)

                  [X]

13       Percent of Class Represented By Amount in Row (11)

                  89.2%

14       Type of Reporting Person (See Instructions)

                  OO




                                  SCHEDULE 13D

CUSIP No.: 096227103                                          Page 5 of 44 Pages



1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  SOROS FUND MANAGEMENT LLC

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                                     a. [ ]
                                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  AF

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  Delaware

                           7        Sole Voting Power
 Number of                                  48,188,318
    Shares
Beneficially               8        Shared Voting Power
 Owned By                                   0
    Each
 Reporting                 9        Sole Dispositive Power
   Person                                   48,188,318
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                  48,188,318

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares
         (See Instructions)

                  [X]

13       Percent of Class Represented By Amount in Row (11)

                  89.2%

14       Type of Reporting Person (See Instructions)

                  OO; IA





                                  SCHEDULE 13D

CUSIP No.: 096227103                                          Page 6 of 44 Pages


1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  SFM DOMESTIC INVESTMENTS LLC

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                                     a. [ ]
                                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  WC

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  Delaware

                           7        Sole Voting Power
 Number of                                  1,576,833
    Shares
Beneficially               8        Shared Voting Power
 Owned By                                   0
    Each
 Reporting                 9        Sole Dispositive Power
   Person                                   1,576,833
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                  1,576,833

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares
         (See Instructions)

                  [X]

13       Percent of Class Represented By Amount in Row (11)

                  12.6%

14       Type of Reporting Person (See Instructions)

                  OO






                                  SCHEDULE 13D

CUSIP No.: 096227103                                          Page 7 of 44 Pages



1        Names of Reporting Persons
         I.R.S. Identification Nos. of above persons (entities only).

                  GEORGE SOROS (in the capacity described herein)

2        Check the Appropriate Box if a Member of a Group (See Instructions)
                                                     a. [ ]
                                                     b. [X]

3        SEC Use Only

4        Source of Funds (See Instructions)

                  AF

5        Check if Disclosure of Legal Proceedings Is Required Pursuant to Items
         2(d) or 2(e)

                  [ ]

6        Citizenship or Place of Organization

                  United States

                           7        Sole Voting Power
 Number of                                  49,765,151
  Shares
Beneficially               8        Shared Voting Power
Owned By                            0
   Each
 Reporting                 9        Sole Dispositive Power
   Person                                   49,765,151
    With
                           10       Shared Dispositive Power
                                            0

11       Aggregate Amount Beneficially Owned by Each Reporting Person

                  49,765,151

12       Check if the Aggregate Amount in Row (11) Excludes Certain Shares
         (See Instructions)

                  [ ]

13       Percent of Class Represented By Amount in Row (11)

                  89.8%

14       Type of Reporting Person (See Instructions)

                  IA









                                                              Page 8 of 44 Pages


                  This  Amendment  No. 21 to  Schedule  13D relates to shares of
Common Stock,  $0.01 par value per share (the "Shares"),  of Bluefly,  Inc. (the
"Issuer").  This Amendment No. 21 supplementally amends the initial statement on
Schedule 13D, dated August 6, 1999, and all  amendments  thereto  (collectively,
the "Initial  Statement"),  filed by the Reporting  Persons (as defined herein).
This Amendment No. 21 is being filed by the Reporting Persons to report that QIP
(as defined  herein) and SFM  Domestic  Investments  (as  defined  herein)  have
entered into an agreement with the Issuer as described  herein,  whereby QIP and
SFM  Domestic  Investments  each  purchased  from  the  Issuer  notes  that  are
convertible,  at the option of the holder,  into securities issued in the future
by the Issuer for cash,  as more fully  described in Item 6 herein.  Capitalized
terms used but not defined  herein shall have the  meanings  ascribed to them in
the  Initial  Statement.  The Initial  Statement  is  supplementally  amended as
follows.

Item 2.           Identity and Background

                  This  Statement  is  being  filed  on  behalf  of  each of the
following persons (collectively, the "Reporting Persons"):

                  (i) Quantum Industrial Partners LDC ("QIP");

                  (ii) QIH Management Investor, L.P. ("QIHMI");

                  (iii) QIH Management LLC ("QIH Management");

                  (iv) Soros Fund Management LLC ("SFM LLC");

                  (v) SFM Domestic Investments LLC ("SFM Domestic Investments");
                      and

                  (vi) Mr. George Soros ("Mr. Soros").

                  This Statement  relates to the Shares held for the accounts of
QIP and SFM Domestic Investments.

Item 3.           Source and Amount of Funds or Other Consideration

                  The   information  set  forth  in  Item  6  hereof  is  hereby
incorporated by reference into this Item 3.

                  QIP expended $1,936,564 of its working capital to purchase the
securities  reported  herein as being  acquired  since  August 21, 2003 (60 days
prior  to  the  date  hereof).  This  number  consists  of  certain  convertible
promissory notes (the "QIP Note") in an aggregate principal amount of $1,936,564
pursuant to the Note Purchase Agreement dated as of October 17, 2003 between the
Issuer, QIP and SFM Domestic  Investments (the "Note Purchase  Agreement").  SFM
Domestic  Investments  expended  $63,436 of its working  capital to purchase the
securities  reported  herein as being  acquired  since  August 21, 2003 (60 days
prior  to  the  date  hereof).  This  number  consists  of  certain  convertible
promissory notes (the "SFM Domestic Note",  and, together with the QIP Note, the
"Notes")  in an  aggregate  principal  amount of  $63,436  pursuant  to the Note
Purchase Agreement.


Item 4.           Purpose of Transaction

                  The   information  set  forth  in  Item  6  hereof  is  hereby
incorporated by reference into this Item 4.

                                                              Page 9 of 44 Pages

                  The Reporting  Persons reserve the right to acquire,  or cause
to be acquired,  additional securities of the Issuer, to dispose of, or cause to
be disposed,  such securities at any time or to formulate other purposes,  plans
or proposals regarding the Issuer or any of its securities, to the extent deemed
advisable in light of general  investment and trading  policies of the Reporting
Persons, market conditions or other factors.


Item 6.           Contracts, Arrangements, Understandings or Relationships  with
                  Respect to Securities of the Issuer.

Note Purchase Agreement, QIP Note and SFM Domestic Note
-------------------------------------------------------


                  On October 17, 2003, the Issuer entered into the Note Purchase
Agreement (the form of which is incorporated by reference hereto as Exhibit AAAA
and is incorporated herein by reference in response to this Item 6). Pursuant to
the  terms of the Note  Purchase  Agreement,  QIP and SFM  Domestic  Investments
purchased Notes from the Issuer in an aggregate  principal amount of $2,000,000.
Of this amount,  QIP purchased the QIP Note in an aggregate  principal amount of
$1,936,564  (the form of which is  incorporated  by reference  hereto as Exhibit
BBBB and is incorporated herein by reference in response to this Item 6) and SFM
Domestic  Investments  purchased the SFM Domestic Note in an aggregate principal
amount of $63,436 (the form of which is incorporated  hereto as Exhibit CCCC and
is  incorporated  herein by reference in response to this Item 6). The Notes are
convertible (to the extent stockholder  approval is not required by the rules of
the  Nasdaq  SmallCap  Market  or any  other  national  securities  exchange  or
quotation  system upon which the Shares may be listed from time to time), at the
option  of the  holders,  into  any  equity  securities  sold by the  Issuer  in
subsequent  rounds of financing for cash  ("Subsequent  Round  Securities") at a
conversion  price based upon the lowest  price per share paid by any investor in
such subsequent round of financing.

                  The foregoing descriptions of the Note Purchase Agreement, the
QIP Note and the SFM  Domestic  Note does not  purport  to be  complete  and are
qualified  in its  entirety  by the  terms  of  each  such  document  which  are
incorporated herein by reference in response to this Item 6.

Waiver  and  Consent  of the  Holders  of  Series A  Preferred  Stock,  Series B
--------------------------------------------------------------------------------
Preferred   Stock,    Series   C   Preferred    Stock,    Series   D   Preferred
--------------------------------------------------------------------------------
Stock and Series E Preferred Stock
----------------------------------

                  On October 17, 2003, QIP and SFM Domestic Investments,  as the
sole holders of the Series A Preferred Stock, Series B Preferred Stock, Series C
Preferred Stock,  Series D Preferred Stock and Series E Preferred Stock executed
the Waiver and Consent of the Holders of Series A Convertible  Preferred  Stock,
Series B  Convertible  Preferred  Stock,  Series  C  Preferred  Stock,  Series D
Preferred  Stock and Series E Preferred  Stock (the "Waiver and  Consent")  (the
form  of  which  is  incorporated  by  reference  hereto  as  Exhibit  DDDD  and
incorporated  herein by reference  in response to this Item 6).  Pursuant to the
Waiver and Consent,  (i) the issuance and sale of the Notes pursuant to the Note
Purchase  Agreement,  (ii) the  issuance of  Subsequent  Round  Securities  upon
conversion of the Notes, and (iii) the issuance of Shares or other securities of
the Issuer upon conversion of any Subsequent  Round  Securities were approved in
all respects.

                                                             Page 10 of 44 Pages

                  The foregoing  description  of the Waiver and Consent does not
purport to be  complete  and is  qualified  in its  entirety by the terms of the
Waiver and  Consent,  which is  incorporated  herein by reference in response to
this Item 6.

                  Except as set forth herein,  the Reporting Persons do not have
any contracts, arrangements, understandings or relationships with respect to any
securities of the Issuer.

Item 7.  Material to be Filed as Exhibits

         The Exhibit Index is incorporated herein by reference.




                                                             Page 11 of 44 Pages

                                   SIGNATURES

     After  reasonable  inquiry and to the best of my knowledge and belief,  the
undersigned  certifies that the information set forth in this Statement is true,
complete and correct.

Date: October 20, 2003                 QUANTUM INDUSTRIAL PARTNERS LDC

                                       By:/s/ John F. Brown
                                          ---------------------------------
                                          John F. Brown
                                          Attorney-in-Fact

                                       QIH MANAGEMENT INVESTOR, L.P.

                                       By: QIH Management LLC,
                                           its General Partner

                                       By: Soros Private Funds Management LLC,
                                           its Managing Member

                                       By: George Soros
                                           its Sole Member

                                       By:/s/ John F. Brown
                                          --------------------------
                                          John F. Brown
                                          Attorney-in-Fact

                                       QIH MANAGEMENT LLC

                                       By: Soros Private Funds Management LLC,
                                           its Managing Member

                                       By: George Soros
                                           its Sole Member

                                       By:/s/ John F. Brown
                                          --------------------------
                                          John F. Brown
                                          Attorney-in-Fact

                                       SOROS FUND MANAGEMENT LLC

                                       By:/s/ John F. Brown
                                          --------------------------
                                          John F. Brown
                                          Assistant Counsel

                                       SFM DOMESTIC INVESTMENTS LLC

                                       By: George Soros
                                           Its Managing Member

                                       By:/s/ John F. Brown
                                          --------------------------
                                          John F. Brown
                                          Attorney-in-Fact

                                       GEORGE SOROS

                                       By:/s/ John F. Brown
                                          --------------------------
                                          John F. Brown
                                          Attorney-in-Fact



                                                             Page 12 of 44 Pages

                                  EXHIBIT INDEX

Ex.                                                                     Page No.
--                                                                      --------

AAAA.    Form of the Note Purchase Agreement, dated as of October 17,
         2003, by and between Bluefly, Inc. and the investors  listed
         on  Schedule  I  thereto....................................         13

BBBB.    Form of the Convertible Promissory Note, dated as of October
         17, 2003, by and between Bluefly, Inc. and Quantum Industrial
         Partners LDC..................................................       24

CCCC.    Form of the Convertible Promissory Note, dated as of October
         17, 2003, by and between Bluefly, Inc. and SFM Domestic
         Investments LLC...............................................       33

DDDD.    Form of the Waiver and Consent of the Holders of Series A
         Convertible Preferred Stock, Series B Convertible Preferred
         Stock, Series C Convertible Preferred Stock, Series D
         Convertible Preferred Stock and Series E Convertible Preferred
         Stock of Bluefly, Inc.........................................       42




                                                             Page 13 of 44 Pages

                                  EXHIBIT AAAA


                             NOTE PURCHASE AGREEMENT


          This NOTE  PURCHASE  AGREEMENT,  dated as of  October  17,  2003 (this
"Agreement"),  is  entered  into  by  and  between  BLUEFLY,  INC.,  a  Delaware
corporation  (the  "Company"),  and the  investors  listed on  Schedule 1 hereto
(each, an "Investor" and, collectively, the "Investors").

                                    RECITALS

          WHEREAS,  the Investors  desire to purchase from the Company,  and the
Company desires to issue and sell to the Investors, convertible promissory notes
in the aggregate  principal amount of two million dollars  ($2,000,000),  in the
form attached  hereto as Exhibit A (the "Notes"),  on the terms,  and subject to
the conditions, contained herein.

                                    AGREEMENT

          NOW,  THEREFORE,  in consideration for the mutual covenants  contained
herein,  and  for  other  good  and  valuable  consideration,  the  receipt  and
sufficiency of which are hereby acknowledged,  the parties hereto,  intending to
be legally bound, agree as follows:

                                    ARTICLE I
                           PURCHASE AND SALE OF NOTES

          SECTION 1.1 Notes.  Subject to the terms and  conditions  hereof,  the
Company  hereby  issues and sells to the  Investors,  and each  Investor  hereby
purchases from the Company,  a Note in the aggregate  principal amount set forth
opposite such Investor's name in Schedule 1.

          SECTION 1.2 Purchase Price. The aggregate purchase price for the Notes
to be  purchased  by  each  Investor  is the  amount  set  forth  opposite  such
Investor's name in Schedule 1.

                                   ARTICLE II
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

         The Company represents and warrants to the Investors as follows:

          SECTION 2.1  Organization,  etc.  The Company and its  Subsidiary  (as
defined in Section  2.4(b))  have each been duly  formed,  and are each  validly
existing as a corporation  in good standing  under the laws of their  respective
States of  incorporation,  and are each  qualified  to do  business as a foreign
corporation in each  jurisdiction  in which the failure to be so qualified could
reasonably  be  expected  to  have a  material  adverse  effect  on the  assets,
liabilities,  condition (financial or other),  business or results of operations
of the  Company  and its  Subsidiary  taken  as a  whole  (a  "Material  Adverse
Effect"). The Company and its Subsidiary each have the requisite corporate power
and  authority to own,  lease and operate  their  respective  properties  and to
conduct their respective businesses as presently conducted.  The Company has the
requisite  corporate  power and  authority to enter into,  execute,  deliver and
perform all of its duties and obligations under this Agreement and to consummate
the transactions contemplated hereby.

                                                             Page 14 of 44 Pages

          SECTION 2.2 Authorization.  The execution, delivery and performance of
this  Agreement  and the issuance of the Notes have been duly  authorized by all
necessary  corporate  action  on the  part of the  Company,  including,  without
limitation,  the due authorization by the affirmative votes of a majority of the
disinterested directors of the Company's Board of Directors.

          SECTION 2.3  Validity;  Enforceability.  This  Agreement and the Notes
have each been duly executed and delivered by the Company,  and  constitute  the
legal,  valid and binding  obligation  of the Company,  enforceable  against the
Company in accordance with their respective terms, except as such enforceability
may be limited by, or subject to, any  bankruptcy,  insolvency,  reorganization,
moratorium  or similar laws  affecting  the  enforcement  of  creditors'  rights
generally and subject to general principles of equity.

          SECTION 2.4 Capitalization.

               (a) As of the date hereof,  the  authorized  capital stock of the
Company consists of 92,000,000 shares of common stock, $0.01 par value per share
(the "Common Stock"),  and 25,000,000 shares of preferred stock, $0.01 par value
per share,  of which 500,000  shares have been  designated  Series A Convertible
Preferred  Stock,  9,000,000  shares have been  designated  Series B Convertible
Preferred  Stock,  3,500  shares  have  been  designated  Series  C  Convertible
Preferred  Stock,  7,150  shares  have  been  designated  Series  D  Convertible
Preferred  Stock and 1,000  shares  have been  designated  Series E  Convertible
Preferred  Stock.  The  issued  and  outstanding  capital  stock of the  Company
consists of (i) 11,107,948 shares of Common Stock, (ii) 460,000 shares of Series
A Convertible  Preferred  Stock,  (iii) 8,889,414 shares of Series B Convertible
Preferred Stock, (iv) 1,000 shares of Series C Convertible  Preferred Stock, (v)
7,136.548  shares of Series D Convertible  Preferred Stock and (vi) 1,000 shares
of Series E  Convertible  Preferred  Stock.  All such shares of the Company have
been duly authorized and are fully paid and non-assessable.  Except as set forth
on Schedule 2.4 hereto or as otherwise contemplated by this Agreement, there are
no outstanding options, warrants or other equity securities that are convertible
into, or exercisable for, shares of the Company's capital stock.

               (b)  The  only   Subsidiary   of  the   Company  is   Clothesline
Corporation. The Company owns all of the issued and outstanding capital stock of
its Subsidiary, free and clear of all liens and encumbrances. All of such shares
of  capital  stock  are  duly  authorized,   validly  issued,   fully  paid  and
non-assessable,  and  were  issued  in  compliance  with  the  registration  and
qualification   requirements  of  all  applicable  federal,  state  and  foreign
securities  laws.  There  are  no  options,  warrants,   conversion  privileges,
subscription  or  purchase  rights  or other  rights  presently  outstanding  to
purchase or otherwise  acquire any  authorized  but  unissued,  unauthorized  or
treasury  shares of capital  stock or other  securities  of, or any  proprietary
interest in, the Company's  Subsidiary,  and there is no outstanding security of
any kind  convertible  into or  exchangeable  for  such  shares  or  proprietary
interest.  "Subsidiary"  means,  with respect to the Company,  a corporation  or
other entity of which 50% or more of the voting power of the outstanding  voting
equity securities or 50% or more of the outstanding  economic equity interest is
held, directly or indirectly, by the Company.

          SECTION 2.5 Governmental  Consents.  The execution and delivery by the
Company  of  this  Agreement,   and  the  performance  by  the  Company  of  the
transactions  contemplated  hereby,  do not and will not  require the Company to
effectuate or obtain any registration with, consent or approval of, or notice to
any federal,  state or other  governmental  authority or regulatory  body, other
than periodic and other filings  under the  Securities  Exchange Act of 1934, as
amended (the "Exchange Act"). The parties hereto agree and acknowledge  that, in
making the  representations  and  warranties in the  foregoing  sentence of this
Section 2.5, the Company is relying on the  representations  and warranties made
by the Investors in Section 3.4.

                                                             Page 15 of 44 Pages

          SECTION 2.6 No Violation. The execution and delivery of this Agreement
and the performance by the Company of the transactions  contemplated hereby will
not (i) conflict  with or result in a breach of any provision of the articles of
incorporation or by-laws of the Company,  (ii) result in a default or breach of,
or, except for the approval of the holders of the Company's Series A Convertible
Preferred Stock, Series B Convertible Preferred Stock, Series C Preferred Stock,
Series D Convertible  Preferred Stock and Series E Convertible  Preferred Stock,
require  any  consent,  approval,  authorization  or  permit  of,  or  filing or
notification  to,  any  person,  company  or  entity  under  any of  the  terms,
conditions or provisions of any note, bond, mortgage, indenture, loan, factoring
arrangement,  license,  agreement,  lease or other  instrument  or obligation to
which the  Company or its  Subsidiary  is a party or by which the Company or its
Subsidiary or any of their  respective  assets may be bound or (iii) violate any
law, judgment,  order, writ, injunction,  decree, statute, rule or regulation of
any court, administrative agency, bureau, board, commission,  office, authority,
department  or  other  governmental  entity  applicable  to the  Company  or its
Subsidiary,  except,  in the case of clause (ii) or (iii) above,  any such event
that could not  reasonably  be  expected  to have a Material  Adverse  Effect or
materially impair the transactions contemplated hereby.

          SECTION 2.7  Issuance of Notes.  The Notes have been  validly  issued,
and, upon payment therefor, will be fully paid and non-assessable. The offering,
issuance,  sale and delivery of the Notes as  contemplated  by this Agreement is
exempt  from  the  registration  and  prospectus  delivery  requirements  of the
Securities  Act of 1933, as amended (the  "Securities  Act"),  are being made in
compliance  with  all  applicable  federal  and  (except  for any  violation  or
non-compliance  that could not reasonably be expected to have a Material Adverse
Effect) state laws and  regulations  concerning the offer,  issuance and sale of
securities,  and are not being issued in violation  of any  preemptive  or other
rights  of  any  stockholder  of the  Company.  The  parties  hereto  agree  and
acknowledge that, in making the  representations and warranties in the foregoing
sentence of this Section 2.7, the Company is relying on the  representations and
warranties made by the Investors in Section 3.4.

          SECTION  2.8  Absence of Certain  Developments.  Since June 30,  2003,
except as disclosed in the Company's public filings, there has not been any: (i)
material adverse change in the condition, financial or otherwise, of the Company
and its Subsidiary (taken as a whole) or in the assets, liabilities,  properties
or  business  of the  Company  and  its  Subsidiary  (taken  as a  whole);  (ii)
declaration, setting aside or payment of any dividend or other distribution with
respect to, or any direct or indirect  redemption or acquisition of, any capital
stock of the Company;  (iii) waiver of any valuable  right of the Company or its
Subsidiary or  cancellation of any material debt or claim held by the Company or
its Subsidiary; (iv) material loss, destruction or damage to any property of the
Company  or  its  Subsidiary,   whether  or  not  insured;  (v)  acquisition  or
disposition of any material assets (or any contract or arrangement  therefor) or
any other material  transaction by the Company or its Subsidiary  otherwise than
for fair value in the ordinary course of business consistent with past practice;
or (vi) other agreement or understanding,  whether in writing or otherwise,  for
the Company or its Subsidiary to take any action of the type, or any action that
would result in an event of the type, specified in clauses (i) through (v).

          SECTION 2.9  Commission  Filings.  The Company has filed all  required
forms,  reports and other documents with the Securities and Exchange  Commission
(the "Commission") for periods from and after January 1, 2003 (collectively, the
"Commission Filings"),  each of which has complied in all material respects with
all  applicable  requirements  of the Securities Act and/or the Exchange Act (as
applicable).  The Company has heretofore  made available to the Investors all of
the Commission  Filings,  including the Company's Annual Report on Form 10-K for

                                                             Page 16 of 44 Pages

the year ended  December 31, 2002 and the  Company's  Quarterly  Reports on Form
10-Q for the  quarterly  periods  ended March 31, 2003 and June 30, 2003.  As of
their  respective  dates,  the  Commission  Filings  did not  contain any untrue
statement of a material fact or omit to state a material fact necessary in order
to make the statements made, in light of the circumstances under which they were
made,  not  misleading.   The  audited  consolidated  financial  statements  and
unaudited interim  consolidated  financial statements of the Company included or
incorporated  by reference  in such  Commission  Filings  have been  prepared in
accordance with generally accepted accounting  principles,  consistently applied
("GAAP") (except as may be indicated in the notes thereto or, in the case of the
unaudited  consolidated  statements,  as permitted by Form 10-Q), complied as of
their  respective  dates in all material  respects  with  applicable  accounting
requirements  and the published  rules and  regulations of the  Commission  with
respect thereto, and fairly present, in all material respects,  the consolidated
financial position of the Company and its Subsidiary as of the dates thereof and
the results of operations  for the periods then ended  (subject,  in the case of
any  unaudited  consolidated  interim  financial  statements,  to the absence of
footnotes required by GAAP and normal year-end adjustments).

          SECTION 2.10  Brokers.  Neither the Company,  nor any of its officers,
directors  or  employees,  has  employed  any broker or finder,  or incurred any
liability for any brokerage fees, commissions, finder's or other similar fees or
expenses in connection with the transactions contemplated hereby.

                                   ARTICLE III
                 REPRESENTATIONS AND WARRANTIES OF THE INVESTORS

         Each Investor represents and warrants to the Company, severally but not
jointly, as follows:

          SECTION 3.1 Organization,  etc. Such Investor has been duly formed and
is validly  existing and in good standing under the laws of its  jurisdiction of
organization. Such Investor has the requisite organizational power and authority
to enter into,  execute,  deliver and perform all of its duties and  obligations
under this Agreement and to consummate the transactions contemplated hereby.

          SECTION 3.2 Authority. The execution, delivery and performance of this
Agreement  have been duly  authorized by all necessary  organizational  or other
action on the part of such Investor.

          SECTION 3.3  Validity;  Enforceability.  This  Agreement has been duly
executed and delivered by such Investor,  and constitutes  the legal,  valid and
binding  obligation  of such  Investor,  enforceable  against  such  Investor in
accordance with its terms,  except as such  enforceability may be limited by, or
subject to, any bankruptcy,  insolvency,  reorganization,  moratorium or similar
laws  affecting the  enforcement of creditors'  rights  generally and subject to
general principles of equity.

          SECTION 3.4  Investment  Representations.  Such Investor  acknowledges
that the offer and sale of the Notes to such Investor  have not been  registered
under the  Securities  Act, or the  securities  laws of any state or  regulatory
body,  are  being  offered  and  sold  in  reliance  upon  exemptions  from  the
registration  requirements  of the  Securities  Act and such laws and may not be
transferred or resold without  registration  under such laws unless an exemption
is available.

               (a) Such Investor is acquiring the Notes for investment,  and not
with a view to the resale or  distribution  thereof,  and is acquiring the Notes
for its own account.

               (b) Such  Investor is an  "accredited  investor" (as that term is
defined in Rule 501 of Regulation D promulgated  under the  Securities  Act), is
sophisticated  in  financial  matters and is familiar  with the  business of the
Company  so that it is  capable  of  evaluating  the  merits  and  risks  of its
investment  in the  Company and has the  capacity to protect its own  interests.
Such Investor has had the  opportunity  to  investigate on its own the Company's
business, management and financial affairs and has had the opportunity to review
the Company's operations and facilities and to ask questions and obtain whatever
other information concerning the Company as such Investor has deemed relevant in
making its investment decision.

                                                             Page 17 of 44 Pages

               (c)  Such  Investor  is  in  compliance   with  the  Uniting  and
Strengthening  America by Providing  Appropriate Tools Required to Intercept and
Obstruct Terrorism Act of 2001. Neither such Investor,  nor any of its principal
owners, partners,  members, directors or officers is included on: (i) the Office
of Foreign Assets Control list of foreign nations, organizations and individuals
subject  to  economic  and trade  sanctions,  based on U.S.  foreign  policy and
national security goals; (ii) Executive Order 13224,  which sets forth a list of
individuals and groups with whom U.S. persons are prohibited from doing business
because such persons have been  identified  as terrorists or persons who support
terrorism  or (iii) any other watch list issued by any  governmental  authority,
including the Commission.

               (d) No  representations  or  warranties  have  been  made to such
Investor by the Company or any director,  officer,  employee, agent or affiliate
of the Company, other than the representations and warranties of the Company set
forth  herein,  and the decision of such Investor to purchase the Notes is based
on the information  contained herein, the Commission Filings and such Investor's
own independent investigation of the Company.

          SECTION 3.5 Governmental  Consents. The execution and delivery by such
Investor  of  this  Agreement,  and the  performance  by  such  Investor  of the
transactions  contemplated  hereby, do not and will not require such Investor to
effectuate or obtain any registration with, consent or approval of, or notice to
any federal state or other governmental authority or regulatory body, except for
the filing with the  Commission of a Form 4 and an amendment to such  Investor's
Schedule  13D under the  Exchange  Act with  respect to its  acquisition  of the
Notes.

          SECTION 3.6 No Violation. The execution and delivery of this Agreement
and the performance by such Investor of the  transactions  contemplated  hereby,
will not (i)  conflict  with or  result  in a  breach  of any  provision  of the
articles of incorporation,  by-laws or similar organizational  documents of such
Investor or (ii) violate any law,  judgment,  order, writ,  injunction,  decree,
statute, rule or regulation of any court,  administrative agency, bureau, board,
commission,   office,   authority,   department  or  other  governmental  entity
applicable to such Investor,  except, in the case of clause (ii) above, any such
violation  that  could not  reasonably  be  expected  to  materially  impair the
transactions  contemplated hereby.  SECTION 3.7 Brokers.  Neither such Investor,
nor any of its  officers,  directors  or  employees,  has employed any broker or
finder, or incurred any liability for any brokerage fees, commissions,  finder's
or  other  similar  fees  or  expenses  in  connection  with  the   transactions
contemplated hereby.

                                   ARTICLE IV
                            SURVIVAL; INDEMNIFICATION

          SECTION 4.1 Survival.  The representations and warranties contained in
Articles II and III hereof shall survive until the first anniversary of the date
hereof.

          SECTION  4.2  Indemnification.  Each party  (including  its  officers,
directors,  employees,  affiliates,  agents,  successors  and  assigns  (each an
"Indemnified  Party"))  shall be  indemnified  and held  harmless  by the  other
parties  hereto  (each an  "Indemnifying  Party")  for any and all  liabilities,
losses, damages,  claims, costs and expenses,  interest,  awards,  judgments and
penalties  (including,  without  limitation,   reasonable  attorneys'  fees  and
expenses)  actually  suffered  or  incurred  by them  (collectively,  "Losses"),

                                                             Page 18 of 44 Pages

arising out of or resulting  from the breach of any  representation  or warranty
made by an Indemnifying Party contained in this Agreement.  Notwithstanding  the
foregoing,  the aggregate  liability of any Investor under this Article IV shall
in no event  exceed  fifty  percent  (50%) of the  purchase  price  paid by such
Investor  for the  Notes  purchased  by it and the  aggregate  liability  of the
Company  under this Article IV shall in no event exceed fifty  percent  (50%) of
the  purchase  price  paid by the  Investors  for the  Notes,  except  that  the
Company's liability for a violation of any of the representations and warranties
contained in the first two sentences of Section 2.7 may exceed such  limitation,
but shall in no event exceed one hundred  percent  (100%) of the purchase  price
paid by the Investors for the Notes.

          SECTION 4.3 Indemnification Procedure. The obligations and liabilities
of the  Indemnifying  Party under this Article IV with respect to Losses arising
from claims of any third party that are subject to the indemnification  provided
for in  this  Article  IV  ("Third  Party  Claims")  shall  be  governed  by and
contingent upon the following additional terms and conditions: if an Indemnified
Party shall receive notice of any Third Party Claim, the Indemnified Party shall
give the Indemnifying  Party notice of such Third Party Claim promptly after the
receipt by the Indemnified  Party of such notice (which notice shall include the
amount of the Loss, if known, and method of computation  thereof, and containing
a reference to the  provisions of this  Agreement in respect of which such right
of indemnification is claimed or arises); provided, however, that the failure to
provide  such notice  shall not release the  Indemnifying  Party from any of its
obligations under this Article IV except to the extent the Indemnifying Party is
materially  prejudiced  by such  failure and shall not relieve the  Indemnifying
Party from any other obligation or liability that it may have to any Indemnified
Party  otherwise  than  under  this  Article  IV.  Upon  written  notice  to the
Indemnified  Party  within  five (5) days of the  receipt  of such  notice,  the
Indemnifying  Party  shall be entitled to assume and control the defense of such
Third Party Claim at its or his expense and through counsel of its or his choice
(which  counsel  shall be reasonably  satisfactory  to the  Indemnified  Party);
provided,  however,  that,  if there exists or is  reasonably  likely to exist a
conflict of interest that would make it inappropriate in the reasonable judgment
of counsel to the  Indemnified  Party for the same counsel to represent both the
Indemnified  Party and the Indemnifying  Party, then the Indemnified Party shall
be entitled to retain its or his own counsel in each  jurisdiction for which the
Indemnified Party reasonably  determines counsel is required,  at the expense of
the Indemnifying  Party. In the event the Indemnifying Party exercises the right
to  undertake  any such  defense  against any such Third Party Claim as provided
above, the Indemnified Party shall cooperate with the Indemnifying Party in such
defense and make  available  to such  Indemnifying  Party,  at the  Indemnifying
Party's expense, all witnesses,  pertinent records, materials and information in
the  Indemnified  Party's  possession or under the  Indemnified  Party's control
relating thereto as is reasonably required by the Indemnifying Party. Similarly,
in the event the Indemnified  Party is,  directly or indirectly,  conducting the
defense  against  any such Third  Party  Claim,  the  Indemnifying  Party  shall
cooperate with the  Indemnified  Party in such defense and make available to the
Indemnified  Party,  at the  Indemnifying  Party's  expense,  all such witnesses
(including  himself),  records,  materials and  information in the  Indemnifying
Party's possession or under the Indemnifying Party's control relating thereto as
is reasonably  required by the Indemnified  Party. No such Third Party Claim may
be settled by the Indemnifying  Party on behalf of the Indemnified Party without
the prior written consent of the  Indemnified  Party (which consent shall not be
unreasonably  withheld);  provided,  however,  in the event that the Indemnified

                                                             Page 19 of 44 Pages

Party does not consent to any such  settlement that would provide it with a full
release from  indemnified Loss and would not require it to take, or refrain from
taking, any action, the Indemnifying Party's liability for indemnification shall
not exceed the amount of such proposed  settlement.  The Indemnified  Party will
refrain from any act or omission that is inconsistent with the position taken by
the  Indemnifying  Party  in the  defense  of a Third  Party  Claim  unless  the
Indemnified  Party determines that such act or omission is reasonably  necessary
to protect its own interest.

                                    ARTICLE V
                                  MISCELLANEOUS

          SECTION 5.1 Publicity.  Except as may be required by applicable law or
the  rules of any  securities  exchange  or market  on which  securities  of the
Company  are  traded,  no party  hereto  shall  issue a press  release or public
announcement or otherwise make any disclosure  concerning this Agreement and the
transactions   contemplated  hereby,  without  prior  approval  of  the  others;
provided,  however, that nothing in this Agreement shall restrict the Company or
any Investor  from  disclosing  such  information  (a) that is already  publicly
available, (b) that may be required or appropriate in response to any summons or
subpoena  (provided that the disclosing party will use  commercially  reasonable
efforts to notify the other  parties  in advance of such  disclosure  under this
clause (b) so as to permit the non-disclosing parties to seek a protective order
or  otherwise  contest  such  disclosure,  and the  disclosing  party  will  use
commercially   reasonable   efforts  to   cooperate,   at  the  expense  of  the
non-disclosing  parties,  in  pursuing  any  such  protective  order)  or (c) in
connection with any litigation  involving disputes as to the parties' respective
rights and obligations hereunder.

          SECTION 5.2 Entire  Agreement.  This Agreement and any other agreement
or instrument to be delivered  expressly pursuant to the terms hereof constitute
the entire  Agreement  between  the parties  hereto with  respect to the subject
matter hereof and supersede all previous negotiations,  commitments and writings
with respect to such subject matter.

          SECTION 5.3 Assignments;  Parties in Interest.  Neither this Agreement
nor any of the rights, interests or obligations hereunder may be assigned by any
of the parties  hereto  (whether by operation of law or  otherwise)  without the
prior written consent of the other parties. This Agreement shall be binding upon
and inure  solely to the  benefit  of each party  hereto,  and  nothing  herein,
express or implied,  is intended to or shall  confer upon any person not a party
hereto any right,  benefit or remedy of any nature whatsoever under or by reason
hereof, except as otherwise provided herein.

          SECTION 5.4 Amendments.  This Agreement may not be amended or modified
except by an  instrument  in writing  signed  by, or on behalf  of, the  parties
against whom such amendment or modification is sought to be enforced.

          SECTION 5.5 Descriptive  Headings.  The  descriptive  headings of this
Agreement are inserted for convenience of reference only and do not constitute a
part of and shall not be utilized in interpreting this Agreement.

          SECTION 5.6  Notices  and  Addresses.  Any  notice,  demand,  request,
waiver,  or other  communication  under this  Agreement  shall be in writing and
shall be deemed to have been duly given on the date of  service,  if  personally
served or sent by facsimile;  on the business day after notice is delivered to a
courier  or mailed by  express  mail,  if sent by  courier  delivery  service or
express mail for next day delivery; and on the fifth business day after mailing,
if mailed to the party to whom  notice  is to be  given,  by first  class  mail,
registered, return receipt requested, postage prepaid and addressed as follows:


                                                             Page 20 of 44 Pages

To Company:                         Bluefly, Inc.
                                    42 West 39th Street, 9th Floor
                                    New York, New York 10018
                                    Fax:     (212) 840-1903
                                    Attn:    Jonathan B. Morris

                                    With a copy to:

                                    Swidler Berlin Shereff Friedman, LLP
                                    405 Lexington Avenue
                                    New York, New York 10174
                                    Fax:     (212) 891-9598
                                    Attn:    Richard A. Goldberg, Esq.


To the Investors:          To the address set forth on Schedule 1.
                                                       ----------

          SECTION  5.7  Severability.  In the event that any  provision  of this
Agreement  becomes  or  is  declared  by  a  ------------   court  of  competent
jurisdiction  to be  illegal,  void  or  unenforceable,  the  remainder  of this
Agreement  will  continue in full force and effect and the  application  of such
provision to other persons or circumstances will be interpreted so as reasonably
to effect the intent of the parties hereto. The parties further agree to replace
such  void or  unenforceable  provision  of  this  Agreement  with a  valid  and
enforceable  provision that will achieve, to the extent possible,  the economic,
business and other purposes of such void or unenforceable provision.

          SECTION 5.8  Governing  Law. This  Agreement  shall be governed by and
construed in accordance with the internal laws of the State of New York, without
regard to conflicts of law  principles.  The parties  agree that the federal and
state courts  located in New York,  New York shall have  exclusive  jurisdiction
over any dispute  involving  this  Agreement  or the  transactions  contemplated
hereby,  and each party hereby  irrevocably  submits to the jurisdiction of, and
waives any objection to the laying of venue in, such courts.

          SECTION 5.9 Counterparts;  Facsimile Signatures. This Agreement may be
executed in one or more  counterparts,  all of which shall be considered one and
the same agreement and shall become effective when one or more counterparts have
been signed by each of the parties and delivered to the other parties,  it being
understood that all parties need not sign the same  counterpart.  This Agreement
may be executed by  facsimile,  and a  facsimile  signature  shall have the same
force and effect as an original signature on this Agreement.

          SECTION 5.10 Expenses.  The Company shall  reimburse the Investors for
their  reasonable  legal  fees and  expenses  incurred  in  connection  with the
negotiation of this Agreement and the transactions  contemplated hereby.  Except
as provided above, all costs and expenses,  including,  without limitation, fees
and  disbursements  of counsel,  incurred in  connection  with the  negotiation,
execution and delivery of this Agreement and its related documents shall be paid
by the party incurring such costs and expenses, whether or not the closing shall
have occurred.


                                                             Page 21 of 44 Pages

          IN WITNESS WHEREOF,  this Agreement has been duly executed on the date
first set forth above.

                                               BLUEFLY, INC.

                                               By:
                                                  ------------------------------
                                                  Name:
                                                  Title:

                                               QUANTUM INDUSTRIAL PARTNERS LDC



                                               By:
                                                  ------------------------------
                                                  Name:
                                                  Title:

                                               SFM DOMESTIC INVESTMENTS LLC



                                               By:
                                                  ------------------------------
                                                  Name:
                                                  Title:





                                                             Page 22 of 44 Pages

                                   SCHEDULE 1

                    INVESTORS AND SHARE AND NOTE ALLOCATIONS

------------------------------------- -------------------- ---------------------
                                      Aggregate Principal   Aggregate Purchase
Name and Address of Investor          Amount of Note        Price
----------------------------          --------------          ------

------------------------------------- -------------------- ---------------------
------------------------------------- -------------------- ---------------------
Quantum Industrial Partners LDC             $1,936,564         $1,936,564
Kaya Flamboyan 9
Villemstad
Curacao
Netherlands-Antilles

with a copy to:

Soros Fund Management LLC
888 Fifth Avenue
New York, New York 10106
Facsimile:  (212) 664-0544
Attn:  John F. Brown, Esq.
------------------------------------- -------------------- ---------------------
------------------------------------- -------------------- ---------------------
SFM Domestic Investments LLC                   $63,436            $63,436
c/o Soros Fund Management LLC
888 Fifth Avenue
New York, New York 10106
Facsimile:  (212) 664-0544
Attn:  John F. Brown, Esq.
------------------------------------- -------------------- ---------------------
------------------------------------- -------------------- ---------------------
                                     TOTAL  $2,000,000         $2,000,000
------------------------------------- -------------------- ---------------------



                                                             Page 23 of 44 Pages



                                  SCHEDULE 2.4

                                 CAPITALIZATION



     As of the date hereof  (except as otherwise  provided  below),  but without
giving effect to the transactions  contemplated by this Agreement, the following
equity  securities are  outstanding  and  convertible  into, or exercisable  for
shares of Common Stock:

         1.       460,000 shares of Series A  Convertible  Preferred Stock  (the
                  "Series A Stock") are  issued and  outstanding.  The Series  A
                  Stock is convertible into 3,931,623 shares of Common Stock.

         2.       8,889,414 shares of Series B Convertible Preferred Stock  (the
                  "Series B Stock")  are issued  and outstanding.  The Series  B
                  Stock is convertible into 27,370,037 shares of Common Stock.

         3.       Warrants to  purchase  an aggregate  of  1,119,144  shares  of
                  Common Stock are issued and outstanding.

         4.       Options issued to purchase  10,370,912 shares of  Common Stock
                  are issued and  outstanding  under the  Company's  1997  Stock
                  Option  Plan,  as amended, and  2000  Stock  Option  Plan,  as
                  amended.

         5.       1,000  shares of Series  C  Convertible  Preferred  Stock (the
                  "Series C Stock") are  issued  and  outstanding.  The Series C
                  Stock is convertible into 1,315,788 shares of Common Stock.

         6.       7,136.548 shares of  Series D Convertible Preferred Stock (the
                  "Series D Stock") are  issued  and  outstanding.  The Series D
                  Stock is convertible into 9,390,194 shares of Common Stock.

         7.       1,000 shares of  Series  E  Convertible  Preferred  Stock (the
                  "Series E  Stock") are  issued  and  outstanding. The Series E
                  Stock is convertible into 1,315,788 shares of Common Stock.




                                                             Page 24 of 44 Pages

                                  EXHIBIT BBBB



THE OFFER AND SALE OF THIS NOTE HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT
OF 1933, AS AMENDED (THE "ACT"),  OR THE SECURITIES LAWS OF ANY STATE. THIS NOTE
AND ANY SECURITIES  ISSUABLE UPON THE  CONVERSION  HEREOF MAY NOT BE TRANSFERRED
EXCEPT  PURSUANT  TO AN  EFFECTIVE  REGISTRATION  STATEMENT  UNDER  SUCH ACT AND
APPLICABLE STATE SECURITIES LAWS OR PURSUANT TO AN APPLICABLE EXEMPTION FROM THE
REGISTRATION  REQUIREMENTS OF SUCH ACT AND SUCH LAWS. CERTIFICATES  REPRESENTING
ANY SECURITIES  ISSUABLE UPON  CONVERSION OF THIS NOTE SHALL INCLUDE A LEGEND TO
SIMILAR EFFECT AS THE FOREGOING.



                                  BLUEFLY, INC.

                           CONVERTIBLE PROMISSORY NOTE


$1,936,564
New York, New York                                              October 17, 2003

     FOR VALUE RECEIVED, the undersigned,  BLUEFLY, INC., a Delaware corporation
(the  "Payor"  or the  "Company"),  promises  to pay to  the  order  of  QUANTUM
INDUSTRIAL  PARTNERS LDC or its registered  assign (the "Payee"),  the principal
sum of One Million, Nine Hundred Thirty-Six Thousand Five Hundred and Sixty-Four
Dollars  ($1,936,564) and interest on the outstanding  principal  balance as set
forth herein.

          1. Interest Rate; Payment.

               (a)  The  outstanding   principal  balance  of  this  Convertible
Promissory Note (this "Note") shall bear interest at an annual rate equal to 12%
per annum,  with interest  accruing,  from and  including the date hereof,  on a
cumulative, compounding basis. Interest shall be computed on the basis of a 365-
or 366-day year, as the case may be, and the actual number of days elapsed, and,
subject to Section 5, shall be payable only upon  repayment of the  principal on
any Repayment Date (as defined below) in cash.

               (b) The  outstanding  balance of any amount  owed under this Note
which is not paid when due  shall  bear  interest  at the rate of 2.0% per annum
(the "Default  Interest") above the rate that would otherwise be in effect under
this Note with the Default Interest accruing,  from and including such due date,
on a cumulative, compounding basis.

               (c) The outstanding principal and all accrued and unpaid interest
shall be paid in full no later than April 14, 2004 (the "Maturity Date"), unless
repaid earlier  pursuant to the provisions of Section 2 (the date of any payment
pursuant  to Section 2 and the  Maturity  Date,  collectively  referred  to as a
"Repayment  Date") or unless  converted  into  Subsequent  Round  Securities (as
defined  below)  pursuant to Section 5 on or prior to the  Maturity  Date.  On a
Repayment  Date,  the Payor shall pay the  applicable  amount of  principal  and
interest  in  lawful  money of the  United  States  of  America  by wire or bank
transfer of immediately available funds to an account designated by the Payee in
writing from time to time.

                                                             Page 25 of 44 Pages

          2. Prepayment.

               (a) Mandatory Prepayment.

                    (i)  Upon the  occurrence  of an  Event  of  Default  (under
Section 3(d) or (e)), the outstanding  principal of and all accrued  interest on
this Note shall be accelerated and shall  automatically  become  immediately due
and payable, without presentment,  demand, protest or notice of any kind, all of
which are  expressly  waived by the Payor,  notwithstanding  anything  contained
herein to the contrary.

                    (ii) The Payee shall, at its sole option,  have the right to
require the Payor to pay the outstanding  principal of and all accrued  interest
on this Note upon the occurrence of any of the following events: (1) an Event of
Default under Section 3(a), (b), (c), (f), (g) or (h), (2) the Company  entering
into an  agreement  to  effectuate  any  sale  or  other  disposition  of all or
substantially  all  of  its  assets,  in  one  transaction  or  in a  series  of
transactions,  (3) the Company  entering  into an  agreement to  effectuate  any
consolidation  or merger into another  entity,  or (4) any sale of a majority of
the  outstanding  equity of the Company (or any other event that  constitutes  a
Change of Control (as defined below) of the Company), in one transaction or in a
series of transactions.  Immediately upon the occurrence of either of the events
set forth in  clauses  (1),  (2) or (3) above,  or  immediately  upon  obtaining
knowledge  that any person has entered into an agreement to effectuate the event
set forth in clause (4) above,  the Company  shall give  written  notice of such
event to the Payee.  "Change  of  Control"  means any  "Person"  (as  defined in
Section  3(a)(9)  of the  Securities  Exchange  Act of  1934,  as  amended  (the
"Exchange  Act")) or "group" (as defined in Rule  13d-5,  promulgated  under the
Exchange  Act) other than Payee and its  affiliates  or any group that  includes
Payee and/or its  affiliates,  becoming the  beneficial  owner (as determined by
Rule 13d-3,  promulgated  under the Exchange Act),  directly or  indirectly,  of
outstanding  shares of stock of the Company  entitling such Person or Persons to
exercise  50% or more of the total  votes  entitled  to be cast at a regular  or
special  meeting,  or by action by written  consent,  of the stockholders of the
Company in the election of directors.

                    (iii) Any mandatory prepayment under this Section 2(a) shall
include  payment  of  reasonable  costs  and  expenses,  if  any,  of the  Payee
associated with such prepayment.

               (b) Optional Prepayment.  The Company may, at its option, without
premium or penalty, upon five (5) days' prior written notice to the Payee, repay
the unpaid  principal  amount of this Note, at any time in whole or from time to
time in part,  together with interest accrued thereon to the date of prepayment.
Any such  prepayment  shall be applied first to the payment of accrued  interest
and then to repayment of  principal.  Upon any partial  prepayment of the unpaid
principal  amount of this Note,  the Holder shall make  notation on this Note of
the portion of the principal so prepaid.  No notice of  prepayment  shall in any
way prohibit the Payee from converting this Note pursuant to Section 5.

          3. Events of Default. An "Event of Default" shall occur if:

               (a) the Payor shall default in the payment of the principal of or
interest  payable  on this  Note,  when and as the  same  shall  become  due and
payable,  whether  at  maturity  or  at  a  date  fixed  for  prepayment  or  by
acceleration  or  otherwise  and such  default  with  respect to the  payment of
interest shall continue unremedied for two days;

                                                             Page 26 of 44 Pages

               (b) the Payor  shall fail to observe or perform  any  covenant or
agreement  contained  in this Note,  and such  failure  shall  continue for five
business days after Payor receives notice of such failure;

               (c) any representation, warranty, certification or statement made
by or on  behalf of the Payor in this  Note or in any  certificate,  writing  or
other document  delivered  pursuant hereto shall prove to have been incorrect in
any material respect when made;

               (d)  an   involuntary   proceeding   shall  be  commenced  or  an
involuntary petition shall be filed in a court of competent jurisdiction seeking
(A) relief in respect of Payor or of a  substantial  part of Payor's  respective
property or assets, under Title 11 of the United States Code, as now constituted
or hereafter  amended,  or any other  Federal or state  bankruptcy,  insolvency,
receivership  or  similar  law (any  such  law,  a  "Bankruptcy  Law"),  (B) the
appointment  of a receiver,  trustee,  custodian,  sequestrator,  conservator or
similar  official for a substantial part of the property or assets of any Payor,
(C) the winding up or liquidation of any Payor;  and such proceeding or petition
shall  continue  undismissed  for 60 days,  or an order or decree  approving  or
ordering any of the foregoing shall be entered;

               (e) the Payor shall (A)  voluntarily  commence any  proceeding or
file any petition  seeking  relief  under a  Bankruptcy  Law, (B) consent to the
institution  of or the  entry of an order  for  relief  against  it,  or fail to
contest in a timely and appropriate  manner, any proceeding or the filing of any
petition described in clause (d), (C) apply for or consent to the appointment of
a receiver,  trustee, custodian,  sequestrator,  conservator or similar official
for a  substantial  part of the  property  or assets of the  Payor,  (D) file an
answer admitting the material  allegations of a petition filed against it in any
such proceeding, (E) make a general assignment for the benefit of creditors, (F)
become unable, admit in writing its inability or fail generally to pay its debts
as they  become due or (G) take any action for the purpose of  effecting  any of
the foregoing;

               (f) one or more  judgments  or orders for the payment of money in
excess of $250,000 in the aggregate shall be rendered against the Payor and such
judgment(s) or order(s) shall continue  unsatisfied and unstayed for a period of
30 days;

               (g) the Payor  shall  default in the  payment  of any  principal,
interest or premium,  or any  observance  or  performance  of any  covenants  or
agreements,  with respect to  indebtedness  (excluding  trade payables and other
indebtedness  entered  into in the  ordinary  course of  business)  in excess of
$50,000 in the  aggregate  for  borrowed  money or any  obligation  which is the
substantive equivalent thereof and such default shall continue for more than the
period of grace,  if any, or of any such  indebtedness  or  obligation  shall be
declared due and payable prior to the stated maturity thereof;

               (h) any  material  provisions  of this Note  shall  terminate  or
become void or unenforceable or the Payor shall so assert in writing.

          4. Subordination.

               (a) Agreement of  Subordination.  The Payor covenants and agrees,
and the Payee likewise  covenants and agrees,  that (i) to the extent and in the
manner  hereinafter  set forth in this Section 4, the obligations of the Company

                                                             Page 27 of 44 Pages

to pay the  principal of and accrued  interest on this Note (the  "Obligations")
are  hereby  expressly  made  subordinate  and junior in right of payment to the
prior payment in full of all amounts  owing to, under the  Financing  Agreement,
dated March 30, 2001, as amended (the "Financing Agreement"), by and between the
Payor  and  Rosenthal  &  Rosenthal,  Inc.,  a  New  York  Corporation,  whether
outstanding at the date hereof or hereinafter  incurred (such indebtedness being
hereinafter referred to as the "Senior Indebtedness"); (ii) the subordination is
solely for the  benefit of any  holders of Senior  Indebtedness;  and (iii) each
holder of Senior  Indebtedness  whether now outstanding or hereinafter  created,
incurred,  assumed or  guaranteed  shall be deemed to have  extended or acquired
such Senior Indebtedness in reliance upon the covenants and provisions contained
herein.

               (b) Subordination Upon Certain Events. Upon the occurrence of any
Event of Default under Sections 3(d) or (e) of this Note:

                    (i) Upon any payment or  distribution of assets of the Payor
to creditors of the Company, holders of Senior Indebtedness shall be entitled to
receive  indefeasible  payment in full of all  obligations  with  respect to the
Senior  Indebtedness before the holder of this Note shall be entitled to receive
any payment in respect of the Obligations.

                    (ii)  Until all  Senior  Indebtedness  is paid in full,  any
distribution  to which the Payee would be entitled  but for this Section 4 shall
be made to holders of Senior Indebtedness, as their interests may appear, except
that the  Payee  may  receive  securities  that are  subordinate  to the  Senior
Indebtedness to at least the same extent as this Note.

                    (iii) For  purposes of this  Section 4, a  distribution  may
consist of cash, securities or other property, by set-off or otherwise.

                    (iv)   Notwithstanding  the  foregoing  provisions  of  this
Section 4(b), if payment or delivery by the Company of cash, securities or other
property to the Payee is  authorized by an order or decree  giving  effect,  and
stating in such order or decree that effect is given,  to the  subordination  of
this  Note  to the  Senior  Indebtedness,  and  made  by a  court  of  competent
jurisdiction in a proceeding under any applicable  bankruptcy or  reorganization
law,  payment or  delivery  by the  Company of such  cash,  securities  or other
property shall be made to the Payee in accordance with such order or decree.

               (c) Limitation on Payment.

                    (i) Upon  receipt by the Company and the Payee of a Blockage
Notice (as defined below), then unless and until (A) all defaults in the payment
of any  Senior  Indebtedness  (the  "Senior  Defaults")  that  gave  rise to the
Blockage  Notice shall have been  remedied or  effectively  waived or shall have
ceased to exist or (B) the Senior  Indebtedness  in respect of which such Senior
Defaults  shall  have  occurred  shall have been paid in full or (C) a notice of
acceleration  of the  maturity  of such  Senior  Indebtedness  shall  have  been
transmitted  to the  Company in respect of such  Senior  Defaults,  no direct or
indirect payment (in cash,  property,  securities or by set-off or otherwise) of
or on account of the  principal of or interest on this Note or in respect of any
redemption, retirement, purchase or other acquisition of this Note shall be made
during any period prior to the  expiration  of the  Blockage  Period (as defined
below);  provided,  however,  that in no event shall the  foregoing  prevent the
Payee from converting this Note into shares of Subsequent Round Securities.

                    (ii) For purposes of this Section 4, a "Blockage  Notice" is
a notice of a Senior Default that in fact has occurred and is continuing,  given
to the  Company  and the  Payee  by any  holders  of  Senior  Indebtedness  then
outstanding (or their authorized agent); provided,  however, that no such notice
shall be effective as a Blockage  Notice if an effective  Blockage  Notice shall
have been given within 360 days prior thereto.

                                                             Page 28 of 44 Pages

                    (iii) For  purposes of this  Section 4, a "Blockage  Period"
with respect to a Blockage  Notice is the period  commencing  upon the Company's
receipt  of such  Blockage  Notice  and  having  the  duration  set forth in the
particular  agreement  establishing the Senior Indebtedness to which the Company
is a party; provided, that, such Blockage Period is no more than 90 days.

          Notwithstanding   the   foregoing,   the  Blockage   Period  shall  be
inapplicable or cease to be effective if an Event of Default pursuant to Section
3(d) or (e) shall have occurred. In addition, any Blockage Period shall cease to
be  effective  if at any time during such period (i)  substantial  assets of the
Company  are sold or  otherwise  disposed of outside of the  ordinary  course of
business  for less than fair value or (ii)  payment or any  distribution  of any
character, whether in cash, securities or other property of the Company shall be
made to or received by any  creditor  on any  indebtedness  which is on the same
level of  priority  with or junior and  subordinate  in right of payment to this
Note.

          Upon the expiration or termination of any Blockage  Period,  the Payee
shall be entitled to exercise  any of its rights with respect to this Note other
than any right to  accelerate  the  maturity  date of this Note  based  upon the
occurrence  of any Event of Default in respect  thereto  which has been cured or
otherwise remedied during the Blockage Period.

               (d) Payments and Distributions  Received. If the Payee shall have
received any payment from or distribution of assets of the Company in respect of
Obligations  in  contravention  of the terms of this Section 4 before all Senior
Indebtedness  is  paid  in  full,  then  and  in  such  event  such  payment  or
distribution  shall be received  and held in trust for and shall be paid over or
delivered to the holders of Senior  Indebtedness to the extent  necessary to pay
all such Senior Indebtedness in full.

               (e)  Proofs  of  Claim.  If,  while any  Senior  Indebtedness  is
outstanding, any Event of Default under Section 3(d) or (e) of this Note occurs,
the Payee  shall  duly and  promptly  take such  action as any  holder of Senior
Indebtedness may reasonably  request to collect any payment with respect to this
Note for the  account  of the  holders of the  Senior  Indebtedness  and to file
appropriate  claims or proofs of claim in respect of this Note. Upon the failure
of the Payee to take any such  action,  each  holder of Senior  Indebtedness  is
hereby irrevocably authorized and empowered (in its own name or otherwise),  but
shall have no obligation,  to demand, sue for, collect and receive every payment
or  distribution  referred  to in  respect  of this Note and to file  claims and
proofs of claim and take such other action as it may deem necessary or advisable
for the exercise or  enforcement of any of the rights or interests of the Holder
with respect to this Note.

               (f) Subrogation. After all amounts payable under or in respect of
Senior  Indebtedness  are paid in full in cash, the Payee shall be subrogated to
the  rights  of  holders  of  Senior   Indebtedness   to  receive   payments  or
distributions applicable to Senior Indebtedness to the extent that distributions
otherwise  payable  to the Payee  have been  applied  to the  payment  of Senior
Indebtedness.  A  distribution  made under this  Section 4 to a holder of Senior
Indebtedness  which  otherwise  would  have been  made to the  Payee is not,  as
between  the  Company  and  the  Payee,  a  payment  by the  Company  on  Senior
Indebtedness.

               (g) Relative  Rights.  This Section 4 defines the relative rights
of the Payee and the holders of Senior  Indebtedness.  Nothing in this Section 4

                                                             Page 29 of 44 Pages

shall (i) impair,  as between the Company and the Payee,  the  obligation of the
Company,  which is absolute and unconditional,  to pay principal of and interest
(including  Default  Interest) on this Note in accordance  with its terms;  (ii)
effect the relative  rights of the Payee and creditors of the Company other than
holders of Senior  Indebtedness;  (iii)  prevent the Payee from  exercising  its
available  remedies  upon an Event of Default,  subject to the  rights,  if any,
under this Section 4 of holders of Senior Indebtedness or (iv) prevent the Payee
from exercising its conversion rights under Section 5.

               (h) Subordination May Not Be Impaired by the Company. No right of
any  holder of any  Senior  Indebtedness  to enforce  the  subordination  of the
Obligations  evidenced  by this Note  shall be  impaired  by any  failure by the
Company or such  holder of Senior  Indebtedness  to act or by the failure of the
Company or such holder to comply with this Note.  The provisions of this Section
4 shall continue to be effective or be reinstated, as the case may be, if at any
time  any  payment  of any of the  Senior  Indebtedness  is  rescinded  or  must
otherwise  be returned by any holder of Senior  Indebtedness  as a result of the
insolvency,  bankruptcy or  reorganization  of the Company or otherwise,  all as
though such payment had not been made.

               (i) Payments.  A payment with respect to principal of or interest
on the Obligations shall include,  without  limitation,  payment of principal of
and interest on this Note,  and any payment on account of  mandatory  prepayment
provisions.

               (j) Section Not to Prevent Events of Default. The failure to make
a  payment  on  account  of  principal  of  or  interest  on  or  other  amounts
constituting  the Obligations by reason of any provision of this Section 4 shall
not be construed  as  preventing  the  occurrence  of an Event of Default  under
Section 3.

          5. Conversion.

               (a) Right to Convert. Subject to the terms and conditions of this
Section 5 and to  stockholder  approval (to the extent,  and only to the extent,
required  by the rules of the  Nasdaq  SmallCap  Market  or any  other  national
securities exchange or quotation system upon which the Payor's common stock, par
value $0.01 per share ("Common Stock"), may be listed from time to time (for the
avoidance of doubt, it being  understood that, prior to conversion of this Note,
such  approval  need only be obtained as to the portion or portions,  if any, of
Subsequent  Round  Securities that the holder would acquire upon conversion that
exceeds the amount that could be acquired  without such approval under the rules
of the Nasdaq  SmallCap  Market or any other  national  securities  exchange  or
quotation  system upon which the Common Stock may be listed from time to time)),
the Payee  shall have the  right,  at its  option,  at any time and from time to
time,  upon the  consummation  of any Subsequent  Round of Financing (as defined
below),  to convert all or any portion of the principal  amount of this Note and
any accrued and unpaid interest thereon (collectively,  "Note Obligations") into
a number of fully paid and  nonassessable  Subsequent Round Securities (with the
most  favorable  terms  received  by any  investor in such  Subsequent  Round of
Financing)  equal to the quotient  obtained by dividing the aggregate  amount of
Note  Obligations  to be  converted  by the lowest  price per  Subsequent  Round
Security paid by any investor in such  Subsequent  Round of  Financing.  Written
notice  of a  Subsequent  Round of  Financing  stating  the  date on which  such
Subsequent Round of Financing is expected to become effective and describing the
terms and conditions of such Subsequent Round of Financing shall be delivered by
the  Company to, and  received  by, the Payee not less than 10 days prior to the
consummation of such Subsequent Round of Financing.

               (b)  Procedure  for  Conversion.  In order to convert  all or any
portion of the Note  Obligations,  the Payee shall (i) surrender this Note, duly

                                                             Page 30 of 44 Pages

endorsed,  at  the  office  of the  Payor  and  (ii)  simultaneously  with  such
surrender,  notify  the Payor in  writing of its  election  to convert  all or a
portion  of the Note  Obligations,  which  notice  shall  specify  the amount of
principal and interest included in the Note Obligations to be so converted.  The
date on which the Note is  surrendered  for  conversion is referred to herein as
the  "Conversion  Date." As soon as practicable  after the Conversion  Date, the
Payee shall be entitled to receive a certificate or certificates,  registered in
such name or names as the Payee may direct,  representing  the Subsequent  Round
Securities  issuable upon conversion of the applicable Note  Obligations,  along
with a new promissory  note, in the same form as this Note,  reflecting any Note
Obligations  that have not been so  converted;  provided that the Payee shall be
treated  for  all  purposes  as the  record  holder  of  such  Subsequent  Round
Securities  as  of  the  Conversion  Date.  The  issuance  of  Subsequent  Round
Securities upon conversion of any Note Obligations  shall be made without charge
to the Payee for any issuance tax in respect  thereof,  provided  that the Payor
shall not be  required  to pay any tax that may be  payable  in  respect  of any
transfer  involved in the  issuance and  delivery of any  certificate  in a name
other than that of the Payee.

               (c) Reservation of Shares. Payor shall reserve and keep available
solely for  issuance  upon the  conversion  of Note  Obligations  such number of
shares of Subsequent Round Securities as will from time to time be sufficient to
permit the conversion of all outstanding  Note  Obligations  (collectively,  the
"Conversion Securities"),  and, if applicable, shall take all action to increase
the authorized  number of Subsequent Round Securities if at any time there shall
be insufficient  authorized but unissued  Subsequent  Round Securities to permit
such  reservation or permit the conversion of all outstanding  Note  Obligations
and  Subsequent  Round  Securities.  The  Payor  covenants  that all  Conversion
Securities  that shall be so issued shall be duly  authorized,  validly  issued,
fully paid and  non-assessable  by the  Payor,  not  subject  to any  preemptive
rights,  and free from any taxes,  liens and charges  with  respect to the issue
thereof.  The Payor will take all such action as may be necessary to ensure that
all  such  Conversion  Securities  may be so  issued  without  violation  of any
applicable law or  regulation,  or any  requirement  of any national  securities
exchange or quotation system upon which the Common Stock may be listed.

               (d) Certain Definitions. For purposes of this Note, the following
terms shall have the  following  meanings  (with terms  defined in the  singular
having comparable meanings when used in the plural and vice versa):

          "Subsequent  Round of Financing"  means the offer and sale for cash by
the Company of its equity securities.

          "Subsequent  Round Securities" means the equity securities sold in the
Subsequent  Round of  Financing;  provided  that, to the extent that two or more
types or classes of equity securities are sold as a unit in the Subsequent Round
of Financing,  "Subsequent Round Securities" shall mean a unit consisting of the
same types or classes of equity securities, in the same proportion, as the units
sold in the Subsequent Round of Financing.

          6. Suits for Enforcement.

               (a) Upon the occurrence of any one or more Events of Default, the
holder of this Note may  proceed to protect  and  enforce  its rights by suit in
equity, action at law or by other appropriate  proceeding in aid of the exercise
of any power granted in this Note, or may proceed to enforce the payment of this
Note,  or to enforce any other legal or equitable  right it may have as a holder
of this Note.

                                                             Page 31 of 44 Pages

               (b) The holder of this Note may direct the time, method and place
of conducting any proceeding for any remedy available to itself.

               (c) In case of any Event of  Default,  the Payor  will pay to the
holder of this Note such amounts as shall be sufficient to cover the  reasonable
costs and  expenses  of such  holder  due to such  Event of  Default,  including
without limitation,  costs of collection and reasonable fees,  disbursements and
other  charges of counsel  incurred in  connection  with any action in which the
holder prevails.

          7. Notices. All notices, demands and other communications provided for
or permitted  hereunder  shall be made in accordance  with the provisions of the
Note Purchase Agreement, dated as of the date hereof, by and among the Payor and
the investors listed on Schedule 1 thereto.

          8. Successors and Assigns. This Note shall inure to the benefit of and
be binding upon the successors and permitted assigns of the parties hereto.  The
Payor may not assign any of its rights or  obligations  under this Note  without
the prior  written  consent  of Payee.  The Payee may assign all or a portion of
their rights or  obligations  under this Note to an affiliate  without the prior
written consent of the Payor.

          9. Amendment and Waiver.

               (a) No  failure  or delay  on the  part of the  Payor or Payee in
exercising  any  right,  power or remedy  hereunder  shall  operate  as a waiver
thereof,  nor shall any single or partial  exercise of any such right,  power or
remedy  preclude  any other or further  exercise  thereof or the exercise of any
other right,  power or remedy.  The remedies  provided for herein are cumulative
and are not  exclusive  of any  remedies  that may be  available to the Payor or
Payee at law, in equity or otherwise.

               (b)  Any  amendment,  supplement  or  modification  of or to  any
provision of this Note, any waiver of any provision of this Note and any consent
to any  departure  by the Payor  from the terms of any  provision  of this Note,
shall be effective  (i) only if it is made or given in writing and signed by the
Payor and the Payee and (ii) only in the specific  instance and for the specific
purpose for which made or given.

          10.  Headings.  The  headings  in this  Note  are for  convenience  of
reference only and shall not limit or otherwise affect the meaning hereof.

          11.  GOVERNING  LAW.  THIS NOTE SHALL BE GOVERNED BY AND  CONSTRUED IN
ACCORDANCE  WITH  THE LAWS OF THE  STATE  OF NEW  YORK,  WITHOUT  REGARD  TO THE
CONFLICTS OF LAW PRINCIPLES THEREOF.

          12. Costs and  Expenses.  The Payor hereby agrees to pay on demand all
reasonable out-of-pocket costs, fees, expenses,  disbursements and other charges
(including  but not  limited  to the  fees,  expenses,  disbursements  and other
charges of counsel to the  Payee) of the Payee  arising in  connection  with any
consent or waiver granted or requested hereunder or in connection herewith,  and
any  renegotiation,  amendment,  work-out  or  settlement  of  this  Note or the
indebtedness arising hereunder.

          13. Waiver of Jury Trial and Setoff.  The Payor hereby waives trial by
jury in any  litigation  in any court with respect to, in  connection  with,  or
arising out of this Note or any  instrument  or document  delivered  pursuant to
this  Note,  or  the  validity,   protection,   interpretation,   collection  or
enforcement  thereof,  or any other claim or dispute howsoever arising,  between
any Payor and the Payee;  and the Payor hereby waives the right to interpose any
setoff or counterclaim  or cross-claim in connection  with any such  litigation,
irrespective of the nature of such setoff, counterclaim or cross-claim except to
the  extent  that the  failure  so to assert any such  setoff,  counterclaim  or
cross-claim would permanently preclude the prosecution of the same.

                                                             Page 32 of 44 Pages

          14. Consent to Jurisdiction.  The Payor hereby irrevocably consents to
the nonexclusive  jurisdiction of the courts of the State of New York and of any
federal court located in such State in connection  with any action or proceeding
arising out of or relating to this Note or any document or instrument  delivered
pursuant to this Agreement.

          15.  Severability.  If any  one or more  of the  provisions  contained
herein, or the application thereof in any circumstance, is held invalid, illegal
or  unenforceable  in any respect for any reason,  the  validity,  legality  and
enforceability  of any such provisions  hereof shall not be in any way impaired,
unless the provisions held invalid, illegal or unenforceable shall substantially
impair the benefits of the remaining provisions hereof.

          16. Entire Agreement.  This Note is intended by the parties as a final
expression  of their  agreement  and  intended  to be a complete  and  exclusive
statement of the agreement and understanding of the parties hereto in respect of
the subject matter hereof.  There are no restrictions,  promises,  warranties or
undertakings,  other  than  those set forth or  referred  to  herein.  This Note
supersedes  all prior  agreements  and  understandings  between the parties with
respect to such subject matter.

          17.  Further  Assurances.  The Payor shall execute such  documents and
perform  such  further  acts  (including,  without  limitation,   obtaining  any
consents, exemptions,  authorizations or other actions by, or giving any notices
to, or making any filings with, any governmental  authority or any other Person)
as may be  reasonably  required  or  desirable  to carry out or to  perform  the
provisions of this Note.

                                  BLUEFLY, INC.


                                  By:  ____________________________
                                       Name:
                                       Title:



                                                             Page 33 of 44 Pages

                                  EXHIBIT CCCC


THE OFFER AND SALE OF THIS NOTE HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT
OF 1933, AS AMENDED (THE "ACT"),  OR THE SECURITIES LAWS OF ANY STATE. THIS NOTE
AND ANY SECURITIES  ISSUABLE UPON THE  CONVERSION  HEREOF MAY NOT BE TRANSFERRED
EXCEPT  PURSUANT  TO AN  EFFECTIVE  REGISTRATION  STATEMENT  UNDER  SUCH ACT AND
APPLICABLE STATE SECURITIES LAWS OR PURSUANT TO AN APPLICABLE EXEMPTION FROM THE
REGISTRATION  REQUIREMENTS OF SUCH ACT AND SUCH LAWS. CERTIFICATES  REPRESENTING
ANY SECURITIES  ISSUABLE UPON  CONVERSION OF THIS NOTE SHALL INCLUDE A LEGEND TO
SIMILAR EFFECT AS THE FOREGOING.



                                  BLUEFLY, INC.

                           CONVERTIBLE PROMISSORY NOTE


$63,436
New York, New York                                              October 17, 2003

          FOR  VALUE  RECEIVED,  the  undersigned,  BLUEFLY,  INC.,  a  Delaware
corporation (the "Payor" or the "Company"),  promises to pay to the order of SFM
DOMESTIC  INVESTMENTS LLC or its registered assign (the "Payee"),  the principal
sum of Sixty-Three  Thousand Four Hundred and Thirty-Six  Dollars  ($63,436) and
interest on the outstanding principal balance as set forth herein.

          1. Interest Rate; Payment.

               (a)  The  outstanding   principal  balance  of  this  Convertible
Promissory Note (this "Note") shall bear interest at an annual rate equal to 12%
per annum,  with interest  accruing,  from and  including the date hereof,  on a
cumulative, compounding basis. Interest shall be computed on the basis of a 365-
or 366-day year, as the case may be, and the actual number of days elapsed, and,
subject to Section 5, shall be payable only upon  repayment of the  principal on
any Repayment Date (as defined below) in cash.

               (b) The  outstanding  balance of any amount  owed under this Note
which is not paid when due  shall  bear  interest  at the rate of 2.0% per annum
(the "Default  Interest") above the rate that would otherwise be in effect under
this Note with the Default Interest accruing,  from and including such due date,
on a cumulative, compounding basis.

               (c) The outstanding principal and all accrued and unpaid interest
shall be paid in full no later than April 14, 2004 (the "Maturity Date"), unless
repaid earlier  pursuant to the provisions of Section 2 (the date of any payment
pursuant  to Section 2 and the  Maturity  Date,  collectively  referred  to as a
"Repayment  Date") or unless  converted  into  Subsequent  Round  Securities (as
defined  below)  pursuant to Section 5 on or prior to the  Maturity  Date.  On a
Repayment  Date,  the Payor shall pay the  applicable  amount of  principal  and
interest  in  lawful  money of the  United  States  of  America  by wire or bank
transfer of immediately available funds to an account designated by the Payee in
writing from time to time.

                                                             Page 34 of 44 Pages

          2. Prepayment.

               (a) Mandatory Prepayment.

                    (i)  Upon the  occurrence  of an  Event  of  Default  (under
Section 3(d) or (e)), the outstanding  principal of and all accrued  interest on
this Note shall be accelerated and shall  automatically  become  immediately due
and payable, without presentment,  demand, protest or notice of any kind, all of
which are  expressly  waived by the Payor,  notwithstanding  anything  contained
herein to the contrary.

                    (ii) The Payee shall, at its sole option,  have the right to
require the Payor to pay the outstanding  principal of and all accrued  interest
on this Note upon the occurrence of any of the following events: (1) an Event of
Default under Section 3(a), (b), (c), (f), (g) or (h), (2) the Company  entering
into an  agreement  to  effectuate  any  sale  or  other  disposition  of all or
substantially  all  of  its  assets,  in  one  transaction  or  in a  series  of
transactions,  (3) the Company  entering  into an  agreement to  effectuate  any
consolidation  or merger into another  entity,  or (4) any sale of a majority of
the  outstanding  equity of the Company (or any other event that  constitutes  a
Change of Control (as defined below) of the Company), in one transaction or in a
series of transactions.  Immediately upon the occurrence of either of the events
set forth in  clauses  (1),  (2) or (3) above,  or  immediately  upon  obtaining
knowledge  that any person has entered into an agreement to effectuate the event
set forth in clause (4) above,  the Company  shall give  written  notice of such
event to the Payee.  "Change  of  Control"  means any  "Person"  (as  defined in
Section  3(a)(9)  of the  Securities  Exchange  Act of  1934,  as  amended  (the
"Exchange  Act")) or "group" (as defined in Rule  13d-5,  promulgated  under the
Exchange  Act) other than Payee and its  affiliates  or any group that  includes
Payee and/or its  affiliates,  becoming the  beneficial  owner (as determined by
Rule 13d-3,  promulgated  under the Exchange Act),  directly or  indirectly,  of
outstanding  shares of stock of the Company  entitling such Person or Persons to
exercise  50% or more of the total  votes  entitled  to be cast at a regular  or
special  meeting,  or by action by written  consent,  of the stockholders of the
Company in the election of directors.

                    (iii) Any mandatory prepayment under this Section 2(a) shall
include  payment  of  reasonable  costs  and  expenses,  if  any,  of the  Payee
associated with such prepayment.

               (b) Optional Prepayment.  The Company may, at its option, without
premium or penalty, upon five (5) days' prior written notice to the Payee, repay
the unpaid  principal  amount of this Note, at any time in whole or from time to
time in part,  together with interest accrued thereon to the date of prepayment.
Any such  prepayment  shall be applied first to the payment of accrued  interest
and then to repayment of  principal.  Upon any partial  prepayment of the unpaid
principal  amount of this Note,  the Holder shall make  notation on this Note of
the portion of the principal so prepaid.  No notice of  prepayment  shall in any
way prohibit the Payee from converting this Note pursuant to Section 5.

          3. Events of Default. An "Event of Default" shall occur if:

               (a) the Payor shall default in the payment of the principal of or
interest  payable  on this  Note,  when and as the  same  shall  become  due and
payable,  whether  at  maturity  or  at  a  date  fixed  for  prepayment  or  by
acceleration  or  otherwise  and such  default  with  respect to the  payment of
interest shall continue unremedied for two days;

                                                             Page 35 of 44 Pages

               (b) the Payor  shall fail to observe or perform  any  covenant or
agreement  contained  in this Note,  and such  failure  shall  continue for five
business days after Payor receives notice of such failure;

               (c) any representation, warranty, certification or statement made
by or on  behalf of the Payor in this  Note or in any  certificate,  writing  or
other document  delivered  pursuant hereto shall prove to have been incorrect in
any material respect when made;

               (d)  an   involuntary   proceeding   shall  be  commenced  or  an
involuntary petition shall be filed in a court of competent jurisdiction seeking
(A) relief in respect of Payor or of a  substantial  part of Payor's  respective
property or assets, under Title 11 of the United States Code, as now constituted
or hereafter  amended,  or any other  Federal or state  bankruptcy,  insolvency,
receivership  or  similar  law (any  such  law,  a  "Bankruptcy  Law"),  (B) the
appointment  of a receiver,  trustee,  custodian,  sequestrator,  conservator or
similar  official for a substantial part of the property or assets of any Payor,
(C) the winding up or liquidation of any Payor;  and such proceeding or petition
shall  continue  undismissed  for 60 days,  or an order or decree  approving  or
ordering any of the foregoing shall be entered;

               (e) the Payor shall (A)  voluntarily  commence any  proceeding or
file any petition  seeking  relief  under a  Bankruptcy  Law, (B) consent to the
institution  of or the  entry of an order  for  relief  against  it,  or fail to
contest in a timely and appropriate  manner, any proceeding or the filing of any
petition described in clause (d), (C) apply for or consent to the appointment of
a receiver,  trustee, custodian,  sequestrator,  conservator or similar official
for a  substantial  part of the  property  or assets of the  Payor,  (D) file an
answer admitting the material  allegations of a petition filed against it in any
such proceeding, (E) make a general assignment for the benefit of creditors, (F)
become unable, admit in writing its inability or fail generally to pay its debts
as they  become due or (G) take any action for the purpose of  effecting  any of
the foregoing;

               (f) one or more  judgments  or orders for the payment of money in
excess of $250,000 in the aggregate shall be rendered against the Payor and such
judgment(s) or order(s) shall continue  unsatisfied and unstayed for a period of
30 days;

               (g) the Payor  shall  default in the  payment  of any  principal,
interest or premium,  or any  observance  or  performance  of any  covenants  or
agreements,  with respect to  indebtedness  (excluding  trade payables and other
indebtedness  entered  into in the  ordinary  course of  business)  in excess of
$50,000 in the  aggregate  for  borrowed  money or any  obligation  which is the
substantive equivalent thereof and such default shall continue for more than the
period of grace,  if any, or of any such  indebtedness  or  obligation  shall be
declared due and payable prior to the stated maturity thereof;

               (h) any  material  provisions  of this Note  shall  terminate  or
become void or unenforceable or the Payor shall so assert in writing.

          4. Subordination.

               (a) Agreement of  Subordination.  The Payor covenants and agrees,
and the Payee likewise  covenants and agrees,  that (i) to the extent and in the
manner  hereinafter  set forth in this Section 4, the obligations of the Company
to pay the  principal of and accrued  interest on this Note (the  "Obligations")
are  hereby  expressly  made  subordinate  and junior in right of payment to the
prior payment in full of all amounts  owing to, under the  Financing  Agreement,
dated March 30, 2001, as amended (the "Financing Agreement"), by and between the

                                                             Page 36 of 44 Pages

Payor  and  Rosenthal  &  Rosenthal,  Inc.,  a  New  York  Corporation,  whether
outstanding at the date hereof or hereinafter  incurred (such indebtedness being
hereinafter referred to as the "Senior Indebtedness"); (ii) the subordination is
solely for the  benefit of any  holders of Senior  Indebtedness;  and (iii) each
holder of Senior  Indebtedness  whether now outstanding or hereinafter  created,
incurred,  assumed or  guaranteed  shall be deemed to have  extended or acquired
such Senior Indebtedness in reliance upon the covenants and provisions contained
herein.

               (b) Subordination Upon Certain Events. Upon the occurrence of any
Event of Default under Sections 3(d) or (e) of this Note:

                    (i) Upon any payment or  distribution of assets of the Payor
to creditors of the Company, holders of Senior Indebtedness shall be entitled to
receive  indefeasible  payment in full of all  obligations  with  respect to the
Senior  Indebtedness before the holder of this Note shall be entitled to receive
any payment in respect of the Obligations.

                    (ii)  Until all  Senior  Indebtedness  is paid in full,  any
distribution  to which the Payee would be entitled  but for this Section 4 shall
be made to holders of Senior Indebtedness, as their interests may appear, except
that the  Payee  may  receive  securities  that are  subordinate  to the  Senior
Indebtedness to at least the same extent as this Note.

                    (iii) For  purposes of this  Section 4, a  distribution  may
consist of cash, securities or other property, by set-off or otherwise.

                    (iv)   Notwithstanding  the  foregoing  provisions  of  this
Section 4(b), if payment or delivery by the Company of cash, securities or other
property to the Payee is  authorized by an order or decree  giving  effect,  and
stating in such order or decree that effect is given,  to the  subordination  of
this  Note  to the  Senior  Indebtedness,  and  made  by a  court  of  competent
jurisdiction in a proceeding under any applicable  bankruptcy or  reorganization
law,  payment or  delivery  by the  Company of such  cash,  securities  or other
property shall be made to the Payee in accordance with such order or decree.

               (c) Limitation on Payment.

                    (i) Upon  receipt by the Company and the Payee of a Blockage
Notice (as defined below), then unless and until (A) all defaults in the payment
of any  Senior  Indebtedness  (the  "Senior  Defaults")  that  gave  rise to the
Blockage  Notice shall have been  remedied or  effectively  waived or shall have
ceased to exist or (B) the Senior  Indebtedness  in respect of which such Senior
Defaults  shall  have  occurred  shall have been paid in full or (C) a notice of
acceleration  of the  maturity  of such  Senior  Indebtedness  shall  have  been
transmitted  to the  Company in respect of such  Senior  Defaults,  no direct or
indirect payment (in cash,  property,  securities or by set-off or otherwise) of
or on account of the  principal of or interest on this Note or in respect of any
redemption, retirement, purchase or other acquisition of this Note shall be made
during any period prior to the  expiration  of the  Blockage  Period (as defined
below);  provided,  however,  that in no event shall the  foregoing  prevent the
Payee from converting this Note into shares of Subsequent Round Securities.

                    (ii) For purposes of this Section 4, a "Blockage  Notice" is
a notice of a Senior Default that in fact has occurred and is continuing,  given
to the  Company  and the  Payee  by any  holders  of  Senior  Indebtedness  then
outstanding (or their authorized agent); provided,  however, that no such notice
shall be effective as a Blockage  Notice if an effective  Blockage  Notice shall
have been given within 360 days prior thereto.

                                                             Page 37 of 44 Pages

                    (iii) For  purposes of this  Section 4, a "Blockage  Period"
with respect to a Blockage  Notice is the period  commencing  upon the Company's
receipt  of such  Blockage  Notice  and  having  the  duration  set forth in the
particular  agreement  establishing the Senior Indebtedness to which the Company
is a party; provided, that, such Blockage Period is no more than 90 days.

          Notwithstanding   the   foregoing,   the  Blockage   Period  shall  be
inapplicable or cease to be effective if an Event of Default pursuant to Section
3(d) or (e) shall have occurred. In addition, any Blockage Period shall cease to
be  effective  if at any time during such period (i)  substantial  assets of the
Company  are sold or  otherwise  disposed of outside of the  ordinary  course of
business  for less than fair value or (ii)  payment or any  distribution  of any
character, whether in cash, securities or other property of the Company shall be
made to or received by any  creditor  on any  indebtedness  which is on the same
level of  priority  with or junior and  subordinate  in right of payment to this
Note.

          Upon the expiration or termination of any Blockage  Period,  the Payee
shall be entitled to exercise  any of its rights with respect to this Note other
than any right to  accelerate  the  maturity  date of this Note  based  upon the
occurrence  of any Event of Default in respect  thereto  which has been cured or
otherwise remedied during the Blockage Period.

               (d) Payments and Distributions  Received. If the Payee shall have
received any payment from or distribution of assets of the Company in respect of
Obligations  in  contravention  of the terms of this Section 4 before all Senior
Indebtedness  is  paid  in  full,  then  and  in  such  event  such  payment  or
distribution  shall be received  and held in trust for and shall be paid over or
delivered to the holders of Senior  Indebtedness to the extent  necessary to pay
all such Senior Indebtedness in full.

               (e)  Proofs  of  Claim.  If,  while any  Senior  Indebtedness  is
outstanding, any Event of Default under Section 3(d) or (e) of this Note occurs,
the Payee  shall  duly and  promptly  take such  action as any  holder of Senior
Indebtedness may reasonably  request to collect any payment with respect to this
Note for the  account  of the  holders of the  Senior  Indebtedness  and to file
appropriate  claims or proofs of claim in respect of this Note. Upon the failure
of the Payee to take any such  action,  each  holder of Senior  Indebtedness  is
hereby irrevocably authorized and empowered (in its own name or otherwise),  but
shall have no obligation,  to demand, sue for, collect and receive every payment
or  distribution  referred  to in  respect  of this Note and to file  claims and
proofs of claim and take such other action as it may deem necessary or advisable
for the exercise or  enforcement of any of the rights or interests of the Holder
with respect to this Note.

               (f) Subrogation. After all amounts payable under or in respect of
Senior  Indebtedness  are paid in full in cash, the Payee shall be subrogated to
the  rights  of  holders  of  Senior   Indebtedness   to  receive   payments  or
distributions applicable to Senior Indebtedness to the extent that distributions
otherwise  payable  to the Payee  have been  applied  to the  payment  of Senior
Indebtedness.  A  distribution  made under this  Section 4 to a holder of Senior
Indebtedness  which  otherwise  would  have been  made to the  Payee is not,  as
between  the  Company  and  the  Payee,  a  payment  by the  Company  on  Senior
Indebtedness.

               (g) Relative  Rights.  This Section 4 defines the relative rights
of the Payee and the holders of Senior  Indebtedness.  Nothing in this Section 4
shall (i) impair,  as between the Company and the Payee,  the  obligation of the
Company,  which is absolute and unconditional,  to pay principal of and interest
(including  Default  Interest) on this Note in accordance  with its terms;  (ii)
effect the relative  rights of the Payee and creditors of the Company other than
holders of Senior  Indebtedness;  (iii)  prevent the Payee from  exercising  its
available  remedies  upon an Event of Default,  subject to the  rights,  if any,
under this Section 4 of holders of Senior Indebtedness or (iv) prevent the Payee
from exercising its conversion rights under Section 5.

                                                             Page 38 of 44 Pages

               (h) Subordination May Not Be Impaired by the Company. No right of
any  holder of any  Senior  Indebtedness  to enforce  the  subordination  of the
Obligations  evidenced  by this Note  shall be  impaired  by any  failure by the
Company or such  holder of Senior  Indebtedness  to act or by the failure of the
Company or such holder to comply with this Note.  The provisions of this Section
4 shall continue to be effective or be reinstated, as the case may be, if at any
time  any  payment  of any of the  Senior  Indebtedness  is  rescinded  or  must
otherwise  be returned by any holder of Senior  Indebtedness  as a result of the
insolvency,  bankruptcy or  reorganization  of the Company or otherwise,  all as
though such payment had not been made.

               (i) Payments.  A payment with respect to principal of or interest
on the Obligations shall include,  without  limitation,  payment of principal of
and interest on this Note,  and any payment on account of  mandatory  prepayment
provisions.

               (j) Section Not to Prevent Events of Default. The failure to make
a  payment  on  account  of  principal  of  or  interest  on  or  other  amounts
constituting  the Obligations by reason of any provision of this Section 4 shall
not be construed  as  preventing  the  occurrence  of an Event of Default  under
Section 3.

          5. Conversion.

               (a) Right to Convert. Subject to the terms and conditions of this
Section 5 and to  stockholder  approval (to the extent,  and only to the extent,
required  by the rules of the  Nasdaq  SmallCap  Market  or any  other  national
securities exchange or quotation system upon which the Payor's common stock, par
value $0.01 per share ("Common Stock"), may be listed from time to time (for the
avoidance of doubt, it being  understood that, prior to conversion of this Note,
such  approval  need only be obtained as to the portion or portions,  if any, of
Subsequent  Round  Securities that the holder would acquire upon conversion that
exceeds the amount that could be acquired  without such approval under the rules
of the Nasdaq  SmallCap  Market or any other  national  securities  exchange  or
quotation  system upon which the Common Stock may be listed from time to time)),
the Payee  shall have the  right,  at its  option,  at any time and from time to
time,  upon the  consummation  of any Subsequent  Round of Financing (as defined
below),  to convert all or any portion of the principal  amount of this Note and
any accrued and unpaid interest thereon (collectively,  "Note Obligations") into
a number of fully paid and  nonassessable  Subsequent Round Securities (with the
most  favorable  terms  received  by any  investor in such  Subsequent  Round of
Financing)  equal to the quotient  obtained by dividing the aggregate  amount of
Note  Obligations  to be  converted  by the lowest  price per  Subsequent  Round
Security paid by any investor in such  Subsequent  Round of  Financing.  Written
notice  of a  Subsequent  Round of  Financing  stating  the  date on which  such
Subsequent Round of Financing is expected to become effective and describing the
terms and conditions of such Subsequent Round of Financing shall be delivered by
the  Company to, and  received  by, the Payee not less than 10 days prior to the
consummation of such Subsequent Round of Financing.

               (b)  Procedure  for  Conversion.  In order to convert  all or any
portion of the Note  Obligations,  the Payee shall (i) surrender this Note, duly
endorsed,  at  the  office  of the  Payor  and  (ii)  simultaneously  with  such
surrender,  notify  the Payor in  writing of its  election  to convert  all or a
portion  of the Note  Obligations,  which  notice  shall  specify  the amount of
principal and interest included in the Note Obligations to be so converted.  The

                                                             Page 39 of 44 Pages

date on which the Note is  surrendered  for  conversion is referred to herein as
the  "Conversion  Date." As soon as practicable  after the Conversion  Date, the
Payee shall be entitled to receive a certificate or certificates,  registered in
such name or names as the Payee may direct,  representing  the Subsequent  Round
Securities  issuable upon conversion of the applicable Note  Obligations,  along
with a new promissory  note, in the same form as this Note,  reflecting any Note
Obligations  that have not been so  converted;  provided that the Payee shall be
treated  for  all  purposes  as the  record  holder  of  such  Subsequent  Round
Securities  as  of  the  Conversion  Date.  The  issuance  of  Subsequent  Round
Securities upon conversion of any Note Obligations  shall be made without charge
to the Payee for any issuance tax in respect  thereof,  provided  that the Payor
shall not be  required  to pay any tax that may be  payable  in  respect  of any
transfer  involved in the  issuance and  delivery of any  certificate  in a name
other than that of the Payee.

               (c) Reservation of Shares. Payor shall reserve and keep available
solely for  issuance  upon the  conversion  of Note  Obligations  such number of
shares of Subsequent Round Securities as will from time to time be sufficient to
permit the conversion of all outstanding  Note  Obligations  (collectively,  the
"Conversion Securities"),  and, if applicable, shall take all action to increase
the authorized  number of Subsequent Round Securities if at any time there shall
be insufficient  authorized but unissued  Subsequent  Round Securities to permit
such  reservation or permit the conversion of all outstanding  Note  Obligations
and  Subsequent  Round  Securities.  The  Payor  covenants  that all  Conversion
Securities  that shall be so issued shall be duly  authorized,  validly  issued,
fully paid and  non-assessable  by the  Payor,  not  subject  to any  preemptive
rights,  and free from any taxes,  liens and charges  with  respect to the issue
thereof.  The Payor will take all such action as may be necessary to ensure that
all  such  Conversion  Securities  may be so  issued  without  violation  of any
applicable law or  regulation,  or any  requirement  of any national  securities
exchange or quotation system upon which the Common Stock may be listed.

               (d) Certain Definitions. For purposes of this Note, the following
terms shall have the  following  meanings  (with terms  defined in the  singular
having comparable meanings when used in the plural and vice versa):

          "Subsequent  Round of Financing"  means the offer and sale for cash by
the Company of its equity securities.

          "Subsequent  Round Securities" means the equity securities sold in the
Subsequent  Round of  Financing;  provided  that, to the extent that two or more
types or classes of equity securities are sold as a unit in the Subsequent Round
of Financing,  "Subsequent Round Securities" shall mean a unit consisting of the
same types or classes of equity securities, in the same proportion, as the units
sold in the Subsequent Round of Financing.

          6. Suits for Enforcement.

               (a) Upon the occurrence of any one or more Events of Default, the
holder of this Note may  proceed to protect  and  enforce  its rights by suit in
equity, action at law or by other appropriate  proceeding in aid of the exercise
of any power granted in this Note, or may proceed to enforce the payment of this
Note,  or to enforce any other legal or equitable  right it may have as a holder
of this Note.

               (b) The holder of this Note may direct the time, method and place
of conducting any proceeding for any remedy available to itself.

                                                             Page 40 of 44 Pages

               (c) In case of any Event of  Default,  the Payor  will pay to the
holder of this Note such amounts as shall be sufficient to cover the  reasonable
costs and  expenses  of such  holder  due to such  Event of  Default,  including
without limitation,  costs of collection and reasonable fees,  disbursements and
other  charges of counsel  incurred in  connection  with any action in which the
holder prevails.

          7. Notices. All notices, demands and other communications provided for
or permitted  hereunder  shall be made in accordance  with the provisions of the
Note Purchase Agreement, dated as of the date hereof, by and among the Payor and
the investors listed on Schedule 1 thereto.

          8. Successors and Assigns. This Note shall inure to the benefit of and
be binding upon the successors and permitted assigns of the parties hereto.  The
Payor may not assign any of its rights or  obligations  under this Note  without
the prior  written  consent  of Payee.  The Payee may assign all or a portion of
their rights or  obligations  under this Note to an affiliate  without the prior
written consent of the Payor.

          9. Amendment and Waiver.

               (a) No  failure  or delay  on the  part of the  Payor or Payee in
exercising  any  right,  power or remedy  hereunder  shall  operate  as a waiver
thereof,  nor shall any single or partial  exercise of any such right,  power or
remedy  preclude  any other or further  exercise  thereof or the exercise of any
other right,  power or remedy.  The remedies  provided for herein are cumulative
and are not  exclusive  of any  remedies  that may be  available to the Payor or
Payee at law, in equity or otherwise.

               (b)  Any  amendment,  supplement  or  modification  of or to  any
provision of this Note, any waiver of any provision of this Note and any consent
to any  departure  by the Payor  from the terms of any  provision  of this Note,
shall be effective  (i) only if it is made or given in writing and signed by the
Payor and the Payee and (ii) only in the specific  instance and for the specific
purpose for which made or given.

          10.  Headings.  The  headings  in this  Note  are for  convenience  of
reference only and shall not limit or otherwise affect the meaning hereof.

          11.  GOVERNING  LAW.  THIS NOTE SHALL BE GOVERNED BY AND  CONSTRUED IN
ACCORDANCE  WITH  THE LAWS OF THE  STATE  OF NEW  YORK,  WITHOUT  REGARD  TO THE
CONFLICTS OF LAW PRINCIPLES THEREOF.

          12. Costs and  Expenses.  The Payor hereby agrees to pay on demand all
reasonable out-of-pocket costs, fees, expenses,  disbursements and other charges
(including  but not  limited  to the  fees,  expenses,  disbursements  and other
charges of counsel to the  Payee) of the Payee  arising in  connection  with any
consent or waiver granted or requested hereunder or in connection herewith,  and
any  renegotiation,  amendment,  work-out  or  settlement  of  this  Note or the
indebtedness arising hereunder.

          13. Waiver of Jury Trial and Setoff.  The Payor hereby waives trial by
jury in any  litigation  in any court with respect to, in  connection  with,  or
arising out of this Note or any  instrument  or document  delivered  pursuant to
this  Note,  or  the  validity,   protection,   interpretation,   collection  or
enforcement  thereof,  or any other claim or dispute howsoever arising,  between
any Payor and the Payee;  and the Payor hereby waives the right to interpose any
setoff or counterclaim  or cross-claim in connection  with any such  litigation,
irrespective of the nature of such setoff, counterclaim or cross-claim except to
the  extent  that the  failure  so to assert any such  setoff,  counterclaim  or
cross-claim would permanently preclude the prosecution of the same.

                                                             Page 41 of 44 Pages

          14. Consent to Jurisdiction.  The Payor hereby irrevocably consents to
the nonexclusive  jurisdiction of the courts of the State of New York and of any
federal court located in such State in connection  with any action or proceeding
arising out of or relating to this Note or any document or instrument  delivered
pursuant to this Agreement.

          15.  Severability.  If any  one or more  of the  provisions  contained
herein, or the application thereof in any circumstance, is held invalid, illegal
or  unenforceable  in any respect for any reason,  the  validity,  legality  and
enforceability  of any such provisions  hereof shall not be in any way impaired,
unless the provisions held invalid, illegal or unenforceable shall substantially
impair the benefits of the remaining provisions hereof.

          16. Entire Agreement.  This Note is intended by the parties as a final
expression  of their  agreement  and  intended  to be a complete  and  exclusive
statement of the agreement and understanding of the parties hereto in respect of
the subject matter hereof.  There are no restrictions,  promises,  warranties or
undertakings,  other  than  those set forth or  referred  to  herein.  This Note
supersedes  all prior  agreements  and  understandings  between the parties with
respect to such subject matter.

          17.  Further  Assurances.  The Payor shall execute such  documents and
perform  such  further  acts  (including,  without  limitation,   obtaining  any
consents, exemptions,  authorizations or other actions by, or giving any notices
to, or making any filings with, any governmental  authority or any other Person)
as may be  reasonably  required  or  desirable  to carry out or to  perform  the
provisions of this Note.

                                  BLUEFLY, INC.


                                  By: ____________________________
                                      Name:
                                      Title:




                                                             Page 42 of 44 Pages



                                  EXHIBIT DDDD

                               WAIVER AND CONSENT
                                OF THE HOLDERS OF
                      SERIES A CONVERTIBLE PREFERRED STOCK,
                      SERIES B CONVERTIBLE PREFERRED STOCK,
                      SERIES C CONVERTIBLE PREFERRED STOCK,
                      SERIES D CONVERTIBLE PREFERRED STOCK
                                       AND
                      SERIES E CONVERTIBLE PREFERRED STOCK
                                OF BLUEFLY, INC.

          The  undersigned,  constituting  the  holders of all of the issued and
outstanding  shares of the Series A Convertible  Preferred  Stock (the "Series A
Preferred  Stock"),  the Series B  Convertible  Preferred  Stock (the  "Series B
Preferred  Stock"),  the Series C  Convertible  Preferred  Stock (the  "Series C
Preferred  Stock"),  the Series D  Convertible  Preferred  Stock (the  "Series D
Preferred  Stock") and the Series E Convertible  Preferred  Stock (the "Series E
Preferred Stock") of Bluefly,  Inc., a Delaware corporation (the "Corporation"),
hereby  covenant  and  agree as  follows  and adopt  the  following  resolutions
pursuant to Section 228 of the General  Corporation Law of the State of Delaware
in lieu of holding  meetings  of the  holders of Series A  Preferred  Stock (the
"Series A Preferred Stockholders"), the holders of Series B Preferred Stock (the
"Series B Preferred Stockholders"),  the holders of the Series C Preferred Stock
(the "Series C Preferred  Stockholders"),  the holders of the Series D Preferred
Stock (the  "Series D Preferred  Stockholders")  and the holders of the Series E
Preferred  Stock (the "Series E Preferred  Stockholders"),  and direct that this
waiver and consent be filed with the minutes of the Corporation:

          WHEREAS,  the  Corporation  desires  to  issue  and  sell  to  Quantum
Industrial  Partners LDC and SFM Domestic  Investments  LLC  (collectively,  the
"Investors"), pursuant to a Note and Warrant Purchase Agreement substantially in
the  form  attached  hereto  as  Exhibit  A  (the  "Note  and  Warrant  Purchase
Agreement"),  for  an  aggregate  purchase  price  of  $2,000,000,   convertible
promissory  notes,  in the form  attached  as  Exhibit  A to the  Note  Purchase
Agreement, in the aggregate principal amount of $2,000,000 (the "Notes");

          WHEREAS,  the Notes are  convertible  into  equity  securities  of the
Corporation sold for cash in a subsequent round of financing  ("Subsequent Round
Securities"); and

          WHEREAS,  Sections 5.5.1 and 5.6.1 of the Corporation's certificate of
incorporation  and  Section  5.1 of the  certificate  of  powers,  designations,
preferences  and rights of each of the Series C  Preferred  Stock,  the Series D
Preferred  Stock and the Series E Preferred Stock provide,  respectively,  that,
without  the  approval  of the  holders  of a  majority  of each of the Series A
Preferred Stock,  Series B Preferred Stock,  Series C Preferred Stock,  Series D
Preferred Stock and Series E Preferred Stock, each voting separately as a class,
the Corporation  shall not, among other things,  issue or sell securities of the
Corporation or incur indebtedness in excess of $1,000,000.




                                                             Page 43 of 44 Pages

          NOW, THEREFORE, BE IT:

          RESOLVED, that (1) the issuance and sale to the Investors, pursuant to
the Note Purchase Agreement,  of the Notes, (2) the issuance of Subsequent Round
Securities  upon the  conversion  of the Notes and (3) the issuance of shares of
Common  Stock or other  securities  of the Company  upon the  conversion  of any
Subsequent Round Securities are each hereby approved in all respects;  and it is
further

          RESOLVED,  that this waiver and consent may be executed in one or more
counterparts,  each of which shall be deemed an original and all of which,  when
taken together, shall be deemed one and the same instrument.
















               [Remainder of Page Intentionally Left Blank]




                                                             Page 44 of 44 Pages



          IN WITNESS  WHEREOF,  the  undersigned  have  caused  this  waiver and
consent to be executed as of this 17th day of October, 2003.


                                       QUANTUM INDUSTRIAL PARTNERS LDC


                                       By: ____________________________
                                           Name:
                                           Title:


                                       SFM DOMESTIC INVESTMENTS LLC


                                       By: ____________________________
                                           Name:
                                           Title: