SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
6-K
REPORT
OF
FOREIGN PRIVATE ISSUER
PURSUANT
TO RULE 13a-16 OR 15d-16 OF
THE
SECURITIES EXCHANGE ACT OF 1934
Report
on
Form 6-K dated June 28, 2007
Commission
File No. 0-28578
DASSAULT
SYSTEMES S.A.
(Name
of
Registrant)
9,
Quai Marcel Dassault, B.P. 310, 92156 Suresnes Cedex, France
(Address
of Principal Executive Offices)
Indicate
by check mark whether the registrant files or will file annual reports under
cover of Form 20-F or Form 40-F
Form
20-F
x Form
40-F
o
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted
by Regulation S-T Rule 101(b)(1):
Yes
o No
x
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted
by Regulation S-T Rule 101(b)(7):
Yes
o No
x
Indicate
by check mark whether by furnishing the information contained in this Form,
the
registrant is also thereby furnishing the information to the Commission pursuant
to Rule 12g3-2(b) under the Securities Exchange Act of 1934:
Yes
o No
x
If
“Yes”
is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): 82-___________
ENCLOSURES:
Dassault
Systemes S.A. is furnishing under cover of Form 6-K a press release dated
June
28, 2007, announcing a strategic partnership with Publicis Groupe for the
launch
of the 3dswym Joint Venture to bring Innovative 3D marketing solutions
to global
marketers.
 |
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Publicis
Groupe and Dassault Systèmes Announce
Strategic
Partnership:
Launch
3dswym
Joint Venture to bring Innovative 3D marketing solutions to global
marketers
Paris
- June 28 - Publicis
Groupe (Euronext Paris: FR0000130577 and NYSE: PUB) and Dassault Systèmes
(Euronext Paris: #13065, DSY.PA and Nasdaq: DASTY) today announced the
signature
of a memorandum of understanding to create 3dswym,
a
global joint venture in the field of web-based 3D. The joint venture company,
based in Paris, will offer a collaborative web-based platform allowing
marketers
to connect directly to consumers in order to jointly create and adapt new
consumer goods and new retail environments using advanced Web and 3D tools.
The
3dswym venture derives from a shared vision of Maurice Lévy, Chairman and CEO of
Publicis Groupe and Bernard Charlès, President and CEO of Dassault Systèmes,
about the future of marketing. Both men are convinced that successful marketing
must permit consumers to enter the product creation process at a much earlier
stage, so that products and services are in fact co-generated with them.
3dswym’s online 3D solutions are perfectly adapted to this kind of collaboration
and stand to radically change marketing by markedly improving the success
rate
of new products, giving clients a real competitive advantage.
3dswym
will help marketers through:
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·
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100%
matching consumer needs, desires and expectations.
3dswym’s web-based 3D platform
functions as an R&D engine to conceive and create new generation
products and retail concepts, with consumers.
With 3dswym’s focus on the “Consumer Journey”, from creation of products
to how they are presented, packaged, what point-of-sale should
resemble
and how they will be used at home.
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·
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Speedier
time to market, fewer marketing errors and much-reduced environmental
footprint using 3D tools to define the best and faster and most
effective
product development, virtually replacing the need to produce
physical
prototypes and models.
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·
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Highly-customized
product roll-outs, leading to more efficient commercialization,
more in
line with the full diversity of consumer
imagination.
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Very
simply, and by means of a few clicks, the consumer will be able to redesign
packaging or refashion a product by redefining its form, its colours -
and then
see his or her ideas come alive in three dimensions on a supermarket shelf
or at
the consumer’s own home.
3dswym
is
the product of an unprecedented strategic partnership linking two global
leaders
in their respective sectors. It leverages the vast consumer intelligence
and
global marketing skills of Publicis Groupe with the cutting-edge technology
of
Dassault Systèmes, a world leader in 3D software and Product
Lifecycle Management Solutions.
3dswym
is aimed in particular at the client base of both companies, which together
includes some of the largest consumer, retailing, and manufacturing groups
in
the world.
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1 of
2
Maurice
Lévy, Chairman and CEO of Publicis Groupe said,“In
today’s world of the Empowered Consumer, the traditional theory of Adam Smith
about “supply and demand” is being turned on its head. In the emerging “demand
and supply” world, consumers will increasingly be called upon to have a say at
different points along the entire innovation chain. Marketing in the future
will
depend in part on the creation of 3D virtual experience in which one can
imagine, transform and create a retail outlet, a product, or packaging.
3dswym
is the product of an extraordinary strategic partnership between Dassault
Systèmes and Publicis Groupe, an indication of the kind of innovative marketing
solutions which can result from collaboration between best in class experts
in
3D technology and specialists in strategic marketing as well as consumers.
Without exaggerating we can say that there will be a “before” and an “after”
3dswym in the field of marketing products and services through retail
channels.”
Bernard
Charlès President and CEO of Dassault Systèmes said“Literally,
SWYM is the acronym of See
What
You Mean.
Ultimately, consumers will participate to the co-creation of products and
services that will fulfill their practical needs and dreams. 3D enables
true
life experience using the 3D virtual world as a powerful media to imagine,
share
and experience. Our online 3DVIA platform is the key enabler for our joint
venture.”
3dswym
will be 51%-owned by Publicis Groupe and 49% by Dassault Systèmes. The creation
of the joint venture is subject to the signing of definitive agreements.
The
entity will draw on the products and services of Dassault Systèmes for
technology and software solutions and on the marketing knowledge of Publicis
Groupe for communication and consumer insights.
|
Press
conference today with Bernard Charles and Maurice Lévy at 10am, 133 Champs
Elysées, 75008 Paris
|
Documentation
and information: www.3dswym.com: Experience
it!
* * *
Publicis
Groupe (Euronext
Paris: FR0000130577 and NYSE: PUB) is the world’s fourth largest communications
group, as well as world’s second largest media counsel and buying group. With
activities spanning 104 countries on five continents, the Groupe employs
approximately 42,000 professionals.
The
Groupe’s communication activities cover advertising, through three autonomous
global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as
well as through its two multi-hub networks Fallon Worldwide and 49%-owned
Bartle
Bogle Hegarty; media consultancy and buying through two worldwide networks
ZenithOptimedia and Starcom MediaVest Group; interactive and digital marketing,
marketing services and specialized communications including direct marketing,
public relations, corporate and financial communications, event communications,
multicultural and with a worldwide leadership in healthcare
communications.
Web
site:
www.publicisgroupe.com
About
Dassault Systèmes:
As a
world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault
Systèmes brings value to more than 100,000 customers in 80 countries. A pioneer
in the 3D software market since 1981, Dassault Systèmes develops and markets PLM
application software and services that support industrial processes and
provide
a 3D vision of the entire lifecycle of products from conception to maintenance.
The Dassault Systèmes portfolio consists of CATIA for designing the virtual
product - SolidWorks for 3D mechanical design - DELMIA for virtual production
-
SIMULIA for virtual testing - ENOVIA for global collaborative lifecycle
management, and 3DVIA for online 3D lifelike experiences. Dassault Systèmes is
listed on the Nasdaq (DASTY) and Euronext Paris (#13065, DSY.PA) stock
exchanges. For more information, visit: www.3ds.com.
CATIA,
DELMIA, ENOVIA, SIMULIA, SolidWorks and 3D VIA are registered trademarks
of
Dassault Systèmes or its subsidiaries in the US and/or other countries.
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Publicis
Groupe Contacts:
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Eve
Magnant, Corporate Communications
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+
33 (0)1 44 43 70 25
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Martine
Hue, Investors Relations
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+
33 (0)1 44 43 65 00
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Dassault
Systèmes Press Contacts:
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Derek
Lane(DS Americas)
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derek.lane@3ds.com
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+1
(818) 673-2243
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Mikiko
Igarashi (DS AP)
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mikiko.igarashi@3ds.com
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+81-3-5442-4138
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Arnaud
Malherbe (DS EMEA)
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arnaud.malherbe@3ds.com
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+33
(0)1 55 49 87 73
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SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant
has
duly caused this report to be signed on its behalf by the undersigned,
thereunto
duly authorized.
| DASAULT SYSTEMES S.A. | ||
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| Date: June 28, 2007 | By: | /s/ Thibault de Tersant |
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Name:
Thibault de Tersant
Title:
Executive Vice President, Finance and
Administration
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