NUTLEY, NJ, July 25, 2025 /24-7PressRelease/ -- In another unprecedented real estate win, Realty Executives Elite Homes has once again shattered local price ceilings with the sale of 53 Kenzel Ave in Nutley for $1,200,000—a record-breaking deal that continues to redefine what's possible in the Nutley market.
This isn't just another transaction. This is a masterclass in targeted marketing, precise pricing strategy, and high-impact digital promotion.
"We knew 53 Kenzel Ave was special, and we treated it that way from day one," said Matthew De Fede, Broker/Owner of Realty Executives Elite Homes. "We don't just list homes—we launch them like a product, with a full-scale media blitz designed to create buzz, generate demand, and ultimately, bring in the right buyer willing to pay top dollar."
The Strategy Behind the Sale
To elevate this property above the noise of traditional listings, De Fede and his team deployed a proprietary Spotlight Elite™ marketing campaign, which included:
Cinematic Video Tours that showcased the lifestyle, not just the layout
Professional Copywriting designed to appeal to high-end buyers and tell a story
Magazine-Quality Photography for both digital and print assets
Aggressive Social Media Advertising targeting NYC commuters, luxury homebuyers, and relocation prospects
Exclusive Email Blasts to a curated list of pre-qualified buyers and brokers
Syndication across major platforms, including Zillow, Realtor.com, Google Ads, YouTube, Instagram, Facebook, and even connected TV streaming ads
The Result?
A cash buyer, a fast close, and another price-per-square-foot record smashed in Nutley.
53 Kenzel Ave was more than a sale—it was a strategic brand moment for both the brokerage and the seller, proving once again that high-level marketing gets high-level results.
About Realty Executives Elite Homes
Realty Executives Elite Homes is Nutley's #1 real estate brokerage for high-end residential listings, specializing in digital-first strategies that deliver big-market exposure to local properties. With a reputation for innovation, precision, and results, Matthew De Fede and his team continue to dominate the Nutley real estate scene and beyond.
Realty Executives Elite Homes
653 Franklin Ave
Nutley, NJ 07110
Office: 973-846-0065
Web: www.matthewdefede.com
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