Leading Agency Announces Practice Leads and Launches BrandLab to Help Companies Reimagine, Redefine, and Reinvigorate their Brands
BOSTON, MA / ACCESSWIRE / December 18, 2024 / Greenough Communications, a premier brand marketing and communications agency, today announced several updates to its leadership team, including new practice area leads deepening service offerings in Technology, Healthcare & Life Sciences, Business Services, and the Climate Transition. Additionally, the agency formally introduced BrandLab, an extension of its services designed to help companies of all sizes reimagine and amplify how their brand tells its unique story to the world.
"At Greenough Communications, our mission is clear: to redefine what it means to stand out in an unprecedented era dominated by AI and overwhelming digital noise, and it's working. We collaborate with bold, disruptive brands to not only challenge the markets they compete in but to redefine them. This is achieved by building enduring relationships with our team and clients, which empower us to consistently deliver exceptional results," said Nikki Festa O'Brien, CEO of Greenough Communications. "With our recent strategic hires, promotions, and expanded offerings, we are well-positioned to scale our capabilities and adapt to the ever-evolving needs of the industry, all while maintaining our reputation as a leading agency."
Leadership Updates
Kate Campbell joins as Senior Vice President and Head of the Technology Practice. With nearly two decades of experience in communications and marketing and co-host of the "Don't be a SaaS" podcast, Kate specializes in amplifying brand visibility across various technology sectors, including cybersecurity, DevOps, MarTech, supply chain and manufacturing, and vertical SaaS. She joins Greenough from York IE, where she led the Marketing Communications advisory services practice for the strategic growth firm, managing day-to-day operations and providing strategic insights to its portfolio and advisory companies.
Kenneth Craig has been promoted to Vice President and Head of Executive Communications and Visibility. He brings over a decade of experience as a broadcast correspondent-both on and off camera-to this role. He will collaborate with clients and teams to uncover the "why" behind the message and craft stories that resonate.
Tiffany Keenan joined the agency earlier this year as Vice President. She collaborates with leading healthcare and life sciences brands at the intersection of technology, driving global impact for patients and clinicians. From advancements in cancer diagnostics to responsible AI and next-generation protein manufacturing, her work spans innovations that are transforming care and outcomes globally.
This team joins the agency's other practice leaders: Christine Williamson, who heads Climate Transition and Business Services, and Jessika Parry, who leads Brand Marketing.
"As a lifelong tech enthusiast, I've always been passionate about a wide range of technology and how it can impact every aspect of our world," said Kate Campbell. "I've been closely following Greenough's trajectory and couldn't be more excited to work alongside some of the best communicators and marketers in the business."
BrandLab
Greenough has also launched BrandLab, a new extension of our brand marketing offerings. With nearly 30 years of experience, we've continuously evolved to meet the industry's shifting demands. Our specialized senior team dives deep into brand ideation and creation, uncovering opportunities to develop compelling narratives that reflect each client's unique values and forge meaningful connections with their target audiences.
As Greenough welcomes these new team members, roles, and clients, such as Interos, Rivermoor Energy and HFS Research, the firm looks forward to growing and evolving alongside our clients and providing tailored solutions that meet their needs.
About Greenough Communications
Greenough Communications provides brand marketing and communications for the moments that matter and specializes in creating the moments in between. Named a Top Agency by PR Daily, we hire purposefully and have assembled a team of strategic thinkers with integrated capabilities and unmatched industry experience across industries, including technology, healthcare, business services, and the climate transition. To learn more about our services, visit www.greenoughagency.com and follow us on LinkedIn and Instagram.
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Contact Information:
Jessika Parry
jparry@greenoughagency.com
+14192664016
SOURCE: Greenough
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