Profitable and Scaling Toward $3M ARR, Hire Sofia Begins Acquiring Single-Family Properties in the Midwest and Southeast

LOS ANGELES, CALIFORNIA / ACCESS Newswire / October 31, 2025 / Hire Sofia, the specialized accounting firm serving short-term rental and multifamily operators, announced that it exceeded its 2025 revenue projections ahead of schedule and remains fully bootstrapped, profitable, and cash-flow positive. The company continues to scale without outside capital and without relying on referral networks or third-party marketplaces. Hire Sofia reports strong client retention and satisfaction, backed by verified client testimonials.

"We own our distribution. We don't depend on referrals or marketplaces," said Fey Guler, founder of Hire Sofia. "Clients stay because we understand the STR business better than anyone, and we deliver the financial clarity we promise - with a level of care that's rare in this industry."

Additional company information and service details can be found on the Hire Sofia website.

2026 Outlook: Targeting $3M ARR

Hire Sofia projects $3M ARR by year-end 2026, driven by continued organic growth in the short-term rental and multifamily vertical.

The company continues to take a measured approach to software development. Rather than rushing into automation or chasing hype, Hire Sofia remains focused on perfecting and systemizing its accounting workflows. Proprietary technology remains on the roadmap for late 2026 or 2027.

"There is an abundance of automation tools already in the market," said Guler. "We're not interested in another ‘assistive' tool. The goal is to build the first human-free accounting system in the STR space - but only after we master the workflow."

Founder Launches Real Estate Acquisition Initiative: 500 Homes Across Midwest and Southeast

In parallel with Hire Sofia's growth, Guler has begun deploying capital into direct real estate acquisitions, focusing on affordable single-family homes in the Midwest and Southeast. The first property closed this week, with another closing scheduled in the coming days. The plan is to acquire approximately 100 homes in 2026 and scale to roughly 500 homes over the next 3 years, deploying more than $50M in capital.

"Most investors buy homes first and then scramble to build systems," said Guler. "I spent years managing thousands of units and building the infrastructure first. Now I'm applying that same system to real estate ownership."

About Hire Sofia

Hire Sofia is a specialized accounting firm focused exclusively on short-term rental hosts, vacation rental companies, and multifamily operators. The company provides bookkeeping, trust accounting, spend management, financial reporting, and monthly owner statements for portfolios ranging from individual hosts to operators managing hundreds of units. Hire Sofia combines deep STR operational expertise with disciplined financial workflows to deliver clarity, compliance, and confidence. More information is available on the Hire Sofia website.

SOURCE: Hire Sofia