MINNEAPOLIS, MN / ACCESS Newswire / November 4, 2025 / MasAti recently announced "Frequency Wealth," the core of its Xponential Intelligence. The framework measures cognitive coherence so teams can work more steadily and think clearly. The aim is to update old success formulas for an AI-heavy, always-on economy. Early use may help organizations swap adrenaline-fueled hustle for sustainable, repeatable output.

Why Burnout Needs Better Metrics

Workload is only part of the strain. Decision noise, context switching, and fragmented tools add friction that drains attention before real work begins. MasAti's news centers on treating human focus as infrastructure that can be observed, measured, and trained, rather than willed into existence by slogans or longer hours. The company calls that measurable quality "coherence," and argues that consistency here may predict steadier performance over time.

What "Frequency Wealth" Proposes

The framework organizes success around the state you work from, not just the outcomes you chase. In practice, that means tracking patterns of attention, recovery, and decision pace, then adjusting daily rhythms to favor clarity under pressure.

MasAti positions Frequency Wealth as a fourth layer alongside money, influence, and freedom, proposing that a coherent mind could support the other three without pushing people toward exhaustion.

How XI Translates Ideas Into Practice

Xponential Intelligence, or XI, is described as the operational side of the concept. It pairs behavior tracking with guided routines intended to nudge teams toward more coherent work sessions. Instead of promising dramatic overnight change, the company outlines a cadence that might fit inside current schedules: shorter focus blocks, clearer handoffs, and reviews that look for cognitive friction, the way ops teams already look for physical bottlenecks.

Early Findings Framed as Case Studies

MasAti cites multi-year internal research and client pilots, but presents the outcomes as early case studies rather than guarantees. Reported themes include steadier meeting pace, fewer last-minute scrambles, and faster onboarding for complex projects once teams align on shared cues.

The company emphasizes measurement and repeatability, noting that results vary by team size, leadership habits, and how consistently routines are used day to day.

Who Benefits?

The company points to environments where attention gets priced by the minute. Product teams shipping against tight dates, service orgs handling constant requests, and labs juggling complex analysis may benefit from clearer cognitive baselines.

Leaders could use the metrics to pick which meetings can shrink and which decisions deserve a slower pace. Individual contributors may map their best focus windows, then group deep work to match those patterns without adding more hours.

Where AI Fits Into the Picture

The announcement also touches on AI. XI's designers say coherence metrics could guide when to delegate tasks to software and when a person should lead, so tools complement rather than distract.

That division of labor may reduce alert fatigue and help teams reserve attention for judgment calls, while automation picks up repetitive steps that rarely benefit human focus in the first place.

What Happens Next?

MasAti is rolling Frequency Wealth into new engagements under the XI umbrella this quarter. Additional materials outline onboarding paths for executives, line managers, and small teams looking to pilot the approach before a wider rollout.

Interested parties may request briefings, and accredited researchers can inquire about data-sharing protocols tied to future studies. The company says more peer-reviewed work is planned as partnerships expand.

About MasAti

MasAti is the founder of Xponential Intelligence Meta Science (XIMS), which is dedicated to the evolution of human and machine intelligence. His discoveries are being adopted by organizations looking to improve leadership, AI development, and sustainable business practices.

Media Contact
XI Media Relations
Email: media@theXICODE.com
Website: www.XIMS.ai | theXICODE.com

SOURCE: XI Media Relations