Harbor Capital Advisors Expands ETF Suite with Corporate Culture Leaders Strategy

ETF Will Be Powered by Irrational Capital’s Human Capital Factor Scores

Harbor Capital Advisors, Inc. (“Harbor Capital”) today announced that it is adding to its exchange-traded fund (ETF) lineup by bringing a new Harbor Corporate Culture Leaders ETF (HAPY) to market in early February, upon completion of the registration process. This offering is in addition to the two fixed-income ETFs (SIFI, SIHY) that were launched this fall, the Disruptive Innovation ETF (INNO) launched in December, and the All-Weather Inflation Focus ETF (HGER) and Long-Term Growers ETF (WINN) launching in February 2022. Along with ETFs, Harbor Capital offers a curated experience of mutual funds and collective investment trusts (CITs).

Harbor Corporate Culture Leaders ETF – The Fund seeks to provide investment results that correspond, before fees and expenses, to the performance of the Human Capital Factor Unconstrained Index (the “Index”).

The Index is designed to deliver exposure to equity securities of large cap U.S. companies that demonstrate high employee engagement and motivation, based on human capital scores produced by Irrational Capital LLC. Co-founded by world-renowned behavioral scientist Dan Ariely, Irrational Capital is an investment research and development firm that applies workplace behavioral science, financial acumen, and data science to capture the powerful connection between human capital and financial outcomes.

“We’re thrilled to partner with the entire team at Irrational Capital, and particularly Dan Ariely, with the creation of the Harbor Corporate Culture Leaders ETF,” said Kristof Gleich, President & CIO, Harbor Capital. “Dan is a world-class behavioral scientist and a recognized leader in the field of motivation in the workplace. By partnering with Irrational Capital, investors will have an option to seek to capture the positive effect of businesses that successfully manage their most important asset – their people. Human Capital Investing is a new field of investing allowing us to target businesses with superior cultures driven by highly motivated employees. We would also like to congratulate the CEOs and wider leadership teams of all the members of our Corporate Culture Leaders ETF for creating cultures of inclusion and inspiring their people to do more, each and every day,” said Gleich.

“We believe we are the first firm to quantitatively capture the lift that strong corporate culture has on a company’s stock price in an investable way,” said Ariely. “By uncovering the capital in human capital, we help create investment options that seek to prove that doing the right thing pays. We are delighted to partner with Harbor Capital in offering investors access to the power of human capital.”

About Harbor Capital

Harbor is dedicated to helping clients achieve investment objectives with an active, cost-aware investing approach. For more than 30 years, our investment team has served as a guide for clients, developing portfolio strategies based on rigorous research and market analysis; sourcing select specialists and deep insights in each asset class; and evaluating performance to ensure that decisions remain in the best interests of our clients. Headquartered in Chicago, Harbor Capital Advisors had total assets under management of approximately $63 billion as of September 30, 2021. For more information, visit harborcapital.com.

About Irrational Capital

Irrational Capital is an investment research firm that applies workplace behavioral science, financial acumen and data science to quantify the impact of corporate culture and employee motivation on financial performance. Through cutting edge research on large, and often proprietary, data sets, Irrational Capital works with partners to provide access to investment strategies offering exposure to the Human Capital Factor, the first systematic, quantitative and investable measurement of the link between workplace environments/culture and positive-future equity returns. Irrational Capital was founded in 2017 and is headquartered outside of Philadelphia, Pennsylvania. To learn more about Irrational Capital, please visit www.irrational.capital.

NOTE: INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. THE REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE SEC BUT HAS NOT YET BEEN DECLARED EFFECTIVE. THESE SECURITIES MAY NOT BE SOLD NOR MAY OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES EFFECTIVE. THIS PRESS RELEASE IS NOT AN OFFER TO SELL THESE SECURITIES AND IS NOT SOLICITING AN OFFER TO BUY THESE SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED. AN INDICATION OF INTEREST IN RESPONSE TO THIS ADVERTISEMENT WILL INVOLVE NO OBLIGATION OR COMMITMENT OF ANY KIND.

CALL 1-800-422-1050 TO OBTAIN A PRE-EFFECTIVE PROSPECTUS. BEFORE INVESTING YOU SHOULD CAREFULLY CONSIDER A FUND’S INVESTMENT OBJECTIVES, RISKS, CHARGES, AND EXPENSES. THIS AND OTHER INFORMATION IS IN THE PROSPECTUS. PLEASE READ THE PROSPECTUS CAREFULLY BEFORE YOU INVEST.

All investments involve risk including the possible loss of principal.

There is no guarantee that the investment objective of the Fund will be achieved. Stock markets are volatile and equity values can decline significantly in response to adverse issuer, political, regulatory, market and economic conditions. At times, a growth investing style may be out of favor with investors which could cause growth securities to underperform value or other equity securities.

Unlike mutual funds, ETFs may trade at a premium or discount to their net asset value. The ETF is new and has limited operating history to judge.

Foreside Fund Services, LLC. is the Distributor of the Harbor Corporate Culture Leaders ETF.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211208005753/en/