SIIA Names athenahealth Marketing Team of the Year

Prestigious industry accolade recognizes athenahealth’s refreshed branding effort to elevate its brand and highlight the company’s vision, culture, and commitment to innovation

athenahealth, Inc., a leading provider of network-enabled software and services for medical groups and health systems nationwide, today announced the Software & Information Industry Association (SIIA) has named it the Marketing Team of the Year for 2022 as part of the annual SIIA CODiE Awards. The CODiE Awards program recognizes companies producing the most innovative business technology products across the country and around the world.

The award highlights the success of athenahealth’s recent brand refresh effort, which the company launched to enhance awareness of athenahealth, its solutions, and its mission to transform and improve the delivery of healthcare for clinicians, patients, and the broader healthcare industry. Through the updated branding, athenahealth is promoting the substantial capabilities that the company brings to its customers by bridging data gaps and making connections in the healthcare ecosystem.

“We are thrilled with this recognition of our brand, our company, and our people,” said Elizabeth DiPierro, executive director of marketing and brand at athenahealth. “Through our new brand focus, we are reinforcing the power of athenahealth’s ecosystem of clinicians, payers, partners, and patients. This award is a testament to the hard work of so many to bring our brand to life, and it represents a strong validation of our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.”

The revitalized brand leverages refined messaging, an updated visual identity, and new advertising to highlight athenahealth in the market and expand awareness of its differentiated offerings. athenahealth partnered with Siegel+Gale on brand strategy and Colossus on brand identity and creative to develop the new strategy.

“With our updated brand, we now have a platform that is as inspiring and aspirational as our overall goal: to enable healthier futures for all,” added DiPierro.

Acknowledged as the premier awards for the software and information industries for over 35 years, the SIIA CODiE Awards program is produced by SIIA, the principal trade association for the software, education, media, and digital content industries. SIIA announced the full slate of CODiE winners during an online winner announcement on June 8. SIIA honored athenahealth as one of 46 winners across 45 business technology categories, including seven leadership categories recognizing outstanding companies, individuals, and teams. The SIIA CODiE Awards is the industry's only peer-reviewed awards program.

About athenahealth, Inc.

athenahealth creates innovative healthcare technology that connects clinicians, patients, payers, and partners in differentiated ways. Our electronic health records, revenue cycle management, and patient engagement tools allow anytime, anywhere access, driving better financial outcomes for our customers and enabling our provider customers to deliver better quality care. In everything we do, we’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. For more information, please visit www.athenahealth.com.

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