The “Triple Crown” towers deliver premiere digital ads on the first-of-its-kind fully-connected premium advertising network

Spotlight Outdoor Ads, an enterprise leader in outdoor advertising and the out of home (OOH) industry, has gone live with the first three towers in its new Vegas Strip Tower Network, which transforms static structures into a connected, programmatic ad experience along the world-famous Las Vegas Boulevard. Known as the “Triple Crown”, the first three towers located at Caesars Strip North, Cromwell Strip North, and Showcase Strip North, are the first of Spotlight’s proven 38-foot structures to be transformed into high-impact digital displays.

Standing eye-level at the endpoints of pedestrian bridges across the Strip’s busiest intersections, Spotlight’s 27-foot by 12-foot LED screens on each tower deliver unmatched reach to millions of visitors and convention-goers annually. The Vegas Strip Tower Network—with each tower delivering more than 1,799,000 impressions collectively each week—introduces programmatic buying at a scale never before possible on Las Vegas Boulevard, enabling advertisers to serve motion-rich creative in real time and adapt messaging to campaign goals.

Beyond delivering unmatched reach for brands, the Triple Crown towers also serve as cultural canvases that reflect the spirit of Las Vegas. As part of the network’s launch, Spotlight has dedicated time on the Triple Crown screens to serving as a student art showcase, giving young artists a platform unlike any other.

“Las Vegas has always been a city that celebrates creativity, and we’re proud to give young artists a place to share their talent,” said Jeremie Watkins, President and CEO of Spotlight Outdoor Ads. “At the same time, these towers represent a once-in-a-generation opportunity for advertisers, with premier digital displays in the heart of the Strip that capture attention on a scale no other medium can offer. By blending brand impact with community celebration, the Vegas Strip Tower Network is not only transforming advertising but also becoming part of the cultural fabric of the city.”

The Vegas Strip Tower Network is powered by Vistar Media’s enterprise technology stack, which combines the Vistar ad server for intelligent campaign management and delivery with Vistar’s player software for real-time device monitoring and network management. Together, these systems enable Spotlight to serve dynamic, data-driven creative and run synchronized, large-format experiences using Vistar’s screen sync, now live across the Las Vegas Strip.

“Generating over one million weekly impressions, with 69,000 vehicles and 419,000 walking hours on the Strip each day, the Vegas Strip Tower Network leverages Vistar’s full-stack platform with screen sync and sets a new benchmark for reach and real-time activation,” said Matt Fitzgerald, Director, Enterprise Sales, Vistar Media.

The launch of the Triple Crown segment is only the beginning. By early 2026, Spotlight will launch three more digital towers, as the Triple Crown morphs into the Flamingo Five at the iconic Flamingo Road & Las Vegas Boulevard intersection. Together with the Showcase Mall tower further south at Park Avenue, all six phase one Vegas Strip Tower Network screens will create the Strip’s most concentrated street-level ad presence and deliver nonstop brand visibility where Vegas energy peaks. With the initial 13-tower Vegas Strip Tower Network set to be completed next year, with additional towers coming in 2026 and beyond, now is the time for advertisers to secure their placements and stake a claim on the most dominant new platform in out-of-home advertising. This expansion will create a connected platform that gives advertisers the ability to dominate engagement on the Strip with unprecedented scale and impact.

For more information, visit spotlightoutdoorads.com.

About Spotlight Outdoor Ads

Spotlight Outdoor Ads is a market leader in premium out-of-home (OOH) advertising on the Las Vegas Strip, delivering high-profile placements for some of the world’s most recognizable brands. With exclusive sales rights to 28 marquee billboard screens on landmark resort properties along one of the most famous stretches of road in the world, Spotlight offers unmatched visibility in the destination’s most photographed and heavily visited locations. The company’s wider portfolio also includes the only large-format sidewalk-level tower displays at major Strip intersections, which are now undergoing a transformation into the largest network of connected and programmatic digital boards located directly on Las Vegas Boulevard. From iconic hotel marquees to strategic street-level touchpoints, Spotlight Outdoor connects brands with more than 40 million leisure tourists and business travelers each year at the moments when they are most receptive.

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