For the third time this year, Ocean Park Asset Management, an investment firm focused on disciplined risk management, has received industry recognition for its campaign featuring its intrepid rubber duck, Sortino!
This time the campaign has been named a finalist in the ThinkAdvisor 2025 Luminaries Awards in the Asset Managers Firm Award – Excellence in Marketing and PR category. The recognition spotlights the firm’s inventive and impactful “Leveraging the Duck” campaign, which has already earned Gold at the 2025 Financial Communications Society (FCS) Portfolio Awards and finalist recognition at the MMI/Barron’s Industry Awards. Sortino and Ocean Park are thrilled.
The Luminaries Awards spotlight excellence in financial services, honoring firms and individuals making a lasting impact through leadership, innovation, and creativity. The four nominees in this year’s category are Ocean Park, Hartford Funds, Sentinel Net Lease, and Wilmington Trust / Peppercomm. This nomination follows a series of national recognitions for the Duck campaign earlier this year, underscoring the firm’s ongoing momentum.
“At the start of this campaign, we wanted to connect with advisors in a fresh and memorable way,” said Vanda Freesman, Chief Marketing Officer at Ocean Park. “To see the message resonate so broadly, and to be recognized by multiple respected programs, is deeply rewarding. It’s a testament not just to a creative idea, but to the discipline and philosophy it represents.”
Developed in partnership with Norton Agency, the “Leveraging the Duck” campaign draws on a long-standing analogy from firm co-founder David Wright: “When someone throws an object at your head, what do you do? You duck.” Sortino agrees.
What began as a print ad in 2024 has since become a unifying platform for the firm’s marketing, woven into ETF launches, digital and print advertising, events, and a direct mail initiative that shipped thousands of bright yellow rubber ducks to advisors on National Rubber Duck Day.
Winners of the ThinkAdvisor 2025 Luminaries Awards will be announced at a ceremony on December 4, 2025 at the New York Hilton Midtown. Sortino can’t wait.
More information on Ocean Park’s investment offerings and suite of ETFs DUKQ, DUKX, DUKZ, and DUKH can be found at OceanParkAM.com.
About Ocean Park Asset Management
Ocean Park Asset Management, LLC is an SEC registered investment advisor that serves as an investment adviser to an investment company registered under the Investment Company Act of 1940, where it provides investment management services to Mutual Funds and Exchange Traded Funds (ETFs), namely the Ocean Park Mutual Funds and the Ocean Park ETFs. Ocean Park manages nearly $5 billion of client assets as of 12/31/24.
RISKS and DISCLOSURES
Award criteria: Ocean Park Asset Management was named a finalist in September 2025 for the ThinkAdvisor Luminaries Awards, based on work completed over the past 18 months. The award is organized and tabulated by ThinkAdvisor’s editorial staff and Luminaries advisory board with no application or participation fee required.
Award criteria: Ocean Park Asset Management was named a finalist in July 2025 for the MMI/Barron’s Awards, based on work completed from June 2024 to present. The award is organized and tabulated by the Money Management Institute in partnership with Barron’s with no application or participation fee required. As an MMI member firm, Ocean Park does pay membership fees not related to or taken into consideration for this award.
Award criteria: Ocean Park Asset Management was named a winner in May 2025 for the 2025 FCS Portfolio Awards, based on work completed from June 2024 to present. The award is organized and tabulated by the Financial Communications Society. All entries require a fee for consideration.
These awards are not based on investment advisory services or performance.
Advisory services are offered through Ocean Park Asset Management, LLC, a registered investment adviser (“RIA”) regulated by the U.S. Securities and Exchange Commission (“SEC”). The advisory services are only offered in jurisdictions where the RIA is appropriately registered. The use of the term “registered” does not imply any particular level of skill or training and does not imply any approval by the SEC. For information pertaining to the registration status of Ocean Park Asset Management, LLC, please call 1- 844-727-1813 or refer to the Investment Adviser Public Disclosure website (www.adviserinfo.sec.gov).
Past performance does not guarantee future results and there is no guarantee that any investment strategy will achieve its objectives, generate profits, or avoid losses.
Investors should carefully consider the investment objectives, risks, charges, and expenses of the Ocean Park Mutual Funds and Ocean Park ETFs (collectively, “Ocean Park Funds”). This and other information about the Ocean Park Funds are contained in the prospectus and should be read carefully before investing. The prospectus can be obtained by calling toll free 1-866-738-4363 (1-866-RETI-FND). The Ocean Park Funds are distributed by Northern Lights Distributors, LLC, member FINRA/SIPC. Ocean Park Asset Management, LLC is not affiliated with Northern Light Distributors, LLC.
There is no guarantee that any investment strategy will achieve its objectives, generate profits, or avoid losses.
IMPORTANT FUND RISKS
While the shares of ETFs are tradeable on secondary markets, they may not readily trade in all market conditions and may trade at significant discounts in periods of market stress. ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETF’s net asset value. Brokerage commissions and ETF expenses will reduce returns. There is no guarantee that the Fund will achieve its objective. ETFs are subject to specific risks, depending on the nature of the underlying strategy of the fund. These risks could include liquidity risk, emerging markets risk, foreign market risk, sector risk, as well as risks associated with fixed income securities, real estate investments, and commodities, to name a few.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251028972818/en/
Contacts
Tyler Bradford
Hewes Communications (212) 207-9454
tyler@hewescomm.com