The Bump 2025 Future of Parenting Report Reveals How Today’s Climate Is Shaping the Most Culturally Aware Generation Yet

The new report reveals that 90% of today’s parents emphasize respect for cultural differences with their children and explores how they are raising a more culturally aware generation, embracing AI & technology, prioritizing wellness and choosing experiences over things

Today, The Bump, a leading community-centric resource and trustworthy advocate for new and expecting parents, unveils its second annual Future of Parenting Report, offering an in-depth look at the trends shaping the evolving landscape of parenting. Featuring data and research from The Bump in partnership with WGSN Mindset, the report is structured around four key emerging trends: Cultural Celebration, Connected Parenting, Modern Wellness and Experiential Parenting.

Today’s parents are navigating a myriad of nuances given the social climate, state of the economy, technological advancements and more. The report reveals how these issues are dramatically influencing their approach to parenting and unlocking new considerations in shaping the development and lifestyle of their children.

From raising the most culturally aware kids yet and redefining wellness, to prioritizing an experiences-over-things mindset and integrating AI into daily life, parents are navigating a new societal era in a thoughtful way.

"Parenting is evolving faster than ever, and this report highlights the major shifts in how families are raising the next generation," said Jen Lee, Head of Marketing and Content for The Bump. "Our data and research gives a raw look at how the realities of today’s society have created many new considerations for modern-day parents and demonstrates their thoughtful response in prioritizing cultural awareness, wellness and experiences-over-things, while also setting mindful boundaries with technology.”

Key Trends Shaping the Future of Parenting

Cultural Celebration – Raising the Most Inclusive Generation Yet

Cultural parenting is shaping a more inclusive future, with 65% of parents actively seeking resources to teach their children about different cultures. Parents are becoming cultural teachers, sparking curiosity by celebrating differences and helping children find their place in a diverse world.

• Cultural education is a priority, with 78% of parents wanting their children exposed to more cultural diversity than they experienced growing up, and 90% emphasizing respect for cultural differences.
• Eighty-eight percent of parents believe children should learn about their cultural heritage, fostering early cultural pride, from choosing meaningful baby names to ensuring their children learn a second language (60%).
• Families are expanding their children’s horizons, from inclusive books and toys to international foods, museums, and cultural events.

Connected Parenting – AI & Technology: The Digital Parenting Paradox

With 77% of parents agreeing that technology is a valuable tool in caregiving, today’s parents are navigating a delicate balance of leveraging AI and technology to support education, creativity, and connectivity, while also setting mindful boundaries to ensure a healthy lifestyle.

• Over two-thirds of parents believe that technology can foster essential skills such as problem-solving, social interaction, and creativity, while 90% emphasize the importance of imagination and self-expression in early learning.
• The digital village is expanding. More than two-thirds use AI tools for caregiving, including voice assistants (60%) and educational apps (82%), and 69% of millennial and Gen Z parents prefer online advice over family input.
• While 68% of parents worry about technology’s impact on social skills, 82% actively monitor their child’s screen time weekly, reflecting a shift toward more mindful tech use.
• Many millennial parents, nostalgic for their phone-free childhoods, are enforcing screen time limits and creating tech-free family moments to ensure a healthy balance between digital and real-world connection.

Modern Wellness – Wellbeing as a Parenting Priority

Now more than ever, wellness is a top parenting priority, with a growing emphasis on physical activity, nutrition, and mental health. Amid rising concerns about adolescent anxiety, parents are embracing stress management, nutrient-rich foods, and postpartum care to build lifelong healthy habits.

• Families are breaking stigmas, embracing emotional expression, and turning to creative coping strategies like sensory-friendly spaces and toddler yoga, which has seen a 28% surge in online searches.
• Mind and body health are top priorities. Ninety-two percent of parents prioritize emotional well-being, and 68% focus on mental health awareness from an early age.
• With nutrition evolving, 90% of parents are focused on healthy eating, with a rise in probiotic-rich and microbiome-supporting foods for kids.
• Inspired by traditions like cuarentena—a 40-day period dedicated to rest, recovery, and bonding—new moms are embracing wellness retreats, nourishing meals, and holistic recovery practices, as postpartum support grows.

Experiential Parenting – The “Experiences Over Things” Movement

With 88% of parents believing experiences hold more value than material items, and 87% stating that shared experiences strengthen family bonds, parents are replacing traditional consumerism with hands-on learning, immersive travel, and outdoor activities, fueling the rise in “experience over things” movement.

• Unstructured play is making a comeback. In response to packed schedules, parents are embracing unstructured play, with 52% encouraging outdoor exploration and measured risk-taking.
• Outdoor adventures are on the rise, with 68% of parents taking their kids—even infants—on activities like hiking, skiing, and rafting.
• Multigenerational travel is trending, with 76% of grandparents prioritizing family bonding and 67% of parents seeing their children become more curious about other cultures through travel.

Visit The Bump Future of Parenting Report to read the full report.

Methodology

The Bump Future of Parenting Report was developed in partnership with WGSN Mindset, the consultancy division of the world’s leading consumer trend forecaster. Utilizing WGSN’s proprietary STEPIC methodology—a process that analyzes changes in society, technology, the environment, politics, industry and creativity to provide forecasts with an unparalleled 360-degree view—the report combines expertly curated global quantitative and qualitative data and industry expertise to define the macro trends that will shape the future. In addition, The Bump captured responses from 1,016 parents in the U.S. fielded between September to October 2024. Respondents were recruited via a third-party platform.

About The Bump

The Bump is a definitive voice for all parents and parents-to-be, offering real-life guidance through a multi-platform experience of timely expert advice, diverse lifestyle content and time-saving tools for parents on the go.

The Bump is part of The Knot Worldwide, a leading global marketplace and family of brands championing celebration, including The Knot, WeddingWire and Bodas.net.

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