New holiday-inspired snack earns nomination for Most Innovative New Product Award

Doumak, Inc., the maker of Campfire^® Marshmallows, will debut its newest product—Peppermint ‘Mallow Poppers—at the 2025 NCA Sweets & Snacks Expo in Indianapolis, May 13–15. Attendees are invited to visit booth #4913 to sample the minty, chocolate-drizzled snack, which is also nominated for the Most Innovative New Product Award.

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Peppermint ‘Mallow Poppers from Campfire® Marshmallows

“Peppermint ‘Mallow Poppers are a fun, festive twist on a classic treat,” said Seth Pearson, Vice President of Sales & Marketing at Doumak, Inc. “They’re a perfect example of how we continue to evolve the Campfire^® brand for today’s consumer—delivering great taste, convenience and value.”

The product features peppermint-flavored marshmallows, drizzled with dark chocolate and sprinkled with crunchy peppermint pieces. Packed in 4.5 oz. bags, they deliver a poppable indulgence ideal for the holidays or everyday snacking.

“With cocoa prices at record highs, affordability matters more than ever,” Pearson added. “Seventy-six percent of consumers cite price as a top factor when buying food and beverages.¹ Peppermint ‘Mallow Poppers offer a budget-friendly way to enjoy chocolate without compromise. Early retail tests, including a successful Walmart pilot, show strong consumer interest.”

Visit booth #4913 to try Peppermint ‘Mallow Poppers and other Campfire^® products, or learn more at www.campfiremarshmallows.com.

About Doumak, Inc.

Doumak, Inc. has been family-owned since 1921 and is best known for Campfire^® Marshmallows, a staple since 1917. All products are gluten free, dairy free, nut free and allergen friendly. Doumak also produces private label marshmallows, combining tradition, innovation and U.S.-based manufacturing.

Source:

¹ 2024 IFIC Food & Health Survey

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Peppermint ‘Mallow Poppers are a fun, festive twist on a classic treat.