Radial Equity Partners (“Radial”) today announced the acquisition of Cortina, a leading manufacturer of traffic and work zone safety products. Radial previously acquired Plasticade, a leader in traffic safety and signage products, in 2024. The merger of the businesses brings together two of the strongest and most well-known brands in the traffic safety products industry.

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In connection with the transaction, Matt Soule, former CEO of Ennis-Flint and Senior Advisor at Radial, has joined the combined company as interim Chief Executive Officer. “I am excited to step into this role and help build upon the remarkable legacies of both Cortina and Plasticade,” Soule said. “Merging Cortina and Plasticade together under common ownership creates an opportunity for accelerated growth while maintaining two independent brands. Together, we will unlock new opportunities that benefit our customers, employees, and all other stakeholders.”

Cortina is led by second generation member of the founding family, Jeffrey Giannelli, who will continue as the President of Cortina. “Since 1969, the Giannelli family has built Cortina into one of the most trusted suppliers to the work zone safety industry,” said Giannelli. “As we enter this new chapter of growth, Cortina remains committed to delivering quality products and superior value to our customers. We are thrilled to partner with Plasticade and Radial, and are confident that our shared vision positions the combined group for continued success.” The Giannelli family will retain an ownership stake in the company following the transaction.

David Foy, President of Plasticade, added, “This is a highly complementary merger that provides an expanded product offering and enhanced manufacturing capabilities. The combination accelerates our mission to provide innovative products and deliver exceptional value and service to our customers.”

D.A. Davidson acted as exclusive financial advisor to Cortina.

About Cortina:

Cortina is a leading manufacturer and supplier of traffic and work zone safety products. Cortina offers a broad range of products designed to meet or exceed applicable safety standards including FMVSS, ANSI, and MUTCD specifications. The company’s broad portfolio of products includes delineators, drums, bases, barricades, emergency kits and parking aids as well as custom molding solutions. More information about Cortina is available at www.cortinaco.com.

About Plasticade:

Plasticade is a leading manufacturer of products for the traffic safety and signage markets. Plasticade offers a broad portfolio of products that increase safety for the public and workers in construction areas, including MASH-approved roadway work zone products; recycled rubber traffic and safety products; and innovative signage solutions for business advertising and promotion. More information about Plasticade is available at www.plasticade.com.

About Radial:

Radial is a private equity firm focused on investing in middle-market businesses. Radial invests in sectors where the firm has relevant prior experience and a network of industry relationships to support its management teams. More information about Radial is available at www.radialequity.com.

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