American Exchange Group (AEG), a global leader in fashion accessory design, manufacturing, and distribution, proudly announced the acquisition of the assets of E. Gluck Corporation, one of the most respected names in the watch industry. The transaction brings together two iconic organizations with complementary strengths to create E. Gluck Holdings LLC, which will operate as the premier and largest wholesale fashion watch and jewelry company in the industry.

The story of E. Gluck Corporation is one defined by character, resilience, and an uncompromising human spirit. Faced with the horrors of The Holocaust, a young Eugen Gluck vowed: “I’m going to survive this. And I’m going to show you how human beings are supposed to treat each other.”

He survived—and he fulfilled that promise.

After immigrating to New York City with his wife Jean, Eugen Gluck pursued the American dream launching a watch business. Through relentless determination, innovation, and forward-thinking design, that business evolved into an industry leader, shaping trends and earning a lasting place in the American retail landscape.

“My father built this company on resilience, integrity, and a deep belief in treating people the right way. That legacy has guided us for decades, and it was essential for us to find a partner who shares those values. American Exchange Group is exactly that partner,” said Bobbie Weichselbaum, President of E. Gluck Holdings LLC. and daughter of founder Eugen Gluck. “This integration ensures that the spirit and mission my father established will not only continue but thrive on a much broader platform. I am incredibly proud of what we have built and confident that together we will achieve extraordinary success while honoring his legacy.”

With the integration of E. Gluck Corporation into American Exchange Group’s existing Watch/Tech & Jewelry division, E. Gluck Holdings LLC will combine deep heritage with modern scale, global sourcing capabilities, and expansive retail reach. The newly formed company owns renowned brands including Armitron, Torgoen, Danecraft, and iTOUCH, while designing and manufacturing watches and jewelry for leading fashion brands such as Anne Klein, Nine West, Vince Camuto, and Steve Madden.

“This acquisition represents a transformational moment for our organization and for the watch industry. E. Gluck Corporation has built an incredible legacy rooted in innovation, design excellence, and strong retail partnerships. By combining that legacy with American Exchange Group’s scale, category expertise, and global distribution network, we are creating an unparalleled platform for growth,” said Alen Mamrout, CEO of American Exchange Group. “We are excited about the opportunities ahead—from expanding market share and accelerating sales growth to elevating design and innovation across all our brands. Together, we are positioned to drive retail dominance and deliver exceptional value to our partners worldwide.”

A Transformational Combination

E. Gluck has maintained a strong presence in department stores and mid-tier retailers. American Exchange Group is widely recognized for its dominance through long-standing executive relationships and an unmatched breadth of product categories. AEG’s portfolio spans footwear, handbags, small leather goods, luggage, fashion accessories, beauty, personal care, home furnishings, home décor, watches, jewelry, and tech wearables.

The combination significantly expands distribution opportunities, accelerates innovation, and positions the new entity for meaningful market share growth across multiple retail channels globally.

“Strategically, this acquisition brings together two highly complementary organizations to create a category-defining leader," said Steve Velasquez, Chief Strategy Officer of American Exchange Group. “E. Gluck’s brand equity, product innovation, and heritage combined with AEG’s operational scale, sourcing capabilities, and multi-category retail relationships unlock significant synergies. This positions E. Gluck Holdings LLC to lead the evolution of the watch and wearable technology sector while delivering long-term growth for our retail partners and stakeholders.”

Industry Leadership for the Future

The formation of E. Gluck Holdings LLC marks a pivotal milestone not only for both organizations but for the broader accessories industry. By uniting decades of heritage with modern infrastructure and retail reach, the new company is uniquely positioned to lead innovation in watches, jewelry, and connected wearables while building on a legacy that began with one founder’s commitment to perseverance and integrity.

About American Exchange Group

American Exchange Group is a global leader in fashion accessory design, manufacturing, and distribution, offering a diverse portfolio of brands and product categories including footwear, handbags, luggage, watches, jewelry, tech wearables, cold weather accessories, beauty, and home. The company partners with leading retailers worldwide and is known for innovation, speed to market, and strong brand development. American Exchange group owns and partners with brands such as Alexis Bendel, Jonathan Adler, NatureWell, Aerosoles, White Mountain, Jessica Carlyle, Ed Hardy and Jones New York.

About E. Gluck Holdings LLC

E. Gluck Holdings LLC combines the heritage and expertise of E. Gluck Corporation with the scale and resources of American Exchange Group to create the largest wholesale watch and jewelry company in the industry. The company owns brands including Armitron, Torgoen, Danecraft, and iTOUCH and produces watches and jewelry for leading global fashion brands.

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