Annual recognition day celebrated January 16th; B2B Salesperson of the Year Awards now accepting nominations with early bird deadline March 31st

Salesperson Inc. today announced the official launch of National B2B Salesperson Day, the first-ever recognition day dedicated specifically to business-to-business sales professionals. Celebrated annually on January 16th, the initiative also includes the B2B Salesperson of the Year Awards program. The day recognizes the contributions of more than 1.6 million B2B sales professionals who facilitate over $11 trillion in annual U.S. commerce, according to the U.S. Bureau of Labor Statistics and Census Bureau.

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"Every company loves revenue. Not enough companies love the people who bring it in," John Buie, CEO of Salesperson.com and founder of National B2B Salesperson Day. (Photo: Salesperson Inc.)

The launch comes as companies across industries prioritize employee recognition to combat record turnover. Despite generating 6.2% of U.S. GDP, B2B salespeople remain undervalued. Gallup research shows 66% of employees would leave their job if they didn't feel appreciated, while Gartner found nearly 90% of B2B sellers experience burnout. For small businesses and enterprises alike, sales teams are the critical link that converts marketing-generated leads into revenue.

"B2B salespeople are the bridge between marketing and revenue," said John Buie, CEO of Salesperson Inc. "Marketing teams work hard to generate qualified leads, and salespeople transform those leads into customers and long-term relationships. Both deserve recognition for their role in driving business growth."

The B2B Salesperson of the Year Awards will recognize outstanding sales professionals across multiple industries. Early bird nominations submitted by March 31, 2026 receive priority consideration. Companies can participate by nominating team members, sharing recognition stories using #B2BSalespersonDay, and celebrating their sales and marketing teams together.

For more information, nominations, and free celebration resources, visit https://www.salesperson.com/day. High-resolution images and infographics available upon request.

About Salesperson Inc.

Salesperson Inc. is a done-for-you service that increases B2B website lead volume, enriches every contact into the qualified opportunity sales teams dream of, and nurtures buyers until they're ready to close. 97% of B2B website visitors never contact you, and by the time they do, 83% of their decision is already made. Salesperson captures those opportunities. The sale before the sale. Learn more at https://www.salesperson.com.

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"Every company loves revenue. Not enough companies love the people who bring it in." Know someone who deserves recognition? Nominate them for the B2B Salesperson of the Year Awards by March 31. www.salesperson.com/day #B2BSalespersonDay #Sales #Marketing