Use agents to remix existing assets into new, on-brand campaigns in minutes

Hightouch, the leader in data and AI for marketing, today announced the launch of Content Assembly, a tool that enables marketers to use agents for the creation of on-brand campaign materials using their existing layouts, creative assets, and brand guidelines.

Content Assembly marks Hightouch’s first dedicated content capability and expands the company’s vision for agentic marketing. Unlike generic AI content tools that generate creative without context, Content Assembly is grounded in the assets and templates that teams already trust.

“Content production does not always need to start from a blank page,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “Content Assembly starts with what brands have already built and approved. It understands your layouts, imagery, brand rules, and past campaigns so every output is consistent, compliant, and ready to ship.”

Marketers can generate a campaign by describing what they want to build, such as a promotion or product launch. Hightouch then selects the optimal layout from existing templates, identifies relevant creative assets from connected systems, reviews past campaigns to apply proven messaging patterns, and incorporates brand guidelines and business objectives. Teams can refine outputs using AI prompts or manual editing tools, run an initial compliance review using custom agents trained on legal and brand standards, and export directly into channel platforms or download production-ready HTML.

By unlocking the reusability of existing assets, Content Assembly enables faster time to market and greater creative velocity for marketers without overloading design teams. Because outputs are grounded in pre-approved layouts and imagery, review cycles with legal and brand teams are shortened. The ability to quickly generate more campaign variants also enables personalization across audiences and channels.

Content Assembly is powered by Hightouch’s deep integrations with enterprise systems like cloud data warehouses, DAMs, design tools, and martech platforms. This comprehensive context layer enables AI to operate with a complete understanding of how a business markets, rather than generating content in isolation.

The launch builds on Hightouch’s broader Agentic Marketing Platform, which gives marketers AI agents that act across data, orchestration, and content without compromising governance or brand integrity.

Learn more about Content Assembly here: www.hightouch.com/content-assembly

About Hightouch

Hightouch is the leading Composable CDP and Agentic Marketing Platform that empowers companies to power personalized marketing and business operations from their very best data. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.

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