Serial entrepreneur and business strategist Joshua Paul Hooks has officially launched HooksHustle, a boutique business consulting firm designed to help startups and mid-sized companies scale through smart strategy, branding, and integrated systems. The firm’s mission is to bridge the gap between innovation and execution, equipping founders with the structure, network, and insights necessary to achieve measurable growth.
HooksHustle provides comprehensive consulting services in branding and marketing, legal advisement, product development, fundraising, technology integration, and sales operations. Unlike traditional consulting agencies that provide only advisory guidance, HooksHustle works directly alongside its clients to implement practical solutions that create lasting business impact.
Hooks, who has built and scaled multiple ventures across diverse industries, says the firm’s approach is rooted in hands-on collaboration and data-driven execution.
“HooksHustle was created to help founders bridge the gap between potential and performance,” said Joshua Paul Hooks, Founder of HooksHustle. “I’ve been on every side of the entrepreneurial journey from raising capital, launching products, building teams, and executing exits. My focus now is on helping others build smarter, move faster, and scale with purpose.”
Hooks is best known as the Co-Founder of Sunburn Drink, an innovative disruptor in the suncare category. The product introduced a new concept of internal sun care, combining hydration with vitamins and antioxidants that help protect and restore skin from sun exposure. The company has attracted national attention, in which Kevin Harrington, the original Shark from Shark Tank and inventor of the infomercial, has recently become an equity partner.
Through this experience and others, Hooks developed a passion for working with founders and early-stage companies seeking to turn ideas into viable, scalable businesses. HooksHustle now serves as the culmination of his 20+ years of entrepreneurial work, offering a framework that applies proven growth principles across a range of industries.
While Hooks first gained recognition in the low-speed vehicle and lithium battery sectors, his expertise spans far beyond one industry. Over the past two decades, he has helped launch and scale ventures in consumer-packaged goods, suncare innovation, pool manufacturing, restaurant development, law practices, addiction recovery centers, floral and event ventures, nonprofit management, and more. His approach emphasizes systems, partnerships, and brand positioning, three elements he considers essential to sustained growth.
HooksHustle’s model allows for tailored engagement depending on a company’s maturity and goals. For early-stage startups, the firm provides end-to-end launch strategy including branding, capital preparation, and go-to-market planning. For mid-sized enterprises, HooksHustle focuses on optimizing operations, implementing AI integration and software systems, developing leadership teams, and establishing scalable infrastructure to support expansion.
“Our work is about partnership,” Hooks added. “We’re not just advisors, we become an integrated part of each client’s team. Every business has a unique story and structure, and our role is to strengthen that foundation so it can grow efficiently and sustainably.”
Hooks’ consulting style combines entrepreneurial instinct with analytical precision. His team includes specialists in legal structuring, advanced marketing systems, and supply chain management, ensuring that each client receives both strategic direction and tactical execution. The firm’s goal is to empower business owners to make confident, data-backed decisions that drive long-term success.
Based in Tampa, Florida, HooksHustle serves clients across the United States and internationally, with the ability to consult in-person or virtually. The firm’s network includes relationships with leading venture capitalists, private equity firms, product developers, and technology partners, giving clients access to high-level resources that would otherwise take years to build independently.
Hooks’ own entrepreneurial journey is as diverse as the clients he now serves. From building Sunburn Drink into a recognized brand in the functional beverage space to developing low-speed electric vehicles and lithium battery technologies, his background reflects a unique blend of innovation and execution. His projects have included partnerships with manufacturing facilities in Asia, retail launches in major U.S. markets, and collaborations with national distributors and social media influencers.
“Every founder I work with faces the same fundamental challenges,” Hooks explained. “They need clarity, systems, and the right team. Once those pieces are in place, scaling becomes a process rather than a gamble.”
HooksHustle’s client portfolio includes emerging brands, mid-market companies, and private equity-backed ventures. The firm assists clients in refining market positioning, restructuring internal operations, implementing AI-driven tools, and developing investor-ready presentations. By combining strategic planning with actionable systems, HooksHustle aims to help clients create measurable progress at every stage.
The launch of HooksHustle marks the next chapter in Hooks’ career, a transition from building his own ventures to helping others scale theirs. His guiding principle remains consistent across every industry and partnership: build with intelligence, act with speed, and create with purpose.
To learn more about HooksHustle and its consulting services, visit www.HooksHustle.com.
About HooksHustle
HooksHustle is a boutique business consulting firm founded by Joshua Paul Hooks, headquartered in Tampa, Florida. The firm specializes in helping startups and mid-sized companies grow through strategic systems, brand development, and integrated operations. Its services include branding and marketing strategy, product development, legal advisement, fundraising, and sales optimization. With a focus on measurable results and long-term scalability, HooksHustle works with businesses across multiple industries in the U.S. and abroad.
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Company Name: HooksHustle
Contact Person: Joshua Paul Hooks
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Phone: +1(727) 906-7001
Country: United States
Website: http://www.HooksHustle.com
