On December 15, 2025, Chinese designer toy brand HEYONE made its first entry into the North American market, launching a limited-time pop-up at the POP DROP store in Brea Mall, located in the city of Brea, Orange County, California. The activation runs through January 9, 2026. As of January 7, the pop-up has attracted a steady flow of visitors stopping by to explore and take photos. The designer toy IPs originating from China have received positive feedback from local consumers, becoming a standout trend highlight within the mall.
Founded in 2022, HEYONE has successfully built an original IP portfolio represented by OZAI, MIMI, and R3NA. Blending artistic creativity with emotional expression, the brand has gained widespread popularity among consumers in China, Southeast Asia, and Europe, and is steadily emerging as a new force with strong influence and growth potential in the global designer toy industry.
For its North American debut, HEYONE entered the well-known retail concept store POP DROP under the theme “HEYONE Party in Brea Mall,” bringing multiple popular designer toy series to the U.S. market. In addition to showcasing classic collections that have been highly sought after in Asia—such as “OZAI – Framed In Memory,” “Joy – Twinkling Standlights,” and “FurFur – The Happy Collection”—the brand also thoughtfully incorporated festive elements during the Christmas season. By combining its IP imagery with holiday themes and offering exclusive HEYONE Christmas stickers, the pop-up created a vibrant, fashion-forward designer toy party atmosphere for consumers.
Among the products featured at the pop-up, “OZAI – Framed In Memory” quickly became a focal point of attention. Centered on the emotional design concept of “capturing and preserving moments worth treasuring,” the series stood out with its charming yet stylish aesthetic, drawing many young shoppers to stop and take a closer look. At the event, one consumer shared: “I discovered HEYONE for the first time while shopping at POP DROP, and I was instantly drawn to the OZAI series. HEYONE’s products strike a perfect balance between fashion and cuteness. I’ve already become a new fan, and I’m looking forward to seeing the brand open more offline spaces in the U.S. I’ll definitely keep an eye on its upcoming releases.”
Over the past year, HEYONE has continued to accelerate its global expansion. Building on its strong presence in Southeast Asian markets such as Thailand and Singapore, the brand has actively participated in international industry exhibitions including TTE and PTS, while also hosting themed pop-up events across multiple countries and regions. With designs rooted in emotional storytelling and artistic creativity, HEYONE is gradually establishing cross-cultural brand recognition and winning the favor of an increasing number of designer toy enthusiasts worldwide. Against this backdrop, its first entry into the North American market marks a significant milestone in the brand’s international journey.
HEYONE’s Head of Overseas Markets stated: “The North American market holds strategic importance for designer toy brands. It offers not only a mature consumer ecosystem, but also a high level of openness toward innovative design. Through this pop-up, we hope to introduce North American consumers to the artistic creativity and emotional expression embodied in HEYONE’s original IPs, allowing them to experience the unique charm of designer toys from the East. Looking ahead, we will continue to deepen our presence in North America through a more fashionable and diversified product portfolio, as well as localized operations, bringing richer and higher-quality designer toy experiences to local consumers.”
HEYONE Overseas Official Website: heyoneglobal.com
Media Contact
Company Name: Heyone
Contact Person: Rong Zhongtao
Email: Send Email
State: California
Country: United States
Website: https://heyoneglobal.com/
