NEW YORK, Feb. 17, 2026 (GLOBE NEWSWIRE) -- WSC Sports, the global leader in AI-powered sports content technology, today shared its vision for the future of sports media, centered on a flywheel model designed to help rights holders operate in an always-on, attention-driven environment. The perspective was presented by CEO and co-founder Daniel Shichman during a live session examining how fan behavior, technology, and economics are reshaping the industry.
According to WSC Sports, the next phase of sports media will be defined less by individual content outputs and more by how effectively organizations connect content creation, data, distribution, and monetization into a continuous, self-reinforcing system.
“Sports media has moved beyond one-off moments,” said Shichman. “The future belongs to organizations that can turn every moment into a signal, and every signal into smarter decisions. That’s the flywheel.”
In this model, content fuels experiences and distribution, distribution generates data, data informs what gets created next, and those insights drive stronger commercial outcomes. Over time, each part strengthens the others, increasing speed, relevance, and measurable value around the live game.
Shichman emphasized that while the live event remains central to fandom, most growth and differentiation now happens around it, before, during, and after the final whistle. Operating effectively in that environment requires systems built for continuity rather than campaigns.
“2030 is not a distant milestone,” Shichman added. “The shift to always-on sports media is already underway. The challenge for rights holders is building the infrastructure to keep that flywheel moving, consistently and at scale.”
Automation and AI play a critical role in enabling this model. Rather than replacing human creativity, technology provides the foundation that allows editorial teams to operate faster, adapt formats in real time, and connect content decisions to business outcomes. Human judgment sets direction; automation sustains momentum.
WSC Sports’ flywheel perspective reflects broader pressures across the sports media ecosystem, including fragmented distribution, rising fan expectations, and increased scrutiny around commercial performance. In this environment, reporting activity alone is no longer enough. Media strategies must continuously learn, adapt, and prove impact.
As the industry looks toward 2030, WSC Sports positions itself as a long-term partner helping rights holders build and operate this flywheel, connecting moments to meaning, and attention to revenue.
“The future of sports media is about building a system that gets stronger with every fan interaction. That’s the work ahead,” said Shichman.
This vision is further supported by WSC Sports’ recent acquisition of Partnerbrite, which expands the company’s ability to activate and measure commercial outcomes within the flywheel. By adding a sponsorship activation layer, WSC Sports strengthens the connection between fan engagement and monetization, enabling rights holders to move from content and data signals to targeted, measurable sponsorship impact within a single operating system.
Watch the session and learn more about the flywheel model.
About WSC Sports
WSC Sports, the pioneer in AI-powered sports content technology, empowers the NBA, ESPN, YouTubeTV, LaLiga and 650 other sports organizations to connect with their fans through AI-tailored sports content experiences. WSC Sports' platform automates the creation, management and distribution of content, enabling sports rights holders to expand reach, grow fan bases, and unlock revenue opportunities across platforms.
For more information visit wsc-sports.com
Contact: guy.leshno@wsc-sports.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d29b1b36-6815-46e5-b917-e720fcbd48f4
