THE FRNTAL expands into key markets, opening a new headquarters in Dubai to complement existing offices in Los Angeles and London, marking a new era of global growth and solidifying its global footprint as a leader in celebrity strategy, public relations, and brand architecture.
-- A New Paradigm in Celebrity Representation and Brand Legacy Building
Shery Lunardi, the visionary Founder and Director of THE FRNTAL, has announced the continued international growth and strategic expansion of the agency into key markets, including the establishment of a new headquarters in Dubai. This expansion, complementing existing offices in Los Angeles and London, further solidifies its status as a globally respected authority in celebrity and talent management, public relations, and brand consulting. With a refined focus on narrative-driven representation and legacy-oriented strategy, THE FRNTAL continues to reshape the standard for how public figures and high-profile brands engage with media, culture, and influence.
Built on a foundation of authenticity, strategic media integration, and elevated brand storytelling, THE FRNTAL has cultivated an elite reputation for transforming public personalities into enduring forces. Under Shery Lunardi’s direction, the agency serves as both a discreet powerhouse and a creative hub—one that aligns high-visibility figures with meaningful partnerships, media moments, and public narratives.
From red carpets to boardrooms, THE FRNTAL’s services span a full suite of personal branding, crisis reputation management, exclusive event access, and high-level talent negotiations. As the media and influence landscapes evolve, the agency continues to lead with a curated and custom-tailored approach that has attracted A-list celebrities, global entrepreneurs, and cultural change-makers alike.
Strategic Representation at the Intersection of Fame and Influence
With a growing international presence, THE FRNTAL has built a reputation for its unmatched discretion and highly personalized services across the talent management spectrum. Unlike traditional talent agencies, THE FRNTAL offers a hybrid model that merges strategic branding with long-term career growth. From award-winning actors and multi-platinum recording artists to viral influencers and visionary founders, the agency represents a diverse portfolio of clients unified by their ambition and visibility.
“Our mission is clear: We don’t just manage careers—we architect legacies,” said Shery Lunardi. “Every client’s journey is unique, and our role is to ensure that their voice cuts through the noise and resonates in a way that’s both powerful and enduring.”
Whether repositioning a brand following a major transition or crafting a launch strategy for a rising public figure, THE FRNTAL provides each client with an individualized framework rooted in strategy, visibility, and influence.
Tailored PR and Media Architecture
THE FRNTAL’s PR and media division is central to its approach, operating at the intersection of cultural trends and top-tier media engagement. With established relationships across leading publications, editorial teams, and television platforms, the firm executes placements designed not merely for exposure—but for resonance.
The agency’s ability to generate high-impact visibility has made it a preferred partner for clients seeking meaningful media footprints across business, entertainment, fashion, and lifestyle sectors. Offerings include editorial press coverage, crisis communication strategy, public image management, and event publicity, all delivered with an eye toward relevance and reputation.
What sets THE FRNTAL apart is its insistence on substance-driven storytelling. “Visibility without narrative is just noise,” Lunardi noted. “At THE FRNTAL, every placement and every campaign is designed to build something lasting—something that tells the story behind the fame.”
Brand Collaborations, Corporate Partnerships, and Global Influence
Beyond celebrity representation, THE FRNTAL continues to expand its footprint into corporate brand development and collaborative campaign strategy. The agency facilitates strategic alignment between talent and globally recognized companies—whether through endorsement deals, content campaigns, front row curation, events and experiential activations.
By crafting partnerships that reflect both brand and talent ethos, THE FRNTAL drives long-term brand equity for its clients and partners. These collaborations span fashion, luxury, technology, wellness, and consumer goods sectors, with a strong emphasis on alignment and authenticity.
THE FRNTAL’s proprietary partnership model ensures that both individuals and corporations derive measurable value from engagements, with dedicated strategy teams managing the lifecycle of each collaboration from negotiation through activation and amplification.
Elite Networking and Access-Driven Visibility
In a world where access remains one of the most powerful currencies, THE FRNTAL delivers a competitive edge through its curated network of industry gatekeepers, decision-makers, and media power players. The agency regularly connects its clientele to exclusive opportunities including film festivals, fashion weeks, editorial shoots, award shows, and strategic networking events.
This high-level integration into global culture events not only boosts visibility but also strengthens public association between clients and aspirational lifestyle narratives—further reinforcing their positioning and personal brand.
Advisory and Entertainment Consulting Services
Recognizing the complexities of navigating public visibility and long-term success, THE FRNTAL offers executive-level advisory for entertainment professionals at all stages of their careers. This includes guidance on industry negotiations, public image recalibration, and media engagement strategy.
For emerging figures, the agency offers entry-to-market strategy and initial positioning consulting, while more established clients often retain THE FRNTAL as strategic advisors for rebranding initiatives or new venture launches.
This service tier reflects Lunardi’s belief that reputation and revenue are closely linked—and that legacy is built through precision, not chance.
Creative Leadership and Industry Recognition
As Founder and Director, Shery Lunardi’s influence within the global media and talent ecosystem continues to grow. A seasoned strategist with an intuitive sense of timing and tone, she has earned accolades for her ability to translate vision into tangible public capital.
Her leadership has made THE FRNTAL a respected entity among industry insiders, and a trusted partner for clients navigating both meteoric rise and pivotal reinvention.
While awards and formal recognitions are not a focus for the agency, THE FRNTAL’s consistent presence at major cultural touchpoints—from Met Gala and Oscars appearances to Forbes features—signals the respect it commands in entertainment, fashion, and business circles.
Looking Ahead: Legacy, Longevity, and Cultural Relevance
As THE FRNTAL scales its operations and opens new global partnerships, the agency remains rooted in the belief that authenticity, strategic vision, and creative storytelling are the foundations of enduring influence.
With Shery Lunardi at the helm, the future of celebrity and brand representation is not merely about being seen—but about being remembered for the right reasons.
About THE FRNTAL
Founded by Shery Lunardi, THE FRNTAL is an international celebrity and talent management agency and creative public relations firm known for its bespoke approach to strategic branding and high-profile representation. The agency offers a full suite of services including media strategy, talent management, crisis reputation consulting, and strategic brand partnerships. With a global presence and a client-first ethos, THE FRNTAL is committed to shaping legacies through powerful narrative design and cultural relevance.
Learn more at www.thefrntal.com
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