Norteño Bailes in Carlsbad, New Mexico! Entertainment executive Curtis McKinney is back at the Walter Gerrells Performing Arts Center under a new multi-year contract with the City of Carlsbad, NM. The revival kicks off with two high-energy, family-friendly Norteño bailes featuring authentic regional Mexican music.
-- Nestled in the heart of southeastern New Mexico, Carlsbad is world-famous for the awe-inspiring Carlsbad Caverns National Park, a UNESCO World Heritage Site and one of the planet’s most spectacular natural wonders. Here, visitors descend into vast subterranean chambers adorned with towering stalactites, stalagmites, and flowstone formations, formed over millions of years. Above ground, the dramatic Chihuahuan Desert landscape unfolds with rugged canyons, ancient sea ledges, blooming cacti, and vibrant sunsets that paint the sky in fiery hues. This stunning backdrop of historic wonder and beautiful desert scenery makes Carlsbad a truly special place to live, visit, and celebrate.
Now, that spirit of celebration is returning stronger than ever to the Walter Gerrells Performing Arts Center! After a four-year absence, entertainment executive Curtis McKinney and Carlsbad Live, LLC are back at the helm, actively booking and presenting shows under a multi-year contract with the City of Carlsbad. These two epic Norteño bailes mark the exciting first major events in this renewed era, bringing high-energy regional Mexican music and community dancing back to the venue.
Here are the highlights:
This Saturday, January 17, 2026
JOBANY ESPINO Y SU TERCIA DE CHIHUAHUA, featuring Tuba de 24 Kilates and El Instintinto de Chihuahua — an authentic Chihuahua-style norteño powerhouse with driving tuba, soaring accordions, and all the hits to keep the dance floor alive.
Next Saturday, January 24, 2026
CONJUNTO SATEVO featuring the legendary Pasito Satevo and La Dictadura Norteña — another night of explosive traditional and contemporary norteño sounds guaranteed to pack the house.
These family-friendly events are brought to you in part by the City of Carlsbad Lodgers Tax, supporting local entertainment that unites the community.
The Walter Gerrells Performing Arts Center (4012 National Parks Hwy, Carlsbad, NM) delivers superior sound, comfortable seating, and plenty of space for everyone to enjoy the baile. Doors open at 8 PM both nights.
Curtis McKinney brings nearly two decades of industry expertise: producer of hundreds of live events across the U.S. and internationally, award-winning radio personality (DJ of the Year and Interview of the Year from the New Mexico Broadcasters Association in Rock and Country), founder/owner of Cranked Up Records (distributed via Virgin Music Group partnerships), and host of the syndicated Cranked Up Country Radio. Through Carlsbad Live, he’s committed to elevating the venue with diverse, top-quality programming.
Tickets are on sale now. Advance tickets: $30. VIP Tables: Call (575) 840-0940. These popular nights are expected to sell out fast — grab yours via ticket links in event announcements on Facebook/Instagram (@CrankedUpLive, Carlsbad Live pages), or through venue partners. For inquiries, call 833-721-8266 or email Carlsbadlive@gmail.com.
Come experience the magic of Carlsbad’s natural wonders by day and the rhythm of norteño by night — two unforgettable weekends at the Walter Gerrells PAC under Curtis McKinney’s returning leadership.
For more details, updates, or to connect, follow Carlsbad Live on Facebook or visit carlsbadlive.com.
About Carlsbad Live, LLC
Led by Curtis McKinney, Carlsbad Live, LLC manages and promotes events at the Walter Gerrells Performing Arts Center, delivering exceptional concerts and experiences for the Carlsbad community.
Media Contact:
Name: Chad Herrington
Email: Send Email
Organization: Ballworth Media, LLC
Phone: 702-337-3325
Website: http://www.ballworthmedia.com
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About the company: Carlsbad Live, LLC is a dynamic entertainment and live production company dedicated to delivering unforgettable live events, concerts, talent management, and high-energy performances. Specializing in event planning, production, artist showcases, and multimedia content creation, we bring top-tier entertainment to audiences across the region and beyond. From local festivals to major showcases like the Cranked Up Records Artist events, our team creates immersive experiences that connect artists with fans and elevate the live music scene. With recording studios in Los Angeles, CA for professional music production and film studios in Carlsbad, NM and Lubbock, TX supporting video, visual content, and multimedia projects, we offer comprehensive services that span live performance to recorded media. Headquartered in the Southwest (with strong ties to Carlsbad, NM, and operations supporting events nationwide), Carlsbad Live, LLC is passionate about fostering talent, producing professional-grade shows, and driving the future of live entertainment. Visit carlsbadlive.com or follow us on social media for upcoming events, artist features, and more.
Contact Info:
Name: Nick Leone
Email: Send Email
Organization: Carlsbad Live, LLC
Address: 2110 Tower Drive
Phone: 833.721.8266
Website: http://www.carlsbadlive.com
Video URL: https://youtu.be/lEEdXIc_Nmg
Release ID: 89180861
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