iClick Interactive (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, announced that renowned beauty brand L’OCCITANE en Provence had chosen ICLK’s iSmartGo SaaS solution. L’OCCITANE selected iClick’s proprietary service to support its innovative online-to-offline (“O2O”) strategy as it expands into China’s rapidly growing travel retail industry. The strategy involves launching a WeChat mini-program designed to be a powerful online branding platform that attracts and connects travelers with brick-and-mortar, duty-free stores. The solution offers a seamless O2O shopping experience with significant sales potential for the company, particularly as travel restrictions are being lifted. “Our fruitful engagement with L’OCCITANE demonstrates how iClick’s smart retail solution iSmartGo can more effectively establish a travel retail channel for cosmetics brands in China,” said iClick cofounder, CEO and chair Jian “T.J.” Tang. “This collaboration with L’OCCITANE proves both our scalability and flexibility, utilizing iClick’s off-the-shelf products and our experience in meeting the bespoke requirements of multinational clients to expand both online and offline market share in China. Furthermore, our tailored O2O modules are replicable regardless of industry vertical, positioning our iSmartGo offering as a means to accelerate our penetration into new sectors, further fueling Enterprise Solutions’ revenue growth.”
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About iClick Interactive Asia Group Limited
iClick is a leading enterprise and marketing cloud platform in China. The company’s mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick’s full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in 11 locations across Asia and Europe. For more information about the company, please visit www.iClick.com.
NOTE TO INVESTORS: The latest news and updates relating to ICLK are available in the company’s newsroom at http://ibn.fm/ICLK
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