* For mass adoption of high dynamic range (HDR) to take place, all key stakeholders across the ecosystem — consumer electronics, content creation, production and broadcasting — will have to be aligned and in sync to deliver the rich experiences today's consumers are demanding.
* SoC manufacturers play a critical role — along with broadcasters and device manufacturers — in ensuring that viewers receive the experience intended by the production teams.
SILVER SPRING, Md. - July 18, 2022 - PRLog -- For mass adoption of high dynamic range (HDR) to take place, all key stakeholders across the ecosystem — consumer electronics, content creation, production and broadcasting — will have to be aligned and in sync to deliver the rich experiences today's consumers are demanding. Among the most critical players in this value chain are the system-on-chip (SoC) manufacturers. This community provides the underlying components upon which rich, immersive experiences can be delivered to consumer devices as the industry makes the transition from a current installed base of standard dynamic range (SDR) to a future that is dominated by HDR.
"HDR has become an essential feature for TV manufacturers today that want to bring impactful innovations to consumers and households around the world. That is why the top-performing — and often the most expensive — TVs today are HDR TVs," says Alfred Chan, vice president of TV BU, Smart Home Business Group at MediaTek. MediaTek currently sells TV SoCs to 95% of all retail TV brands — those sold at stores like Best Buy and Costco, as well as major retailers all around the world.
"It has been encouraging to see how the rest of the industry is rising to the challenge of making HDR content available for these next-generation TV sets. Broadcasters — like Sinclair Broadcast Group in the United States — are bringing over-the-air content, especially live sports, to consumers in HDR. MediaTek is committed to ensuring that HDR is presented correctly on TV sets that support this immersive viewing experience," he says.
HDR Momentum Is Building in the Broadcast Community
The past year and a half has seen a tremendous amount of progress take place as broadcasters seeking to compete more effectively with streaming providers embraced — and deployed — the ATSC 3.0 standards that support HDR. In fact, in April of 2021, the first affiliate NBC station to broadcast in HDR — a Sinclair Broadcast Group affiliate in Las Vegas — went live. Based on its success, Sinclair has already expanded HDR broadcasts to 28 stations across the U.S., with plans to double the number of HDR-capable stations by the end of 2022.
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Advanced HDR by Technicolor
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