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How You Can Effectively Reach Surrounding Cities you Serve Through City Pages

How You Can Effectively Reach Surrounding Cities you Serve Through City PagesPhoto from Unsplash

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If you ask any small business owner one of the challenges they face with growing their customer base, they will likely tell you it is attracting customers in cities surrounding their physical location. When a business owner creates a Google Business Profile, they can add their store address or if it’s a service-based business where they go to the customer and not the other way around, they can add the city they are located in and the Google Map will show the vicinity they are based in without a full address needing to be displayed.

The good thing with the profile is that you can list all the service areas you provide your services to. The bad thing is that it does not necessarily make a difference in your being found on Google for those areas. Location proximity reigns on Google. But that does not mean there is nothing that can be done about that. This is where city pages come into play. In this blog, we will discuss what city pages are and how they can help your business reach all the customers you want to without having to open multiple locations, which is not a feasible solution for most small businesses.

What are City Pages?

City Pages are a powerful way for your business to get found by new customers who are located in several cities near you. That’s where this product gets its name.

Built using effective SEO strategies that place you directly in front of new customers who are searching for your type of business, city pages are essentially landing pages or a single web page created on a company’s site that appears in response to clicking on a search engine optimized search result. For example, if someone does an online search for say, plumber in Athens, GA and you are a plumbing business with a city page for ‘Plumber in Athens, GA’ or even ‘Plumber near me,’ that city page should show up in the organic search results on the first page of Google.

Used for lead generation, the idea is that the user who clicks on your city page will then navigate to your homepage and other pages on your site including the contact info form.

Beneficial Components of a City Page

  1. Powerful Schema markup is implemented in your City Pages so you can showcase FAQ lists directly in Google search results. This makes you generate more visibility and clicks from new customers.
  2. Powerful SEO strategies are embedded within the content as well as the meta title, description and H tags.  With this, you are directly in front of new customers who are searching for your type of business in the metro areas surrounding your physical location.
  3. No matter what device people are searching on, city pages are meticulously optimized to get found fast in Google organic and mobile search.
  4. With city pages optimized for specific metro areas, your website will quickly experience a strong boost in traffic from new visitors from those surrounding areas, leading to more phone calls, leads, and sales for your business.
  5. City Pages can even be optimized at a very granular level such as neighborhoods. By taking this approach, your business can be found for a specific neighborhood where you desire to get found by new customers.
  6. Landmark targeting is part of city pages, which places your business in direct relation to well-known and well-trafficked landmarks for the cities you want to target. That association of proximity is quite advantageous and why it’s part of city pages.

Call Bipper Media to Execute Your City Page Campaign

Bipper Media has been implementing successful multiple city page campaigns for clients since about the time of its inception in 2017. While we are proud of the effectiveness of all our Local SEO services, city pages have been one of the best products we offer. Get found by new customers from surrounding cities and neighborhoods with our city page product. Schedule a call with us to get started or for more information!

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