ETFS Physical Swiss Gold Shares (SGOL) breaks $70m assets under management in first eight days of trading on NYSE ARCA

ETF Securities USA LLC (ETFS) announced today that the assets under management of the ETFS Physical Swiss Gold Shares (SGOL) now exceeds $70m as of September 16, 2009 after experiencing high trading volumes since launch. Total assets under management in SGOL and ETFS Physical Silver (SIVR) now stand at $180.5m as at September 16, 2009.

ETFS Physical Swiss Gold Shares (SGOL) began trading on the NYSE ARCA on September 9th, 2009 and we believe the inflows and trading volumes seen since inception indicate an increasingly bullish sentiment by investors towards Gold.

The objective of the newly listed shares is to reflect the performance of the price of Gold bullion, less the Trust’s operating expenses. The Trust is open ended and is designed for investors who want a cost-effective(1) and convenient(2) way to invest in Gold as well as diversify their Gold holdings.

The highlights of the new offering are:

• Gold stored in Switzerland: ETFS Physical Swiss Gold Shares (SGOL) will custody all of its physical gold bullion in secure LBMA approved vaults in Zurich, Switzerland offering diversification benefits across issuer, custodian and geographies.
• Physically-backed: ETFS Physical Swiss Gold Shares (SGOL) are backed by allocated physical gold bullion that meets London Bullion Market Association (LBMA) “good delivery”(4)standards.
• Low cost : ETFS Physical Swiss Gold Shares (SGOL) expense ratio of 0.39% is the lowest priced physically-backed gold product offered in the US ETF market(3)
• Transparent: Gold bars underlying ETFS Physical Swiss Gold Shares (SGOL) will undergo a bi-annual inspection performed by an independent external auditor. All Gold bar identification numbers will be published on www.etfsecurities.com

Commenting on the new product launch Fred Jheon, Head of Product and Business Development said:

“We are very pleased to achieve another milestone and continue our aggressive push into the US exchange traded products market and offer ETFS Physical Swiss Gold shares (Ticker: SGOL) to investors. SGOL is now the lowest cost physically-backed gold product and represents an efficient way to gain exposure and diversify into physical gold vaulted in Switzerland. And as we build the business, we will continue to look at innovative and pragmatic ways to offer investors exciting new products.”

Commenting on the positive flows in assets, William Rhind, Head of Sales & Marketing for ETFS Marketing LLC, commented:

“The launch of ETFS Physical Swiss Gold Shares (SGOL –“Swiss Gold”) represents another historic landmark for ETF Securities. We are very excited to be able to offer the first physical Gold ETF in the US market to be backed by gold stored in Switzerland. SGOL builds on the initial success of our first product, ETFS Physical Silver (SIVR). We’re delighted with the response we’ve had from investors so far. The feedback we’ve received from clients on the cost effective nature of the product and Swiss Gold custody has been extremely encouraging.

ETFS Physical Silver Shares are issued by the ETFS Silver Trust. And ETFS Physical Swiss Gold Shares are issued by the ETFS Gold Trust.

For more information on the new issue or ETF Securities please contact the US marketing agent, ETFS Marketing on 212-918-4954 or visit our website: www.etfsecurities.com

The ETFS Gold Trust and ETFS Silver Trust is not an investment company registered under the Investment Company Act of 1940 or a commodity pool for purposes of the Commodity Exchange Act. Shares of the Trusts are not subject to the same regulatory requirements as mutual funds. These investments are not suitable for all investors. Please read the prospectus carefully before investing.

(1) The Sponsor expects that, for many investors, costs associated with buying and selling the Shares in the secondary market and the payment of the Trusts ongoing expenses will be lower than the costs associated with buying, selling, storing and insuring Gold and Silver bullion in a traditional allocated Gold and Silver bullion account.

(2) The Shares will trade on the NYSE Arca and will provide institutional and retail investors with indirect access to the Gold and Silver bullion market.

(3) Ordinary brokerage fees do apply.

(4) The LBMA Good Delivery list represents the de facto standard for the quality of gold and silver bars. Stringent criteria for assaying standards and specifications for weight, dimensions, fineness/purity that identify and validate marks and appearance of gold bars must be met to qualify as being London Good Delivery bar.

Fred Jheon and William Rhind are registered representative of ALPS Distributors Inc.

For more information on the new issue or ETF Securities, please contact the US marketing agent, ETFS Marketing at 212-918-4954 or visit our website: www.etfsecurities.com

Risks and Important Considerations

The value of the Shares relates directly to the value of the gold and silver held by the Trusts and fluctuations in the price of gold and silver could materially adversely affect an investment in the Shares. Several factors may affect the price of gold and silver, including: A change in economic conditions, such as a recession, can adversely affect the price of gold and silver. Gold and silver are used in a wide range of industrial applications, and an economic downturn could have a negative impact on its demand and, consequently, its price and the price of the Shares; Investors' expectations with respect to the rate of inflation; Currency exchange rates; Interest rates; Investment and trading activities of hedge funds and commodity funds; and global or regional political, economic or financial events and situations. Should there be an increase in the level of hedge activity of bullion producing companies, it could cause a decline in world prices, adversely affecting the price of the Shares. Also, should the speculative community take a negative view towards bullion, it could cause a decline in world gold and silver prices, negatively impacting the price of the Shares. There is a risk that part or all of the Trust's Gold and Silver could be lost, damaged or stolen. Failure by the Custodian or Sub-Custodian to exercise due care in the safekeeping of the precious metal held by the Trusts could result in a loss to the Trusts.

The Trusts are new and have limited operating history. Commodities generally are volatile and are not be suitable for all investors. Trusts focusing on a single commodity generally experience greater volatility. Please refer to the prospectus for complete information regarding all risks associated with the Trusts.

Shares in the Trusts are not FDIC insured, may lose value and have no bank guarantee.

This material must be accompanied or preceded by a prospectus. Please read the prospectus carefully before investing. Click here to review the prospectus

ALPS Distributors, Inc. is the marketing agent for ETFS Gold Trust and ETFS Silver Trust. ETF Securities Ltd. or its affiliates is not affiliated with ALPS Distributors, Inc. Certain marketing services may beprovided for ETFS Gold Trust and ETFS Silver Trust by ETFS Marketing LLC.

Although Shares of the Trust may be bought and sold on the exchange through any brokerage account, they are not individually redeemable directly from the Trust. Investors may acquire Shares and tender them for redemption through the Trust in Basket aggregation only. Please see the prospectus for more details.

The ETFS Gold Trust (Registration No. 333-158221) and ETFS Silver Trust (Registration No. 333-156307) has filed a registration statement (including a prospectus) with the U.S. Securities and Exchange Commission (SEC) for the offering to which this communication relates.Before you invest, you should read the prospectus in that registration statement and other documents the Trusts has filed with the SEC for more complete information about the Trusts and this offering.You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov.Alternatively, the Trusts, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling collect 1-212-918-4954. The Trusts prospectus is also available, free of charge, at the website of ETF Securities USA LLC Click here.

This press release contains “forward-looking statements” with respect to results of operations, plans, objectives, future performance and business. Statements preceded by, followed by or that include words such as “may”, “will”, “should”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, “predict”, “potential”, or similar expressions are intended to identify some of the forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are included, along with the statement, for purposes of complying with the safe harbor provisions of that Act. All statements (other than statements of historical fact) included in this press release that address activities, events or developments that will or may occurring the future, including such matters as changes in commodity prices and market conditions (for Gold and the Shares), the Trusts operations, the Sponsors plans and references to the Trusts future success and other similar matters are forward looking statements. These statements are only predictions. Actual events or results may differ materially.