New Financing Program from GE Money & Nautilus Lets Cardholders Keep Waistlines Trim, Wallets Thick

GE Money, the consumer lending unit of General Electric Company (NYSE: GE - News), and Nautilus, Inc. (NYSE: NLS - News), a global fitness equipment leader, today announced a multi-year agreement to provide consumer financing via Nautilus’ direct sales channel.

“Getting and staying healthy is one of the best gifts you can give yourself and those you love,” said Bill McMahon, senior vice president for Nautilus, Inc. “The Nautilus financing program will help make fitness equipment purchases more affordable and convenient, which will allow our customers to put their energy into what’s most important – their personal health.”

With a brand portfolio that includes Nautilus®, Bowflex®, Schwinn® Fitness and Universal®, Nautilus, Inc. designs and markets a complete line of innovative health and fitness products to help people achieve a fit and healthy lifestyle. The Nautilus financing program is managed by GE Money’s Sales Finance unit and provides cardholders with special financing offers and the ability to pay for their purchases over time.

“These days, people are even more focused on keeping their waistlines trim and their wallets thicker,” said Dennis Murphy, vice president of GE Money’s sporting goods industry. “We’re pleased to partner with Nautilus in providing customers with a financing program that helps them meet their health and budgetary goals.”

About Nautilus, Inc.

Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE:NLS) is a global fitness products company providing innovative, quality solutions to help people achieve a healthy lifestyle. With a brand portfolio including Nautilus®, Bowflex®, Schwinn® Fitness and Universal®, Nautilus designs and markets innovative fitness products through direct and retail channels. Formed in 1986, the Nautilus had 2009 sales of $189 million and currently has approximately 400 employees and operations in Washington, Oregon, and Canada. Website: www.nautilusinc.com.

About GE Money

GE Money's Sales Finance Unit, based in Kettering, Ohio, is a part of General Electric Company's GE Capital division, (NYSE: GE), which has extended more than $146 billion of credit to some 50 million consumers in the U.S. since January 2008. Visit GE Capital: Advertising to learn more about GE Capital's role in the American renewal.

GE Money provides credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in nearly 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment and sporting goods. More information can be found at www.gemoney.com, twitter.com/GEMoneyUS, www.gecapital.com and twitter.com/gecapital.

GE (NYSE: GE) is a diversified infrastructure, finance and media company taking on the world’s toughest challenges. From aircraft engines and power generation to financial services, health care solutions, and television programming, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com, www.gereports.com and twitter.com/ge_reports.

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