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Nasdaq Mulls Offer for NYSE in Bid to Survive Flurry of Exchange Mergers

With a global wave of consolidation sweeping over stock exchange operators, Nasdaq OMX Group Inc. (Nasdaq: NDAQ ) is considering a counter-offer for New York Stock Exchange parent NYSE Euronext (NYSE: NYX ), buying another exchange or even putting itself up for sale. The deal-making gathered momentum last week when Deutsche Boerse Group announced a $10.2 billion takeover of NYSE/Euronex t. The pressure then grew last week when upstart BATS Global Markets , snapped up rival Chi-X Europe . Chief Executive Robert Greifeld is leading a team of Nasdaq officials assessing whether it can compete against Deutsche Boerse to buy NYSE, people familiar with the matter told The Wall Street Journal . If Nasdaq determines it can't put together a stronger bid, the New York company will scour the exchange landscape for another partner or put itself up for sale to ensure it can remain a viable competitor against the combined NYSE/Deutsche Boerse.
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