ETF Securities wins ”Best Precious Metal ETF” award for ETFS Physical Swiss Gold Shares (SGOL)

ETF Securities today announced that ETFS Physical Swiss Gold Shares (SGOL) has been recognized as a winner of TheStreet’s first annual Best Mutual Funds and ETFs awards for 2010. SGOL was named winner in “Best ETF Precious Metals”, beating off competition from other well-known gold ETFs.

TheStreet’s award-winning TheStreet Ratings independent research business used a proprietary model to identify the winning and runner-up investment funds based on their performance, fees and relative risk during a performance period ending December 31, 2010. The complete list of TheStreet’s Best Mutual Funds and ETFs annual award winners for 2010 and related videos appear online at: http://www.thestreet.com/stock-market-news/11078475/etf-awards.html

Commenting on this award for ETF Securities in the US, William Rhind, Head of Sales & Marketing for ETFS Marketing LLC, commented:

“It is an honor and a privilege to have ETFS Physical Swiss Gold Shares (SGOL) recognized by TheStreet as the best precious metal ETF in their prestigious 2010 industry awards. Any recognition from clients and peers is especially important to us and as such, we are proud to accept this award. SGOL has grown AUM to $1.3bn in just over 18 months since inception. We believe that the physical backing of the product and Swiss vault auditing process has made a difference to our clients.”

For more information please contact the US marketing agent, ETFS Marketing on 212-918-4954 or visit our website: www.etfsecurities.com

ETF Securities

ETF Securities is the first US ETF Sponsor to provide investors with access to a full suite of precious metal ETPs. Investors can now trade physically backed Gold, Silver, Platinum, Palladium and Precious Metals Basket ETPs from the same provider. The 7 precious metal ETPs have the following key features:

• Track spot price of underlying metal less associated management fees
• Physically backed by underlying bullion – minimal counterparty risk
• Bullion holdings audited by specialist audit firm biannually – audit reports published on the website www.etfsecurities.com

Options (1) are trading on ETFS Physical Swiss Gold Shares (SGOL) and ETFS Physical Silver Shares (SIVR).

The ETFS Gold Trust, ETFS Asian Gold Trust, ETFS Silver Trust, ETFS Palladium Trust, ETFS Platinum Trust, ETFS Precious Metals Basket Trust, and ETFS White Metals Basket Trust are not investment companies registered under the Investment Company Act of 1940 or commodity pools for purposes of the Commodity Exchange Act. Shares of the Trusts are not subject to the same regulatory requirements as mutual funds. These investments are not suitable for all investors. Please read the prospectus carefully before investing.

(1) Options are not suitable for all investors; please contact your financial adviser before investing.

William Rhind is a registered representative of ALPS Distributors Inc.

Description of Exchange Traded Products

Exchange Traded Products (ETPs) – the umbrella term used to describe Exchange Traded Funds (ETFs), Exchange Traded Commodities (ETCs), Exchange Traded Notes (ETNs), and US Grantor and other statutory trusts. They are collateralized or uncollateralized open-ended securities listed on a stock exchange tracking an underlying asset.

Exchange Traded Funds (ETFs) – refer to exchange traded products that are structured and regulated as mutual funds or collective investment schemes. ETFs are registered under The Investment Company Act of 1940. Currently, ETFs rely on physical delivery of the underlying assets through the creation and redemption process.

Exchange Traded Commodities (ETCs) – trade and settle like ETFs but are structured as debt instruments. They track both broad and single commodity indices. ETCs either physically and hold the underlying commodity (e.g. physical gold) or get their exposure through fully collateralized swaps.

Exchange Traded Notes (ETNs) – are similar to ETCs except they are not collateralized, which means that an investor in an ETN will be fully exposed to issuer credit risk.

Risks and Important Considerations

The value of the Shares relates directly to the value of the gold, silver, palladium and platinum held by the Trusts and fluctuations in the price of gold, silver, palladium and platinum could materially adversely affect an investment in the Shares. Several factors may affect the price of gold, silver, palladium and platinum, including: A change in economic conditions, such as a recession, can adversely affect the price of gold, silver, palladium and platinum. Gold, silver, palladium and platinum are used in a wide range of industrial applications, and an economic downturn could have a negative impact on its demand and, consequently, its price and the price of the Shares; Investors' expectations with respect to the rate of inflation; Currency exchange rates; Interest rates; Investment and trading activities of hedge funds and commodity funds; and global or regional political, economic or financial events and situations. Should there be an increase in the level of hedge activity of bullion producing companies, it could cause a decline in world prices, adversely affecting the price of the Shares. Also, should the speculative community take a negative view towards bullion, it could cause a decline in world gold, silver, palladium and platinum prices, negatively impacting the price of the Shares. There is a risk that part or all of the Trust's gold, silver, palladium and platinum could be lost, damaged or stolen. Failure by the Custodian or Sub-Custodian to exercise due care in the safekeeping of the precious metal held by the Trusts could result in a loss to the Trusts. Investments in the trusts do not constitute a direct investment in the underlying metals.

The Trusts are new and have limited operating history. Commodities generally are volatile and are not suitable for all investors. Trusts focusing on a single commodity generally experience greater volatility. Since there is no limit on the amount of platinum and palladium that the Trust may acquire, the Trust, as it grows, may have an impact on the supply and demand of platinum and palladium. Please refer to the prospectus for complete information regarding all risks associated with the Trusts.

Shares in the Trusts are not FDIC insured, may lose value, and have no bank guarantee.

This material must be accompanied or preceded by a prospectus. Please read the prospectus carefully before investing. Click here to review the prospectus.

ALPS Distributors, Inc. is the marketing agent for ETFS Gold Trust, ETFS Asian Gold Trust, ETFS Silver Trust, ETFS Platinum Trust, ETFS Palladium Trust, ETFS Precious Metals Basket Trust, and ETFS White Metals Basket Trust. ETF Securities Ltd. or its affiliates is not affiliated with ALPS Distributors, Inc. Certain marketing services may be provided for ETFS Gold Trust, ETFS Asian Gold Trust, ETFS Silver Trust, ETFS Platinum Trust, ETFS Palladium Trust, ETFS Precious Metals Basket Trust, and ETFS White Metals Basket Trust by ETFS Marketing LLC.

Although Shares of the Trust may be bought and sold on the exchange through any brokerage account, they are not individually redeemable directly from the Trust. Investors may acquire Shares and tender them for redemption through the Trust in Basket aggregation only. Please see the prospectus for more details.

This press release contains “forward-looking statements” with respect to results of operations, plans, objectives, future performance and business. Statements preceded by, followed by or that include words such as “may”, “will”, “should”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, “predict”, “potential”, or similar expressions are intended to identify some of the forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are included, along with the statement, for purposes of complying with the safe harbor provisions of that Act. All statements (other than statements of historical fact) included in this press release that address activities, events or developments that will or may occurring the future, including such matters as changes in commodity prices and market conditions (for Gold, Silver, Platinum and Palladium and the Shares), the Trusts operations, the Sponsors plans and references to the Trusts future success and other similar matters are forward looking statements. These statements are only predictions. Actual events or results may differ materially.