Mobile Ad Startup AppLovin Acquires German Ad Network Moboqo
October 09, 2014 at 12:53 PM EDT
AppLovin is setting up its European expansion by acquiring German-based mobile ad network Moboqo. Palo Alto-headquartered AppLovin helps mobile developers find new customers by targeting ads at people similar to the existing user base, then it continues engaging those customers with personalized, retargeted ads. Co-founder and CEO Adam Foroughi told me a few months ago that the… Read More
