Google will officially become 'Alphabet' today (GOOG)

Seth Wenig/AP

Google is officially becoming Alphabet after markets close Friday, the company reports on its investor relations page. 

Google announced in early August that it planned to blow up its corporate structure by forming a new parent company called Alphabet to allow its different businesses to operate independently and move faster.

Google's core business — which encompasses search, YouTube, and Android — will be a wholly-owned subsidiary of Alphabet, seperate from smaller units like the hardware maker Nest or "moonshot" factory Google X, which will be set up as their own companies under Alphabet as well. Each division will have its own CEO, and Larry Page will be CEO of Alphabet. 

Today marks the company's legal filing to officially establish that structure, although internal changes have already been under-way and this formality won't alter day-to-day operations. Alphabet's board of directors mirrors Google's.

Alphabet will report its Q3 earnings the old, Google way, but when it reports its Q4 earnings in January 2016, it will likely report two segements: Google, and all the other Alphabet businesses taken as a whole. 

Here's the full statement:

Google Inc. announced today that, pursuant to its previously announced plans to create a new public holding company, Alphabet Inc. (“Alphabet”), by implementing a holding company reorganization (the “Alphabet Merger”), it expects that the Alphabet Merger will close after the close of business on October 2, 2015. Google anticipates that shares of Google Class C Capital Stock and shares of Google Class A Common Stock will begin trading as Alphabet Class C Capital Stock and Alphabet Class A Common Stock, respectively, on the NASDAQ Global Select Market on October 5, 2015. Shares of Alphabet Class C Capital Stock and shares of Alphabet Class A Common Stock will continue to be traded under the same ticker symbols under GOOG and GOOGL, respectively.

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SEE ALSO: Google has been considering a move like 'Alphabet' for at least four years

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