Netflix tests pre-roll video ‘previews’ that are personalized to your interests
June 19, 2017 at 10:56 AM EDT
Netflix regularly experiments with new ways to introduce viewers to its own original programming, including through recommendations, trailers, and other featured selections on its homepage. The latest experiment, underway now, is the use of pre-roll advertisements that play before the show you’re about to watch. These are being used to promote Netflix series or movies that are live or… Read More
