GrooveCar Member Experience webinar will review the key issues facing credit unions and the best practices surrounding them. This is part of an on-going series, offered throughout the year, for credit unions looking to learn about the latest trends that facilitates new growth amongst member ranks. "Membership experience is a hot topic right now for credit unions nationwide. This can often prove to be a very competitive battleground for your members' attention. The webinar explores the topic of membership experience and how to apply this concept to credit union strategic goals," explains Eric Budzinski, AVP, GrooveCar Inc.
Topics explored during the webinar:
· Overview of member experience and how it is different from customer service
· Why this is important to your strategic growth goals
· Why all interactions with members should be providing value
· Review of relevant inbound and outbound marketing programs
· How to achieve a seamless experience across all devices
· How to close the relevance gap
· Why it's important to get personal with members
Credit unions will learn how 86% of buyers would pay for a better experience with their lender, versus being swayed by rate alone. "There is much happening in the marketplace as it relates to auto loan growth and member experience. We are excited to share our research with our credit unions on the program and those interested in exploring what GrooveCar has to offer," adds Budzinski.
About GrooveCar:
Founded in 1999, GrooveCar, a Fusion AF company, provides automotive loan growth solutions to credit unions nationwide. The platform serves credit union members, as well as the general public, with the most informative and user-friendly auto search engine. The program is combined with an expansive dealership network surpassing five million vehicles; GrooveCar facilitates the entire car buying process, including shopping, researching, buying, leasing, and financing. Through the national auto-leasing program CU Xpress Lease, credit unions can take advantage of leasing opportunities in the new and pre-owned vehicle markets. CU Xpress Lease is the leading credit union lease program in the nation. Additional information on GrooveCar or CU Xpress Lease can be found at http://www.groovecarinc.com.
Contact:
Karen Johnson
Director of Public Relations
GrooveCar
Email: kjohnson@groovecar.com
Photos: (Click photo to enlarge)
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