Marketing services deals reached $33 billion in 2018, tech companies lead

Mergers and acquisitions (M&A) in the marketing world reached $33 billion in 2018, an increase of 144 percent on the previous year, according to consultancy R3. Technology companies rather than agency holding groups were the biggest spenders last year, with Adobe's $4.75 billion acquisition of software firm Marketo being the largest in R3's December M&A league table.