NEW YORK, March 21, 2019 /PRNewswire/ -- According to research from Booking.com, digital e-commerce and technology leader, more than half (52%) of U.S. women currently working in tech feel that their company today is not prioritizing gender diversity. The results are flipped, however, when considering the industry overall, 52% of women feel the tech field is prioritizing gender diversity. While initiatives to close the gender gap and encourage more women into tech are having some success, tech companies and the industry need to demonstrate greater commitment to nurturing female talent if they are to maintain a skilled workforce.
When asked what benefits increased gender diversity can bring to the tech industry, 89% of U.S. women surveyed said it would help diversify the sector, bringing fresh perspectives, backgrounds, and experiences. Beyond these cultural benefits, women feel their increased representation in the tech workforce will contribute to improved company and brand reputation (88%), as well as trust in tech companies in general (85%). They also cited greater flexibility in HR benefits (90%) and an improved work environment that would benefit all employees (91%).
In addition to retaining talent, tech companies need to better support skilled women seeking to re-enter the sector. Currently, more than three in five U.S. female re-entrants to tech – or those who have returned to the industry after a break (63%) – view taking a career break as detrimental to their individual progression. Almost three in four (69%) believe the industry needs to actively do more to support their re-entry to the field.
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For more information, contact the US Booking.com Press Office: BookingUS@hs-pr.com
Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs 18,000+ employees in 200+ offices in 70 countries worldwide. With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel and connects travelers with the world's largest selection of incredible places to stay. The Booking.com website and mobile apps are available in 43 languages, offer 28 million total reported listings and cover more than 147,000 destinations in 229 countries and territories.