On-demand fitness spending is spiking, and consumers are sticking with it longer than traditional gyms
February 06, 2020 at 13:20 PM EST
The fitness business is still booming, but one sector is taking a distinct lead. While spending across traditional gyms, boutique studios and on-demand streaming fitness combined grew just over 5% last year, on-demand fitness spending jumped nearly 59%, according to Cardlytics.