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Spirit Airlines increases mile rewards in its Free Spirit loyalty program by 5 fold

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Spirit Airlines Incorporated (NYSE:SAVE) has 204,542 Robinhood investors that own its stock and its market capitalization is $1.53 billion.

Spirit Airlines recently announced that it will increase its mile rewards as part of its Free Spirit loyalty program by five times compared to the normal rate. This move is aimed at attracting more customers and the offer will be active from August 18, 2020, to February 9, 2021.

Travelers can earn the reward miles when they fly on any Spirit Airlines destination. Travelers usually earn half a mile for every mile they fly with Spirit Airlines courtesy of the Free Spirit loyalty program. The generous offer means that they will get to earn 2.5 miles for every mile that they fly as long as the offer remains active. Cardholders and elite members will get a better deal since one they will get 5 free miles for every 1 mile they fly.

To put the offer to perspective, it takes about 10,000 miles to earn a free flight on the normal offer but with the new offer, you can get a free flight if you take a single flight from Fort Lauderdale to Los Angeles. Elite members only need to fly 2,500 miles to earn a free flight.

Starbucks spices up its menu with a new peanut butter frappuccino and returning S'mores Frappuccino

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Starbucks Corporation (NASDAQ:SBUX) is one of the stocks highly traded on Robinhood with 203,468 investors that own the stock. It also boasts of impressive market capitalization at $88.45 billion.

Starbucks has announced the launch of the two drinks in a move aimed at giving customers something fresh. This comes amid a report that the company's stock has dropped by 15% year-to-date. This is obviously because of the coronavirus pandemic and the directive for people to stay at home. People have been reluctant to visit public spots like Starbucks despite the eased COVID-19 restrictions. The company hopes that a bit of a change-up in the menu should help attract more customers back to its outlets.

The two recently launched drinks include a peanut butter Frappucino and the S'mores Frappuccino which is making a comeback to the menu.

Southwest Airlines to reduce cleaning routines as part of its strategy to reduce financial losses

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Southwest Airlines Co (NYSE:LUV) is among the top stocks traded on Robinhood with roughly 202,928 investors that trade the stock. Its market capitalization is $14.48 billion.

Southwest Airlines recently released an internal memo that detailed plans to stop cleaning seats and armrests between flights. The plan may seem counter-intuitive against the spread of the coronavirus but it is aimed at reducing the time spent cleaning the seats, therefore reducing the turnaround time which the company hopes to reduce losses.

The memo also revealed that the cleaning activities between flights will instead focus on high-touch areas such as tray tables and toilets because they are more likely to be contaminated than the seats.

The company however noted that it will still ensure that the plans are thoroughly cleaned overnight and that an electrostatic cleaning process will be conducted every month. This process will be conducted on all surfaces inside the plane and the focus is to provide an anti-microbial coating that can last for an entire month.

Other measures will also be implemented, such as providing customers with sanitizing wipes which they can use to wipe down the surfaces near their seats. Southwest Airlines will also continue flying with middle seats empty to ensure proper social distancing.

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