With 'SNL' skit, Sam Adams maker is laughing all the way to the bank
October 13, 2020 at 14:39 PM EDT
Covid mask under his chin, Celtics jersey snug under a flannel and work coat, a “real Bostonian” going by "Sean S." takes a sip of Sam Adam’s newest fall style, Jack-O Pumpkin Ale, and immediately spits it back into the glass.