Apple brought back actor John Hodgman for a brief cameo in today’s ARM-based Mac launch event, reprising his role as the dorky “I’m a PC” character, now tasked with poking fun at Intel-based PCs in the face of an Apple silicon future for the company.
The short slot aired following the end of Tuesday’s “One More Thing” event where they showed off their new M1 chip and new designs for their upcoming MacBook Air, MacBook Pro and Mac Mini. Hodgman’s character appeared in a white room amid the vintage ad campaign’s signature tune, while touching on some of the new machines’ advances in power management.
There was notably no cameo from Justin Long and it’s unclear whether Hodgman’s appearance will only grace today’s event or whether Apple has plans for a throwback ad campaign. Nevertheless, it was a fun nod to a popular campaign from Apple.
You can catch the appearance below at the 47:39 mark.