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Snapchat is nixing its controversial speed filter after years of criticism.
The feature, which showed a user's current speed overlayed on top of a video or photo, was long-criticized by safety advocates who say it encouraged irresponsible and reckless driving. NPR first reported the decision on Thursday.
A spokesperson for Snap, Snapchat's parent company, confirmed that it is removing the feature because it is "barely used by Snapchatters." It may take some time for the filter to be removed from all of Snapchat's 500 million monthly users' phones, the company told NPR.
Critics said the feature encouraged young people to drive at high speeds so they could brag about it on Snapchat. The feature has allegedly been involved in several serious car crashes, some of them fatal.
A 2016 crash connected to the filter killed five people in Florida. One car's passenger took a Snapchat video that showed it was speeding at 115 mph. Similar fatal and near-fatal incidents have led to several lawsuits against Snap over the years.
It's unclear clear why Snap suddenly decided to remove the filter. But it could be connected to a May federal appeals court decision, which ruled that the family of a man who died in a 2017 crash should be able to sue Snap for the speed filter's involvement.
Asked whether the May decision had anything to do with Snap's move to remove the feature, a Snap spokesperson said: "We can't comment on specifics given this is pending litigation, but this was a devastating situation. Nothing is more important than the safety of our Snapchat community, and we had previously disabled the filter at driving speed."
Snap appeared to be aware of the dangers the feature presented. Since releasing the filter in 2013, it added a "Don't Snap and drive" message and capped the speed it displayed to 35 mph.
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